Craft Beer Retailer Job Description [Updated for 2025]

In the craft beer industry, the limelight on craft beer retailers has never been stronger.

As the industry evolves, the demand for individuals who can curate, market, and sell our craft beer offerings increases.

But let’s delve deeper: What’s truly expected from a craft beer retailer?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager constructing the perfect candidate profile,
• Or simply fascinated by the world of craft beer retailing,

You’ve come to the right place.

Today, we present a customizable craft beer retailer job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Craft Beer Retailer Duties and Responsibilities

Craft Beer Retailers perform a range of tasks related to beer selection, purchase, sales, and customer education.

They may also be responsible for managing inventory, store aesthetics, and implementing promotional activities.

As a Craft Beer Retailer, daily duties and responsibilities can include:

• Acquiring a thorough knowledge of various craft beers, including their brewing processes, ingredients, flavor profiles, and serving techniques
• Purchasing a diverse selection of craft beers from various breweries
• Managing and maintaining beer inventory
• Setting up and maintaining an appealing store or section display
• Serving customers, providing recommendations, and educating them about different craft beers
• Organizing and implementing promotional activities, such as beer tasting events
• Keeping up-to-date with the latest craft beer trends and customer preferences
• Ensuring all sales and service activities comply with relevant health and safety regulations
• Processing customer payments and handling customer service issues
• Ordering and restocking beer supplies as needed

 

Craft Beer Retailer Job Description Template

Job Brief

We are seeking a knowledgeable and enthusiastic Craft Beer Retailer to join our team.

The successful candidate will be responsible for presenting and selling our unique range of craft beers to customers, managing stock levels, and offering exceptional customer service.

A passion for craft beer is essential, as is the ability to learn about and promote our diverse product range.

 

Responsibilities

• Present and sell craft beer to customers
• Manage stock levels and place orders as necessary
• Engage with customers to understand their taste preferences and make suitable recommendations
• Organize and participate in beer tasting events
• Keep updated on the latest craft beer trends and new products in the market
• Maintain clean and organized store shelves
• Ensure compliance with all local and national alcohol sale regulations
• Provide exceptional customer service at all times

 

Qualifications

• Proven experience in retail, preferably within a beer, wine, or spirits environment
• Strong knowledge of craft beer and the brewing industry
• Excellent communication and customer service skills
• Ability to lift heavy items and replenish stock
• Must be of legal age to sell alcohol
• Ability to work flexible hours, including evenings, weekends, and holidays

 

Benefits

• Employee discounts on products
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for professional development in the craft beer industry

 

Additional Information

• Job Title: Craft Beer Retailer
• Work Environment: Retail store environment. Some travel may be required for beer tasting events or industry seminars.
• Reporting Structure: Reports to the Store Manager or Retail Operations Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $30,000 minimum to $40,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Craft Beer Retailer Do?

Craft Beer Retailers are specialized professionals who own, manage, or work at stores that sell craft beer and other alcoholic beverages.

They are responsible for sourcing and stocking a variety of craft beers from breweries all around the world.

They need to have an extensive knowledge about different types of beer, brewing processes, and flavor profiles to provide the appropriate recommendations to their customers.

Craft Beer Retailers also maintain the cleanliness and organization of the store, ensuring that all products are stored in optimal conditions to maintain their quality and freshness.

This includes correctly organizing beers by type, brewery, or region and storing them at the right temperature.

In addition to selling beer, Craft Beer Retailers often provide education to customers about the different styles of beer, their flavor profiles, and the brewing process.

They may also offer tasting sessions and events to introduce customers to new brews.

They are also responsible for managing inventory, making sure that popular beers are restocked in a timely manner and new, interesting beers are introduced regularly.

They might also handle the marketing and promotion of the store, attracting beer enthusiasts through social media, newsletters, and beer tasting events.

Craft Beer Retailers need to comply with all local and national laws regarding the sale of alcohol, including verifying the age of customers to prevent underage sales.

 

Craft Beer Retailer Qualifications and Skills

A skilled craft beer retailer should have the skills and qualifications that align with your job description, such as:

• Strong knowledge of craft beers, including different styles, brewing processes, and breweries to answer customer inquiries and provide recommendations.
• Excellent communication skills to interact with customers, suppliers, and team members and share the story behind each beer.
• Customer service skills to provide a welcoming and enjoyable shopping experience for customers, addressing complaints and concerns promptly and professionally.
• Inventory management abilities to maintain optimal stock levels, organize displays, and manage product rotation to ensure freshness.
• Mathematical skills for handling cash transactions, pricing items, and managing budgets.
• Physical stamina to stand for long periods, lift heavy kegs, and perform other physical tasks as needed.
• Ability to comply with all local, state, and federal laws and regulations regarding the sale of alcohol.
• Passion for craft beer and a willingness to continually learn about new products and trends in the industry.

 

Craft Beer Retailer Experience Requirements

Craft Beer Retailers typically begin their journey with an interest and passion for craft beers.

There is no formal education requirement to become a craft beer retailer, but having a high school diploma or equivalent is often preferred.

Entry-level candidates may have 1 to 2 years of experience in the food and beverage industry, often through part-time roles in bars, restaurants, or breweries.

These individuals learn about different types of beers, brewing processes, and customer service.

Some craft beer retailers may have completed certification programs such as the Cicerone Certification Program, which provides in-depth knowledge about beer styles, flavors, and serving techniques.

This is not a requirement, but it can enhance a candidate’s credibility and professional standing.

Candidates with more than 3 years of experience often develop their knowledge about craft beers and their business skills in roles such as assistant manager or manager in a beer store, bar, or brewery.

They may have experience in inventory management, merchandising, and creating beer menus.

Those with over 5 years of experience in the craft beer industry may have a comprehensive knowledge of the global craft beer market and trends, have established relationships with breweries, and have experience in running their own beer store or bar.

They may be ready for a senior-level role or to start their own craft beer retail business.

Regardless of years of experience, a successful craft beer retailer is one who continually educates themselves about new craft beers and brewing methods, maintains excellent customer service skills, and has an ability to run a profitable business.

 

Craft Beer Retailer Education and Training Requirements

While there are no fixed education requirements to become a Craft Beer Retailer, having a high school diploma or GED is typically the minimum requirement.

An associate or bachelor’s degree in business, marketing, or a related field can be beneficial, as can coursework or a degree in brewing science or a related field.

Knowledge about different types of beer, brewing processes, and the craft beer industry is essential.

This knowledge can be gained through personal interest, self-study, internships, or formal education.

Many craft beer retailers may have started their careers in breweries or as home brewers.

Certifications such as the Certified Beer Server or Certified Cicerone can be very beneficial for a craft beer retailer.

These certifications provide formal recognition of a person’s beer knowledge and tasting skills.

Training on responsible alcohol service, such as the training provided by the TIPS program, is often required by state or local laws.

Experience in retail, customer service, or the hospitality industry can be very beneficial.

Continuing education, such as attending craft beer festivals, taking courses on new brewing techniques, or visiting breweries, can help a craft beer retailer stay up-to-date on industry trends and new products.

Craft beer retailers should also have a strong understanding of business operations, including inventory management, marketing, sales techniques, and customer service.

This knowledge can be gained through experience, formal education, or both.

Finally, craft beer retailers should have a passion for beer and a desire to share that passion with others.

This can be demonstrated through personal interest, participation in beer clubs or home brewing groups, or other related activities.

 

Craft Beer Retailer Salary Expectations

A Craft Beer Retailer can expect to earn an average salary of $31,200 (USD) per year.

This salary can vary based on factors such as years of experience in the craft beer industry, location, and the size of the retail establishment.

Additional income may be possible through commissions or bonuses based on sales performance.

 

Craft Beer Retailer Job Description FAQs

What skills does a Craft Beer Retailer need?

Craft Beer Retailers should have strong knowledge about different types of craft beers, their ingredients, brewing processes, and flavor profiles.

They should be skilled in customer service, with the ability to communicate clearly and engagingly about the beers they sell.

Additionally, they need to be organized and meticulous in managing their inventory, ensuring the freshness and quality of their products.

 

Do Craft Beer Retailers need specific qualifications?

While there’s no formal educational requirement to become a Craft Beer Retailer, having a certification from a reputable beer education program like the Cicerone Certification Program can add to their credibility.

Knowledge about beer, brewing, and the craft beer industry is crucial.

Experience in retail, particularly in selling alcoholic beverages, can also be beneficial.

 

What should you look for in a Craft Beer Retailer resume?

Look for experience in retail and a strong knowledge of craft beer.

Certifications like Cicerone or Beer Judge Certification Program (BJCP) can be a bonus.

Also, look for skills in customer service, inventory management, and sales.

If the person has experience with beer events, tastings, or homebrewing, that could also indicate a deeper passion and understanding of craft beer.

 

What qualities make a good Craft Beer Retailer?

A good Craft Beer Retailer is passionate about craft beer and stays up-to-date with the latest trends and releases in the craft beer industry.

They should have excellent customer service skills, be able to recommend beers based on customers’ preferences, and communicate effectively about the characteristics of different beers.

Being organized, meticulous, and responsible, particularly in handling and storing beers, are also important qualities.

 

Is it challenging to become a Craft Beer Retailer?

The challenge in becoming a Craft Beer Retailer lies in building a deep understanding of craft beers and the craft beer industry.

It also requires investment in inventory and adherence to local and national laws regarding the sale of alcoholic beverages.

However, for those passionate about craft beer, it can be a rewarding career that combines business skills with a love for artisanal brewing.

 

Conclusion

And there you have it.

Today, we’ve uncorked the real essence of being a craft beer retailer.

Surprise, surprise!

It’s not just about selling beer.

It’s about curating an exquisite collection of craft brews, one bottle at a time.

Armed with our comprehensive craft beer retailer job description template and practical examples, you’re primed to make your mark.

But why halt your journey here?

Immerse yourself further with our job description generator. It’s your next move towards drafting meticulously detailed listings or polishing your resume to perfection.

Remember:

Every bottle you sell contributes to the bigger picture.

Let’s brew a better future. Together.

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