Advocacy Communications Manager Job Description [Updated for 2025]

In the age of information, the focus on advocacy communications managers is more pronounced than ever before.

As society evolves, the demand for skilled professionals who can shape, enhance, and protect our communication strategies grows increasingly urgent.

But let’s delve deeper: What’s truly expected from an advocacy communications manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of advocacy communication,

You’re in the right place.

Today, we present a customizable advocacy communications manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Advocacy Communications Manager Duties and Responsibilities

Advocacy Communications Managers play a critical role in developing and implementing strategic communication plans to advance an organization’s advocacy initiatives.

Their main goal is to influence public opinion and drive policy changes in line with the organization’s mission.

Their duties and responsibilities include:

• Developing and managing strategic communication plans that advance the organization’s advocacy goals
• Creating compelling content for various communication channels such as website, social media, press releases, and newsletters
• Building and maintaining relationships with media outlets to amplify the organization’s advocacy messages
• Working closely with the advocacy team to understand their needs and translate them into effective communication strategies
• Monitoring and analyzing the effectiveness of advocacy communication initiatives and adjust strategies as needed
• Staying current with industry trends, news, and policy developments relevant to the organization’s advocacy goals
• Organizing events, webinars, and public forums to engage stakeholders and raise awareness on advocacy issues
• Providing communication training to staff and volunteers to strengthen their advocacy skills

 

Advocacy Communications Manager Job Description Template

Job Brief

We are seeking an experienced Advocacy Communications Manager to drive our organization’s advocacy initiatives and increase visibility of our cause.

The role involves developing effective communication strategies, creating compelling messages, and managing various channels to reach our key audiences.

The ideal candidate should have proven experience in advocacy communications or a related field, and possess exceptional strategic thinking, writing, and project management skills.

 

Responsibilities

• Develop and implement strategic advocacy communication plans
• Manage the production of advocacy materials including fact sheets, newsletters, and digital content
• Coordinate with internal and external stakeholders to ensure messaging consistency
• Monitor policy developments and public opinion to guide communication efforts
• Develop effective messaging and talking points for different audiences
• Manage and grow our social media presence
• Track and evaluate the effectiveness of advocacy communication efforts
• Support the organization’s spokespersons with media relations and interview preparation
• Organize advocacy events and campaigns

 

Qualifications

• Proven work experience as an Advocacy Communications Manager or similar role
• Strong knowledge of communication practices and techniques
• Outstanding written and verbal communication skills
• Experience with digital content creation and social media management
• Excellent organizational and leadership abilities
• Familiarity with project management software
• Ability to work well under pressure and meet deadlines
• BSc/BA in Public Relations, Communications or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Advocacy Communications Manager
• Work Environment: Office setting with options for remote work. Occasional travel may be required for advocacy events.
• Reporting Structure: Reports to the Director of Communications or Advocacy Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Advocacy Communications Manager Do?

Advocacy Communications Managers typically work for non-profit organizations, advocacy groups, or businesses with a significant public policy presence.

They are primarily responsible for creating, implementing, and managing communication strategies that promote advocacy goals of their organization.

Their job involves crafting compelling messages and narratives, developing communication plans, and identifying the most effective channels to communicate these messages to the public, stakeholders, and policymakers.

They may also be in charge of coordinating public relations activities, handling media inquiries, and managing crisis communications.

Moreover, they often work closely with advocacy teams, lobbyists, and policy professionals to ensure alignment between policy goals and public messaging.

They are also tasked with monitoring and analyzing the effectiveness of their communication strategies, making necessary adjustments to increase reach and impact.

Advocacy Communications Managers may also oversee the development of advocacy materials such as brochures, press releases, op-eds, and social media content.

Their ultimate goal is to influence public opinion and policy decisions in favor of the issues their organization advocates for.

 

Advocacy Communications Manager Qualifications and Skills

An Advocacy Communications Manager requires a diverse set of skills and qualifications to effectively manage communication strategies for advocacy projects, such as:

• Excellent written and verbal communication skills to craft compelling messages that drive advocacy and engage various stakeholders.
• Strong understanding of communication strategies, public relations, and media relations for effective advocacy campaigns.
• Ability to develop and implement strategic communication plans in line with organizational goals and advocacy objectives.
• Outstanding interpersonal skills to foster relationships with media, external partners, and internal teams, promoting collaborative efforts towards advocacy goals.
• Experience with social media management and digital marketing tools to leverage online platforms for advocacy campaigns.
• Understanding of public policy and political landscape to effectively advocate for the organization’s causes.
• Strong organizational and project management skills to oversee multiple projects simultaneously, ensuring timely completion and effectiveness.
• Analytical skills to monitor and evaluate the impact of advocacy communications and adjust strategies as needed.
• Problem-solving skills to address any challenges or obstacles that might hinder the execution of advocacy campaigns.

 

Advocacy Communications Manager Experience Requirements

Candidates for an Advocacy Communications Manager role typically require a minimum of 3 to 5 years of experience in a related field.

This might involve working in public relations, marketing, journalism, or a related communications role within a nonprofit or advocacy organization.

Internship experience in communication roles, particularly in nonprofits, is often highly valued.

This experience helps candidates understand the specific communication needs and strategies of advocacy organizations.

An Advocacy Communications Manager is often required to have experience in strategic communication planning, public relations, content development, digital and social media strategy, and event coordination.

These experiences are usually gained progressively in a variety of communication roles.

Candidates with more than 5 years of experience may have held positions such as Communications Coordinator or Communications Specialist.

They may also have experience supervising a team and managing various communication campaigns and projects.

Those with more than 7 years of experience and a solid track record in advocacy communications are typically ideal candidates for senior-level roles.

These individuals often have considerable experience in leading communication strategies, managing teams, and influencing policy or public opinion through effective advocacy communication.

 

Advocacy Communications Manager Education and Training Requirements

Advocacy Communications Managers generally require a bachelor’s degree in communications, public relations, journalism, or a related field.

In addition to the degree, they must possess strong writing, research, and public speaking skills, which are often gained through internships, coursework, or real-world experience.

Many employers prefer candidates with a master’s degree in communications, public policy, or a similar field, as it indicates a deeper understanding of the complex issues and strategies in the advocacy and communications industry.

Knowledge and experience in advocacy, non-profit sector, or public policy can be essential, as this role often involves influencing public opinion and policy decisions.

Certification in marketing or public relations, though not always necessary, can be a valuable asset for the position.

Continued professional development through workshops, seminars, or courses in new media trends, political science, or crisis communications is often encouraged to stay current in this fast-paced field.

Some roles may also require experience or familiarity with specific issues or regions, depending on the focus of the advocacy work.

For example, an Advocacy Communications Manager for an environmental organization may need a background in environmental science or policy.

 

Advocacy Communications Manager Salary Expectations

The average salary for an Advocacy Communications Manager is $72,588 (USD) per year.

However, the actual salary may vary depending on factors such as experience, the size and type of the organization, and the location of the job.

 

Advocacy Communications Manager Job Description FAQs

What skills does an Advocacy Communications Manager need?

Advocacy Communications Managers need excellent written and verbal communication skills as they are responsible for developing and implementing communication strategies.

They should have strong leadership abilities to manage a team and be capable of conducting market research to understand public opinion.

They should also have exceptional analytical skills to evaluate the success of their communication strategies and make necessary adjustments.

 

Do Advocacy Communications Managers need a degree?

Typically, Advocacy Communications Managers need a bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

Some positions might also require a master’s degree.

Furthermore, relevant experience in communications or advocacy roles is often required.

 

What should you look for in an Advocacy Communications Manager resume?

Look for a combination of relevant education and work experience.

They should have experience in managing communication strategies, public relations, or advocacy campaigns.

Also, look for skills like content creation, media relations, and crisis management.

Experience in using communication tools and platforms would be beneficial.

 

What qualities make a good Advocacy Communications Manager?

A good Advocacy Communications Manager is proactive, with the ability to anticipate public reaction and respond accordingly.

They should be innovative, with the ability to create compelling messages that resonate with the target audience.

Good interpersonal and negotiation skills are key for forming relationships with media personnel and influencers.

They should also be detail-oriented, organized, and have an understanding of the political landscape and public policy.

 

What are the daily duties of an Advocacy Communications Manager?

An Advocacy Communications Manager may spend their day developing and managing communication strategies, creating content for various platforms, and overseeing the production of promotional materials.

They might also monitor public opinion, conduct market research, and analyze data to evaluate the effectiveness of their communication strategies.

They often liaise with media personnel, influencers, and stakeholders, and may also be responsible for managing a communications team.

 

Conclusion

And there you have it.

Today, we’ve demystified the essentials of being an Advocacy Communications Manager.

Interesting, right?

It’s not just about spreading messages.

It’s about shaping public perception and affecting social change, one campaign at a time.

Armed with our comprehensive Advocacy Communications Manager job description template and practical examples, you’re ready to step into action.

But why limit yourself?

Go further with our job description generator. It’s your go-to resource for crafting impeccable job listings or refining your resume to perfection.

Remember:

Every campaign is a step towards a larger goal.

Let’s make a difference. Together.

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