Digital Content Strategist Job Description [Updated for 2025]

In the digital age, the need for Digital Content Strategists has never been more critical.

As technology propels us forward, the demand for creative minds who can plan, develop and manage our digital content continues to skyrocket.

But let’s delve deeper: What’s truly expected from a Digital Content Strategist?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of digital content strategy,

You’ve come to the right place.

Today, we present a customizable Digital Content Strategist job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Digital Content Strategist Duties and Responsibilities

Digital Content Strategists are responsible for developing a content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs.

Their role involves the management of pretty much any tangible media that your business owns—written, visual, or downloadable.

They have the following duties and responsibilities:

• Developing content strategies that are aligned with the company’s short-term and long-term marketing targets
• Analyzing digital content performance and leveraging key insights to drive continuous improvement
• Collaborating with the marketing and design teams to plan and develop site content, style and layout
• Creating and publishing engaging content that aligns with the company’s brand and attracts the target audience
• Editing, proofreading, improving and delivering engaging content to the user
• Using content management systems to analyze website traffic and user engagement metrics
• Ensuring compliance with law (e.g. copyright and data protection)
• Managing content distribution to online channels and social media platforms to increase web traffic
• Developing an editorial calendar and ensuring the content team is on board
• Staying up-to-date with developments and generating new ideas to draw the audience’s attention

 

Digital Content Strategist Job Description Template

Job Brief

We are seeking a proficient Digital Content Strategist to lead our content development team.

The role involves developing a comprehensive content strategy based on our business objectives and user needs, creating and managing engaging digital content, and measuring the effectiveness of our content marketing efforts.

The ideal candidate will have a strong understanding of digital content strategy, SEO, and analytics, and demonstrate exceptional creativity and writing skills.

 

Responsibilities

• Develop content strategies aligned with short-term and long-term marketing targets.
• Create and publish engaging content that enhances brand visibility and drives web traffic.
• Collaborate with design and writing teams to produce high-quality content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO and user engagement and suggest content optimization.
• Develop an editorial calendar and ensure content team follows it.
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention.

 

Qualifications

• Proven work experience as a Content Strategist, Content Manager, or similar role.
• Experience in project management is a plus.
• Knowledge of SEO and web traffic metrics.
• Familiarity with social media platforms and content marketing.
• Excellent writing skills in English.
• Attention to detail.
• Good organizational and time-management skills.
• BSc degree in Marketing, Journalism, or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Content Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Director or Content Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $68,000 minimum to $112,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Content Strategist Do?

A Digital Content Strategist is a professional who designs, creates, and manages digital content to engage audiences and improve online marketing efforts.

They work closely with marketing teams, graphic designers, web developers, and copywriters to produce high-quality content that aligns with the company’s brand and goals.

Their primary responsibilities include planning a content strategy that drives online traffic, improves customer engagement, and increases brand awareness.

This often involves conducting market research and using SEO practices to optimize content for search engines.

They are also tasked with monitoring and analyzing content performance using various analytical tools.

They use this information to refine their strategies, ensuring the content continually meets the needs and interests of the target audience.

Additionally, a Digital Content Strategist may oversee content published on multiple platforms, including websites, blogs, social media platforms, emails, and more, to ensure consistency and relevance.

They are also responsible for staying up-to-date with the latest digital trends and technology to incorporate them into their content strategies, ensuring the content remains engaging and effective.

 

Digital Content Strategist Qualifications and Skills

A proficient Digital Content Strategist should have the skills and qualifications that align with your job description, such as:

• Strong understanding of SEO, content categorization and structure, content development, distribution and measurement for creating and sharing effective content.
• Excellent written and verbal communication skills for generating high-quality, engaging, and unique digital content that resonates with the target audience and promotes brand engagement.
• Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points, and to measure the effectiveness of different content strategies.
• Ability to lead and inspire content creators and digital teams to produce content that meets strategic objectives.
• Proficiency in using content management systems (CMS) and digital marketing tools for content creation, scheduling, and analysis.
• Creativity and a keen eye for detail to ensure the production of high-quality and attractive content that captures the audience’s attention.
• Excellent project management skills for planning and executing digital marketing campaigns, and for coordinating with different departments to ensure consistency in brand messaging.
• Knowledge of the latest digital trends, marketing tools, and social media platforms to keep the brand ahead of competitors in the digital space.

 

Digital Content Strategist Experience Requirements

For entry-level roles as a Digital Content Strategist, candidates are typically required to have at least 1 to 2 years of relevant experience.

This experience can be obtained through internships, part-time roles or even volunteer roles that involve content creation, SEO, social media management or digital marketing.

Candidates with 2 to 3 years of experience in digital content strategy may have a broader range of skills.

They usually have experience in content auditing, content planning, and have worked with content management systems.

They may also have started to develop some specialization, such as user experience (UX) design or content analytics.

Those with over 5 years of experience in the field of digital content strategy are often well-versed in creating and executing content strategies across multiple digital channels.

They may have experience leading teams, managing large content projects, and making strategic decisions based on data analysis.

At this stage, they may be ready for senior or managerial roles in digital content strategy.

Regardless of years of experience, a successful Digital Content Strategist needs to be well-versed in the latest digital trends, SEO strategies, and content management tools.

They also need strong skills in data analysis, project management, and written and verbal communication.

 

Digital Content Strategist Education and Training Requirements

Digital Content Strategists typically hold a bachelor’s degree in marketing, communications, journalism, or a related field.

In-depth knowledge in digital marketing, including SEO, social media, and content management systems, is essential for this role.

A strong background in content creation, copywriting, and editing is also crucial.

Many positions may require a master’s degree in digital marketing, business, or a similar field.

This advanced degree can provide a more extensive understanding of strategic planning, market research, and consumer behavior.

Digital Content Strategists can benefit from gaining certifications in digital marketing, content strategy, or related areas.

These certifications can provide specific skills, like proficiency in Google Analytics, HTML, CSS, and other content management tools.

Beyond formal education, this role requires a deep understanding of the brand’s voice and customer personas.

They also need to keep up with current trends and technologies in digital content creation and distribution.

Continuing education, whether through workshops, online courses, or conferences, is highly beneficial, demonstrating a commitment to staying up-to-date in a rapidly evolving field.

 

Digital Content Strategist Salary Expectations

A Digital Content Strategist earns an average salary of $61,291 (USD) per year.

The salary may vary depending on the level of experience, the complexity of the strategy required, and the geographical location.

A well-experienced strategist working in a major city or for a large corporation may earn significantly more.

 

Digital Content Strategist Job Description FAQs

What skills does a Digital Content Strategist need?

A Digital Content Strategist should be proficient in content management systems, SEO, analytics, social media platforms and have excellent written and verbal communication skills.

They should also have a deep understanding of the company’s target audience and branding.

Strong project management skills, strategic thinking and creative abilities are also crucial.

 

Do Digital Content Strategists need a degree?

While not mandatory, most Digital Content Strategists have a degree in Marketing, Communications, Journalism, or a related field.

Experience in digital marketing or content management can be a significant advantage.

Some roles may require specific certification in SEO or digital marketing.

 

What should you look for in a Digital Content Strategist’s resume?

Look for a background in content creation and strategy, with proven experience in managing successful campaigns.

Knowledge of SEO, analytics, and content management systems should be evident.

Also, look for examples of strategic thinking, creativity, and project management.

Any certifications in digital marketing or related fields are a bonus.

 

What qualities make a good Digital Content Strategist?

A good Digital Content Strategist is creative, strategic, and analytical.

They should have a knack for understanding what kind of content will engage a target audience and drive them to action.

They should also be proficient in using analytics to gauge the success of their content strategies and make necessary adjustments.

Excellent communication and project management skills are also important.

 

What does a typical day for a Digital Content Strategist look like?

A Digital Content Strategist may start the day by reviewing analytics to assess the performance of current content strategies.

They might then meet with the marketing team to discuss new campaigns or content updates.

The rest of the day could be spent creating and curating content, managing content across various platforms, and monitoring the effectiveness of the content strategy.

Regular interaction with the design and SEO teams could also be a part of their daily routine.

 

Is it difficult to hire a Digital Content Strategist?

Hiring a Digital Content Strategist can be challenging as it requires a unique blend of creativity, strategic thinking, and analytical ability.

However, by offering a stimulating work environment and growth opportunities, you can attract top talent.

Additionally, considering candidates with varying backgrounds, such as journalism or PR, can widen your pool of potential applicants.

 

Conclusion

And there we have it.

Today, we’ve uncovered the essence of what it means to be a Digital Content Strategist.

Surprise, surprise?

It’s not just about creating content.

It’s about designing the digital narrative, one piece of content at a time.

With our handy digital content strategist job description template and real-world examples, you’re ready to take the next step.

But why limit yourself?

Immerse further with our job description generator. It’s your gateway to creating laser-precise job listings or polishing your resume to the tee.

Keep in mind:

Every piece of content contributes to a grander narrative.

Let’s weave that story. Together.

How to Become a Digital Content Strategist (Complete Guide)

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