Branch Marketing Manager Job Description [Updated for 2025]

In the dynamic world of marketing, the focus on Branch Marketing Managers has never been more prominent.

As marketing strategies evolve, the demand for proficient individuals who can innovate, extend, and protect our brand’s image grows stronger.

But let’s unravel the mystery: What’s truly expected from a Branch Marketing Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of branch marketing management,

You’re in the right place.

Today, we present a customizable Branch Marketing Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Branch Marketing Manager Duties and Responsibilities

Branch Marketing Managers are responsible for the development and implementation of marketing strategies in a specific branch or location.

They utilize their knowledge of the market and competitive landscape to meet business objectives, increase brand presence, and drive sales.

The duties and responsibilities of a Branch Marketing Manager include:

• Developing and implementing branch-specific marketing strategies and campaigns
• Monitoring and analyzing the performance of marketing campaigns and adjusting strategies as needed
• Coordinating with the sales team to generate leads and convert them into customers
• Managing marketing budgets and ensuring maximum return on investment
• Understanding customer needs and market trends, and using this information to inform marketing strategies
• Collaborating with other branches and the central marketing team to ensure consistency in brand messaging and strategy
• Overseeing the creation and distribution of marketing materials such as brochures, flyers, and online content
• Organizing and participating in events to build community and boost brand visibility
• Carrying out market research to identify opportunities for promotion and growth
• Setting, monitoring and reporting on team goals
• Ensuring compliance with company and legal marketing guidelines

 

Branch Marketing Manager Job Description Template

Job Brief

We are seeking a talented Branch Marketing Manager to oversee all marketing operations of our branch and develop efficient strategies to promote our company and services.

The Branch Marketing Manager will be responsible for ensuring our marketing efforts increase our market presence and contribute to our profits.

They will design and implement a comprehensive marketing strategy, oversee its successful execution, and aim to achieve a high return on investment.

 

Responsibilities

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports
• Conduct market research to identify opportunities and competition
• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
• Control budgets and allocate resources amongst projects
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

 

Qualifications

• Proven experience as a Branch Marketing Manager or similar role
• Excellent leadership and organizing skills
• Thorough knowledge of web analytics and Google Adwords
• Excellent understanding of market research techniques, data analysis and statistics methods
• Proficient in MS Office and marketing software
• BSc/BA in business administration, marketing and communications or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Branch Marketing Manager
• Work Environment: Office setting with some potential for remote work. Travel may be required for meetings or client consultations.
• Reporting Structure: Reports to the Head of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Branch Marketing Manager Do?

Branch Marketing Managers primarily work in a specific branch of a business or organization.

They are responsible for devising and implementing marketing strategies to meet the branch’s goals and objectives.

They work closely with the central marketing team, sales department, and branch management to develop and execute marketing campaigns tailored to the local market.

This can include advertising, promotions, events, and digital marketing initiatives.

Branch Marketing Managers also analyze market trends, competitor behavior, and customer preferences in their respective regions to optimize marketing efforts.

This research helps them understand what drives customers to buy or use certain services, guiding the creation of effective marketing strategies.

Additionally, they are responsible for tracking the success of marketing initiatives, evaluating their impact on sales and customer engagement, and adjusting the strategies as needed.

They regularly report on their findings and results to the central marketing team and branch management.

Moreover, Branch Marketing Managers might manage relationships with local media outlets, vendors, and community organizations, as well as oversee the branch’s social media presence and reputation.

Their job also involves ensuring that all marketing activities align with the company’s brand identity and message, maintaining consistency across all marketing channels.

Finally, they may also be responsible for managing the branch’s marketing budget, ensuring that all marketing activities deliver a strong return on investment.

 

Branch Marketing Manager Qualifications and Skills

A proficient Branch Marketing Manager should possess the qualifications and skills that align with the demands of the job, including:

• Strong leadership abilities to direct and manage the marketing team effectively, ensuring all members are working towards the same goals.
• Excellent communication skills to coordinate with other branches, headquarters, and team members, as well as to present and sell marketing ideas.
• Ability to conduct market research and analyze data to identify opportunities for increasing sales and enhancing brand awareness.
• Proficiency in developing and executing effective marketing strategies that align with the organization’s overall objectives.
• Strong budget management skills to ensure marketing activities are conducted within allocated resources.
• Creativity and innovative thinking to develop unique marketing campaigns that appeal to the target audience.
• Exceptional customer service skills to understand customer needs and convert their feedback into actionable strategies.
• Experience in using digital marketing tools and analytics software to monitor and optimize the performance of marketing campaigns.
• Ability to adapt quickly to changing market conditions and consumer trends.

 

Branch Marketing Manager Experience Requirements

A Branch Marketing Manager generally requires significant work experience in marketing roles.

Entry-level candidates usually have a minimum of 3-5 years of marketing experience, often gained in roles such as Marketing Coordinator, Marketing Specialist, or Marketing Assistant.

Candidates should have a proven track record of creating and implementing marketing strategies, managing budgets, and achieving revenue targets.

They should also have experience with various marketing channels, such as email, social media, direct mail, and advertising.

Those with more than 5 years of marketing experience often have a background in managing teams and overseeing marketing projects.

This includes expertise in strategic planning, market research, and analysis, as well as experience with CRM tools, data analysis software, and other marketing technology.

Candidates with more than 7 years of experience in the field are often well-prepared for the role of Branch Marketing Manager.

They typically have experience in managing a team, developing and implementing marketing plans, monitoring and reporting on marketing metrics, and coordinating with other departments to ensure consistent brand messaging.

Their extensive experience in the field makes them a great fit for this leadership role.

 

Branch Marketing Manager Education and Training Requirements

A Branch Marketing Manager typically requires a bachelor’s degree in marketing, business administration, or a related field.

They also need a solid background in marketing principles, strategic planning, and implementation.

Familiarity with various marketing tools and platforms, such as SEO, Google Analytics, and social media platforms, is also beneficial.

Some positions, especially in larger corporations, may require a Branch Marketing Manager to hold a master’s degree in marketing or business administration.

In addition to educational qualifications, certifications in digital marketing, project management, or similar areas can give candidates an edge.

Having a master’s degree and/or certification may also indicate a candidate’s leadership potential and dedication to ongoing learning.

Work experience in marketing management, team leadership, or in a similar role is also often a prerequisite for this position.

Continuous learning and updating skills with current market trends and new technologies is a must for a Branch Marketing Manager.

 

Branch Marketing Manager Salary Expectations

The average salary for a Branch Marketing Manager is $104,987 (USD) per year.

However, this amount may vary based on factors such as industry experience, the location of the branch, and the size and scope of the company.

 

Branch Marketing Manager Job Description FAQs

What skills does a Branch Marketing Manager need?

A Branch Marketing Manager should possess excellent communication and leadership skills, as they’ll be overseeing a team and communicating with various departments.

They should have a deep understanding of consumer behavior and market trends, as well as strong analytical skills to evaluate marketing campaigns.

Proficiency in digital marketing strategies and tools is also highly desirable.

 

Do Branch Marketing Managers need a degree?

Typically, a Branch Marketing Manager should have a bachelor’s degree in Marketing, Business Administration, or a related field.

Some organizations may require a master’s degree.

Previous experience in marketing or sales is also highly desirable.

 

What should you look for in a Branch Marketing Manager resume?

A Branch Marketing Manager resume should display a strong background in marketing, advertising, or business.

Look for experience in managing and executing marketing strategies and campaigns, as well as managing a team.

Evidence of strong leadership skills, strategic thinking, and problem-solving abilities is also essential.

Depending on your industry, you may also want to look for specific knowledge or certifications.

 

What qualities make a good Branch Marketing Manager?

A good Branch Marketing Manager is a strategic thinker who can create and implement effective marketing strategies.

They should be excellent communicators, capable of influencing both their team and upper management.

The ability to multitask and work under pressure is also important.

They should have a strong understanding of customer needs and industry trends to drive marketing initiatives.

 

Is it difficult to hire a Branch Marketing Manager?

Hiring a Branch Marketing Manager can be challenging as it requires finding a candidate with a unique blend of creativity, strategic thinking, leadership, and analytical skills.

Furthermore, they should have a deep understanding of your industry and target market.

However, providing a competitive compensation package and clear opportunities for career advancement can make your position more attractive to top talent.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of being a Branch Marketing Manager.

And you know what?

It’s not just about leading a team.

It’s about shaping the marketing landscape, one strategic decision at a time.

With our foolproof Branch Marketing Manager job description template and real-world examples, you’re ready to take the plunge.

But why stop there?

Go further with our job description generator. It’s your ultimate tool for creating spot-on job listings or refining your resume to perfection.

Remember:

Every marketing decision contributes to the bigger picture.

Let’s shape that future. Together.

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