Crisis Communications Manager Job Description [Updated for 2025]

In an era of rapid information flow, the role of Crisis Communications Managers has never been more vital.

As the pace of media accelerates, the demand for skilled professionals who can manage, diffuse, and navigate through crisis situations is at an all-time high.

But let’s delve deeper: What’s truly expected from a Crisis Communications Manager?

Whether you are:

• A job seeker looking to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of crisis communication,

You’re in the right place.

Today, we present a customizable Crisis Communications Manager job description template, designed for easy posting on job boards or career sites.

Let’s get started.

Crisis Communications Manager Duties and Responsibilities

Crisis Communications Managers work to ensure that all communications during a crisis are handled effectively and efficiently.

They are responsible for managing the overall messaging and public perception during times of crisis, as well as maintaining regular communication with internal stakeholders and the media.

Crisis Communications Managers have the following duties and responsibilities:

• Develop and implement crisis communication plans and strategies
• Provide advice and guidance to senior leadership on potential public relations risks and opportunities
• Coordinate with internal teams to manage the timely dissemination of information
• Monitor media coverage and public reaction, adjusting strategies as needed
• Create and share regular reports on crisis communication efforts and outcomes
• Train staff and other stakeholders in crisis communication protocols and procedures
• Coordinate with legal team to ensure all communications are within legal parameters
• Establish and manage relationships with media outlets
• Prepare statements, press releases, and other communications materials during a crisis
• Assess the effectiveness of crisis communication strategies and make recommendations for improvement

 

Crisis Communications Manager Job Description Template

Job Brief

We are seeking a Crisis Communications Manager to lead our team in managing public relations crises.

The role involves developing communication strategies, preparing public statements, and coordinating with media outlets to ensure a consistent and positive brand image, even in times of crisis.

Our ideal candidate has a strong understanding of media relations, is an exceptional communicator, and is well-versed in risk management.

They should be able to work under high-pressure situations while maintaining a calm and decisive demeanor.

 

Responsibilities

• Develop and implement crisis communication strategies
• Coordinate with PR team to manage reputation and mitigate potential damage
• Prepare official statements and press releases during a crisis
• Provide training to company spokespersons
• Coordinate and manage public relations activities
• Track media coverage and follow industry trends
• Analyze and report on the effectiveness of crisis communication strategies
• Ensure communication strategy is consistent and reflects the company’s strategic vision
• Establish strong relationships with key media players

 

Qualifications

• Proven experience as a Crisis Communications Manager or similar role
• Exceptional verbal and written communication skills
• Knowledge of online and traditional media channels
• Experience with risk management and crisis response planning
• Ability to handle high-stress situations with professionalism
• BSc/BA in Public Relations, Communications or relevant field
• Proficient in MS Office and social media
• Experience in copywriting and editing

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Crisis Communications Manager
• Work Environment: Office setting with options for remote work. This role may require being on-call during off-hours in the event of a crisis.
• Reporting Structure: Reports to the Director of Public Relations.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Crisis Communications Manager Do?

Crisis Communications Managers typically work for corporations, government agencies, nonprofits, or public relations firms.

They are responsible for guiding the organization’s response to crises and adverse events.

Their primary role is to formulate, develop, and implement effective communication plans during a crisis.

This often involves coordinating with various teams in the organization to gather information, and crafting messages that accurately, empathetically, and transparently convey the organization’s stance and actions to different stakeholders such as employees, clients, media, and the general public.

They monitor and analyze media coverage and public sentiment during crises, to adjust communication strategies as needed.

Their job also includes training other staff members on crisis communication protocols and acting as the organization’s spokesperson when necessary.

Crisis Communications Managers may also be involved in post-crisis analysis to evaluate the effectiveness of the communication response, and to make improvements for future crises.

Their role requires them to be adept at handling high-pressure situations, have excellent communication skills, and be able to make quick decisions based on a thorough understanding of the organization and its stakeholders.

 

Crisis Communications Manager Qualifications and Skills

A competent Crisis Communications Manager should possess the necessary skills and qualifications aligned with your job expectations, such as:

• Exceptional communication skills to effectively convey and disseminate information to all relevant stakeholders during a crisis situation.
• Strong problem-solving skills to rapidly devise and implement effective solutions during periods of crisis.
• Ability to work under pressure and make crucial decisions in high-stress situations, keeping the organization’s reputation intact.
• Exceptional leadership skills to guide and manage the crisis communication team effectively and efficiently.
• Excellent planning and organizational skills to prepare crisis communication plans and ensure their smooth execution.
• Strong analytical skills to evaluate the potential impact of different crisis scenarios and develop appropriate communication strategies.
• Good understanding of media relations and digital communication channels to manage public perception during and after a crisis.
• Experience in public relations, journalism, or a related field to understand how to effectively communicate with the public.

 

Crisis Communications Manager Experience Requirements

Crisis Communications Managers typically require a minimum of 5 to 7 years of experience in the field of communications, public relations, or a related field.

This role necessitates a solid understanding of media relations and digital media strategies, which can be gained through direct experience or in roles such as Public Relations Specialist, Communications Coordinator, or Media Relations Specialist.

Entry-level positions in crisis communication often require candidates to have experience in tracking and analyzing media coverage, drafting and distributing press releases, and managing relationships with media representatives.

It is also advantageous to have experience in coordinating various communications projects and events.

Candidates aspiring for a mid-level role usually need to demonstrate their experience in crisis communication planning, issues management, and strategic messaging under critical situations.

They might also need to showcase their track record in managing and mitigating crisis situations, and their ability to develop and implement crisis communication strategies.

Senior-level roles often require candidates to have substantial experience in leading a team during crisis situations, planning and executing communication plans, and managing internal and external stakeholders.

They are typically expected to have a proven track record in developing and implementing crisis communication strategies and a strong understanding of the media landscape.

To excel in the role, a Crisis Communications Manager should also have experience in handling sensitive information, managing corporate reputation, and working with senior management.

Experience in dealing with legal and regulatory compliance issues related to communications is also beneficial.

 

Crisis Communications Manager Education and Training Requirements

A Crisis Communications Manager typically requires a bachelor’s degree in public relations, communications, journalism, or a similar field.

This provides a fundamental understanding of how to interact with different audiences and manage a company’s image and reputation.

In addition to the degree, practical experience in a public relations, communications or media role is usually required.

This experience often demonstrates that the candidate has developed the necessary skills to handle sensitive information and respond efficiently to crisis situations.

Many employers prefer candidates who have a master’s degree in public relations, communications, or business administration.

These advanced degrees can provide deeper knowledge in strategic planning, managing people and resources, and understanding business operations, which are all crucial in a crisis management role.

Continuing education is also essential in this role due to the evolving nature of media and communications.

This could involve gaining certifications in crisis management, public relations, or corporate communications.

Finally, excellent decision-making skills, ability to work under pressure, and leadership capabilities are vital in this role.

These can be developed through various professional and personal experiences.

 

Crisis Communications Manager Salary Expectations

A Crisis Communications Manager can expect to earn an average salary of $70,565 (USD) per year.

However, this can vary based on factors such as experience, qualifications, industry, and location.

 

Crisis Communications Manager Job Description FAQs

What skills does a Crisis Communications Manager need?

Crisis Communications Managers need to have excellent written and verbal communication skills to articulate crisis management plans and messages effectively.

They must have strong problem-solving skills and the ability to make quick decisions under pressure.

A background in public relations or journalism is often beneficial, as well as an understanding of social media and digital communications.

 

Do Crisis Communications Managers need a degree?

While it is possible to work in this field without a degree, most Crisis Communications Managers have a bachelor’s degree in communications, journalism, public relations, or a related field.

Some employers may prefer candidates with a master’s degree in crisis management or business continuity.

 

What should you look for in a Crisis Communications Manager resume?

In a resume, look for a strong background in communications or public relations along with specific experience in crisis management.

They should have a demonstrated ability to handle high-stress situations and make clear decisions under pressure.

Experience with media relations, social media crisis management, and reputation management is also important.

 

What qualities make a good Crisis Communications Manager?

A good Crisis Communications Manager is calm under pressure and can make clear, fast decisions in a crisis.

They have excellent communication skills and can craft clear messages for diverse audiences.

Additionally, they are proactive and can anticipate potential crises, implementing measures to prevent them when possible.

 

What are the daily duties of a Crisis Communications Manager?

The daily duties of a Crisis Communications Manager can vary depending on the organization and if there is an ongoing crisis.

Generally, they monitor media coverage and social media, prepare communication plans for potential crises, coordinate with other departments to ensure consistent messaging, and provide training to staff on crisis communication procedures.

During a crisis, they will manage all communication and liaise with the media and other stakeholders.

 

Conclusion

So, there you have it.

Today, we’ve revealed what it genuinely entails to be a Crisis Communications Manager.

Surprised?

It’s not solely about handling crises.

It’s about shaping effective communication strategies and building a resilient image for your organization, one crisis at a time.

With our comprehensive Crisis Communications Manager job description template and real-life examples, you’re ready to make your move.

But why limit yourself?

Dig deeper with our job description generator. It’s your next step towards meticulously crafted job descriptions or refining your resume to sheer excellence.

Remember:

Every crisis managed is a step towards a stronger organization.

Let’s build a robust communication strategy. Together.

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