Copywriter Job Description [Updated for 2025]

In the fast-paced world of marketing, the demand for skilled copywriters has never been higher.

As businesses continue to compete in an ever-evolving digital landscape, the need for professionals who can craft compelling, persuasive, and engaging content increases day by day.

But let’s look beyond the surface: What’s truly expected from a copywriter?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager aiming to draft the perfect job description,
• Or just curious about the intricate world of copywriting,

You’re in the right place.

Today, we present a fully customizable copywriter job description template, designed for quick and easy posting on job boards or career sites.

Let’s dive in.

Copywriter Duties and Responsibilities

Copywriters utilize their creativity and mastery of language to write clear, persuasive and original copy for a variety of media including websites, blogs, ads, social media platforms, and more.

They work closely with clients and team members to generate content that drives engagement and encourages specific consumer behaviors.

The duties and responsibilities of a copywriter include:

• Understanding the content needs of the client
• Creating compelling headlines, slogans, body copy, and script
• Researching and understanding the target audience to better engage them through written content
• Collaborating with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Conducting SEO and keyword research and using analytics tools
• Writing clear, attractive copy with a distinct voice
• Interpreting creative direction and adapting points from creative briefs into persuasive copy concepts
• Editing and proof-reading of all content to ensure it is free of errors
• Implementing revisions to content as per client feedback
• Staying updated on industry trends and marketing news to ensure content is relevant and competitive

 

Copywriter Job Description Template

Job Brief

We are searching for a creative and detail-oriented Copywriter to draft compelling copy for various marketing and communication materials.

The Copywriter’s responsibilities include crafting advertising copy for print and digital campaigns, writing and editing blog posts, creating website content, and developing scripts for multimedia materials.

Our ideal candidates are well-versed with the principles of content marketing and have a strong command over the English language.

Ultimately, the Copywriter’s role is to seamlessly incorporate brand messaging in all written material while maintaining readability, persuasiveness, and appeal to the target audience.

 

Responsibilities

• Write clear, compelling copy for various mediums (e.g., ads, blog posts, newsletters)
• Collaborate with creative teams and marketing to develop innovative content ideas
• Conduct thorough research and interviews to understand project requirements
• Edit and proofread copy as needed
• Use SEO principles to maximize copy’s reach
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
• Coordinate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)

 

Qualifications

• Proven work experience as a Copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity and ability to think innovatively
• Ability to work independently and with a team to meet deadlines
• BSc/BA in Marketing, English, Journalism or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for professional development

 

Additional Information

• Job Title: Copywriter
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client visits.
• Reporting Structure: Reports to the Lead Copywriter or Content Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter, and portfolio/examples of your work to [email address or application portal].

 

What Does a Copywriter Do?

Copywriters are professional writers who create persuasive advertising and promotional materials.

They are typically employed by advertising agencies, public relations firms, and companies across various industries.

They work closely with marketing and creative teams to craft compelling messages that resonate with the target audience.

This includes writing creative headlines, slogans, body copy, and scripts for print, online, and broadcast media.

A copywriter’s job involves researching and understanding the client’s brand, products, or services to ensure that the message aligns with the brand voice and marketing objectives.

They may also be involved in brainstorming sessions for campaign ideas and innovative marketing strategies.

In addition to writing, copywriters often edit and proofread their own and others’ work to ensure accuracy and consistency.

They also collaborate with graphic designers, art directors, and other creative professionals to ensure that the text and visual elements work together effectively.

Many copywriters specialize in certain industries or types of copy, such as tech, healthcare, direct response, or SEO copywriting.

Regardless of their specialty, all copywriters need to stay updated on current trends in advertising and consumer behavior to keep their writing relevant and engaging.

 

Copywriter Qualifications and Skills

A proficient copywriter should possess the following qualifications and skills to excel in their role:

• Excellent writing skills to create clear, engaging, and persuasive copy for various media channels.
• Outstanding research skills to understand the product, the audience, and the competitors thoroughly.
• Strong creativity and imagination to come up with innovative ideas and concepts for different campaigns.
• Exceptional communication skills to work collaboratively with designers, PR and marketing professionals.
• Attention to detail to ensure all copy is free of errors, and the message is consistent across all platforms.
• Time management skills to handle multiple projects simultaneously and meet tight deadlines.
• SEO knowledge to write copy that ranks well in search engines and drives web traffic.
• Understanding of the target audience’s perspectives to write copy that appeals to their interests and needs.
• Proficiency in using word processing software and digital publishing platforms.

 

Copywriter Experience Requirements

Entry-level copywriters may have 1 to 2 years of experience, often obtained through internships or part-time roles in marketing, journalism, or related fields.

This initial experience might involve writing blogs, articles, social media posts, or website content.

As they gain more experience, copywriters often expand their skills by working on more diverse projects, such as writing for various media formats (online, print, video), handling more complex topics, and learning to write for different audiences and industries.

Copywriters with 3 to 5 years of experience are typically considered mid-level professionals.

They should have a robust portfolio showcasing their ability to write compelling and effective copy for a variety of clients and projects.

They may also have experience with search engine optimization (SEO) and digital marketing strategies.

Those with more than 5 years of experience are often considered senior copywriters.

They may have specialized expertise in a particular industry or type of copywriting, such as technical writing or advertising copy.

They may also have some leadership experience, such as managing a team of junior copywriters or leading major copywriting projects.

Ultimately, employers often value a strong writing portfolio and demonstrated ability to produce engaging and persuasive copy over specific years of experience.

However, more senior roles may require more years of experience and a proven track record of success in previous copywriting roles.

 

Copywriter Education and Training Requirements

Copywriters typically have a bachelor’s degree in English, Journalism, Marketing, or a related field.

This role requires strong writing and research skills, and an understanding of the target audience, product, and market trends.

Courses in creative writing, communications, and media analysis can help to develop these abilities.

While not always necessary, a postgraduate degree in a related field or professional certificates in copywriting can be beneficial.

These advanced courses can improve skills in digital marketing, SEO, and content strategy.

Experience is highly valued in this field, and many copywriters build their portfolio through internships, freelance work, or writing for college publications.

Some positions, especially those in specialized markets, may require copywriters to have knowledge or experience in the respective field.

Ongoing learning is important for copywriters to stay updated on marketing trends and advancements in social media and other digital platforms.

 

Copywriter Salary Expectations

A Copywriter can expect to earn an average salary of $58,465 (USD) per year.

However, the actual earnings can differ based on factors such as experience, industry, and the geographical location.

 

Copywriter Job Description FAQs

What skills does a copywriter need?

Copywriters require strong writing and storytelling skills to engage and persuade an audience effectively.

They should have strong research skills to understand the product, audience, and competition.

Creativity and the ability to think outside the box are essential, as is the ability to work under pressure and meet tight deadlines.

Lastly, copywriters should have a good understanding of SEO principles to increase web traffic.

 

Do copywriters need a degree?

While a degree in journalism, English, communications, or a related field can be beneficial, it is not always required.

Some companies value experience, a strong portfolio, and a proven track record over formal education.

However, having a degree can provide a solid foundation in writing principles and techniques.

 

What should you look for in a copywriter resume?

Look for strong writing skills showcased in a portfolio of work.

A diverse portfolio could indicate the ability to write in different styles and for different audiences.

Experience in marketing or advertising could be a plus, as could knowledge of SEO or social media marketing.

Check for evidence of meeting deadlines, working on multiple projects simultaneously, and working as part of a team.

 

What qualities make a good copywriter?

A good copywriter is creative, adaptable, and detail-oriented.

They can write clear, compelling copy that resonates with the target audience and prompts them to take action.

They are also able to take criticism and feedback well and revise their work accordingly.

Good copywriters also stay up to date with the latest industry trends and consumer behaviors.

 

Is it difficult to hire copywriters?

The difficulty in hiring copywriters often depends on the specific needs of your company.

While there are many copywriters available, finding one that aligns perfectly with your brand’s voice and style can be challenging.

It is essential to evaluate not just their writing skills but also their ability to understand and connect with your target audience.

 

Conclusion

So there you have it.

Today, we’ve unveiled the nuts and bolts of what it means to be a copywriter.

And guess what?

It’s not just about creating ad copy.

It’s about wielding words to craft compelling narratives and persuasive messages that drive action.

With our comprehensive copywriter job description template and real-world examples, you’re ready to take the leap.

But why halt your progress?

Explore further with our job description generator. It’s your next port of call for honing razor-sharp job listings or fine-tuning your resume to perfection.

Remember:

Every word penned down is part of a larger story.

Let’s craft that story. Together.

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