Brand Partnership Manager Job Description [Updated for 2025]

In the era of strategic alliances, the focus on Brand Partnership Managers is at an all-time high.

As businesses strive to create symbiotic relationships, the demand for astute professionals who can cultivate, manage, and enhance these partnerships continues to grow.

But let’s delve deeper: What’s truly expected from a Brand Partnership Manager?

Whether you are:

• A job seeker wanting to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply intrigued by the intricate dynamics of brand partnerships,

You’ve landed in the right place.

Today, we present a customizable Brand Partnership Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Brand Partnership Manager Duties and Responsibilities

Brand Partnership Managers are responsible for establishing, maintaining, and enhancing partnerships with strategic business partners.

They are required to think creatively and apply innovative methods to secure partnerships that are advantageous to the brand.

The key duties and responsibilities of a Brand Partnership Manager include:

• Identify potential partners and conduct research to determine the feasibility of a partnership
• Negotiate terms and conditions of partnerships and contractual agreements
• Develop and implement strategies to cultivate new partnerships and maintain existing ones
• Communicate the values and benefits of the brand to potential partners
• Coordinate with marketing and sales teams to integrate partnership initiatives with overall brand strategy
• Work closely with partners to create co-branded marketing campaigns or initiatives
• Monitor the competitive landscape to stay informed about trends and changes that may influence partnerships
• Evaluate the success of each partnership, making adjustments and recommendations as necessary
• Maintain regular communication with partners, ensuring their needs are met and addressing any concerns
• Lead cross-functional teams to ensure the successful execution of partnership programs

 

Brand Partnership Manager Job Description Template

Job Brief

We are seeking a driven and adept Brand Partnership Manager to develop and implement partnership strategies that increase brand value and awareness.

As a Brand Partnership Manager, you will be responsible for identifying potential brand partners, negotiating agreements, and managing ongoing collaborations.

Our ideal candidate has a strong understanding of marketing strategies and the ability to leverage those relationships to create mutually beneficial partnerships.

Ultimately, the role of the Brand Partnership Manager is to drive brand growth and visibility through strategic partnerships.

 

Responsibilities

• Identify, negotiate, and secure partnerships with complementary brands
• Develop strategies to create and improve partnerships
• Manage ongoing collaborations and ensure they are beneficial and satisfactory
• Coordinate with different teams to ensure brand consistency
• Track, analyze, and report on partnership performance
• Establish relationships with key players in related industries
• Stay updated on industry trends and competitor strategies
• Resolve potential issues within the partnership
• Contribute to the development of sales and marketing strategies

 

Qualifications

• Proven work experience as a Brand Partnership Manager or similar role
• Knowledge of traditional and digital marketing tools and strategies
• Ability to establish and maintain strong relationships
• Excellent negotiation and communication skills
• Strong analytical and project management skills
• Understanding of marketing elements and market research methods
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Brand Partnership Manager
• Work Environment: Office setting with occasional travel for meetings and events.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brand Partnership Manager Do?

Brand Partnership Managers work in organizations across various industries where they are primarily responsible for identifying and securing strategic partnerships to enhance and broaden the company’s brand reach.

They liaise with potential partners, develop relationship strategies, present partnership proposals, and negotiate contract terms.

They need to maintain strong relationships with existing partners and ensure that the partnerships align with the brand’s overall vision and goals.

Brand Partnership Managers work closely with marketing, sales, and product development teams to develop and implement co-branded campaigns or products.

They also monitor and measure the success of these partnerships, providing reports and updates to senior management.

Their role may also include managing and resolving any conflicts or issues that may arise with partners, ensuring that the brand’s reputation is maintained.

The Brand Partnership Manager is expected to remain updated on market trends and competitor activities to identify potential partnership opportunities, and develop strategies to leverage these for the benefit of the brand.

They may also be responsible for mentoring and coaching team members, fostering a culture of collaboration and innovation in the brand partnerships team.

 

Brand Partnership Manager Qualifications and Skills

A proficient Brand Partnership Manager should possess the following skills and qualifications that correspond to the job requirements:

• Strong understanding of marketing and brand management principles to strategize and implement effective partnership campaigns.
• Excellent negotiation skills to navigate terms and conditions in partnership agreements, ensuring mutual benefits for all parties involved.
• Effective networking skills to establish and maintain relationships with potential partners, sponsors, and other stakeholders.
• Superior communication skills to articulate partnership proposals, negotiate contracts, and maintain an open line of communication with existing partners.
• Proficient project management skills to oversee the execution of partnership campaigns from conception through to completion.
• Ability to use analytical tools and techniques to measure the success of brand partnerships and make necessary adjustments to strategies.
• Strong leadership and team management abilities to guide and inspire a team towards achieving set objectives.
• Experience in sales or business development roles to understand the intricacies of creating and nurturing strategic partnerships.

 

Brand Partnership Manager Experience Requirements

Brand Partnership Managers typically require a minimum of 3 to 5 years of experience in related roles such as Account Management, Marketing, Sales or Business Development.

This experience helps them to develop skills in establishing and maintaining strategic partnerships and in understanding the nuances of brand collaborations.

Experience in a client-facing role is critical as it helps to develop essential skills like negotiation, problem-solving, and communication.

Experience in the specific industry the company operates in can also be beneficial as it provides a deeper understanding of the market and potential partners.

Candidates with more than 5 years of experience, especially those who have worked directly in brand partnerships, are often considered for senior roles.

These professionals have usually developed a significant network of contacts and have a proven record of successful collaborations.

Additionally, candidates who have experience leading teams or managing other staff members may be better suited for roles with larger companies or higher-level partnership management.

This is because these roles often involve coordinating multiple partnerships and may require overseeing a team.

Furthermore, having experience with digital marketing tools and analytics, CRM software and other related technologies can also be beneficial as these tools are often used in the role of a Brand Partnership Manager.

 

Brand Partnership Manager Education and Training Requirements

Brand Partnership Managers generally have a bachelor’s degree in marketing, advertising, business administration, or a related field.

They need to have a strong background in sales and marketing, and a deep understanding of branding and partnership strategies.

Familiarity with various marketing platforms, like social media, email marketing, SEO, and content marketing is also crucial.

Some positions might require Brand Partnership Managers to have a master’s degree in marketing, business administration or a relevant field.

This higher level education could provide a more comprehensive understanding of the market dynamics and strategic partnerships.

Experience in building and managing strategic partnerships is often a key requirement.

This could be attained through previous job roles in sales, marketing or business development.

In addition to formal education and experience, certain certifications can also be beneficial for aspiring Brand Partnership Managers.

These might include certifications in digital marketing, project management or a specific industry relevant to the partnership.

Furthermore, excellent negotiation, communication, and relationship-building skills are essential for this role, and while not necessarily requiring formal education, these skills can be honed and developed through various training programs and on-the-job experience.

 

Brand Partnership Manager Salary Expectations

A Brand Partnership Manager earns an average salary of $70,500 (USD) per year.

The actual earnings can significantly vary based on the individual’s years of experience, educational background, company size, and geographical location.

 

Brand Partnership Manager Job Description FAQs

What is the role of a Brand Partnership Manager?

A Brand Partnership Manager is responsible for identifying, creating, and managing partnerships between their brand and other companies.

These partnerships can help expand brand reach, generate new revenue streams, and enhance the brand’s reputation.

They also maintain relationships with existing partners and negotiate new partnerships.

 

What skills are required for a Brand Partnership Manager?

A Brand Partnership Manager must have excellent interpersonal and communication skills to foster and maintain relationships with partners.

They should be highly organized, strategic thinkers, and able to handle contract negotiations.

Strong knowledge of marketing and brand development strategies, as well as understanding market trends, is crucial.

Creative thinking and problem-solving abilities are also beneficial for this role.

 

Does a Brand Partnership Manager need a degree?

Yes, a Brand Partnership Manager typically needs a bachelor’s degree in marketing, business, or a related field.

Some roles may also require a master’s degree in business administration or marketing.

Practical experience in partnership management, sales, or marketing is also highly beneficial.

 

What qualities make a good Brand Partnership Manager?

A good Brand Partnership Manager is able to recognize opportunities for strategic partnerships that align with the brand’s mission and goals.

They are skilled at relationship building and have a strong network in the industry.

They should be confident negotiators and able to present partnership proposals convincingly.

Finally, a good Brand Partnership Manager should have a strong understanding of their brand and the market in which it operates.

 

What should you look for in a Brand Partnership Manager’s resume?

A strong resume for a Brand Partnership Manager should highlight a candidate’s experience in managing and securing partnerships.

It should also showcase their interpersonal communication skills, negotiation skills, and their ability to strategize and think creatively.

Familiarity with brand marketing, market trends, and relationship management is also important.

The candidate should have a proven track record of enhancing brand value through successful partnerships.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of what it means to be a Brand Partnership Manager.

Surprise!

It’s not just about forging alliances.

It’s about shaping the face of a brand, one partnership at a time.

With our ready-to-use Brand Partnership Manager job description template and real-world examples, you’re primed to take the leap.

But why draw the line there?

Venture further with our job description generator. It’s your next step to meticulously crafted listings or refining your resume to excellence.

Remember:

Each partnership is a pixel in the brand’s big picture.

Let’s sketch that future. Together.

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