Cycling Tourism Promoter Job Description [Updated for 2025]

In the era of eco-friendly travel, the focus on cycling tourism promoters has never been more pronounced.

As sustainable tourism grows in popularity, the demand for dynamic individuals who can plan, promote, and enhance our cycling tourism experiences escalates.

But let’s delve deeper: What’s truly expected from a cycling tourism promoter?

Whether you are:

• A job seeker eager to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the world of cycling tourism,

You’re in the right place.

Today, we present a customizable cycling tourism promoter job description template, designed for simple posting on job boards or career sites.

Let’s dive right into it.

Cycling Tourism Promoter Duties and Responsibilities

Cycling Tourism Promoters are responsible for promoting cycling tours and destinations, collaborating with local businesses and authorities, and ensuring tourists have a safe and enjoyable cycling experience.

They have the following duties and responsibilities:

• Promote and market cycling tours and destinations to potential tourists
• Collaborate with local businesses, cycling clubs, and authorities to organize cycling tours
• Design cycling routes that are safe, enjoyable, and showcase local attractions
• Ensure cycling routes are well-maintained and safe for tourists
• Provide tourists with information on cycling safety, local laws, and etiquette
• Organize training sessions and workshops to improve cycling skills of tourists
• Handle bookings and payments for cycling tours
• Manage and respond to inquiries and complaints related to cycling tours
• Develop partnerships with local accommodation and transport providers to offer comprehensive tour packages
• Keep up to date with trends in cycling tourism and implement new ideas to attract more tourists

 

Cycling Tourism Promoter Job Description Template

Job Brief

We are looking for a dynamic Cycling Tourism Promoter to enhance the visibility of our cycling tours and related services.

The ideal candidate will be tasked with creating attractive promotional strategies, organizing events, and establishing partnerships to attract cycling enthusiasts and tourists.

The Cycling Tourism Promoter will be responsible for the development of marketing campaigns, managing public relations, and coordinating with local tourism boards or cycling associations.

A successful candidate should possess a deep passion for cycling and tourism with a strong understanding of marketing principles and trends.

 

Responsibilities

• Develop, implement, and evaluate promotional strategies for cycling tours.
• Coordinate with local tourism boards, cycling associations, and other stakeholders.
• Organize events and exhibitions to attract potential tourists and cyclists.
• Develop promotional materials, including brochures, videos, and social media content.
• Ensure that all promotions meet regulatory requirements and standards.
• Identify potential partnership opportunities to enhance tour offerings.
• Monitor and report on effectiveness of marketing communications.
• Maintain a keen understanding of industry trends to provide valuable insights for promotions.

 

Qualifications

• Proven experience in marketing, promotions, or similar roles
• Strong understanding of current marketing trends and multimedia platforms
• Excellent interpersonal and communication skills
• Ability to create innovative promotional strategies
• Knowledge of local cycling routes and tourism attractions
• Passionate about cycling and tourism
• Proficient in MS Office and marketing software
• Bachelor’s degree in Marketing, Business Administration, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Discounted or free bike tours
• Opportunities to attend cycling events and exhibitions

 

Additional Information

• Job Title: Cycling Tourism Promoter
• Work Environment: Office setting with frequent travel for events, meetings, and site visits. The role may involve outdoor activities in various weather conditions.
• Reporting Structure: Reports to the Marketing Manager or Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Cycling Tourism Promoter Do?

Cycling Tourism Promoters work in the tourism industry, often for local councils, tourism boards or private tourism companies.

They can also work as freelance consultants.

They are responsible for developing, promoting, and selling cycling tours and packages to tourists.

These tours may range from day trips to multi-day cycling adventures, and could include cycling routes through cities, countryside, mountains, or scenic landscapes.

Cycling Tourism Promoters work on mapping out the best cycling routes, taking into account safety measures, scenic value, and accessibility.

They also need to take care of the logistics such as bicycle rentals, accommodation, meals, and transportation of luggage, if required.

They work closely with local businesses and attractions to include in their cycling tours to provide a comprehensive experience for tourists.

They need to ensure they meet client needs and satisfaction, by offering tours suitable for various fitness levels and interests.

Cycling Tourism Promoters often host events or participate in travel fairs to promote their packages.

They also use various marketing strategies, including social media and online advertising, to reach out to potential customers.

Furthermore, they may be involved in advocacy work, pushing for better cycling infrastructure, safety regulations, and awareness in their region.

This includes liaising with local authorities, community groups, and other stakeholders.

Their work contributes to the local economy, promotes a healthy lifestyle, and encourages sustainable tourism.

 

Cycling Tourism Promoter Qualifications and Skills

A skilled Cycling Tourism Promoter should have qualifications and abilities to effectively promote tourism activities related to cycling.

These include:

• Strong knowledge and understanding of cycling, including different types of cycling activities, equipment, and safety measures.
• Excellent communication skills to effectively promote cycling tours and events, and to interact with clients and stakeholders effectively.
• Good planning and organizational skills to arrange cycling tours, manage schedules, and ensure that all necessary arrangements are in place.
• Strong marketing and promotion skills to attract and engage potential tourists, and to create effective promotional materials and campaigns.
• Interpersonal skills to build positive relationships with clients, cycling groups, and other stakeholders.
• Ability to work in outdoor environments and variable weather conditions, as this job often involves field work.
• Knowledge of local and regional tourism attractions, especially those that are accessible by cycling, to provide meaningful and attractive tour experiences.
• Basic first aid skills and knowledge of safety measures related to cycling are also important.
• Familiarity with digital marketing tools and social media platforms to reach a wider audience.

 

Cycling Tourism Promoter Experience Requirements

Cycling Tourism Promoters typically need to have a minimum of 1 to 2 years of experience in the cycling industry or in a tourism-related field.

This can be gained through an internship, part-time position, or volunteering role at a tourism bureau, cycling organization, or event management company.

Candidates should also ideally have a strong understanding of the local geography and culture, and experience in leading and organizing group activities, often gained through roles such as Tour Guide or Adventure Tourism Facilitator.

Candidates with more than 3 years of experience may have developed their skills in planning cycling tours, route mapping, liaising with local authorities, and managing safety protocols.

Those with more than 5 years of experience often have a track record of successful promotional campaigns and partnerships, and may be ready for a managerial or team-lead position.

They may have experience in marketing or public relations, which is beneficial for promoting cycling tourism initiatives.

Additionally, certification or training in first aid and safety, bike repair and maintenance, and knowledge of the rules of the road for cyclists are often advantageous in this role.

 

Cycling Tourism Promoter Education and Training Requirements

A Cycling Tourism Promoter typically requires a bachelor’s degree in tourism management, business, marketing, or a related field.

They need a strong background in customer service and communication, along with an in-depth knowledge of cycling and popular biking routes in the region they are promoting.

It is beneficial for them to have a comprehensive understanding of travel planning and the tourism industry as a whole.

A keen sense of marketing and advertising strategies is also a significant advantage for this role.

Advanced qualifications, such as a master’s degree in tourism or business administration, can be advantageous, especially for roles that involve strategic planning or leadership responsibilities.

Cycling Tourism Promoters may also pursue certifications in tour guide training, bike mechanic training, or first aid, depending on the requirements of their specific role.

Additionally, having proficiency in foreign languages could be a valuable asset, especially if they will be dealing with international tourists.

Experience in event planning, tourism, cycling, or outdoor recreation can also be beneficial for this position.

Finally, a passion for cycling, nature, and the outdoors is essential to succeed in this role and provide an enjoyable experience for tourists.

 

Cycling Tourism Promoter Salary Expectations

A Cycling Tourism Promoter earns an average salary of $40,000 (USD) per year.

However, actual earnings can vary significantly based on the location of the cycling routes, the size and scope of the events promoted, years of experience in the field, and the level of success in attracting tourists.

 

Cycling Tourism Promoter Job Description FAQs

What skills does a Cycling Tourism Promoter need?

A Cycling Tourism Promoter should have strong communication and organizational skills, as they are responsible for planning and promoting cycling tours.

They should also have good physical fitness and endurance, as they may need to lead or participate in the cycling tours.

Knowledge of cycling safety practices and local tourism attractions are also important.

They should have marketing and sales skills to effectively promote the tours.

 

Do Cycling Tourism Promoters need a degree?

A degree is not essential for a Cycling Tourism Promoter, but a diploma or degree in tourism, marketing, business or a related field can be beneficial.

Cycling certifications and safety training may also be desirable.

Most importantly, they should have a strong knowledge and passion for cycling.

 

What should you look for in a Cycling Tourism Promoter resume?

In a Cycling Tourism Promoter resume, look for experience in tour planning and promotion, as well as roles that demonstrate physical fitness and an enthusiasm for cycling.

Experience with customer service, marketing, or tourism can also be valuable.

Look for evidence of organization, leadership, and communication skills, as well as any relevant certifications or qualifications.

 

What qualities make a good Cycling Tourism Promoter?

A good Cycling Tourism Promoter should be enthusiastic about cycling and tourism, and able to inspire this enthusiasm in others.

They should be confident and effective communicators, able to engage with a variety of people.

They should be organized and detail-oriented, able to plan successful tours and handle any issues that arise.

They should also be physically fit and safety-conscious.

 

Is it difficult to hire a Cycling Tourism Promoter?

The difficulty in hiring a Cycling Tourism Promoter can depend on the specific requirements of the role and the local market for talent.

If a high level of cycling expertise or specific local knowledge is required, it may be more challenging to find suitable candidates.

It’s important to provide clear job descriptions and requirements to attract the right applicants.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of being a Cycling Tourism Promoter.

Guess what?

It’s not just about riding bicycles.

It’s about spearheading the adventure of a lifetime, one cycling tour at a time.

With our handy Cycling Tourism Promoter job description template and real-life examples, you’re ready to pedal forward.

But why put the brakes on now?

Pedal further with our job description generator. It’s your next pit stop for creating captivating job listings or enhancing your resume to perfection.

Remember:

Every cycling tour is part of a larger adventure.

Let’s pedal towards that future. Together.

How to Become a Cycling Tourism Promoter (Complete Guide)

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