Commercial Sales Manager Job Description [Updated for 2025]

In the fast-paced world of commerce, the demand for Commercial Sales Managers is increasing like never before.

As businesses evolve and competition surges, there is a growing need for skilled strategists who can amplify sales, expand market reach, and strengthen customer relationships.

But let’s delve deeper: What are the core responsibilities of a Commercial Sales Manager?

Whether you are:

• A job seeker attempting to comprehend the demands of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of commercial sales management,

You’ve come to the right place.

Today, we introduce a customizable Commercial Sales Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Commercial Sales Manager Duties and Responsibilities

Commercial Sales Managers are instrumental in driving an organization’s business and increasing its revenue, identifying and generating opportunities for different business lines.

They use their business acumen and understanding of sales processes to maximize profitability.

They have the following duties and responsibilities:

• Develop and implement effective sales strategies
• Lead nationwide sales team members to achieve sales targets
• Negotiate and close agreements with large customers
• Manage and oversee the daily operations of the sales department
• Monitor and analyze performance metrics and suggest improvements
• Prepare monthly, quarterly and annual sales forecasts
• Provide timely and effective solutions aligned with clients’ needs
• Liaise with Marketing and Product Development departments to ensure brand consistency
• Stay up-to-date with new product launches and ensure sales team members are on board
• Establish and maintain relationships with industry influencers and key strategic partners
• Set and track sales account targets, aligned with company objectives
• Monitor sales metrics (e.g. quarterly sales results and annual forecasts)
• Identify hiring needs, select and train new salespeople
• Plan and coordinate training programs for sales staff

 

Commercial Sales Manager Job Description Template

Job Brief

We are seeking a driven and detail-oriented Commercial Sales Manager to increase sales within our commercial sector.

The Commercial Sales Manager’s responsibilities include identifying potential customers, providing product demonstrations, and negotiating contracts with potential clients.

Ideal candidates should have a strong understanding of sales strategies, superb interpersonal skills, and a keen eye for identifying new business opportunities.

Ultimately, an outstanding Commercial Sales Manager should demonstrate exceptional negotiation and leadership skills, as well as maintain strong relationships with customers.

 

Responsibilities

• Developing and sustaining long-lasting relationships with customers
• Screening, recruiting and training sales employees
• Calling potential customers to explain company products and encourage purchases
• Answering customers’ questions and escalating complex issues to the relevant departments as needed
• Developing in-depth knowledge of company products
• Ensuring that sales targets are met
• Preparing and presenting regular sales reports to management
• Negotiating contracts with potential clients
• Identifying new business opportunities to ensure company growth

 

Qualifications

• Proven sales experience; sector-specific sales experience is preferred
• Proven track record of meeting sales quotas
• Proficient in all Microsoft Office applications
• Excellent management, leadership, and organizational skills
• Strong negotiation and consultative sales skills
• Effective communication skills
• Exceptional customer service skills
• Bachelor’s degree in Business Management or related field is preferred

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Commercial Sales Manager
• Work Environment: This role requires a balance of working in an office setting and traveling for client meetings and sales presentations.
• Reporting Structure: Reports to the Director of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Commercial Sales Manager Do?

Commercial Sales Managers typically work for businesses across a variety of industries where they are responsible for generating revenue by selling products or services to clients, both existing and potential ones.

They lead and supervise a team of sales representatives, setting sales goals, developing sales plans, and ensuring those goals are met.

They are involved in the recruitment, training, and performance evaluations of their team members.

Commercial Sales Managers are also responsible for building and maintaining relationships with clients, understanding their needs and customizing product or service solutions to meet those needs.

They analyze market trends, competitor behavior, and the customer’s behavior to adjust their sales strategies.

This involves identifying new business opportunities and helping to develop products or services to cater to these opportunities.

These managers also oversee the preparation of sales reports, presentations, and proposals, and they may negotiate contracts and sales agreements with clients.

They are typically the key point of contact for clients and provide after-sales support, including handling customer complaints and ensuring customer satisfaction.

In some cases, Commercial Sales Managers may also work closely with other departments such as marketing and product development to ensure the product or service being sold meets the market’s needs and expectations.

 

Commercial Sales Manager Qualifications and Skills

A proficient Commercial Sales Manager should possess a blend of leadership capabilities, industry knowledge, and strategic thinking skills.

These include:

• Strong leadership and management skills to guide and motivate a team of sales representatives, ensuring they meet the company’s sales goals and objectives.
• Exceptional communication and interpersonal skills to build and maintain relationships with clients, stakeholders, and team members.
• Business acumen and understanding of sales processes, customer relationship management (CRM) systems, and market trends.
• Analytical thinking skills to interpret sales metrics, identify areas of improvement and implement effective sales strategies and plans.
• Superb negotiation and persuasion skills to secure profitable deals and long-term contracts with clients.
• Ability to work under pressure and meet sales targets within tight deadlines.
• Customer service skills to ensure client satisfaction, addressing any issues or concerns promptly and professionally.
• Proficiency in relevant software and technology tools for sales management, data analysis, and forecasting.

 

Commercial Sales Manager Experience Requirements

Commercial Sales Managers typically require a minimum of 5 to 7 years of experience in sales, marketing, or a related field.

This experience often includes a progressive record of sales management roles, indicating an ability to consistently meet and exceed sales targets.

Entry-level candidates, on the other hand, may have 1 to 3 years of experience in a sales role, often through a trainee position or internship in sales or marketing.

During this time, they may gain experience in product knowledge, customer service, and sales strategies.

Candidates with more than 3 years of experience may have developed their negotiation and communication skills, as well as gaining a deep understanding of the market trends and customer needs in their specific industry.

Those with more than 5 years of experience are often in roles that require strategic planning and team management.

They may also have experience in cross-functional collaboration with other departments, such as marketing and finance, to drive the overall business goals.

In addition to the above, successful Commercial Sales Managers often have a proven track record of building and maintaining customer relationships, as well as experience in forecasting sales and setting performance goals for a sales team.

 

Commercial Sales Manager Education and Training Requirements

Commercial Sales Managers typically have a bachelor’s degree in business administration, sales, marketing or a related field.

They need a strong background in sales and marketing, and a solid understanding of business principles, strategies, and practices.

Familiarity with customer relationship management (CRM) software and sales management software is also essential.

Many roles require several years of experience in sales or marketing, with at least some of that experience in a leadership role.

This experience enables them to understand the industry, identify market trends, and manage a sales team effectively.

For advanced positions, a master’s degree in business administration (MBA) or a similar field may be required.

This degree provides an in-depth understanding of business operation and strategic planning, which can be essential for overseeing large sales departments or planning company-wide sales strategies.

Although not mandatory, some Commercial Sales Managers may also pursue professional certifications in sales or marketing.

These certifications, offered by organizations like the Sales Management Association or the American Marketing Association, can provide specialized knowledge and signify a commitment to professional development.

Finally, excellent communication, negotiation, and decision-making skills are vital for this role.

These soft skills are often developed and honed through on-the-job experience.

 

Commercial Sales Manager Salary Expectations

A Commercial Sales Manager can expect to earn an average salary of $76,652 (USD) per year.

However, this figure can vary based on factors such as years of experience, the industry in which they’re employed, and their location.

Some Commercial Sales Managers may also receive bonuses or commissions, which can significantly increase their total income.

 

Commercial Sales Manager Job Description FAQs

What skills are important for a Commercial Sales Manager?

A Commercial Sales Manager should have excellent leadership and interpersonal skills.

They should be able to motivate their team, manage conflicts, and maintain a high level of customer service.

Strong negotiation skills and business acumen are also important for this role.

They should also have an ability to analyze sales statistics and identify business growth opportunities.

 

Do Commercial Sales Managers need a degree?

While not always required, many employers prefer Commercial Sales Managers to have a bachelor’s degree in business, marketing, or a related field.

However, substantial experience in sales or marketing, especially in a leadership role, can often offset the lack of a degree.

 

What should you look for in a Commercial Sales Manager resume?

A Commercial Sales Manager’s resume should highlight their experience in sales or marketing, with emphasis on roles where they have demonstrated leadership or managerial abilities.

Look for a track record of meeting or exceeding sales targets and a familiarity with sales analysis tools and techniques.

Any experience in your specific industry can also be a valuable asset.

 

What qualities make a good Commercial Sales Manager?

A good Commercial Sales Manager is results-driven, highly motivated, and able to motivate a sales team towards achieving high performance.

They need to be excellent communicators, capable of interacting effectively with both their team members and customers.

They should also be strategic thinkers, able to identify market trends and growth opportunities.

 

Is it challenging to hire a Commercial Sales Manager?

Hiring a Commercial Sales Manager can be challenging due to the high level of responsibility associated with the role.

You need to find a candidate with the right combination of experience, leadership abilities, and industry knowledge.

The hiring process might be lengthy as it’s crucial to find a candidate who is a good fit for the company’s culture and can effectively lead the sales team.

 

Conclusion

And there you have it.

Today, we’ve delved into the world of the commercial sales manager.

Surprised?

It’s not just about making sales.

It’s about cultivating business relationships and driving growth, one deal at a time.

With our handy commercial sales manager job description template and real-world examples, you’re prepared for the next step.

But why not take it a step further?

Explore in-depth with our job description generator. It’s your next stop for creating meticulously tailored job listings or polishing your resume to perfection.

Remember:

Every deal signed is a piece of the bigger business puzzle.

Let’s drive that growth. Together.

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