Digital Marketing Consultant Job Description [Updated for 2025]

In the age of digital transformation, the role of digital marketing consultants is more crucial than ever.

As businesses pivot towards online platforms, the demand for skilled professionals who can strategize, implement, and manage our digital marketing efforts is on the rise.

But what does a digital marketing consultant truly do?

Whether you are:

• A job seeker attempting to understand the core responsibilities of this position,
• A hiring manager trying to craft the perfect candidate profile,
• Or merely fascinated by the intricacies of digital marketing,

You’ve come to the right place.

Today, we present a customizable digital marketing consultant job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Digital Marketing Consultant Duties and Responsibilities

Digital Marketing Consultants are professionals who use their expert knowledge of digital marketing tactics and strategies to help businesses effectively market themselves online and improve their digital presence.

They provide strategic direction, technical advice and practical support to help businesses meet their online marketing goals.

Their duties and responsibilities include:

• Analyzing the company’s digital marketing strategy and identifying areas for improvement
• Developing and implementing comprehensive digital marketing plans to increase brand visibility and market share
• Performing market research and competitor analysis to identify trends and opportunities in the digital landscape
• Providing advice on website design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and other digital marketing initiatives
• Monitoring and analyzing performance metrics to assess the effectiveness of digital marketing campaigns
• Identifying and exploiting growth opportunities in target markets
• Providing training and mentoring to members of the company’s marketing team
• Keeping up-to-date with changes in digital technology and online marketing trends

 

Digital Marketing Consultant Job Description Template

Job Brief

We are searching for a highly creative and experienced Digital Marketing Consultant to lead our marketing team.

In this position, you will be responsible for all aspects of our marketing operations, with a strong focus on digital strategies and campaigns.

Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Our ideal candidate is someone with experience in marketing, art direction, and social media management.

 

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• A degree in Marketing or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Training and development opportunities

 

Additional Information

• Job Title: Digital Marketing Consultant
• Work Environment: Hybrid work setup with options for remote work. Occasional travel may be required for meetings or conferences.
• Reporting Structure: Reports to the Head of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Marketing Consultant Do?

Digital Marketing Consultants are experts in utilizing online marketing strategies to help businesses reach their goals and target audiences.

They work either as part of a marketing agency or as self-employed individuals.

Their primary responsibility is to develop, implement, and manage marketing campaigns that promote a company’s products or services.

This involves identifying the most effective online platforms to advertise, understanding the company’s target audience, and tailoring marketing messages to these demographics.

Digital Marketing Consultants utilize various digital tools and channels including search engine optimization (SEO), email marketing, content marketing, and social media platforms.

Their role also includes analyzing and interpreting data to measure the effectiveness of these strategies, using metrics like conversion rates, page views, and user engagement.

They often work closely with other members of a business such as sales teams, product developers and designers to ensure marketing strategies align with the company’s overall objectives.

These professionals also play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers.

Furthermore, a Digital Marketing Consultant may be tasked with staying up-to-date with industry trends and emerging technologies, recommending changes and improvements where necessary, and reporting back to senior executives or clients on the performance of their digital marketing campaigns.

 

Digital Marketing Consultant Qualifications and Skills

A proficient digital marketing consultant should possess a combination of technical knowledge, marketing expertise and interpersonal skills to effectively advise clients on how to enhance their digital presence, for instance:

• Analytical abilities to evaluate client’s current marketing efforts, identify areas for improvement and develop effective digital marketing strategies.
• Deep understanding of search engine optimization (SEO), social media marketing, email marketing and other digital marketing channels.
• Exceptional communication skills for conveying complex digital marketing strategies to clients in an understandable manner and maintaining healthy client relationships.
• Data interpretation skills to analyze campaign performance, generate insights and provide actionable recommendations for improvement.
• Knowledge of digital marketing tools, such as Google Analytics, Google Ads, social media ad platforms, and content management systems.
• Strong problem-solving skills to identify and address any challenges or issues that may arise in the implementation of digital marketing strategies.
• Continual learning and adaptability to stay updated with the latest digital marketing trends, technologies and algorithm updates.
• Project management skills to coordinate multiple campaigns, meet deadlines and deliver results within the agreed-upon budget.

 

Digital Marketing Consultant Experience Requirements

Entry-level candidates for a Digital Marketing Consultant role generally have about 1 to 2 years of experience, typically gathered through internships, part-time roles, or full-time roles in digital marketing or related fields.

Relevant experience can be obtained through roles such as Social Media Coordinator, Content Writer, SEO Specialist, or other positions that involve online marketing strategies.

Candidates with such backgrounds are usually well-versed in essential digital marketing tools and platforms, and they have a working knowledge of online advertising and social media promotion.

Candidates with more than 3 years of experience often have advanced knowledge in areas such as SEO, pay-per-click (PPC) advertising, content management systems, and customer relationship management (CRM) software.

They may have been involved in developing and implementing comprehensive digital marketing campaigns and strategies.

Those with more than 5 years of experience generally have some leadership or managerial experience.

They may have overseen a team of digital marketers, managed large-scale marketing campaigns, or have been involved in strategic decision-making for marketing initiatives.

Such candidates are typically ready for senior or managerial positions within a digital marketing team.

In addition to this, a good Digital Marketing Consultant is expected to have a broad understanding of the overall digital marketing landscape, and should be able to provide insightful recommendations based on their experience and expertise.

 

Digital Marketing Consultant Education and Training Requirements

Digital Marketing Consultants typically possess a bachelor’s degree in Marketing, Business, Communications, or a related field.

These individuals often have a solid understanding of marketing principles and practical applications, including experience with digital marketing strategies and tools.

Knowledge of Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, and Pay Per Click (PPC) campaigns, along with expertise in data analysis and consumer behavior trends, are essential skills for this role.

Some roles may require a Master’s Degree in Digital Marketing or Business Administration, particularly those that involve strategic decision-making or management responsibilities.

Certification in digital marketing platforms like Google Ads, Facebook Blueprint, or HubSpot can provide a significant advantage and demonstrate a professional’s commitment to staying updated in the rapidly evolving digital marketing landscape.

Additionally, continuous professional development through online courses and seminars in areas like SEO, Social Media Analytics, and Digital Marketing Strategy is highly encouraged to keep pace with the ever-changing digital trends.

 

Digital Marketing Consultant Salary Expectations

A Digital Marketing Consultant can expect to earn an average salary of $60,714 (USD) per year.

However, this salary can greatly vary based on factors such as the consultant’s level of experience, area of specialty, and the geographical location.

Additionally, some consultants may also earn commissions or bonuses based on their performance or the success of the campaigns they manage.

 

Digital Marketing Consultant Job Description FAQs

What skills does a Digital Marketing Consultant need?

A Digital Marketing Consultant should have a solid understanding of various digital marketing platforms and tools.

They should be skilled in SEO, SEM, email marketing, social media marketing, and content marketing.

Good analytical skills are also essential to evaluate the effectiveness of marketing campaigns.

Furthermore, they should have strong communication and interpersonal skills to liaise with clients and understand their marketing needs.

 

Do Digital Marketing Consultants need a degree?

While a degree in marketing, communications, or a related field can be beneficial, it is not always required for a Digital Marketing Consultant.

Practical experience and a proven track record in digital marketing can be equally, if not more, important.

However, certifications in digital marketing, such as Google AdWords or Analytics, can enhance a candidate’s prospects.

 

What should you look for in a Digital Marketing Consultant’s resume?

When reviewing a Digital Marketing Consultant’s resume, look for a strong background in various areas of digital marketing including SEO, SEM, content marketing, and social media.

Experience in creating and implementing digital marketing strategies should be evident, as should a track record of achieving results.

Additionally, familiarity with digital marketing tools and platforms, such as Google Analytics, is essential.

 

What qualities make a good Digital Marketing Consultant?

A good Digital Marketing Consultant is adaptable and able to keep up with the fast-paced and ever-changing nature of digital marketing.

They should be creative, capable of coming up with innovative marketing strategies, yet analytical enough to measure the effectiveness of these strategies.

Good communication and client management skills are also important, as they need to clearly explain marketing plans and results to clients.

 

Is it difficult to hire a Digital Marketing Consultant?

Hiring a Digital Marketing Consultant can be challenging, due to the high demand for these professionals.

Finding a consultant with the right balance of technical skills and creativity, combined with strong business acumen, can be particularly difficult.

To attract top talent, you may need to offer competitive compensation, flexible work arrangements, and opportunities for professional development.

 

Conclusion

And there you have it.

Today, we’ve revealed the true essence of being a digital marketing consultant.

Surprise, surprise!

It’s not just about creating catchy slogans or flashy graphics.

It’s about weaving compelling narratives in the digital sphere, one campaign at a time.

Equipped with our essential digital marketing consultant job description template and practical examples, you’re ready to conquer.

But why halt there?

Delve further with our job description generator. It’s your secret weapon for meticulously crafted job listings or polishing your resume to brilliance.

Keep in mind:

Every digital campaign is a piece of the larger narrative.

Let’s create that narrative. Together.

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