Digital Marketer Job Description [Updated for 2025]

In today’s interconnected world, the role of digital marketers is more important than ever.

As technology continues to evolve, so does the demand for strategic and creative thinkers who can shape, enhance, and protect our digital landscape.

But what exactly does a digital marketer do?

Whether you are:

• A job seeker attempting to understand the core of this role,
• A hiring manager defining the perfect candidate,
• Or simply intrigued by the dynamic realm of digital marketing,

You’ve come to the right place.

In this guide, we present a customizable digital marketer job description template, created for easy posting on job boards or career sites.

Let’s dive right in.

Digital Marketer Duties and Responsibilities

Digital Marketers are responsible for planning, implementing and monitoring a company’s digital marketing strategy in order to increase brand awareness and improve marketing efforts.

The responsibilities and duties of a Digital Marketer include:

• Developing and implementing a digital marketing strategy that aligns with business goals
• Conducting market research to identify marketing opportunities and negotiate media coverage
• Tracking the effectiveness of digital marketing efforts using various web analytics tools
• Collaborating with internal teams to create landing pages and optimize the user experience
• Utilizing a range of techniques including paid search, SEO and PPC for online marketing purposes
• Planning, executing, and measuring experiments and conversion tests
• Managing the redesign of the company website and maintaining it, keeping it updated with engaging and relevant content
• Creating, scheduling, and analyzing all the digital campaigns and reporting on the results
• Overseeing the company’s email marketing campaigns and sending out targeted emails to customers
• Managing the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant

 

Digital Marketer Job Description Template

Job Brief

We are seeking a creative and analytical Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

The Digital Marketer’s responsibilities will include understanding marketing objectives, planning and executing digital marketing campaigns, analyzing trends, and developing strategies to drive online traffic to our company website.

The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

 

Responsibilities

• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/BA degree in marketing or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Marketer
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Marketer Do?

Digital Marketers are professionals who drive brand awareness and lead generation through all the digital channels – both free and paid – that are at a company’s disposal.

These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

They usually work within marketing teams or they can be self-employed freelancers or consultants.

They develop, implement, and manage marketing campaigns that promote a company and its products or services.

They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads or customers.

Digital Marketers also identify and evaluate new digital technologies and use Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.

They usually work closely with internal stakeholders and other marketing professionals to coordinate ad campaigns with promotional goals.

In addition, they often partner with advertising or media specialists to increase marketing results.

Digital Marketers also design and oversee all aspects of a digital marketing campaign including the strategies for inbound marketing, SEO, content marketing, social media, and affiliate marketing, aiming to create relevant and effective content that can capture customers’ interest and influence their purchasing decisions.

 

Digital Marketer Qualifications and Skills

A Digital Marketer should possess a combination of technical and soft skills, as well as a strong understanding of current marketing trends, including:

• Proficient in digital marketing channels like SEO, SEM, SMM, email marketing, affiliate marketing, content marketing, and mobile marketing.
• Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Ability to use digital analytics tools (like Google Analytics) to monitor and analyse the performance of digital marketing campaigns.
• Excellent content creation skills and the ability to create appealing content across various digital platforms to engage users and create a positive brand image.
• Strong communication and interpersonal skills to effectively convey marketing strategies to clients and team members.
• Understanding of HTML, CSS, and other tools for effective website management.
• Experience with A/B and multivariate experiments for testing and optimizing marketing tactics.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

 

Digital Marketer Experience Requirements

Entry-level digital marketers often have 1 to 2 years of experience, typically gained through internships, freelance projects, or part-time roles in digital marketing or a related field.

They usually have experience with basic digital marketing tools and strategies, such as SEO, content creation, social media, and email marketing.

Candidates with 3 to 5 years of experience usually have a more comprehensive understanding of digital marketing.

They often have experience in specialized areas such as SEM, PPC advertising, or digital analytics, and may have worked in several different industries or markets.

Digital marketers with more than 5 years of experience typically have a strong strategic understanding of digital marketing and are often comfortable managing large budgets.

They may have a track record of successful marketing campaigns and significant experience with a range of digital marketing tools and platforms.

Those with extensive experience in the field are often well-suited for managerial roles, where they can use their experience to guide a team of less-experienced digital marketers, develop and implement comprehensive marketing strategies, and liaise with other departments or executives.

 

Digital Marketer Education and Training Requirements

Digital Marketers often have a bachelor’s degree in marketing, communications, or a related field.

An understanding of digital marketing tools and strategies is essential, which can be acquired through specialized digital marketing courses or a degree program.

In addition to this, familiarity with SEO, SEM, content management, data analysis and social media platforms is crucial.

For higher-level positions in digital marketing, a master’s degree in marketing or business administration can be advantageous.

Certifications in Google AdWords, Google Analytics, Facebook Blueprint, and other digital marketing tools can significantly enhance a candidate’s profile.

Staying updated with the latest digital trends, changes in algorithms, and new tools is necessary in this rapidly evolving field.

Practical experience in managing digital marketing campaigns and creating marketing strategies, either through internships or previous jobs, is also highly valued.

Finally, strong creative, analytical, and communication skills are essential for success in a digital marketing role.

 

Digital Marketer Salary Expectations

A Digital Marketer earns an average salary of $65,482 (USD) per year.

However, the actual income may fluctuate depending on factors such as experience, certifications, the size and industry of the employer, and the job’s geographical location.

 

Digital Marketer Job Description FAQs

What skills does a digital marketer need?

Digital marketers should possess strong analytical skills to effectively interpret market data.

They also need to have excellent knowledge of online marketing channels, SEO, SEM, and content marketing.

Creativity is crucial for designing marketing campaigns, while problem-solving skills are essential for identifying and overcoming marketing challenges.

Good communication and interpersonal skills are also vital as digital marketers often work in teams and with clients.

 

Do digital marketers need a degree?

While not always mandatory, a degree in Marketing, Business, or a related field can be beneficial for a digital marketer.

However, most employers prioritize practical experience and skills in digital marketing tools and strategies over formal education.

Certifications in Google Analytics, Google Ads, Facebook Blueprint, or other digital marketing tools can also be advantageous.

 

What should you look for in a digital marketer’s resume?

Look for experience in managing digital marketing campaigns, proficiency in digital marketing tools, and knowledge of SEO and SEM.

Certification in digital marketing tools and metrics can also be a big plus.

Also, pay attention to their creativity, problem-solving abilities, and data analysis skills.

 

What qualities make a good digital marketer?

A good digital marketer should be innovative, always looking for new and effective ways to market products or services.

They should be data-driven, able to analyze market data to determine the best marketing strategies.

Flexibility is also essential as digital marketing trends change rapidly.

Excellent communication and collaboration skills are also important, as they often work in teams and with different departments.

 

Is it difficult to hire digital marketers?

Hiring digital marketers can be challenging due to the constantly evolving nature of the digital marketing landscape.

It requires finding candidates who not only have the necessary skill set but are also up-to-date with the latest digital marketing trends and tools.

However, with the right approach and consideration of the key skills and qualities, it is possible to find strong candidates for digital marketing roles.

 

Conclusion

And there you have it.

Today, we’ve given you a sneak peek into the dynamic world of digital marketing.

Surprised?

It’s not just about social media posts and online advertisements.

It’s about shaping the digital landscape, one marketing campaign at a time.

With our handy digital marketer job description template and real-world examples, you’re ready to take the next step.

But why end the journey here?

Venture further with our job description generator. It’s your ultimate resource for carefully tailored job listings or polishing your resume to its peak.

Remember:

Every marketing campaign is a part of a grander scheme.

Let’s shape that future. Together.

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