Content Marketing Strategist Job Description [Updated for 2025]

In the age of information, the importance of Content Marketing Strategists has never been more significant.

As digital landscapes evolve, the demand for creative minds who can craft, optimize, and steer our content marketing strategies rises.

But let’s delve deeper: What’s truly expected from a Content Marketing Strategist?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of content marketing strategy,

You’re in the right place.

Today, we present a customizable Content Marketing Strategist job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Content Marketing Strategist Duties and Responsibilities

Content Marketing Strategists leverage their knowledge of marketing, communications and digital media to develop and implement effective marketing strategies.

They create and distribute engaging content to attract and retain a clearly defined audience.

Their duties and responsibilities include:

• Develop and implement a comprehensive content marketing strategy that aligns with the company’s business goals
• Analyze market trends and audience preferences to guide content topics and types
• Create, edit and produce engaging content for various digital platforms including blogs, social media, and the company’s website
• Work with the marketing and design teams to plan and develop site content, style and layout
• Use SEO strategies to optimize content and increase visibility and engagement
• Develop an editorial calendar and ensure the content team is on board
• Track web analytics to ascertain content engagement levels and modify strategies as required
• Manage content distribution to online channels and social media platforms to increase web traffic
• Ensure compliance with law (e.g. copyright and data protection)

 

Content Marketing Strategist Job Description Template

Job Brief

We are seeking a skilled Content Marketing Strategist to lead our content development efforts and drive our content strategy.

The Content Marketing Strategist will be responsible for creating, publishing, and distributing content that attracts and engages our target audience, enhances our brand’s visibility, and drives business growth.

Our ideal candidate has a strong understanding of online marketing tools and social media platforms, a knack for storytelling, and exceptional writing and editing skills.

A proven track record in content marketing and a deep understanding of SEO strategies are essential.

 

Responsibilities

• Develop and implement a comprehensive content marketing strategy
• Create engaging and informative content across various channels, including our website, social media platforms, and email newsletters
• Collaborate with the marketing and design teams to produce high-quality content
• Conduct keyword research and implement SEO best practices to increase web traffic
• Identify customers’ needs and gaps in our content and recommend new topics
• Analyze web traffic and user engagement metrics
• Manage content distribution to online channels and social media platforms
• Ensure all content aligns with our brand’s identity and message
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

 

Qualifications

• Proven work experience as a Content Marketing Strategist or similar role
• Knowledge of Content Management Systems, like WordPress
• Basic understanding of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media platforms
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Marketing, Journalism or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Content Marketing Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Content Marketing Strategist Do?

Content Marketing Strategists typically work for marketing agencies, corporate marketing departments, or as freelance consultants.

They play a crucial role in businesses across various industries, focusing on attracting, engaging, and retaining customers through the strategic use of content.

Their main responsibility is to develop a content marketing strategy that aligns with the company’s broader goals.

This involves researching the target audience’s needs, wants, and challenges, and then creating a content plan that addresses these points.

They often collaborate with other team members, such as content writers, designers, SEO specialists, and social media managers, to ensure the production of high-quality content.

Content Marketing Strategists also analyze data to understand the performance of the content, using metrics like traffic, engagement, and conversion rates.

They then use these insights to optimize the content strategy, making necessary adjustments to improve effectiveness.

Moreover, they stay updated on industry trends and technological advancements in the content marketing world to ensure their strategies are up-to-date.

They also often take care of content distribution strategies, identifying the best channels to reach and engage their target audience.

 

Content Marketing Strategist Qualifications and Skills

A proficient Content Marketing Strategist should possess a set of skills and qualifications that would contribute to their overall performance, including:

• Excellent written and verbal communication skills for creating and presenting marketing strategies and results to clients and team members.
• Strong research skills to gather necessary information and data to understand the audience and market trends.
• Creativity for generating innovative content and marketing ideas that capture audience interest, influence their behavior, and inspire action.
• Knowledge of SEO, content management systems, and design software to optimize content for online visibility and user engagement.
• Analytical skills to evaluate the success of content marketing strategies and implement necessary adjustments.
• Project management skills to oversee content creation and distribution across multiple platforms and ensure deadlines are met.
• Strong understanding of brand development and multichannel marketing concepts to ensure consistency across all platforms.
• Ability to work collaboratively with other departments to align content strategies with broader business goals.
• Adaptability to respond to the changes in market trends and modify strategies as necessary.

 

Content Marketing Strategist Experience Requirements

Entry-level Content Marketing Strategists often have 1 to 2 years of experience, often through an internship or part-time role in marketing or communication roles.

This can involve creating content for social media, blogs, websites, and other platforms, as well as monitoring metrics and analyzing the effectiveness of content strategies.

Professionals with about 3 years of experience will have typically worked full-time in marketing roles, where they have honed their skills in creating and implementing content marketing strategies.

They may have also gained experience in SEO and using various digital marketing tools.

Those with more than 5 years of experience usually have a more comprehensive understanding of marketing strategy, and have likely had experience managing a team or overseeing multiple content projects.

They may also have experience with budgeting, planning, and developing a long-term content strategy.

In addition, seasoned Content Marketing Strategists may have developed their expertise in a specific industry or type of content, which can be valuable for companies targeting specific markets or audiences.

 

Content Marketing Strategist Education and Training Requirements

A Content Marketing Strategist often holds a bachelor’s degree in marketing, business, communication, journalism or a related field.

They must have a strong understanding of marketing concepts and strategies, along with excellent communication and writing skills.

These professionals often gain experience and skillset through internships or entry-level positions in marketing, public relations, or content creation.

A deep knowledge of digital marketing tools and techniques, including SEO, social media platforms, email marketing, and content management systems is essential.

Proficiency in Google Analytics and other data analysis tools is also beneficial.

In addition to this, a master’s degree in digital marketing or business administration (MBA) can be advantageous for higher-level positions.

Specialized certifications such as Certified Content Marketing Specialist, Google Analytics IQ Certification, or Social Media Marketing Certification can also enhance a candidate’s job prospects and credibility.

Continuous professional development is important in this rapidly changing field, and Content Marketing Strategists often participate in workshops, webinars, and courses to stay updated with the latest trends and best practices in content marketing.

 

Content Marketing Strategist Salary Expectations

A Content Marketing Strategist can expect to earn an average salary of $64,484 (USD) per year.

The actual income may vary based on factors like industry, years of experience, education, and geographical location.

 

Content Marketing Strategist Job Description FAQs

What skills does a Content Marketing Strategist need?

A Content Marketing Strategist should have strong written and verbal communication skills, as they are responsible for creating engaging content that aligns with the company’s brand and goals.

They also need to possess analytical skills to evaluate the performance of content, and to understand and leverage data analytics tools.

Creativity is also essential for developing innovative content strategies that attract and retain consumers.

 

Do Content Marketing Strategists need a degree?

While not always necessary, most Content Marketing Strategists have a degree in marketing, communications, journalism, or a related field.

However, the critical factor for this position is proven experience in content creation and strategy, social media management, and SEO tactics.

Certification in digital marketing can also be beneficial.

 

What should you look for in a Content Marketing Strategist’s resume?

A Content Marketing Strategist’s resume should show a strong background in creating and implementing content strategies across various platforms.

Look for experience with SEO, data analytics, social media management, and project management.

Additionally, a demonstrated ability to increase engagement and conversions through content would be valuable.

 

What qualities make a good Content Marketing Strategist?

A good Content Marketing Strategist is creative, analytical, and strategic.

They should be able to think outside the box to create engaging content while also using data to drive their decisions.

Good strategists also have a deep understanding of the target audience, the company’s brand, and current market trends.

 

What are the daily duties of a Content Marketing Strategist?

A Content Marketing Strategist typically starts their day by reviewing analytics to understand how their content is performing.

They then might spend time brainstorming and creating new content, adjusting their strategy as needed.

They also work closely with other members of the marketing team, and potentially clients, to ensure content aligns with brand guidelines and meets objectives.

Additionally, they may spend time researching industry trends and competitors to stay ahead of the curve.

 

Is it difficult to hire Content Marketing Strategists?

Hiring a Content Marketing Strategist can be challenging due to the mix of skills required.

The role requires a combination of creativity, analytical thinking, and strategic planning.

It’s crucial to find someone who is not only able to create engaging content but who also understands how to leverage data to make strategic decisions.

Offering competitive salaries and opportunities for growth can help attract top talent.

 

Conclusion

And there we have it.

Today, we’ve unveiled the real essence of being a content marketing strategist.

Guess what?

It’s not just about creating content.

It’s about shaping the narrative of the digital age, one piece of content at a time.

Armed with our comprehensive content marketing strategist job description template and real-world examples, you’re ready to take the next step.

But why halt your momentum?

Dive deeper with our job description generator. It’s your ultimate tool for creating laser-focused job listings or crafting an impeccable resume.

Remember:

Every piece of content is a chapter in your brand’s story.

Let’s create that narrative. Together.

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