Content Marketing Manager Job Description [Updated for 2025]

In today’s digital-driven world, the importance of content marketing managers is growing exponentially.

As the digital landscape continues to evolve, the demand for skilled individuals who can create, manage, and optimize content to drive brand awareness and customer engagement is on the rise.

But what exactly does a content marketing manager do?

Whether you are:

• A job seeker wanting to understand the role more deeply,
• A hiring manager looking to define the perfect candidate,
• Or simply curious about the ins and outs of content marketing management,

You’ve come to the right place.

Today, we present a customizable content marketing manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Content Marketing Manager Duties and Responsibilities

Content Marketing Managers are primarily responsible for overseeing and managing a company’s online and offline content creation.

They implement strategies to ensure the content aligns with the brand’s identity and attracts the target audience.

Their duties and responsibilities include:

• Developing a content marketing strategy that aligns with the company’s business goals and objectives
• Collaborating with the marketing and design teams to plan and develop site content, style and layout
• Creating and publishing engaging content, including blog posts, articles, social media updates, newsletters, and videos
• Ensuring all content produced meets the SEO guidelines and drives web traffic
• Editing, proofreading, and improving content to ensure it is of high-quality and adds value to readers
• Using content management systems to analyze website traffic and users engagement metrics
• Managing content distribution to online channels and social media platforms to increase web traffic
• Developing an editorial calendar and ensuring the content team adheres to it
• Staying updated with industry trends and generating new ideas to draw the audience’s attention
• Collaborating with public relations and customer service teams to align brand messaging and improve customer experience

 

Content Marketing Manager Job Description Template

Job Brief

We are seeking a dynamic and experienced Content Marketing Manager to lead our content marketing initiatives.

The Content Marketing Manager will be responsible for creating, improving and maintaining content with the goal of achieving business goals.

Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills.

As a Content Marketing Manager, you should perform well under deadlines and be detail-oriented.

 

Responsibilities

• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Collaborate with design and writing teams to produce high quality content
• Develop editorial calendar, delegate tasks and ensure deadlines are met
• Deliver engaging content on a regular basis and inspire team members
• Edit, proofread and improve content
• Optimize content considering SEO and Google Analytics
• Analyze web traffic metrics
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement

 

Qualifications

• Proven work experience as a Content marketing manager
• Proficiency in MS Office and WordPress or other Content Management Software
• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Expertise in social media platforms
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• BSc degree in Marketing, Journalism or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Content Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Marketing or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Content Marketing Manager Do?

Content Marketing Managers are key players in both digital and traditional marketing teams.

They are primarily responsible for developing and implementing effective content strategies tailored to a company’s goals and target audience.

Their main tasks involve creating, editing, and promoting written or visual content.

This can include blog posts, videos, podcasts, whitepapers, webinars, social media posts, and more.

They work closely with teams across the company, like the sales, product, and customer service departments, to ensure their content aligns with the brand’s voice and goals.

They also collaborate with graphic designers, copywriters, and external influencers to create engaging content.

Content Marketing Managers often utilize SEO strategies to increase web traffic and analyze performance metrics to understand the effectiveness of their content strategies.

They adjust these strategies based on their analyses, market trends, and customer feedback.

Additionally, they are in charge of managing the content calendar, ensuring regular content production and publication across various platforms.

They may also oversee content marketing budgets, track expenses, and demonstrate the business impact of their content strategies.

Their ultimate goal is to use compelling content to attract and retain a clearly-defined audience, ultimately driving profitable customer action.

 

Content Marketing Manager Qualifications and Skills

A proficient Content Marketing Manager should possess qualifications and skills that match your job requirements, such as:

• Strong written and verbal communication skills to create and edit high-quality content, as well as effectively interact with team members, stakeholders, and clients.
• Excellent understanding of content creation strategies and digital marketing tools such as SEO, social media, and email marketing to enhance content visibility and reach.
• Leadership and management skills to oversee the content team and ensure the production of consistent, relevant, and engaging content.
• Critical thinking and problem-solving skills to identify and address content-related issues, as well as develop strategies to meet marketing objectives.
• Project management skills to plan, coordinate, and oversee various content projects from conception to completion within specified deadlines.
• Analytical skills to monitor and evaluate the performance of content marketing strategies, using insights to drive improvement and innovation.
• Creativity to brainstorm and develop engaging content ideas that resonate with the target audience and align with brand identity.
• Understanding of customer behavior and market trends to tailor content accordingly and ensure it meets the needs and interests of the audience.

 

Content Marketing Manager Experience Requirements

Content Marketing Managers typically have a minimum of 3 to 5 years of experience in digital marketing or a related field.

This experience may be gained from roles such as Social Media Specialist, Copywriter, Content Creator, or Digital Marketing Specialist.

In these roles, individuals often gain experience in creating and managing content, developing marketing strategies, and understanding target audiences.

They will also have demonstrated success in utilizing marketing technology tools and platforms, as well as data analysis.

Candidates with more than 5 years of experience often hold or have held a leadership position in their previous roles, such as Senior Content Strategist or Content Marketing Supervisor.

They have developed advanced skills in strategic planning and team management and are proficient in managing complex content marketing campaigns.

Some companies might require their Content Marketing Managers to have specific experience in their industry or with their audience demographic.

For example, a tech company may require experience in tech industry content creation, or a company targeting millennials may require experience in marketing to that specific demographic.

Those seeking senior-level Content Marketing Manager roles may need more than 7 years of experience, including significant time spent in management or supervisory roles.

These professionals should be adept at designing and implementing content marketing strategies that drive business goals, managing a team, and have a strong understanding of SEO, SEM, and digital marketing trends.

 

Content Marketing Manager Education and Training Requirements

Content Marketing Managers typically possess a bachelor’s degree in marketing, communications, English, journalism, or a related field.

The coursework for these degrees often includes marketing principles, business communication, and digital media, all of which are vital for this role.

In addition to a degree, relevant work experience in marketing, content creation, SEO, or related areas is typically required.

This experience allows individuals to gain a practical understanding of how to strategize and implement content marketing campaigns.

Many positions may require proficiency in various digital tools and platforms such as Google Analytics, content management systems, social media platforms, and SEO tools.

While not always required, a master’s degree in marketing or a related field can make a candidate more competitive.

This advanced degree can provide a deeper understanding of marketing strategies, consumer behavior, and market research.

Certifications in areas like content marketing, digital marketing, or SEO can further enhance a candidate’s credentials.

These certifications showcase a commitment to staying updated with the latest industry trends and best practices.

Strong writing skills, creativity, and an understanding of the target audience are also crucial for success in this role.

Continued learning and keeping up to date with content marketing trends and strategies are essential as the field is continually evolving.

 

Content Marketing Manager Salary Expectations

A Content Marketing Manager can expect to earn an average salary of $66,986 (USD) per year.

However, this figure can fluctuate depending on factors such as years of experience, specific skills, geographical location, and the size and type of the employing company.

 

Content Marketing Manager Job Description FAQs

What skills does a Content Marketing Manager need?

A Content Marketing Manager needs a blend of creativity and analytical abilities.

They should be proficient in content creation and editing, and understand the use of SEO to increase online visibility.

They should have excellent written and verbal communication skills, and be comfortable with running social media campaigns.

Basic knowledge of graphic design and video editing can also be beneficial.

 

Do Content Marketing Managers need a degree?

Most companies prefer Content Marketing Managers to have a bachelor’s degree in Marketing, Communications, Business, or a related field.

However, significant experience in content creation and marketing, along with a proven track record, can sometimes substitute for formal education.

 

What should you look for in a Content Marketing Manager’s resume?

Look for a strong background in content creation and marketing strategy, including experience in SEO, social media, and email marketing.

Also, consider their understanding of your industry and audience.

A successful Content Marketing Manager should have a portfolio demonstrating their ability to create engaging, high-quality content that drives traffic and leads.

 

What qualities make a good Content Marketing Manager?

A good Content Marketing Manager is creative, innovative, and stays updated on the latest marketing trends.

They should be able to work under pressure, meet deadlines, and manage multiple projects simultaneously.

The ability to understand and interpret customer behavior, and use this knowledge to create relevant content, is also essential.

Good interpersonal and leadership skills are key as they often work with a team and other departments within the organization.

 

Is it difficult to hire Content Marketing Managers?

Hiring a Content Marketing Manager can be challenging due to the diverse set of skills required for the role.

A proficient Content Marketing Manager should be a skilled writer, a strategic thinker, and have a good understanding of SEO and social media trends.

In addition, they should have leadership qualities, as they often lead a team of content creators.

Finding a candidate who excels in all these areas can be challenging.

 

Conclusion

And there you have it.

Today, we’ve demystified the complexities of what being a Content Marketing Manager truly entails.

Surprise, surprise?

It’s not just about curating content.

It’s about weaving the narrative of your brand, one captivating story at a time.

With our comprehensive Content Marketing Manager job description template and real-world examples, you’re ready to embark on your journey.

But why halt your progress here?

Delve further with our job description generator. This is your next stage for creating laser-sharp job listings or polishing your resume to perfection.

Always remember:

Every piece of content is a part of your brand’s story.

Let’s craft that narrative. Together.

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