Brand Endorsement Manager Job Description [Updated for 2025]

In the evolving world of branding and marketing, the importance of Brand Endorsement Managers is becoming increasingly apparent.

As brands aim to establish their identities and expand their reach, the demand for skilled professionals who can secure, manage, and optimize brand endorsements is on the rise.

But let’s delve into the specifics: What’s really expected from a Brand Endorsement Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager planning out the perfect candidate profile,
• Or merely fascinated by the intricacies of brand endorsement,

You’re in the right place.

Today, we’re revealing a customizable Brand Endorsement Manager job description template, designed for effortless posting on job boards or career sites.

Let’s get started.

Brand Endorsement Manager Duties and Responsibilities

Brand Endorsement Managers are responsible for identifying and managing relationships between a brand and its endorsers.

They work closely with marketing teams, brand ambassadors and influencers to create and maintain positive public images for the brands they represent.

Brand Endorsement Managers have the following duties and responsibilities:

• Identify and secure suitable brand endorsers, which may include celebrities, influencers, or other public figures
• Develop endorsement strategies that align with brand objectives and values
• Negotiate endorsement contracts, including payment terms, endorsement scope, and any contractual obligations
• Collaborate with marketing teams to integrate endorsement activities into overall marketing strategies
• Monitor and manage endorsers’ adherence to brand guidelines and contractual obligations
• Manage the relationship between the brand and the endorser, including handling any conflicts or issues that may arise
• Track, analyze and report on the effectiveness of endorsement strategies, adjusting plans as necessary to maximize return on investment
• Stay up-to-date with industry trends, competitor activities, and changes in social media platforms to ensure the brand’s endorsement strategies remain relevant and effective

 

Brand Endorsement Manager Job Description Template

Job Brief

We are seeking a dynamic and experienced Brand Endorsement Manager to join our team.

Your primary role will be to identify, negotiate and secure endorsement opportunities for our brand with influencers, celebrities, and other public figures.

You will be responsible for developing endorsement strategies, managing relationships with endorsers, and ensuring that endorsement deals align with the company’s brand and marketing strategies.

Our ideal candidate has a solid understanding of the endorsement landscape and a keen eye for identifying opportunities that will elevate our brand.

 

Responsibilities

• Develop and execute endorsement strategies to boost brand awareness and profitability
• Identify potential endorsers and negotiate contracts
• Monitor endorsers’ adherence to contract terms
• Coordinate with the marketing team to integrate endorsement strategies into broader marketing plans
• Measure and report on the effectiveness of endorsement campaigns
• Keep abreast of market trends and competitor strategies
• Maintain positive relationships with endorsers and their representatives

 

Qualifications

• Proven experience as a Brand Endorsement Manager or similar role
• Strong understanding of brand endorsement strategies and contract negotiations
• Excellent interpersonal and communication skills
• Ability to analyze market trends and formulate strategies accordingly
• Experience working with influencers, celebrities, or other public figures
• BSc/BA in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Brand Endorsement Manager
• Work Environment: Office setting with opportunities for travel to meet with endorsers and their representatives. Some remote work may also be possible.
• Reporting Structure: Reports to the Director of Marketing or Brand Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brand Endorsement Manager Do?

Brand Endorsement Managers typically work for advertising agencies, marketing firms, or directly for brands in various industries.

Their primary role is to identify, negotiate, and manage endorsement deals and partnerships between their brand and influential individuals such as celebrities, athletes, or social media influencers.

They work closely with public relations, marketing, and legal teams to ensure the endorsement deals align with the brand’s image, values, and marketing strategies.

Brand Endorsement Managers are responsible for coordinating with the endorser’s team, developing endorsement contract terms, and ensuring that the endorser accurately represents and promotes the brand in public appearances, advertisements, and social media posts.

They also monitor and manage the success of endorsement campaigns, measure the impact of endorsements on brand awareness and sales, and report on these metrics to senior management.

Brand Endorsement Managers may also handle crisis management in case of any negative publicity associated with the endorser, taking steps to protect the brand’s reputation.

 

Brand Endorsement Manager Qualifications and Skills

A successful Brand Endorsement Manager should have the skills and qualifications that align with your job description, such as:

• Excellent negotiation skills to secure beneficial endorsement contracts for the brand.
• Strong analytical abilities to assess the potential impact of endorsements on brand image and reputation.
• Interpersonal skills to build relationships with potential endorsers and maintain positive relationships with existing ones.
• Strategic thinking to plan, develop and implement effective endorsement strategies that align with the brand’s goals and objectives.
• Exceptional communication skills to effectively convey the brand’s message through endorsement deals, as well as listen and understand the needs and expectations of endorsers.
• Customer service skills to ensure that endorsers are satisfied with their contracts and relationship with the brand.
• Knowledge of the brand’s industry and audience to ensure endorsements are relevant and beneficial.
• Marketing and public relations skills to leverage endorsements to increase brand visibility and reputation.

 

Brand Endorsement Manager Experience Requirements

Brand Endorsement Managers typically require a bachelor’s degree in marketing, communications, or a related field, complemented by a solid foundation of relevant work experience.

Entry-level candidates for Brand Endorsement Manager roles may have 1 to 3 years of experience in a marketing or branding role.

This experience could be gained from internships, part-time roles, or full-time positions in marketing, public relations, or advertisement.

Candidates with 3 to 5 years of experience are often sought after as they have had the opportunity to develop their skills in brand management, contract negotiation, and relationship building with key influencers and stakeholders.

They may have started their careers as Brand Coordinators or Marketing Assistants and advanced to roles such as Brand Strategist or Endorsement Specialist.

Those with more than 5 years of experience in the field are considered highly experienced.

They likely have a record of successful brand endorsement campaigns and proven ability to foster strong relationships with celebrities or influencers.

With this level of experience, they are usually ready to take on managerial roles and oversee a team of endorsement specialists.

Moreover, experience in managing budgets, coordinating with legal teams for contract development, and staying updated with relevant industry trends is also expected for this role.

Familiarity with social media platforms and their role in brand endorsements is also a crucial requirement.

 

Brand Endorsement Manager Education and Training Requirements

Brand Endorsement Managers typically hold a bachelor’s degree in marketing, advertising, business administration, or a related field.

These programs provide comprehensive training in concepts such as marketing strategies, consumer behavior, and market research, which are integral to the role of a Brand Endorsement Manager.

In addition to a bachelor’s degree, hands-on experience in marketing, branding, or public relations can be beneficial.

This experience can often be gained through internships or entry-level positions.

For higher-level or specialized roles, a master’s degree in business administration (MBA) or marketing may be required.

These programs provide more in-depth knowledge of strategic marketing, market segmentation, and branding.

While not mandatory, a professional certification, such as the Certified Brand Manager credential offered by the Association of International Product Marketing and Management (AIPMM), can be a plus.

These certifications demonstrate a commitment to the field and provide additional training in brand management.

Soft skills such as excellent communication, creativity, and ability to influence others are also essential for a successful career as a Brand Endorsement Manager.

 

Brand Endorsement Manager Salary Expectations

A Brand Endorsement Manager earns an average salary of $64,263 (USD) per year.

The actual earnings may significantly vary based on the manager’s years of experience, the size and industry of the company, and the geographical location.

 

Brand Endorsement Manager Job Description FAQs

What skills does a Brand Endorsement Manager need?

Brand Endorsement Managers should have strong interpersonal and communication skills to maintain relationships with endorsers and negotiate endorsement deals.

They should have a deep understanding of marketing strategies and the ability to analyze market trends.

Excellent presentation and negotiation skills are also key.

Further, they need to be detail-oriented, as they often need to review and interpret endorsement contracts.

 

Do Brand Endorsement Managers need a degree?

While not always required, having a Bachelor’s degree in Marketing, Business Administration, or a related field is often beneficial for a Brand Endorsement Manager role.

Further education in contract law can also be beneficial, as endorsement deals often involve contract negotiations.

 

What should you look for in a Brand Endorsement Manager resume?

When reviewing a resume for a Brand Endorsement Manager, look for prior experience in managing brand endorsements, partnerships, or similar roles that involve negotiation and relationship management.

Skills in marketing and business strategy, contract negotiation, and market trend analysis are beneficial.

Also, consider whether the candidate has experience in your industry, as this could provide valuable insights and connections.

 

What qualities make a good Brand Endorsement Manager?

A good Brand Endorsement Manager is a strategic thinker and excellent negotiator.

They need to understand both the company’s brand and the image and reputation of potential endorsers to identify mutually beneficial partnerships.

They must also be able to build and maintain strong relationships with endorsers, being proactive, adaptable, and able to handle potentially sensitive situations with tact and diplomacy.

 

What are the daily duties of a Brand Endorsement Manager?

A Brand Endorsement Manager’s daily duties might include researching and identifying potential endorsers, negotiating endorsement deals, managing existing endorsement relationships, and coordinating with marketing and PR teams to maximize the value of each endorsement.

They may also review endorsement contracts, analyze market trends to inform endorsement strategy, and measure the impact of endorsements on brand awareness and sales.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of what it means to be a Brand Endorsement Manager.

Surprised?

It’s not just about negotiating deals.

It’s about shaping the brand narrative, one endorsement at a time.

Armed with our indispensable Brand Endorsement Manager job description template and real-world examples, you’re ready to step into the spotlight.

But why stop at the footlights?

Immerse yourself further with our job description generator. It’s your pathway to detailed listings or streamlining your resume to perfection.

Remember:

Every endorsement is a chapter of the brand story.

Let’s pen that story. Together.

How to Become a Brand Endorsement Manager (Complete Guide)

Economic Upheaval-Proof: Careers That Survive the Storm

The Robot Job Rally: Careers That AI is Co-opting

Cash Kings: The Ultimate Guide to the Highest Paying Careers of 2025!

The New Norm: Trending Jobs That Are Redefining Work