Community Manager Job Description [Updated for 2025]

In the era of digital communication, the role of a community manager is more significant than ever.

As online interactions continue to evolve, the demand for skilled professionals who can cultivate, engage, and protect our digital communities grows stronger.

But what does it truly mean to be a community manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager attempting to outline the perfect candidate,
• Or simply curious about the inner workings of community management,

You’ve come to the right place.

Today, we present a tailored community manager job description template, designed for straightforward posting on job boards or career sites.

Let’s delve right into it.

Community Manager Duties and Responsibilities

Community Managers serve as the face of a company.

They are responsible for overseeing and managing the creation of content, ensuring that the community remains engaged, and representing the company’s brand in a positive and appropriate manner.

Their duties and responsibilities include:

• Developing and implementing community engagement strategies
• Creating and managing the creation of relevant content
• Regularly monitoring, responding to, and moderating community comments and conversations
• Building relationships with community members and influential figures within the community
• Coordinating with the marketing and public relations team to maintain consistent branding and promotional strategies
• Identifying and analyzing important community metrics to track growth and engagement
• Managing community crises and resolving conflicts effectively
• Organizing and hosting events to encourage community engagement and increase brand visibility
• Recruiting, training, and managing a team of community volunteers

 

Community Manager Job Description Template

Job Brief

We are in search of an experienced Community Manager to join our team and help us develop and maintain strong relationships with our online community.

The Community Manager will be responsible for creating engaging content, moderating online and offline conversations within our community, and handling customer inquiries and complaints.

Our ideal candidate has excellent communication skills, a customer service mindset, and a passion for building relationships.

Familiarity with online marketing strategies and marketing channels is a plus.

Ultimately, the Community Manager will act as the face and voice of our brand and manage all community communications.

 

Responsibilities

• Set, plan and implement social media and communication campaigns and strategies
• Provide engaging text, image and video content for all social media and professional accounts
• Respond to customers in a timely manner
• Monitor, track and report on feedback and online reviews
• Organize and manage events to boost brand awareness
• Build relationships with customers, industry professionals, and journalists
• Stay up-to-date with digital technology trends
• Coordinate with Marketing, PR and Communications teams
• Manage community communications

 

Qualifications

• Proven work experience as a community manager or similar role
• Experience launching community initiatives
• Ability to identify and track relevant community KPIs
• Excellent verbal communication skills
• Excellent writing skills
• Hands on experience with social media management
• Ability to interpret website traffic
• Knowledge of online marketing
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Community Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for events and networking opportunities.
• Reporting Structure: Reports to the Marketing or Communications Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Community Manager Do?

Community Managers play a vital role in companies across various industries, from tech startups to non-profit organizations.

They can also work as freelancers or consultants.

They are responsible for building, managing and moderating communities around a brand or cause.

This involves managing social media platforms, creating and executing engagement strategies, and interacting with community members to build relationships and drive brand loyalty.

Their primary role is to engage with the community on a daily basis, answer queries, provide solutions and foster a positive atmosphere within the community.

They also serve as a bridge between the community and the company, feeding back community insights to the relevant departments to drive product or service improvements.

Community Managers often work closely with the marketing department, coordinating campaigns, events and content to engage and grow the community.

They also monitor and report on feedback and online reviews, and handle social crisis situations should they arise.

In some cases, they are tasked with identifying and leveraging opportunities for partnerships and collaborations that can enhance the community and further the company’s goals.

 

Community Manager Qualifications and Skills

A proficient Community Manager should have the skills and qualifications that are essential for managing and growing online communities, such as:

• Strong communication skills to effectively interact with community members, stakeholders and team members.
• Interpersonal skills to build and nurture relationships within the community and maintain a positive community environment.
• Social media proficiency to manage community platforms, post updates, and engage community members.
• Customer service skills to handle community inquiries and complaints, ensuring member satisfaction and loyalty.
• Leadership abilities to coordinate and motivate community members, fostering a sense of community and involvement.
• Problem-solving skills to identify, analyze and resolve community-related issues effectively and promptly.
• Knowledge of online marketing and digital trends to drive community growth and engagement.
• Analytical skills to measure and report on community engagement, identifying trends and opportunities for improvement.

 

Community Manager Experience Requirements

Community Managers are typically required to have at least 2-3 years of experience in managing online communities, public relations, or digital marketing.

This could be gained through previous full-time work, internships, or even volunteer positions.

They should have experience in moderating forums, social media platforms, or any other online community.

This entails understanding how to encourage positive interaction and manage conflict, as well as how to use these platforms’ tools and features.

Candidates with 3-5 years of experience may have honed their skills in content creation, strategy development, and community engagement, making them more adept at growing and maintaining strong online communities.

Those with more than 5 years of experience often have a background in managing multiple communities or large communities and may have held leadership roles.

These individuals are often well-equipped to handle high-level strategic planning and decision-making, making them ideal candidates for senior or managerial roles.

In all cases, experience with analytics tools to measure and report on community health and growth is important, as is experience in customer service, given the role’s emphasis on interacting and building relationships with community members.

 

Community Manager Education and Training Requirements

Community Managers typically hold a bachelor’s degree in communications, marketing, business, or a related field.

Their education often includes coursework in public relations, media studies, journalism, or business management.

It helps the individual to acquire the essential knowledge and skills required to manage and engage an organization’s online community.

In addition to formal education, Community Managers need a solid understanding of social media platforms and tools, SEO practices, content management systems, and customer relationship management.

Some companies may prefer candidates with a master’s degree in a related field, or those who have completed advanced courses in digital marketing or social media management.

Certifications in social media management, content marketing, or community engagement can enhance a Community Manager’s credentials.

These certifications indicate an individual’s commitment to staying updated in this constantly evolving field.

Practical experience in managing online communities, whether through internships or work experience, is often highly valued by employers.

It offers candidates hands-on understanding of strategies to increase community engagement, resolve conflicts, and promote a positive brand image.

 

Community Manager Salary Expectations

A Community Manager earns an average salary of $51,357 (USD) per year.

The salary may fluctuate depending on the industry, years of experience, and the specific location of the job.

 

Community Manager Job Description FAQs

What skills does a Community Manager need?

Community Managers need to possess excellent communication and interpersonal skills, as they are responsible for engaging with a community and building relationships.

They should have a strong sense of empathy to understand the needs and concerns of community members.

A good Community Manager must also be skilled in social media management, customer service, and content creation.

Knowledge of analytics and ability to strategize based on data is a plus.

 

Do Community Managers need a degree?

While a degree is not strictly necessary, many employers prefer a Community Manager to have a degree in a related field such as marketing, communications, or public relations.

Experience in community engagement, social media management, or customer service can also be beneficial for this role.

 

What should you look for in a Community Manager resume?

In a Community Manager’s resume, look for experience in managing online communities, social media platforms, and customer service.

Understanding of marketing strategies and content creation is also crucial.

Any demonstrated ability to increase engagement, grow the community, and effectively handle conflict within the community will be beneficial.

 

What qualities make a good Community Manager?

A good Community Manager is social, empathetic, and a great communicator.

They are comfortable with public speaking, both in person and online.

They should be organized, adaptable, and able to analyze data and trends to make strategic decisions.

A passion for the brand, product, or cause represented by the community is also important.

 

How to measure the success of a Community Manager?

The success of a Community Manager can be measured by the growth and engagement levels of the community, satisfaction rates among community members, and successful implementation of community initiatives.

Their ability to handle conflict and maintain positive relationships within the community can also be indicative of their success.

 

Conclusion

And there we have it.

Today, we’ve delved into the dynamic world of a community manager.

And guess what?

It’s not just about managing online communities.

It’s about building connections, fostering engagement, and shaping the community culture.

With our go-to community manager job description template and real-world examples, you’re ready to make your mark.

But why draw the line there?

Dive further with our job description generator. It’s your pathway to crafting precise job listings or polishing your resume to perfection.

Remember:

Every interaction is a stepping stone to a stronger community.

Let’s create vibrant communities. Together.

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