Content Marketing Writer Job Description [Updated for 2025]

In the digital era, the focus on content marketing writers has never been stronger.

As information continues to dominate the internet, the demand for skilled professionals who can create, enhance, and promote our digital content grows more urgent.

But let’s delve deeper: What’s truly expected from a content marketing writer?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the mechanics of content marketing writing,

You’ve come to the right place.

Today, we present a customizable content marketing writer job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Content Marketing Writer Duties and Responsibilities

Content Marketing Writers are responsible for creating valuable and engaging content to attract and retain a clearly defined audience.

Their goal is to help companies drive profitable customer action.

Their duties and responsibilities include:

• Understanding the business’s target audience and tailoring content to engage that audience effectively
• Creating various types of content such as blog posts, white papers, product descriptions, social media posts, and direct email
• Conducting thorough research on industry-related topics and generating ideas for new content
• Proofreading and editing content before publication
• Coordinating with marketing and design teams to illustrate articles
• Conducting keyword research and using SEO guidelines to increase web traffic
• Promoting content on social media
• Identifying customers’ needs and recommending new content to address gaps in the company’s current content
• Monitoring website traffic and user engagement (e.g., bounce rates)

 

Content Marketing Writer Job Description Template

Job Brief

We are looking for a creative and dedicated Content Marketing Writer to join our team.

The Content Marketing Writer will be responsible for creating compelling and innovative content across a variety of platforms to drive traffic and build brand awareness.

The ideal candidate should have experience in digital content creation, be comfortable with SEO strategies, and have the ability to adapt to the evolving trends in content marketing.

The Content Marketing Writer will work closely with the marketing team to develop engaging content that resonates with our target audience and boosts customer engagement.

 

Responsibilities

• Create, edit and revise content that will engage the target audience
• Conduct thorough research on industry-related topics to develop original content
• Develop content for blogs, articles, product descriptions, social media, and the company website
• Assist the marketing team in developing content for advertising campaigns
• Proofread content for errors and inconsistencies
• Implement SEO best practices to generate traffic to our site
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use content management systems to publish high-quality content

 

Qualifications

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Excellent writing and editing skills in English
• Experience doing research using multiple sources
• Familiarity with web publications
• Hands-on experience with Content Management Systems (e.g., WordPress)
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Content Marketing Writer
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Content Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and writing samples to [email address or application portal].

 

What Does a Content Marketing Writer Do?

Content Marketing Writers are crucial in the digital marketing landscape, working for businesses across various industries or as independent freelancers.

Their primary responsibility is to create engaging and SEO-friendly content that aligns with a company’s branding and marketing goals.

This content can take on many forms, including blog posts, articles, social media posts, newsletters, white papers, and website copy.

Content Marketing Writers work closely with marketing teams to develop content strategies that increase brand awareness, drive website traffic, generate leads, and boost customer engagement.

They conduct keyword research and utilize SEO best practices to increase web traffic and visibility on search engine results.

The writer also reviews and edits content for clarity, grammar, and tone, ensuring that it resonates with the target audience and adheres to the company’s style guidelines.

Often, they are tasked with using analytics tools to monitor and report on the performance of content, making adjustments as necessary to improve effectiveness.

In addition to writing, they might also be responsible for managing content schedules, coordinating with other team members, and staying updated on industry trends and customer preferences.

Overall, a Content Marketing Writer plays a key role in helping businesses build and maintain a compelling online presence.

 

Content Marketing Writer Qualifications and Skills

A proficient Content Marketing Writer should possess the skills and qualifications that match your job requirements, including:

• Excellent writing, editing and proofreading skills to produce clear, compelling and engaging content that aligns with the brand’s voice and style.
• Research skills to find and interpret information about various topics and industry trends to create relevant content.
• Search Engine Optimization (SEO) knowledge to write content that is optimized for search engines, and thus drives web traffic.
• Understanding of content marketing strategies and digital marketing trends to create content that not only informs but also sells.
• Ability to work independently and as part of a team, coordinating with other marketing professionals to integrate content strategies across different platforms.
• Time management skills to handle multiple assignments and meet deadlines.
• Experience with content management systems (CMS) like WordPress to publish and update content as needed.
• Basic understanding of HTML and web publishing will be advantageous.
• Exceptional attention to detail to maintain consistency in tone, style and quality across all pieces of content.
• Strong creativity and imagination to create content that stands out and grabs the attention of the reader.

 

Content Marketing Writer Experience Requirements

Entry-level candidates for a Content Marketing Writer role typically have 1 to 2 years of experience, often gained through internships, freelance writing, or part-time content creation roles.

During this time, they may have gained experience in writing various types of content such as blog posts, social media updates, and website copy.

Candidates with 2 to 3 years of experience often have a more solid foundation in content marketing strategies and understanding audience needs.

They are likely to have a proven track record of producing content that generates leads, increases user engagement, and improves brand visibility.

Those with more than 3 years of experience usually possess a strong grasp of SEO principles, and have experience in optimizing content for search engines.

They might also have experience in managing content calendars, coordinating with design and marketing teams, and using content management systems like WordPress.

Content Marketing Writers with over 5 years of experience may have held leadership roles, managing a team of writers or overseeing a company’s overall content strategy.

At this level, they’re often adept at analyzing content performance metrics and adjusting strategies based on data.

They may also have experience in conducting content audits, developing content guidelines, and training junior writers.

 

Content Marketing Writer Education and Training Requirements

Content Marketing Writers typically need a bachelor’s degree in fields like journalism, English, marketing or communication.

The role demands strong writing and editing skills, and a deep understanding of how to create content that resonates with the target audience.

Coursework that can enhance these skills includes creative writing, journalism, and digital media.

Candidates should be familiar with content management systems and digital publishing tools.

Knowledge of SEO principles and practices is highly beneficial to optimize the online visibility of the content.

Some positions may require a master’s degree in marketing or a related field, particularly for strategic or leadership roles.

Specialized courses in digital marketing, content strategy, or SEO could also be valuable.

In addition to formal education, Content Marketing Writers often pursue certifications and training in digital marketing, content strategy, SEO, or social media management.

Continual learning and staying updated with industry trends, marketing strategies, and new tools or platforms is crucial for success in this role.

 

Content Marketing Writer Salary Expectations

A Content Marketing Writer can expect to earn an average salary of $57,841 (USD) per year.

The actual earnings can vary based on factors such as industry experience, writing skills, the size and sector of the hiring company, and geographical location.

 

Content Marketing Writer Job Description FAQs

What skills does a Content Marketing Writer need?

A Content Marketing Writer should possess excellent writing and research skills, creativity, and a strong understanding of SEO principles.

They should also have the ability to write in different styles and tones, depending on the target audience.

Knowledge of content management systems (CMS) and social media platforms is also advantageous.

 

Do Content Marketing Writers need a degree?

While a degree is not a strict requirement, many employers prefer candidates with a degree in English, Journalism, Marketing, or a related field.

However, practical experience and a strong portfolio showcasing a range of written content can often outweigh formal education.

 

What should you look for in a Content Marketing Writer’s resume?

Look for a strong writing portfolio that demonstrates versatility, creativity, and knowledge of SEO.

Experience with CMS and social media platforms, as well as a history of meeting deadlines and working within a team, are also important.

If they have specific industry knowledge related to your business, that’s a bonus.

 

What qualities make a good Content Marketing Writer?

A good Content Marketing Writer is adaptable, able to adjust their writing style to different audiences and platforms.

They’re creative, capable of generating engaging content ideas that align with the company’s brand and objectives.

A strong attention to detail is crucial to avoid grammatical errors and maintain consistency.

Lastly, they should be self-motivated, able to work independently and meet deadlines.

 

What’s the difference between a Content Writer and a Content Marketing Writer?

While both roles involve writing, a Content Marketing Writer uses writing skills to help achieve marketing goals.

They create content to engage the audience, increase brand awareness, and drive leads or sales.

A Content Writer, on the other hand, may write for a variety of purposes without a specific marketing objective.

 

Conclusion

And there we have it.

Today, we’ve delved into the fascinating world of what it truly means to be a content marketing writer.

Surprise, surprise?

It’s not just about stringing words together.

It’s about shaping the narrative of your brand, one compelling piece of content at a time.

With our handy content marketing writer job description template and real-world examples, you’re primed to make your mark.

But why halt your momentum now?

Explore further with our job description generator. It’s your tool of choice for creating precision-crafted job listings or sharpening your resume to perfection.

Remember:

Every piece of content is a chapter in your brand’s story.

Let’s tell that story. Together.

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