Agritourism Coordinator Job Description [Updated for 2025]

In the ever-evolving world of agritourism, the focus on Agritourism Coordinators has never been more vital.

As more people seek authentic experiences connected to food, farming, and rural life, the demand for skilled professionals who can organize, manage, and promote these unique experiences continues to grow.

But what does the role of an Agritourism Coordinator truly entail?

Whether you are:

• A job seeker aiming to understand the nature of this position,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the nuances of agritourism coordination,

You’ve come to the right place.

Today, we present a customizable Agritourism Coordinator job description template, designed for easy posting on job boards or career sites.

Let’s delve right into it.

Agritourism Coordinator Duties and Responsibilities

Agritourism Coordinators play an essential role in linking agricultural businesses and tourism.

They create, manage, and promote programs that educate and entertain tourists on rural life, and they work with farmers to develop and market tourism opportunities on their land.

Their duties and responsibilities include:

• Developing and managing agritourism programs and events for tourists
• Working with farmers and ranchers to identify and develop tourism opportunities
• Marketing and promoting agritourism opportunities to potential tourists and tour operators
• Organizing and conducting tours of farms, ranches, wineries, and other agricultural facilities
• Ensuring all agritourism activities comply with local regulations and safety standards
• Coordinating with local businesses, tourism boards, and other stakeholders to promote agritourism in the area
• Developing educational materials and presentations about agriculture and farming practices
• Evaluating the success and impact of agritourism activities and making recommendations for improvements
• Maintaining records and reports related to agritourism activities and revenues
• Assisting with the recruitment and training of agritourism staff and volunteers

 

Agritourism Coordinator Job Description Template

Job Brief

We are in search of an experienced and enthusiastic Agritourism Coordinator.

The successful candidate will be in charge of developing and promoting agritourism activities, facilitating tours of agricultural sites, and planning related events.

The ideal candidate will have a strong background in agriculture and tourism, and a passion for fostering the appreciation of agriculture in the wider public.

The role of the Agritourism Coordinator will also involve working closely with local farmers, community groups, and tourism departments to increase awareness and participation in agritourism activities.

 

Responsibilities

• Develop and implement agritourism programs and activities
• Coordinate tours of agricultural sites and facilities
• Plan and manage agritourism events
• Work with farmers and local communities to promote agritourism
• Create promotional materials and develop marketing strategies
• Identify potential funding sources and prepare grant applications
• Establish and maintain relationships with key stakeholders in the tourism industry
• Ensure compliance with health and safety regulations
• Evaluate the success and impact of agritourism activities

 

Qualifications

• Proven work experience in tourism, agriculture, event planning, or related field
• Excellent project management and coordination skills
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Knowledge of local agricultural practices and industries
• Ability to develop and implement marketing strategies
• Bachelor’s degree in Tourism, Agriculture, Business Management or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for professional development

 

Additional Information

• Job Title: Agritourism Coordinator
• Work Environment: This role may require both office work and field work. Travel to various agricultural sites will be necessary.
• Reporting Structure: Reports to the Director of Tourism or Agritourism Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Agritourism Coordinator Do?

Agritourism Coordinators typically work for farms, vineyards, or other agricultural businesses that welcome tourists.

They can also work independently, offering their services to multiple agritourism venues.

They work closely with farm owners, managers, and staff to plan and implement agritourism activities.

These activities can range from farm tours and harvest festivals to winemaking classes and farm-to-table dinners.

Their job is to increase visitor engagement with the agricultural operation, and to ensure tourists have a positive experience that increases their understanding and appreciation of farming and rural life.

They may also be responsible for marketing the agritourism operation, managing bookings, and coordinating with other tourism businesses or local government agencies.

Their role involves a careful balance between promoting agritourism and ensuring the agricultural operation continues to run smoothly.

They must ensure that tourism activities do not disrupt farming operations or harm the environment.

Many Agritourism Coordinators also play a role in education, helping visitors understand where their food comes from and the importance of sustainable agriculture.

 

Agritourism Coordinator Qualifications and Skills

An Agritourism Coordinator should possess certain skills and qualifications to effectively manage and promote agritourism activities, including:

• Knowledge of agriculture and farming practices to understand the unique features of the agritourism site and to educate visitors about farming activities and processes.
• Excellent communication and interpersonal skills to engage with various stakeholders such as farmers, visitors, tour operators, and local communities.
• Strong event planning and coordination skills for organizing agritourism events and activities in a timely and efficient manner.
• Marketing skills to promote the agritourism site and its activities to attract visitors and boost the visibility of the site.
• Customer service skills to respond to inquiries from visitors, provide information, and handle complaints or issues that may arise.
• Problem-solving skills to address challenges related to visitor management, event planning, and other operational issues in the agritourism site.
• Knowledge of safety regulations and risk management to ensure the safety of visitors during their visit to the agritourism site.
• Time management skills to efficiently schedule and manage various tasks related to agritourism coordination.

 

Agritourism Coordinator Experience Requirements

An entry-level Agritourism Coordinator may have at least 1 to 2 years of experience, often achieved through internships or part-time roles in the agritourism, agriculture, or hospitality industries.

Such experience can also be gained through roles such as Farm Educator, Tour Guide, or Event Coordinator in agritourism ventures.

Candidates with 3 to 5 years of experience are often considered for more demanding roles.

They have usually honed their skills in agritourism management, event planning, or agricultural education, often in roles like Farm Manager or Agritourism Specialist.

Those with over 5 years of experience may have leadership or managerial experience and are usually ready for advanced roles.

They might have experience in developing and implementing agritourism programs, managing farm resources for tourism, or leading a team in the agritourism sector.

Such experience is typically acquired in positions such as Agritourism Director or Farm Owner.

 

Agritourism Coordinator Education and Training Requirements

An Agritourism Coordinator generally requires a bachelor’s degree in agriculture, business, tourism, or a related field.

They need to have a solid understanding of agricultural practices and rural development, as well as a grasp on the tourism industry.

Practical experience in farming or rural development can be advantageous.

Many positions also require knowledge of marketing strategies, event planning, and customer service.

This is because Agritourism Coordinators often need to promote farms as tourist destinations and coordinate events for visitors.

Some positions may require a master’s degree in agriculture, tourism, or business administration.

This advanced degree can indicate a candidate’s leadership potential and dedication to the agritourism industry.

In addition to formal education, Agritourism Coordinators may need to pursue certifications in agritourism or rural development.

These certifications can help coordinators stay up-to-date with the latest practices and trends in the industry.

On-the-job training is also important for Agritourism Coordinators, as they need to understand the specific needs and characteristics of the farm or rural area they are promoting.

This might include learning about specific farming practices, local history, or environmental conservation efforts.

Continuing education and professional development are highly recommended as the agritourism sector is dynamic and ever-changing.

 

Agritourism Coordinator Salary Expectations

An Agritourism Coordinator can expect to earn an average salary of $50,000 (USD) per year.

This can fluctuate depending on factors such as the size of the farm or ranch, location, experience in the field, and the specific responsibilities involved in the job role.

 

Agritourism Coordinator Job Description FAQs

What skills does an Agritourism Coordinator need?

An Agritourism Coordinator should have excellent communication and project management skills, as they are often coordinating various events and activities.

Knowledge of agriculture and rural development is crucial, as well as an understanding of tourism trends and marketing strategies.

They also need to have good interpersonal skills to work effectively with farmers, visitors, and other stakeholders.

 

Do Agritourism Coordinators need a specific degree?

There is no specific degree required to become an Agritourism Coordinator, but a background in agriculture, rural development, tourism management, or a related field can be beneficial.

Experience in event planning, marketing, or public relations can also be valuable.

 

What should you look for in an Agritourism Coordinator resume?

In an Agritourism Coordinator’s resume, look for experience in coordinating events or projects, preferably in the agriculture or tourism sectors.

Knowledge of marketing strategies, particularly in the field of tourism, is also a plus.

Skills such as project management, communication, and customer service should be highlighted.

 

What qualities make a good Agritourism Coordinator?

A good Agritourism Coordinator is creative and innovative, able to come up with new and exciting agritourism activities and events.

They are also highly organized and detail-oriented, ensuring that all aspects of an event or project run smoothly.

Good interpersonal skills are crucial for building relationships with farmers, visitors, and other stakeholders, and a passion for agriculture and rural development is also important.

 

Is it challenging to hire an Agritourism Coordinator?

Hiring an Agritourism Coordinator can be challenging as it requires finding a candidate with a unique blend of skills in agriculture, tourism, marketing, and project management.

However, with the right job description and recruitment strategy, it is possible to find candidates with the right mix of passion and experience for the role.

 

Conclusion

And there you have it.

Today, we’ve given you a sneak peek into the fulfilling and diverse world of being an agritourism coordinator.

Surprised?

It’s not just about planning and coordinating farm-based activities.

It’s about fostering sustainable tourism and promoting agricultural experiences, one event at a time.

With our handy agritourism coordinator job description template and real-world examples, you’re fully equipped to take the leap.

But why stop there?

Dig a little deeper with our job description generator. It’s your next move for creating detailed job listings or refining your resume to perfection.

Remember:

Every agritourism event is a part of the bigger effort to connect people with nature and agriculture.

Let’s grow this movement. Together.

Reasons to Become an Agritourism Coordinator (Foster Farming Fascination)

How to Become an Agritourism Coordinator (Complete Guide)

Disadvantages of Being an Agritourism Coordinator (Down on Disappointments)

Flex First: Jobs That Prioritize Your Time and Freedom

Weirdly Wonderful: Unusual Jobs with a Twist

Tired of the Same Old Grind? Explore Fun Jobs That Actually Pay

Demand Dynamics: The Jobs That Are Redefining the Market