Aviation Marketing Manager Job Description [Updated for 2025]

In the era of global connectivity, the focus on Aviation Marketing Managers has never been more prominent.

The world of aviation continues to evolve, and with each development, the demand for strategic minds who can navigate, enhance, and protect our aviation market landscape grows stronger.

But let’s delve deeper: What’s truly expected from an Aviation Marketing Manager?

Whether you are:

• A job seeker aiming to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of aviation marketing,

You’re in the right place.

Today, we present a customizable Aviation Marketing Manager job description template, designed for straightforward posting on job boards or career sites.

Let’s dive right in.

Aviation Marketing Manager Duties and Responsibilities

Aviation Marketing Managers are responsible for planning, developing, implementing, and overseeing the marketing strategy for an aviation company.

This role requires a deep understanding of the aviation industry, as well as marketing principles and techniques.

The following are the main duties and responsibilities of an Aviation Marketing Manager:

• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Build relationships with media and stakeholders through creative PR strategies
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities and provide suggestions for improvement

 

Aviation Marketing Manager Job Description Template

Job Brief

We are looking for a savvy and experienced Aviation Marketing Manager to join our team.

In this role, you will be responsible for developing and executing marketing strategies to promote our aviation products and services, while understanding the unique demands of the aviation industry.

Aviation Marketing Manager responsibilities include conducting market research, producing promotional materials and campaigns, and coordinating with our sales department to ensure profitability.

Our ideal candidates possess excellent marketing and leadership skills, with knowledge of the aviation industry and its current events.

Ultimately, the role of the Aviation Marketing Manager is to help us build and maintain strong and long-lasting relationships with clients and consumers.

 

Responsibilities

• Develop and implement effective marketing strategies to promote aviation products and services.
• Conduct market research to understand competitors and market trends.
• Produce promotional materials and marketing campaigns.
• Coordinate with the sales department to ensure strategies align with company goals.
• Monitor and report on effectiveness of marketing communications.
• Ensure brand consistency throughout all marketing projects.
• Manage and coordinate marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services.
• Collaborate with cross-functional teams – from creative, IT and production to product management and legal – to produce effective promotional materials.
• Attend and participate in industry events and conferences.

 

Qualifications

• Proven work experience as a Marketing Manager in the aviation industry.
• Experience managing and directing a marketing team.
• Excellent written and verbal communication skills.
• Proven ability to manage budgets.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with social media and web analytics.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.
• BSc/BA in business administration, marketing and communications or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Travel allowances
• Professional development opportunities

 

Additional Information

• Job Title: Aviation Marketing Manager
• Work Environment: Office setting with frequent travel to industry events and meetings.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Aviation Marketing Manager Do?

An Aviation Marketing Manager typically works for airlines, airports, or aviation companies.

They can also work with firms that specialize in marketing services for the aviation industry.

Their primary responsibility is to plan, develop, and implement marketing strategies to promote their company’s aviation services or products.

They closely collaborate with the sales team and other departments to understand the needs and preferences of their target market.

Using this information, they design and launch effective marketing campaigns to attract potential customers and retain existing ones.

Aviation Marketing Managers are responsible for market research, identifying trends in the aviation industry, and understanding competitive dynamics.

They analyze the results of their marketing initiatives, making necessary adjustments to maximize their impact.

These professionals often coordinate with advertising agencies or PR firms to create compelling promotional materials such as brochures, advertisements, press releases, and digital content.

They also plan and manage events like aviation trade shows, press conferences, or customer engagement events.

Their role also entails budget management, ensuring that all marketing activities are within the allocated funds.

The ultimate goal of an Aviation Marketing Manager is to enhance brand awareness, generate leads, increase sales, and contribute to the growth and profitability of their organization.

 

Aviation Marketing Manager Qualifications and Skills

An Aviation Marketing Manager should have a mix of technical knowledge, communication skills, and industry experience, including:

• Extensive knowledge about the aviation industry including its trends, challenges, and opportunities.
• Strong marketing skills to develop and implement effective marketing strategies that align with the company’s business goals.
• Excellent communication skills to effectively convey the company’s offerings to potential clients and stakeholders, as well as to coordinate with internal teams.
• Strong analytical skills to evaluate market trends, customer behavior, and competitor activities, and to measure the effectiveness of marketing campaigns.
• Leadership abilities to lead and inspire a team of marketing professionals, fostering a collaborative and result-oriented environment.
• Adept at using marketing software and technologies that help in creating, implementing, and monitoring marketing campaigns.
• Exceptional problem-solving skills to address challenges that may arise in the course of executing marketing strategies.
• Strong project management skills to oversee multiple campaigns, meet deadlines, and manage resources efficiently.

 

Aviation Marketing Manager Experience Requirements

Aviation Marketing Managers are expected to have at least a bachelor’s degree in marketing, business administration, or a relevant field.

This qualification should ideally be complemented with a minimum of 5 to 7 years of experience in marketing, sales, or a related field.

Experience within the aviation industry is a significant advantage, as it provides a comprehensive understanding of aviation products, services, and customer dynamics.

This could be through a role in aviation sales, customer service, or even flight operations.

It is also beneficial for candidates to have spent at least 3 years in a managerial or leadership position.

This experience equips them with the skills necessary to lead a team, manage marketing campaigns, and make strategic decisions.

Advanced knowledge of aviation market trends, aircraft products, and customer needs is crucial.

Experience with digital marketing tools and techniques, such as SEO and SEM, social media campaigns, and analytics is also desirable.

Lastly, some organizations may require their Aviation Marketing Managers to hold an MBA or a similar advanced degree, especially for senior or executive level positions.

This is to ensure a deep understanding of business and marketing strategies, financial acumen, and leadership skills.

 

Aviation Marketing Manager Education and Training Requirements

An Aviation Marketing Manager typically requires a bachelor’s degree in marketing, business administration, or a related field.

They should have a deep understanding of the aviation industry, the market trends, and the specific needs of potential customers.

Therefore, a background in aviation or a related field can be beneficial.

The role often requires skills in market research, strategic planning, and customer service.

Therefore, relevant coursework or experience in these areas can be advantageous.

Advanced positions may require a master’s degree in business administration (MBA) or a related field.

Specialization in aviation management, while not mandatory, can provide a competitive edge.

Some positions may require prior experience in marketing, sales, or a similar role within the aviation industry.

Furthermore, certification in digital marketing, project management, or other relevant areas can enhance one’s portfolio and demonstrate a commitment to continuous learning and professional development.

In addition to education and training, an Aviation Marketing Manager should have excellent communication, leadership, and analytical skills, along with a strong customer focus and a results-driven approach.

 

Aviation Marketing Manager Salary Expectations

An Aviation Marketing Manager can expect to earn an average salary of $96,390 (USD) per year.

This figure can fluctuate depending on factors such as the size of the organization, the region of employment, and the manager’s level of experience and qualifications.

 

Aviation Marketing Manager Job Description FAQs

What skills does an Aviation Marketing Manager need?

An Aviation Marketing Manager should have excellent communication and interpersonal skills to effectively liaise with various stakeholders and target audiences.

They also need strong analytical skills to assess market trends and consumer behavior.

Creativity and strategic thinking are crucial for developing compelling marketing campaigns.

Moreover, a good understanding of aviation industry, its regulations, and safety standards is essential.

 

Do Aviation Marketing Managers need a specific degree?

Aviation Marketing Managers typically need a bachelor’s degree in marketing, business administration, or a related field.

Some positions might require a master’s degree or an MBA.

A degree or coursework specifically in aviation management can also be beneficial.

Additionally, relevant experience in marketing or aviation industry is often required.

 

What should you look for in an Aviation Marketing Manager’s resume?

An Aviation Marketing Manager’s resume should highlight their experience in developing and implementing marketing strategies, preferably in the aviation industry.

Look for a strong background in market research, brand management, and digital marketing.

Also, pay attention to their experience in team leadership, budget management, and collaboration with other departments.

 

What qualities make a good Aviation Marketing Manager?

A good Aviation Marketing Manager is analytical and data-driven, able to interpret market research data and make informed decisions.

They are also creative, generating innovative ideas for marketing campaigns.

They should be a strategic thinker, able to plan and implement long-term marketing strategies.

Excellent leadership and organizational skills are also important, as they often oversee a team and multiple projects simultaneously.

 

Is it difficult to hire Aviation Marketing Managers?

Hiring Aviation Marketing Managers can be challenging due to the specific skills and industry knowledge required for the role.

It is crucial to find a candidate with both strong marketing expertise and a solid understanding of the aviation industry.

Offering competitive salaries and opportunities for professional development can attract top candidates.

 

Conclusion

So there you have it.

Today, we’ve unveiled the real-life intricacies of being an Aviation Marketing Manager.

Surprised?

It’s not just about promoting flights.

It’s about charting the course of the aviation industry, one strategic campaign at a time.

With our ready-to-use Aviation Marketing Manager job description template and real-world examples, you’re fully equipped to ascend.

But don’t just settle there.

Fly higher with our job description generator. It’s your ultimate guide to crafting spot-on listings or optimizing your resume to sky-high standards.

Remember:

Every strategic campaign is a part of the larger journey.

Let’s navigate this industry. Together.

How to Become an Aviation Marketing Manager (Complete Guide)

Uncommonly Cool: Unusual Jobs That Redefine ‘Cool’

Work Smarter, Not Harder: Top Easy-Peasy Jobs That Pay Surprisingly Well!

Flex First: Jobs That Prioritize Your Time and Freedom

Can You Handle It? The Ultimate Stress Test in These Jobs!