Agricultural Sales Representative Job Description [Updated for 2025]

In the modern world, the demand for Agricultural Sales Representatives has never been more significant.

As agriculture continues to evolve, the need for skilled individuals who can promote, sell, and provide support for agricultural products increases.

But what really defines the role of an Agricultural Sales Representative?

Whether you are:

• A job seeker looking to understand the core of this position,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the world of agricultural sales,

You’ve come to the right place.

Today, we present a customizable Agricultural Sales Representative job description template, designed for effortless posting on job boards or career sites.

Let’s delve right into it.

Agricultural Sales Representative Duties and Responsibilities

Agricultural Sales Representatives work primarily in the agriculture industry, selling products such as seed, feed, equipment, and other agricultural commodities to farmers.

They must have a strong understanding of the agricultural industry and the specific needs of farmers.

Their duties and responsibilities include:

• Establishing and maintaining relationships with farmers and agricultural businesses
• Understanding and presenting information about various agricultural products and equipment
• Conducting field visits to observe and understand the farming practices and needs of potential customers
• Making sales pitches and proposals to prospective customers
• Negotiating and finalizing sales contracts
• Providing after-sales support, such as handling customer complaints or inquiries
• Staying updated on the latest industry trends, products, and technologies
• Developing and implementing sales strategies to meet sales targets
• Participating in agricultural trade shows and exhibitions
• Collecting and reporting market research data to assist in company decision-making

 

Agricultural Sales Representative Job Description Template

Job Brief

We are seeking a knowledgeable and dedicated Agricultural Sales Representative to join our team.

You will be responsible for promoting and selling our agricultural products, building relationships with farmers and other potential customers, and providing them with exceptional service and support.

Our ideal candidate is familiar with farming and has a strong understanding of agricultural equipment and products.

They should have excellent communication skills, a persuasive sales ability, and a focus on providing excellent customer service.

 

Responsibilities

• Present, promote and sell agricultural products to existing and prospective customers
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through cold calling
• Achieve agreed upon sales targets and outcomes within schedule
• Coordinate sales effort with team members and other departments
• Analyze the territory/market’s potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
• Keep abreast of best practices and promotional trends
• Continuously improve through feedback

 

Qualifications

• Proven work experience as a sales representative
• Excellent knowledge of MS Office
• Familiarity with BRM and CRM practices along with the ability to build productive business professional relationships
• Highly motivated and target driven with a proven track record in sales
• Excellent selling, communication and negotiation skills
• Prioritizing, time management and organizational skills
• Ability to create and deliver presentations tailored to the audience needs
• BS/BA degree or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Agricultural Sales Representative
• Work Environment: This role requires frequent travel to meet with customers. Some office work is also required for administrative tasks.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Agricultural Sales Representative Do?

Agricultural Sales Representatives work in the agricultural industry, selling farm equipment, seed, animal feed, fertilizer, and other farming-related products to agricultural businesses and farmers.

Their primary role is to communicate with potential and existing customers to understand their needs and promote products that will meet these requirements.

This often requires extensive knowledge about various farming techniques and the products they sell.

They provide advice and recommendations on the suitable products and services and often perform demonstrations of how products work.

They also prepare sales contracts, quotes, and negotiate terms with clients.

Agricultural Sales Representatives are also responsible for developing and maintaining relationships with customers, providing after-sales support, and handling customer inquiries and complaints.

They often work closely with other departments such as marketing and customer service, providing feedback and market trends to help improve product offerings and increase sales.

In some cases, these representatives may also be required to participate in industry trade shows and events to network with potential clients and showcase their company’s products.

 

Agricultural Sales Representative Qualifications and Skills

An agricultural sales representative should possess a variety of skills and qualifications that align with the job role, including:

• Comprehensive knowledge of farming practices, equipment, and products to effectively sell to clients in the agriculture sector.
• Strong communication and interpersonal skills to build relationships with farmers and other clients, understand their needs, and present appropriate products or solutions.
• Excellent negotiation skills to finalize sales deals and achieve sales targets.
• Problem-solving skills to address clients’ issues, offer suitable solutions and follow up to ensure satisfaction.
• Ability to understand and explain complex agricultural products and equipment to clients with varying degrees of knowledge.
• Marketing skills to promote products, participate in trade shows, demonstrations, and other promotional events.
• Attention to detail and organizational skills to maintain accurate records of sales, contracts, and client information.
• Resilience and ability to work under pressure, as the role might involve traveling and meeting sales targets.
• Understanding of market trends and the ability to analyze sales data to formulate strategies.

 

Agricultural Sales Representative Experience Requirements

Agricultural Sales Representatives typically start their careers with a degree in agriculture, business, or a related field.

Entry-level candidates may have less than a year of experience, usually gained through internships, summer jobs or part-time roles in agricultural business settings.

They may also gain relevant experience in roles such as Farm Assistant, Agricultural Technician, or other agribusiness-related roles.

Candidates with 1 to 3 years of experience often develop their sales and technical skills in entry-level Agricultural Sales Representative roles or similar positions.

These professionals are expected to have a solid understanding of farming operations, a strong sales ability, and excellent communication skills.

Those with more than 5 years of experience often have a proven track record in agricultural sales and a deep understanding of the agriculture industry.

They may have developed strategic selling techniques and managed a sales territory.

Professionals at this level may be ready to take on senior roles or even sales management positions.

Moreover, some employers may require their Agricultural Sales Representatives to have specific certifications, such as Certified Crop Advisor (CCA), to demonstrate their knowledge and dedication to the field.

 

Agricultural Sales Representative Education and Training Requirements

Agricultural Sales Representatives usually have a bachelor’s degree in agriculture, agronomy, or a related field.

These programs offer a combination of classroom instruction and hands-on training in various aspects of farming, animal husbandry, crop science, and farm management, preparing students with a solid foundation in agricultural practices.

In addition to academic qualifications, having a strong knowledge of farming equipment and machinery, fertilizers, and seeds is crucial for this role.

This knowledge can be gained through practical field experience or specialized training programs.

Some positions may require the sales representative to have a deep understanding of the latest farming technologies and trends, therefore, continuous education and training are important.

Sales experience, particularly in the agriculture sector, is often a significant advantage.

Some companies may provide on-the-job training to hone sales and negotiation skills.

Although not mandatory, professional certifications in agribusiness or sales can increase job prospects and demonstrate a candidate’s commitment to the profession.

Being able to communicate effectively and understand the needs of the farmer or customer is also vital in this role, and these soft skills are often developed through experience and training.

 

Agricultural Sales Representative Salary Expectations

An Agricultural Sales Representative earns an average salary of $57,124 (USD) per year.

The actual earnings can vary depending on the individual’s experience, area of specialization, location, and the company they work for.

 

Agricultural Sales Representative Job Description FAQs

What skills does an Agricultural Sales Representative need?

An Agricultural Sales Representative needs to have excellent communication and negotiation skills.

A good understanding of agricultural products and farming practices is also crucial.

They need to have strong analytical skills to understand market trends and sales data, along with good problem-solving skills to offer solutions to farmers’ needs.

Finally, customer service skills are key as they deal directly with farmers and other customers.

 

Do Agricultural Sales Representatives need a degree?

Most employers prefer Agricultural Sales Representatives to have a degree in Agriculture, Business, Marketing, or a related field.

However, significant work experience in the agricultural sector, especially with a strong sales record, can sometimes substitute for formal education.

Understanding of farming practices, crop cycles, and agricultural products is crucial.

 

What should you look for in an Agricultural Sales Representative resume?

Look for a degree in a relevant field or considerable work experience in the agricultural sector.

Experience in sales, particularly in agricultural products or services, is a plus.

Good negotiation and communication skills should be highlighted.

Also, knowledge of farming practices, agricultural products, and market trends is beneficial.

 

What qualities make a good Agricultural Sales Representative?

A good Agricultural Sales Representative should be self-motivated and goal-driven, with a passion for agriculture.

They should possess excellent communication and negotiation skills and be able to build and maintain strong relationships with customers.

In-depth knowledge of farming practices and agricultural products is key.

They should also have the ability to work independently and be ready to travel frequently, as the job often involves visiting farms and agricultural businesses.

 

Is it difficult to hire Agricultural Sales Representatives?

Hiring Agricultural Sales Representatives can be challenging due to the specific skill set and knowledge required for the role.

Candidates not only need to have strong sales skills, but they also need to understand agricultural products and farming practices.

Therefore, finding candidates with both sales experience and agricultural knowledge can be difficult.

Offering competitive salaries, ongoing training, and opportunities for career advancement can help attract qualified candidates.

 

Conclusion

There you have it.

Today, we’ve taken a deep dive into the dynamic world of an agricultural sales representative.

And guess what?

It’s not just about selling seeds or fertilizers.

It’s about cultivating the future of agriculture, one sale at a time.

With our handy agricultural sales representative job description template and real-world examples, you’re ready to sow the seeds of your career.

But why stop there?

Dig deeper with our job description generator. It’s your vital tool for creating precision-crafted job listings or fine-tuning your resume to perfection.

Remember:

Every sale is a step towards a more sustainable and prosperous agricultural future.

Let’s cultivate that future. Together.

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