Content Manager Job Description [Updated for 2025]

In the digital age, the spotlight on content managers has never been brighter.

As technology advances, the demand for skilled professionals who can create, manage, and protect our digital content continues to rise.

But what’s really expected from a content manager?

Whether you are:

• A job seeker trying to understand the nature of this role,
• A hiring manager outlining the ideal candidate,
• Or simply intrigued by the intricacies of content management,

You’re in the right place.

Today, we’re presenting a customizable content manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Content Manager Duties and Responsibilities

Content Managers are responsible for overseeing the creation, editing, posting, and updating of content on websites, blogs, social media platforms, and other digital channels.

They also ensure that content meets the needs of the target audience and aligns with a company’s marketing goals.

Their duties and responsibilities include:

• Developing content strategies in line with the company’s short-term and long-term marketing targets
• Collaborating with marketing and design teams to plan and develop site content, style and layout
• Creating and publishing engaging content
• Editing, proofreading, and improving writers’ posts
• Liaising with content writers to ensure brand consistency
• Optimizing content according to SEO
• Using content management systems to analyze website traffic and users engagement metrics
• Managing content distribution to online channels and social media platforms to increase web traffic
• Developing an editorial calendar and ensuring content team is on board
• Staying up-to-date with developments and generating new ideas to draw the audience’s attention

 

Content Manager Job Description Template

Job Brief

We are seeking a talented Content Manager to oversee the development, execution, and delivery of digital and print content across all our channels.

You will play a key role in the success of our inbound and outbound marketing campaigns.

The ideal candidate should know how to apply data analytics to personalize and optimize content.

The Content Manager should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy.

 

Responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets
• Create and publish engaging content
• Edit, proofread and improve writers’ posts
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

 

Qualifications

• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Content Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Director or Content Strategy Lead.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Content Manager Do?

Content Managers typically work for digital marketing agencies, publishing companies, or as part of an in-house content creation team.

They may also work as freelancers or consultants.

They are responsible for overseeing the creation, editing, posting, and updating of content on websites, blogs, social media platforms, and other online channels.

Content Managers work closely with writers, designers, and other creative professionals to produce high-quality, engaging, and SEO-friendly content that resonates with the target audience and achieves business objectives.

Their tasks may include developing content strategies, managing content calendars, conducting keyword research, and monitoring web traffic and user engagement metrics.

In addition, Content Managers may also be responsible for ensuring that the content aligns with brand voice, style guidelines, and legal requirements.

They frequently collaborate with marketing, sales, and customer service teams to gather insights and incorporate feedback into the content creation process.

Content Managers play a crucial role in shaping the digital presence of a brand, driving user engagement, and contributing to business growth.

 

Content Manager Qualifications and Skills

A proficient Content Manager should have the skills and qualifications that align with your job description, such as:

• Exceptional written and verbal communication skills to create, review, and oversee all content published on various platforms.
• Strong editorial skills to proofread and edit content for spelling, grammar, punctuation, and brand consistency.
• Project management skills to manage content schedules, deadlines, and deliverables effectively.
• Strong research skills to ensure all content is accurate, up-to-date, and relevant to the audience.
• SEO knowledge to optimize content for search engines and increase visibility.
• Ability to work collaboratively with designers, marketers, and other stakeholders to create engaging and effective content.
• Proficiency in content management systems, social media platforms, and analytics tools to manage and evaluate content performance.
• Creativity and ability to innovate, bringing new ideas for content that engages, educates, and motivates the audience.
• Strong understanding of the target audience and content marketing trends to create content that resonates with the audience and drives engagement and conversions.

 

Content Manager Experience Requirements

Content Managers often start their careers in content creation roles such as Copywriters, Bloggers, or Content Writers, where they gain fundamental experience in creating high-quality and engaging content.

Entry-level candidates generally have 1 to 2 years of experience in content creation or management, potentially through internships, part-time roles, or freelance work.

During this time, they often gain an understanding of SEO principles, analytics, and content strategy.

Candidates with 3 to 5 years of experience usually have a broader set of skills, including project management, team coordination, and a deeper understanding of content optimization and distribution strategies.

They may have worked in roles such as Content Strategist, Content Analyst, or Senior Content Writer.

Those with more than 5 years of experience likely have leadership experience and a proven record of managing content strategy across multiple platforms.

They are typically ready for a managerial position, capable of overseeing a team of content creators, strategists, and editors.

Their experience may include overseeing editorial calendars, managing a content team, and collaborating with other departments to ensure brand consistency and content effectiveness.

 

Content Manager Education and Training Requirements

Content Managers typically have a bachelor’s degree in marketing, communications, journalism, or a related field.

They need a strong background in content creation, digital marketing, and social media management.

Knowledge of SEO practices, content management systems (CMS), and basic HTML coding are often required for this role.

Some positions, especially those related to specific industries, may require Content Managers to have a master’s degree or additional qualifications in digital marketing, business, or a specialized field.

Additionally, certifications in content strategy, digital marketing, or related fields can make candidates more appealing to employers.

Pursuing advanced degrees or certifications demonstrates a candidate’s commitment to enhancing their skills and staying updated with the latest trends and technologies in content management.

 

Content Manager Salary Expectations

A Content Manager typically earns an average salary of $63,311 (USD) per year.

However, the salary may vary depending on factors such as years of experience, specific skills, industry, and location.

 

Content Manager Job Description FAQs

What skills does a Content Manager need?

Content Managers need to have strong written and verbal communication skills, as they spend a lot of time creating, editing, and proofreading content.

They should also have good project management and organization skills to handle multiple projects simultaneously.

Digital marketing knowledge, including SEO and social media, is crucial to ensure content reaches the target audience effectively.

Analytical abilities to evaluate the success of content and adapt strategies accordingly are also important.

 

Do Content Managers need a degree?

Most Content Manager positions require a bachelor’s degree in a relevant field like journalism, communication, marketing, or English.

Some employers might prefer candidates with a master’s degree or additional certifications in digital marketing or content management.

Experience in content creation and management is highly valued.

 

What should you look for in a Content Manager resume?

A good Content Manager resume should demonstrate strong writing, editing, and proofreading skills.

Look for experience in managing content across multiple platforms, as well as knowledge of SEO best practices.

Project management experience, familiarity with content management systems, and a proven record of driving engagement through content are also important.

 

What qualities make a good Content Manager?

A good Content Manager is creative and innovative, always looking for new ways to engage an audience.

They are detail-oriented, ensuring content is free of errors and aligns with brand messaging.

They are strategic thinkers who can align content with business goals and customer needs.

Good Content Managers are also adaptable, able to shift strategies in response to analytics or changing industry trends.

 

What are the daily duties of a Content Manager?

On a typical day, a Content Manager may spend time creating, reviewing, editing, and scheduling content across various platforms.

They collaborate with marketing, design, and sales teams to develop content that aligns with brand strategy and targets specific customer segments.

They also analyze content performance data, adjusting strategies as needed to optimize engagement and conversion rates.

Additionally, they may spend time researching industry trends and competitor strategies to inform content creation.

 

Conclusion

There you have it.

Today, we’ve unravelled the mystery of what it means to be a content manager.

Surprise, surprise!

It’s not all about creating and editing content.

It’s about orchestrating the symphony of information, one piece of content at a time.

Armed with our comprehensive content manager job description template and practical examples, you’re ready to leap ahead.

But why limit yourself?

Dig deeper with our job description generator. This tool is your next step to curating accurate job listings or polishing your CV to perfection.

Remember:

Every piece of content is a part of a larger narrative.

Let’s script that narrative. Together.

Reasons to Become a Content Manager (Be the Brand’s Voice)

How to Become a Content Manager (Complete Guide)

Disadvantages of Being a Content Manager (Endless Editing Engagements)

Behind the Stress Curtain: The Jobs That Push You to Your Limits!

Strangely Sustainable: Weird Jobs That Pay the Bills

Workplace Wow: Jobs That Deliver Joy and Satisfaction

Career Goals: Fun Jobs That Will Make Your Friends Jealous