B2B Sales Manager Job Description [Updated for 2025]

In the competitive world of business, the demand for effective B2B Sales Managers is on the rise.

In an era of relentless market competition, there is an ever-increasing need for dynamic leaders who can steer, expand, and safeguard our business relationships and sales processes.

But what is the real essence of a B2B Sales Manager’s role?

Whether you are:

• A job seeker trying to understand the intricacies of this position,
• A hiring manager aiming to define the perfect candidate,
• Or simply interested in the nuances of B2B sales management,

You’ve come to the right place.

Today, we present a customizable B2B Sales Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight in.

B2B Sales Manager Duties and Responsibilities

B2B Sales Managers are responsible for overseeing and guiding a team of sales professionals in a business-to-business environment.

They employ strategic planning, resource allocation, and sales techniques to reach sales targets and expand customer base.

The duties and responsibilities of a B2B Sales Manager include:

• Develop and implement effective sales strategies
• Lead nationwide sales team members to achieve sales targets
• Establish productive and professional relationships with key personnel in assigned customer accounts
• Negotiate and close agreements with large customers
• Manage and oversee the daily operations of the sales department
• Monitor and analyze performance metrics and suggest improvements
• Prepare monthly, quarterly and annual sales forecasts
• Provide timely and effective solutions aligned with clients’ needs
• Liaise with marketing and product development departments to ensure brand consistency
• Stay up-to-date with new product launches and ensure sales team members are on board
• Drive and manage the entire sales process – targeting top prospects, identifying client solutions, negotiating, and closing sales

 

B2B Sales Manager Job Description Template

Job Brief

We are searching for a high-performing B2B Sales Manager to help us meet our customer acquisition and revenue growth targets.

B2B Sales Manager responsibilities include developing key growth sales strategies, tactics and action plans.

Successful execution of these strategies is required to achieve your financial targets.

Our ideal candidates have a deep understanding of the sales process and dynamics, and also superb interpersonal skills.

Ultimately, the role of the B2B Sales Manager is to grow our business by forging strong relationships with clients and driving sustainable financial growth through boosting sales and forging strong relationships with clients.

 

Responsibilities

• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Achieve growth and hit sales targets by successfully managing the sales team
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Recruit, objectives setting, coach and performance monitor sales representatives
• Manage and oversee the daily operations of the sales department

 

Qualifications

• Proven sales executive experience, meeting or exceeding targets
• Previous experience as a sales executive, sales manager or sales and marketing director
• Ability to communicate, present and influence all levels of the organization, including executive and C-level
• Proven ability to drive the sales process from plan to close
• Proven ability to articulate the distinct aspects of products and services
• Demonstrable experience as head of sales, developing client-focused, differentiated and achievable solutions
• Excellent listening, negotiation and presentation skills
• Excellent verbal and written communications skills
• BA/BS degree or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: B2B Sales Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Sales or Vice President of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $150,000 maximum plus commission
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a B2B Sales Manager Do?

A B2B Sales Manager, or Business-to-Business Sales Manager, typically works for companies that sell products or services to other businesses.

They may work in various industries, from technology to manufacturing, and serve as a crucial link between their company and its clients.

Their primary responsibility involves driving the sales process from plan to close.

They are responsible for defining sales strategies, setting sales targets, and coordinating the sales team to reach these goals.

B2B Sales Managers often work closely with marketing teams to identify potential clients, develop leads, and initiate business deals.

They also maintain relationships with existing clients, ensuring their needs are met and they are satisfied with the products or services delivered.

A key part of their job is negotiating contracts, pricing, and terms of sale with clients.

They are also responsible for analyzing sales data and market trends to forecast future sales performance and strategize on improving their sales techniques.

Additionally, they oversee the training and development of the sales team, ensuring that the team members are equipped with the necessary skills and knowledge to effectively sell their company’s products or services.

 

B2B Sales Manager Qualifications and Skills

A B2B Sales Manager should have a wide array of skills and qualifications to successfully lead and drive the sales team.

These include:

• Strong understanding of the sales process, dynamics, and ability to lead the team in client acquisition and expansion of existing client business.
• Proven experience in strategic planning and business development within the B2B market.
• Excellent leadership skills with the ability to manage and motivate a high-performing sales team.
• Exceptional interpersonal and customer service skills for establishing and maintaining strategic partnerships with key clients.
• Proficiency in analyzing market trends and sales data to develop strategic sales plans.
• Strong negotiation skills to close sales deals with optimal terms.
• Effective communication skills for presenting and influencing key stakeholders at all levels of an organization.
• Ability to handle high-pressure situations, meet tight deadlines, and achieve sales targets.
• Knowledge of CRM software and Microsoft Office Suite to track sales and client information.

 

B2B Sales Manager Experience Requirements

Candidates for a B2B Sales Manager position typically require a minimum of 5 years of sales experience in a B2B environment.

This experience often includes a proven track record of achieving sales targets, building and maintaining client relationships, and understanding of the sales process.

In addition to sales experience, B2B Sales Managers often have at least 2-3 years of leadership or management experience, as the role usually involves leading a sales team.

This includes experience in training and mentoring sales personnel, setting sales targets, and developing strategies to achieve these targets.

Additionally, many employers prefer candidates who have experience within the specific industry in which they operate, as this can allow the Sales Manager to better understand the needs and challenges of their B2B clients.

Higher level positions, such as Director of Sales or Vice President of Sales, usually require more extensive experience, often 10 or more years, with a significant portion of that time spent in a managerial or leadership role.

Moreover, practical experience with CRM software and Microsoft Office Suite, as well as strong analytical and communication skills, are often required for this role.

Lastly, a Bachelor’s degree in Business Administration, Marketing, or a related field is often a basic requirement, though significant industry experience can sometimes substitute for formal education.

 

B2B Sales Manager Education and Training Requirements

B2B Sales Managers usually hold a bachelor’s degree in business, marketing, economics or a related field.

This role requires a comprehensive understanding of sales principles and customer relationship management, which is often gained through formal education.

Additionally, coursework in business law, management, economics, accounting, finance, mathematics, and statistics is helpful.

For higher-level positions, a master’s degree in business administration (MBA) could be beneficial and may even be required by some employers.

This additional education can provide a comprehensive understanding of business operations and leadership skills that are crucial for success in this role.

B2B Sales Managers should also have a strong background in sales and marketing, typically obtained through years of experience in these fields.

This practical knowledge is often as important as formal education.

Various certifications can also be beneficial, such as those offered by the Sales Management Association, the American Management Association, or other related professional bodies.

These certifications demonstrate a commitment to professional development and staying current in the field.

In addition to education and training, B2B Sales Managers need excellent communication, negotiation, and leadership skills.

Ongoing training and development in these areas, whether through seminars, workshops, or courses, can be beneficial.

 

B2B Sales Manager Salary Expectations

A B2B Sales Manager can expect an average salary of $83,332 (USD) per year.

The actual earnings can vary significantly depending on the industry, years of experience, size of the company, and the geographical location.

 

B2B Sales Manager Job Description FAQs

What skills does a B2B Sales Manager need?

A B2B Sales Manager should have excellent communication and negotiation skills to effectively deal with clients.

They should have strong leadership abilities to manage a sales team, and analytical skills to interpret sales data and forecast future sales.

Familiarity with CRM software and a strong understanding of customer and market dynamics are also vital.

 

What are the daily duties of a B2B Sales Manager?

On a typical day, a B2B Sales Manager might conduct team meetings, assign sales territories, set quotas, and develop strategies for sales growth.

They may also spend time meeting with potential clients, negotiating contracts, and closing deals.

In addition, a B2B Sales Manager will analyze sales statistics to determine sales potential and inventory requirements and monitor customer preferences to determine the focus of sales efforts.

 

Do B2B Sales Managers need a degree?

Most B2B Sales Manager positions require at least a Bachelor’s degree in Business, Marketing, or a related field.

However, in some cases, extensive experience in sales or a related field can be substituted for formal education.

Advanced degrees or certifications may be required or preferred for higher-level positions.

 

What qualities make a good B2B Sales Manager?

A good B2B Sales Manager is driven and goal-oriented, constantly seeking to meet or exceed their sales quotas.

They are also adept at building relationships, both with their team members and with clients.

Good B2B Sales Managers are also strategic thinkers, able to develop and implement effective sales strategies.

 

Is it difficult to hire a B2B Sales Manager?

Hiring a B2B Sales Manager can be challenging, as it requires finding a candidate with a mix of strong leadership, sales, and strategic thinking skills.

In addition, the candidate must fit well within the company’s culture and have a good understanding of the industry in which the company operates.

It’s often beneficial to work with a recruitment agency or use a thorough interview process to ensure a good fit.

 

Conclusion

And there you have it.

Today, we’ve uncovered the core essence of what it truly means to be a B2B Sales Manager.

But guess what?

It’s not just about closing deals.

It’s about cultivating lasting business relationships, one interaction at a time.

Equipped with our handy B2B Sales Manager job description template and real-world examples, you’re now ready to take the next step.

But why draw the line there?

Immerse yourself further with our job description generator. It’s your stepping stone to creating razor-sharp job listings or refining your resume to perfection.

Remember:

Every business interaction is a part of the bigger picture.

Let’s build that future. Together.

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