Advertising Coordinator Job Description [Updated for 2025]

In the dynamic world of marketing, the demand for talented advertising coordinators is on the rise.

As businesses navigate the digital landscape, the need for innovative, strategic individuals who can shape, manage, and optimize their advertising campaigns has grown exponentially.

But what exactly does an advertising coordinator do?

Whether you are:

• An aspiring professional seeking to understand the role,
• A hiring manager outlining the perfect candidate,
• Or just fascinated by the intricate world of advertising,

You’ve come to the right place.

Today, we present a comprehensive and customizable job description template for an advertising coordinator, crafted for effortless posting on job boards or career sites.

Let’s dive right into it.

Advertising Coordinator Duties and Responsibilities

Advertising Coordinators play a crucial role in the successful planning and execution of advertising campaigns.

They work closely with various departments to ensure the advertising efforts align with the company’s overall objectives and goals.

Their key duties and responsibilities include:

• Assisting in the development and implementation of advertising campaigns
• Coordinating with internal teams and external agencies to ensure timely delivery of advertisements
• Researching market trends and demographics to aid in the creation of targeted advertising strategies
• Monitoring and reporting on the effectiveness of advertising campaigns
• Managing advertising budgets and negotiating advertising rates with media outlets
• Ensuring all advertisements comply with industry regulations and standards
• Maintaining a database of advertising inventory and tracking ad placements
• Assisting in the development of creative briefs and guiding creative teams in the production of advertising material
• Coordinating with the sales team to develop promotional materials and marketing collateral

 

Advertising Coordinator Job Description Template

Job Brief

We are looking for a detail-oriented and creative Advertising Coordinator to manage our company’s advertising campaigns.

The Advertising Coordinator’s responsibilities include developing advertising strategies, liaising with stakeholders, coordinating with the advertising agency, and conducting market research.

Our ideal candidate is familiar with all aspects of marketing and advertising, and has excellent communication and project management skills.

Ultimately, the role of the Advertising Coordinator is to ensure that our company’s advertising campaigns are successful in promoting our products and boosting our brand image.

 

Responsibilities

• Develop and implement effective advertising strategies
• Coordinate with advertising agencies to create and launch campaigns
• Conduct market research to understand customer trends and preferences
• Monitor and report on the effectiveness of advertising campaigns
• Work with the marketing team to develop brand awareness and promotional activities
• Maintain budgets for all campaigns and ensure all costs are within the approved limits
• Facilitate communication between key company stakeholders and advertising agencies
• Ensure all advertising content aligns with the company’s brand image

 

Qualifications

• Proven work experience as an Advertising Coordinator or similar role
• Strong knowledge of advertising strategies and techniques
• Excellent project management skills
• Ability to work with multiple stakeholders and coordinate various tasks
• Excellent knowledge of marketing and advertising trends
• Strong analytical skills and the ability to interpret advertising campaign data
• Proficiency in Microsoft Office and marketing software
• BSc degree in Marketing, Advertising or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Advertising Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Advertising Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Advertising Coordinator Do?

Advertising Coordinators often work for advertising agencies, marketing firms, or in the advertising departments of larger companies.

They can also work as independent contractors.

They are primarily responsible for managing and coordinating advertising projects from conception to completion.

This includes tasks like planning, developing, implementing, and tracking advertising campaigns.

Advertising Coordinators work closely with various teams, including the creative team, to ensure advertisements are designed effectively and in line with the brand’s message.

They also liaise with media outlets to negotiate ad placements and scheduling.

Their role involves reviewing and analyzing the performance of advertising campaigns, ensuring they are reaching the targeted audience and delivering the desired results.

They use this data to tweak ongoing campaigns or to inform future ones.

On top of this, they may also handle administrative tasks, such as preparing budgets, creating timelines, and organizing files.

They can also be involved in client communications, ensuring that clients are kept updated and their needs are met.

 

Advertising Coordinator Qualifications and Skills

An accomplished Advertising Coordinator should possess a unique set of skills and qualifications that align with your job requirements, such as:

• Exemplary communication skills, both written and verbal, to effectively correspond with various stakeholders, such as clients, team members, and vendors.
• Strong organizational skills to efficiently manage and prioritize multiple projects simultaneously, ensuring each project is completed on time and within budget.
• Excellent creative thinking abilities to develop unique and innovative advertising campaigns that effectively promote products or services.
• Thorough understanding of various advertising mediums, including print, digital, and social media platforms.
• Interpersonal skills to work effectively within a team and maintain positive relationships with clients and vendors.
• Ability to perform market research and competitor analysis to understand current trends and make data-driven decisions.
• Proficiency in using various marketing software and tools, such as Google Analytics, Adobe Creative Suite, and other content management systems.
• Problem-solving skills to identify and overcome challenges that may arise during the planning, development, and execution of advertising campaigns.

 

Advertising Coordinator Experience Requirements

Entry-level Advertising Coordinator candidates usually require a minimum of 1 to 2 years of experience, typically gained through internships or part-time roles in advertising or marketing agencies.

They may also have relevant experience in roles such as Marketing Assistant, Public Relations Assistant, or Social Media Coordinator.

Mid-level candidates will ideally have 3 to 5 years of experience in the industry, with some of this time spent in roles specifically related to advertising coordination.

They should have a track record of success in overseeing and implementing advertising campaigns and strategies.

Candidates with more than 5 years of experience will likely have had exposure to a variety of advertising platforms, from traditional print and broadcast media to digital and social media channels.

They may also possess experience in team management and project leadership, and will be well-equipped to handle more complex advertising campaigns and strategies.

In all cases, experience with industry tools and software, such as data analytics, project management software, and design programs, is highly beneficial.

 

Advertising Coordinator Education and Training Requirements

Advertising Coordinators generally hold a bachelor’s degree in advertising, marketing, communications, or a related field.

They should possess a solid understanding of advertising principles and strategies.

This can be gained through coursework that covers topics such as consumer behavior, market research, sales, communication methods and technology, visual arts, and photo and video editing.

In addition to the academic qualifications, it is important for an Advertising Coordinator to have experience in the field.

This could be in the form of internships, part-time roles, or full-time positions within marketing or advertising departments.

Many employers may require Advertising Coordinators to be proficient in software and digital tools related to project management, graphic design, data analytics, and social media platforms.

Therefore, gaining certifications in these areas could potentially enhance a candidate’s employability.

While not obligatory, a master’s degree in marketing or a similar discipline can be valuable for those aiming for more senior roles in the advertising industry.

Additionally, qualities such as creativity, excellent communication skills, ability to work under pressure, and strong organizational skills are essential for success in this role.

Continuing education, such as attending industry seminars and workshops or pursuing further certification courses, can also demonstrate a candidate’s dedication to staying updated in this rapidly changing field.

 

Advertising Coordinator Salary Expectations

An Advertising Coordinator earns an average salary of $47,564 (USD) per year.

The actual earnings may vary based on factors such as experience, level of education, geographical location, and the specific employer.

 

Advertising Coordinator Job Description FAQs

What skills does an Advertising Coordinator need?

Advertising Coordinators need to have excellent communication and organizational skills as they often work with multiple departments and external clients.

They should also possess strong analytical skills to assess advertising campaigns and strategies.

Creativity is essential for designing innovative ad campaigns, while knowledge of digital and social media platforms and advertising technology is crucial for executing those campaigns effectively.

 

Do Advertising Coordinators need a degree?

Most Advertising Coordinators have a bachelor’s degree in Advertising, Marketing, Business, or a related field.

While a degree is not always a requirement, it is generally preferred by employers.

Experience in advertising or marketing is often considered equally, if not more, important.

 

What should you look for in an Advertising Coordinator resume?

An Advertising Coordinator resume should highlight experiences in developing and executing advertising campaigns and working with different advertising platforms.

Look for evidence of strong project management and organizational skills, and knowledge of advertising metrics and analytics.

Also, check for familiarity with social media and digital advertising trends.

 

What qualities make a good Advertising Coordinator?

A good Advertising Coordinator is creative, detail-oriented, and has excellent problem-solving skills.

They should be comfortable working under pressure and able to manage multiple projects at once.

Good interpersonal and communication skills are essential for collaborating with different teams and clients.

An effective Advertising Coordinator should also be proactive and constantly updated on the latest advertising trends and technologies.

 

Is it difficult to hire an Advertising Coordinator?

Finding the right Advertising Coordinator can be challenging due to the unique blend of creative, analytical, and organizational skills required.

It’s essential to look for candidates with a balance of these attributes, along with relevant experience and a proven track record in managing successful advertising campaigns.

Offering competitive salaries and opportunities for professional development can help attract top talent.

 

Conclusion

And there you have it.

Today, we’ve demystified the dynamic and multifaceted role of an advertising coordinator.

And guess what?

It’s not just about crafting taglines.

It’s about orchestrating campaigns that captivate and compel, one creative concept at a time.

With our comprehensive advertising coordinator job description template and real-world examples, you’re well-equipped to make your mark.

But why rest on your laurels?

Go further with our job description generator. It’s your next stop for meticulously crafted job listings or fine-tuning your resume to stand out.

Remember:

Every campaign is a chapter in your brand’s story.

Let’s tell that story. Together.

Reasons to Become an Advertising Coordinator (Be a Brand Guru)

How to Become an Advertising Coordinator (Complete Guide)

Disadvantages of Being an Advertising Coordinator (Deadline Driven Dilemmas)

Serene and Successful: The Low-Stress Jobs of Your Dreams

The Buzzing Jobs: What’s Trending in the Career World

Sky’s the Limit: Top High-Paying Careers That Can Change Your Life!

AI-Proof Professions: Careers Safe from the Robot Revolution