Automotive Event Coordinator Job Description [Updated for 2025]

In the dynamic world of automotive events, the importance of a proficient Automotive Event Coordinator cannot be understated.

As car shows, racing events, and vehicle launches evolve, the demand for skilled professionals who can organize, manage, and enhance these events grows steadily.

But what exactly is expected from an Automotive Event Coordinator?

Whether you are:

• A job seeker trying to comprehend the nuances of this role,
• A hiring manager detailing the ideal candidate,
• Or simply fascinated by the behind-the-scenes of automotive event planning,

You’re in the right place.

Today, we present a customizable Automotive Event Coordinator job description template, designed for seamless posting on job boards or career sites.

Let’s get started.

Automotive Event Coordinator Duties and Responsibilities

Automotive Event Coordinators are responsible for planning, organizing and managing automotive events, including car shows, races, and promotional events.

They work closely with various teams and vendors to ensure smooth and successful execution of the event.

Their duties and responsibilities include:

• Planning and organizing automotive events from start to finish
• Working closely with clients to understand their needs and expectations for the event
• Negotiating contracts with vendors, sponsors, and other stakeholders
• Managing budgets and ensuring cost-effectiveness
• Coordinating logistics such as venue setup, transportation, and accommodations
• Overseeing event promotions and marketing strategies
• Ensuring all necessary permits and insurance are in place
• Arranging for necessary equipment and automotive displays
• Coordinating with various teams to ensure smooth operation of the event
• Resolving any issues or problems that may arise during the event
• Conducting post-event evaluations to determine how future events could be improved

 

Automotive Event Coordinator Job Description Template

Job Brief

We are seeking a detail-oriented and creative Automotive Event Coordinator to manage automotive events from conception to completion.

This role involves understanding marketing and promotional strategies, negotiating contracts, and liaising with vendors and stakeholders.

The Automotive Event Coordinator will be responsible for planning and organizing events such as car shows, vehicle launches, trade fairs, and promotional campaigns.

The ideal candidate has a passion for the automotive industry, excellent organizational skills, and experience in event coordination.

 

Responsibilities

• Coordinate and plan automotive events, including logistics, venue selection, and vendor management
• Work closely with the marketing team to develop and implement promotional strategies for each event
• Negotiate contracts with vendors, sponsors, and event venues
• Manage event budgets, ensuring all costs stay within the allocated budget
• Handle any issues or emergencies that arise during events
• Conduct post-event evaluations to assess the success of each event and identify areas for improvement
• Stay up-to-date with industry trends and competitor activities
• Coordinate with internal and external stakeholders to ensure smooth event execution
• Ensure compliance with necessary insurance, legal, and health and safety obligations

 

Qualifications

• Proven experience as an event coordinator or similar role
• Excellent knowledge of the automotive industry
• Strong organizational skills and the ability to manage multiple tasks
• Exceptional negotiation and communication skills
• Experience managing budgets and financial planning
• Proficiency in event management software
• Ability to work well under pressure and solve problems quickly
• Bachelor’s degree in Marketing, Public Relations, or a related field is preferred

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Automotive Event Coordinator
• Work Environment: This position may require some travel to event venues and meetings with vendors and stakeholders.
• Reporting Structure: Reports to the Marketing Manager or Event Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $40,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Automotive Event Coordinator Do?

Automotive Event Coordinators often work for car manufacturers, dealerships, or companies that hold automotive events, such as car shows and races.

They can also work for event planning agencies that specialize in automotive events.

Their main role is to plan, organize, and execute successful automotive events.

This includes tasks such as selecting a venue, coordinating with vendors, creating event schedules, and ensuring the smooth running of the event on the day.

Automotive Event Coordinators work closely with various stakeholders, such as clients, sponsors, car manufacturers, and event staff, to ensure that the event meets its objectives.

They also liaise with the marketing and public relations teams to create awareness and attract attendees to the event.

On the day of the event, the Automotive Event Coordinator is responsible for overseeing all aspects of the event, from registration to event set-up, to problem-solving any issues that may arise.

Post-event, they are responsible for event evaluation and follow-ups, ensuring that lessons are learned for future events.

In addition to these tasks, an Automotive Event Coordinator may also be responsible for managing the event budget, negotiating contracts with vendors, and ensuring the event complies with all relevant regulations.

They may also be involved in promoting the event through social media and other marketing channels.

 

Automotive Event Coordinator Qualifications and Skills

An efficient Automotive Event Coordinator should possess a range of skills and qualifications such as:

• Extensive knowledge of the automotive industry to ensure relevance and accuracy in event planning and execution.
• Exceptional organizational skills to manage multiple tasks simultaneously, including planning, scheduling, and executing events.
• Excellent communication skills to liaise with various stakeholders, such as event sponsors, attendees, and vendors, and to articulate event plans clearly.
• Strong negotiation skills to secure deals with vendors, sponsors, and other parties, ensuring the event is cost-effective while delivering the desired quality.
• Ability to work in a team environment, often coordinating with various departments or external agencies to ensure a successful event.
• Problem-solving skills to promptly address any challenges or issues that may arise during the planning or execution stages of the event.
• Detail-oriented to ensure all aspects of the event, from location setup to guest registration, align with the event’s objective and brand image.
• Ability to maintain composure and make effective decisions under pressure, particularly during the event.
• Knowledge of marketing and promotion techniques to effectively publicize the event and attract the target audience.

 

Automotive Event Coordinator Experience Requirements

Automotive Event Coordinators generally hold a Bachelor’s degree in Marketing, Business Administration, or a related field, with a significant focus on event planning and coordination.

Entry-level candidates may have 1 to 2 years of experience, often through an internship or part-time role in event management.

Relevant experience can also be gained through roles such as Marketing Assistant, Public Relations Associate, or Sales Representative within the automotive industry.

Those with 3 to 5 years of experience in coordinating or managing automotive events, auto shows, or similar events are usually considered for mid-level positions.

They should have developed a strong understanding of the automotive industry, event planning, and project management.

Candidates with more than 5 years of experience in the field are often considered for senior-level roles.

They typically have a proven track record of successfully managing large-scale automotive events, and may have experience in leading a team.

Advanced understanding of the automotive industry trends, exceptional networking skills, and a high level of organizational and logistical planning are expected at this level.

Furthermore, proven experience in vendor management, budget planning, and knowledge of the latest digital marketing trends can enhance the candidate’s profile, regardless of the level of position they are applying for.

 

Automotive Event Coordinator Education and Training Requirements

An Automotive Event Coordinator typically holds a bachelor’s degree in event management, marketing, business administration or a related field.

This role requires a deep understanding of the automotive industry, so coursework or experience in automotive technology, automotive business management, or related areas can be beneficial.

Automotive Event Coordinators also need strong organizational and communication skills, often honed through internships or entry-level positions in event planning, public relations, or marketing departments.

Some positions may prefer candidates with a master’s degree in business administration or marketing, particularly for roles that involve strategic planning or extensive coordination efforts.

Industry-specific certifications, such as the Certified Meeting Professional (CMP) designation or Certified Automotive Event Coordinator (CAEC), can further enhance one’s credentials.

Continued professional development through workshops, seminars, or courses in areas like digital marketing, project management, or customer relations is also highly valuable in this evolving field.

Finally, a successful Automotive Event Coordinator should possess a passion for cars and an understanding of the unique aspects of automotive events, which is often gained through hands-on experience in the automotive industry.

 

Automotive Event Coordinator Salary Expectations

An Automotive Event Coordinator can expect to earn an average salary of $48,423 (USD) per year.

The actual income can vary significantly depending on factors like the level of experience, the size and location of the event, and the employing organization.

 

Automotive Event Coordinator Job Description FAQs

What skills does an Automotive Event Coordinator need?

An Automotive Event Coordinator should have strong planning and organizational skills, as they will be managing multiple tasks simultaneously.

They should also have excellent communication skills, as they will need to liaise with vendors, sponsors, and attendees.

Problem-solving skills are also crucial in case issues arise during the event.

Lastly, they should have a passion for and understanding of the automotive industry.

 

Do Automotive Event Coordinators need a degree?

While not always necessary, a degree in event management, public relations, marketing or a related field can be beneficial for an Automotive Event Coordinator.

However, relevant experience in event coordination, preferably in the automotive industry, is often more important to employers.

 

What should you look for in an Automotive Event Coordinator resume?

When looking at a resume for this role, you should look for experience in event planning, ideally within the automotive industry.

Additionally, any marketing or sales experience would be beneficial, as the role often involves promoting the event and attracting sponsors.

Check for proven skills in project management, budgeting, and vendor relationships.

 

What qualities make a good Automotive Event Coordinator?

A good Automotive Event Coordinator is a detailed and efficient planner, able to manage multiple responsibilities and deadlines.

They have a keen eye for detail and the ability to anticipate potential issues.

They have excellent communication and negotiation skills, to liaise with various stakeholders.

Lastly, a passion for the automotive industry helps them understand and cater to the specific needs of the event and attendees.

 

Is it challenging to hire an Automotive Event Coordinator?

The challenge in hiring an Automotive Event Coordinator lies in finding a candidate with the right balance of event planning skills and knowledge of the automotive industry.

The ideal candidate will understand the unique requirements of automotive events and will be able to effectively manage and promote such events.

 

Conclusion

And there we have it.

Today, we’ve pulled back the hood on what it truly entails to be an Automotive Event Coordinator.

Surprise?

It’s not just about planning events.

It’s about driving the future of the automotive industry, one event at a time.

With our go-to Automotive Event Coordinator job description template and real-world examples, you’re now ready to accelerate your career journey.

But why stop there?

Accelerate further with our job description generator. It’s your highway to meticulously-crafted listings or fine-tuning your resume to perfection.

Remember:

Every event is a part of the grander journey in the automotive industry.

Let’s drive that future. Together.

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