Digital Marketing Coordinator Job Description [Updated for 2025]

In today’s digital landscape, the focus on Digital Marketing Coordinators is at an all-time high.

As the virtual world continues to evolve, the demand for skilled professionals who can navigate, optimize, and secure our digital marketing strategies is on the rise.

But let’s delve deeper: What does a Digital Marketing Coordinator truly do?

Whether you are:

• A job seeker trying to grasp the crux of this role,
• A hiring manager defining the perfect candidate,
• Or simply intrigued by the intricacies of digital marketing coordination,

You’ve come to the right place.

Today, we present a customizable Digital Marketing Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Digital Marketing Coordinator Duties and Responsibilities

Digital Marketing Coordinators have the task of managing and executing online marketing strategies to enhance the online presence of a company, boost brand awareness, and drive the company’s sales.

They utilize various digital media platforms, analytics tools, and marketing techniques to reach these goals.

Their duties and responsibilities include:

• Developing and implementing digital marketing strategies to achieve company marketing goals and objectives
• Coordinating and managing marketing projects from concept to completion
• Optimizing company website and social media channels for SEO as well as usability
• Managing and overseeing various digital marketing channels such as email campaigns, social media, and display advertising
• Developing and managing content calendar for digital platforms including social media, blogs, email campaigns, and website updates
• Monitoring and analyzing campaign performance, and reporting findings to management
• Conducting market research to identify new opportunities and insights
• Keeping up-to-date with digital marketing trends, strategies, and changes in the market
• Maintaining relationships with vendors and partners to ensure effective execution of digital marketing strategies
• Ensuring that the brand message is consistent across all digital channels

 

Digital Marketing Coordinator Job Description Template

Job Brief

We are seeking a savvy Digital Marketing Coordinator to join our team.

The role involves developing and implementing digital marketing strategies to strengthen our online presence and increase our marketing and sales efforts.

The Digital Marketing Coordinator responsibilities include managing our social media platforms, creating online content, performing market analysis and researching the latest digital marketing trends.

Our ideal candidates have a passion for all things marketing and technology.

They should be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue.

 

Responsibilities

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate and increasing dwell time
• Continually work on the search engine optimization of the website(s)
• Create online banner adverts and oversee pay per click (PPC) ad management
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Work on printed material to supplement online products
• Attend product launches and networking events

 

Qualifications

• Proven experience as a digital marketing coordinator or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with social media, Google Adwords and email campaigns and SEO/SEM
• Knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Marketing Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or industry events.
• Reporting Structure: Reports to the Digital Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Marketing Coordinator Do?

A Digital Marketing Coordinator is an expert in managing online marketing strategies for their organization.

They typically work in a variety of industries where they oversee and implement digital marketing campaigns.

They can also work for digital marketing agencies or as independent contractors.

Their main responsibility is to coordinate online promotional strategies, which may include email marketing, social media advertising, search engine optimization, and content creation.

They work closely with other professionals such as content writers, graphic designers, SEO specialists and social media managers to ensure all digital marketing efforts are aligned with the overall marketing strategy of the company.

Digital Marketing Coordinators also track and analyze performance of digital campaigns and provide reports to higher management.

They use analytical tools to identify trends and insights in order to enhance marketing performance.

Moreover, they are tasked with staying up-to-date with digital media developments and emerging marketing trends.

They may also be responsible for managing the company’s website and ensuring it aligns with the company’s brand image.

They often have to interact with customers and handle their queries or complaints on digital platforms.

Their ultimate goal is to drive brand awareness, increase customer engagement and promote products or services effectively in the digital space.

 

Digital Marketing Coordinator Qualifications and Skills

A proficient Digital Marketing Coordinator should have the skills and qualifications that align with your job description, such as:

• Proficiency in digital marketing tools and platforms, including social media, email marketing software, content management systems, SEO tools, and analytics platforms for effective campaign management and tracking.
• Strong analytical skills to evaluate the effectiveness of marketing campaigns, track metrics, and develop data-driven strategies to improve outcomes.
• Excellent communication skills to effectively collaborate with team members, communicate marketing strategies to stakeholders, and engage with customers through various digital platforms.
• Creativity and strategic planning skills to develop innovative and effective marketing campaigns that align with company goals and target audience interests.
• Understanding of SEO, keyword research, and Google Analytics to improve website visibility and drive organic traffic.
• Project management skills to oversee multiple campaigns, meet deadlines, and ensure alignment with the overall marketing plan and company objectives.
• Knowledge of design principles and software, such as Adobe Creative Suite, for creating visually engaging content and campaign materials.
• Awareness of the latest digital marketing trends and technologies to keep the company at the forefront of developments in digital marketing.

 

Digital Marketing Coordinator Experience Requirements

Entry-level candidates for the role of Digital Marketing Coordinator are generally expected to have at least 1-2 years of experience in the field of marketing, often gained through internships, part-time roles, or even relevant coursework.

This experience could be in roles such as Marketing Assistant, Social Media Coordinator, or Content Creator.

Candidates should ideally have a background in executing digital marketing strategies, managing social media platforms, and creating engaging content for various digital channels.

Knowledge and hands-on experience with SEO, Google Analytics, content management systems, and email marketing platforms are also beneficial.

Candidates with more than 3 years of experience are often expected to have a more comprehensive understanding of digital marketing strategies and tools.

They may have worked in roles like Digital Marketing Specialist or SEO Specialist, developing specific skills in areas like search engine optimization, pay-per-click advertising, or social media advertising.

Those with more than 5 years of experience may bring leadership skills to the table, having managed projects or teams in their previous roles.

This could make them suitable for more senior positions, like Digital Marketing Manager or Team Lead, where they would oversee all digital marketing efforts and coordinate with different teams to achieve the company’s marketing goals.

 

Digital Marketing Coordinator Education and Training Requirements

A Digital Marketing Coordinator typically requires a bachelor’s degree in marketing, business, or a related field.

They should possess strong knowledge in various aspects of digital marketing such as SEO, content marketing, social media marketing, and email marketing.

They should also be well-versed in using digital marketing tools such as Google Analytics, Google AdWords, and social media platforms.

Understanding of graphic design and experience with software like Adobe Photoshop or Illustrator can be beneficial.

Experience with content management systems like WordPress may also be required.

Many employers prefer candidates with a strong background in data analytics as it plays a crucial role in understanding market trends and customer behavior.

Therefore, knowledge in data analysis software such as Excel or Google Sheets is an asset.

Some positions may require the Digital Marketing Coordinator to have a master’s degree in marketing or business administration, especially for managerial roles.

Additionally, they can pursue various certifications like Google Analytics Certification, Google Ads Certification, or HubSpot Content Marketing Certification to demonstrate their skills and stay updated with the latest digital marketing trends.

Having a master’s degree and/or certification may also indicate a candidate’s leadership potential and dedication to ongoing learning.

As the field of digital marketing is constantly evolving, the ability to adapt to new strategies and technologies is paramount.

 

Digital Marketing Coordinator Salary Expectations

A Digital Marketing Coordinator can expect an average salary of $47,484 (USD) per year.

This wage can fluctuate based on factors such as experience, relevant skills, the size and industry of the hiring company, and the cost of living in the location of employment.

 

Digital Marketing Coordinator Job Description FAQs

What skills are necessary for a Digital Marketing Coordinator?

A Digital Marketing Coordinator should have strong analytical skills to assess marketing data and determine the effectiveness of campaigns.

They should also have knowledge of various digital marketing platforms, SEO, content management, and should be proficient in social media.

Communication and project management skills are also important for coordinating marketing efforts and working with different teams.

 

Do Digital Marketing Coordinators need a degree?

Typically, a bachelor’s degree in marketing, business, or a related field is required for a Digital Marketing Coordinator role.

However, relevant work experience in digital marketing can also be considered.

Some companies may prefer candidates with a master’s degree or certifications in digital marketing or a related field.

 

What should you look for in a Digital Marketing Coordinator resume?

In a Digital Marketing Coordinator resume, look for a degree in a relevant field and experience with digital marketing campaigns.

Proficiency in SEO, content management, and social media platforms is a must.

It’s also beneficial if the candidate has experience with marketing automation tools and is familiar with data analysis.

 

What qualities make a good Digital Marketing Coordinator?

A good Digital Marketing Coordinator is creative, analytical, and detail-oriented.

They should have the ability to multitask and manage multiple campaigns at once.

Good communication and teamwork skills are crucial as they have to work with different teams and stakeholders.

Staying updated with the latest digital marketing trends and technologies is also a must.

 

Is it difficult to hire a Digital Marketing Coordinator?

Hiring a Digital Marketing Coordinator can be a challenge due to the specific skill set required.

The ideal candidate should not only be proficient in various digital marketing techniques but also have strong analytical abilities to assess the effectiveness of marketing campaigns.

As the field is constantly evolving, finding a candidate who keeps abreast of the latest trends and technologies can be challenging.

 

Conclusion

And there we have it.

Today, we’ve delved into the intricate details of being a digital marketing coordinator.

Surprised?

It’s not just about posting on social media.

It’s about sculpting the digital landscape, one campaign at a time.

Armed with our specially designed digital marketing coordinator job description template and practical examples, you’re all ready to take the leap.

But why halt your momentum?

Go further with our job description generator. It’s your go-to resource for crafting precise job listings or polishing your resume to shine.

Remember:

Every campaign is a piece of the wider digital puzzle.

Let’s shape that future. Together.

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