Digital Marketing Professional Job Description [Updated for 2025]

In the digital era, digital marketing professionals are taking center stage more than ever.

As technology strides ahead, the demand for skilled individuals who can navigate, enhance, and protect our digital marketplace is escalating.

But let’s delve deeper: What’s truly expected from a digital marketing professional?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply fascinated by the intricacies of digital marketing,

You’re in the right place.

Today, we present a customizable digital marketing professional job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Digital Marketing Professional Duties and Responsibilities

Digital Marketing Professionals are responsible for managing and implementing online marketing strategies through various digital media platforms to increase brand awareness and online presence, drive website traffic and generate leads, aiming at converting them into sales.

Their main duties and responsibilities include:

• Developing, implementing, and managing marketing campaigns that promote the products and services of a company.
• Creating and managing content for the company’s websites, blogs, and social media platforms.
• Tracking the efficiency of digital marketing campaigns using web analytics tools and making necessary adjustments for improvement.
• Conducting market research to identify new digital marketing trends and keeping abreast of changes in the digital marketing environment to best serve the objectives of the organization.
• Collaborating with designers and content writers to optimize marketing campaigns, email marketing, social media, and display & search advertising.
• Improving search engine rankings by implementing Search Engine Optimization (SEO) strategies.
• Using Google AdWords and other paid media platforms to drive traffic and conversions.
• Optimizing website content and landing pages for paid search campaigns.
• Designing and managing the strategy and execution of social media marketing to improve brand recognition, and customer engagement.
• Working closely with other departments to align company messages, promotions, and goals.

 

Digital Marketing Professional Job Description Template

Job Brief

We are seeking a skilled Digital Marketing Professional to join our team.

This role involves leading our marketing efforts using new media and digital tools.

Responsibilities include creating and implementing online marketing strategies, measuring the effectiveness of our campaigns, and staying up-to-date with current technologies and trends in social media, design tools, and applications.

Our ideal candidate is passionate about digital technology, has strong analytical skills, and is proficient with various marketing software.

 

Responsibilities

• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising
• Design, build, and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bachelor’s degree in Marketing or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Marketing Professional
• Work Environment: Office setting with flexibility for remote work. Some travel may be required for industry events or meetings.
• Reporting Structure: Reports to the Marketing Director or Chief Marketing Officer.
• Salary: Salary is competitive and based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $90,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Marketing Professional Do?

Digital Marketing Professionals are typically employed by corporations across various industries, marketing agencies, or work as self-employed individuals or consultants.

Their primary role involves developing and implementing marketing strategies for a business’s online presence.

They do this by utilizing various digital marketing channels such as social media, search engines, email marketing, content marketing, and more.

They are responsible for creating, managing, and analyzing marketing campaigns that promote a company’s brand, products, or services.

Their main aim is to enhance brand awareness within the digital space and drive website traffic and acquire leads or customers.

Digital Marketing Professionals often work with a team and coordinate with various departments such as sales, product development, and customer service to ensure a consistent brand message.

They also collaborate with web developers and graphic designers to optimize the user experience and ensure the website’s design is in line with the company’s branding.

They are also tasked with analyzing and interpreting data from online traffic and customer engagement to identify trends and insights.

Based on these analyses, they refine marketing strategies for optimal reach and conversions.

Furthermore, digital marketing professionals need to stay updated on emerging technologies and trends in digital marketing to stay ahead of the competition and provide innovative ideas for campaigns.

 

Digital Marketing Professional Qualifications and Skills

A digital marketing professional should have a comprehensive set of skills and qualifications to effectively manage, analyze, and optimize online marketing campaigns, such as:

• Strong knowledge of various digital marketing channels such as SEO, email marketing, social media, and content marketing to manage multi-channel marketing strategies.
• Proficiency in digital marketing tools and platforms, including Google Analytics, CRM tools, and content management systems to analyze and optimize campaigns.
• Excellent analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Exceptional communication and interpersonal skills to collaborate with internal teams and communicate with clients effectively.
• Creativity and innovative thinking to develop new marketing strategies and campaigns that drive user engagement and lead generation.
• Strong copywriting and content creation abilities to create engaging content for different digital platforms.
• Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) to measure and report performance of all digital marketing campaigns.
• Up-to-date with the latest trends and best practices in online marketing and measurement to strategize and implement the most effective marketing tactics.

 

Digital Marketing Professional Experience Requirements

Entry-level Digital Marketing Professionals typically have 1 to 2 years of experience, which may have been gained through internships, part-time roles, or even freelancing in digital marketing.

They often have experience in roles such as Social Media Intern, Content Creator, or SEO Assistant, where they have learned and applied the fundamentals of digital marketing strategies.

Candidates with 3 to 5 years of experience usually have honed skills in a particular area of digital marketing, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Email Marketing, or Social Media Marketing.

They are generally experienced in utilizing various digital marketing tools and analytics, and may have been responsible for managing certain digital marketing campaigns.

Those with over 5 years of experience often have comprehensive, multi-faceted digital marketing experience and have demonstrated their ability to develop and implement successful digital marketing strategies.

They may have leadership experience, having managed a team of digital marketers, and are likely ready for a senior or managerial role in digital marketing.

Additionally, professionals with extensive experience in the field may also possess a strong understanding of consumer behavior, market research, and branding, which are integral for strategic planning and decision-making in digital marketing.

 

Digital Marketing Professional Education and Training Requirements

Digital Marketing Professionals typically hold a bachelor’s degree in marketing, business, or a related field.

They must have a solid understanding of digital marketing strategies, including social media marketing, content marketing, SEO, email marketing, and more.

Proficiency in using various digital marketing tools and platforms such as Google Analytics, Facebook Ad Manager, and email marketing software is also essential.

In addition to a degree, a certification in digital marketing from an accredited institution can significantly enhance a candidate’s credibility.

Certifications such as Google’s Online Marketing Challenge or Facebook’s Blueprint can be beneficial.

Some roles may demand an advanced degree or specialization in areas such as data analysis or digital marketing strategy.

A master’s degree in business administration (MBA) with a focus on marketing can provide a broad understanding of business and marketing concepts, thus providing an edge in the competitive landscape.

The rapidly changing digital landscape requires Digital Marketing Professionals to engage in continuous learning and skill upgrade.

Attending webinars, online courses, and industry conferences can help them stay abreast of the latest trends and technologies in digital marketing.

Having an impressive portfolio showcasing successful digital marketing campaigns can demonstrate a candidate’s practical experience, creativity, and effectiveness.

 

Digital Marketing Professional Salary Expectations

A Digital Marketing Professional earns an average salary of $64,414 (USD) per year.

The actual salary may vary based on factors such as the level of experience, qualifications, industry, and geographical location.

Additionally, the type of digital marketing role such as SEO specialist, content marketer, or social media marketer, can also influence the earnings.

 

Digital Marketing Professional Job Description FAQs

What skills does a Digital Marketing Professional need?

A Digital Marketing Professional should have strong analytical skills to assess marketing campaigns and understand how each campaign supports their business goals.

They should have excellent communication skills to collaborate with various departments, clients, and stakeholders.

Additionally, they must be proficient in major digital and print marketing platforms, web analytics, SEO, content marketing, and social media.

 

Do Digital Marketing Professionals need a degree?

Although it’s not mandatory, many Digital Marketing Professionals hold a degree in marketing, communications, business or a related field.

Having certification in digital marketing, such as Google Analytics or Google AdWords, can give a candidate a competitive edge.

The most important aspect, however, is their experience in executing digital campaigns and understanding the digital landscape.

 

What should you look for in a Digital Marketing Professional’s resume?

A Digital Marketing Professional’s resume should demonstrate experience with online marketing, social media, and analytics.

Look for specific examples of how they’ve used these skills to drive success in previous roles.

Certifications in digital marketing tools and platforms can also be a plus.

Strong soft skills like creativity, problem-solving, and excellent written and verbal communication are also important.

 

What qualities make a good Digital Marketing Professional?

A good Digital Marketing Professional is curious and always stays updated with the latest trends in the digital world.

They have a strong blend of creativity and analytical abilities, allowing them to create effective marketing strategies.

They have excellent communication skills and can clearly convey the brand’s message in a way that resonates with the audience.

They are also results-driven and have a strong desire to achieve the best results for their campaigns.

 

Is it difficult to hire Digital Marketing Professionals?

The demand for skilled Digital Marketing Professionals is high, and the role requires a unique blend of skills.

Finding candidates with the right technical skills, creativity, and experience can be challenging.

To attract top talent, companies need to offer competitive salaries, opportunities for professional development, and the chance to work on exciting and impactful projects.

 

Conclusion

So there you have it.

Today, we’ve given you a glimpse into the dynamic world of being a digital marketing professional.

And guess what?

It’s not just about posting on social media.

It’s about shaping the digital landscape and influencing consumer behavior, one click at a time.

With our comprehensive digital marketing professional job description template and real-world examples, you’re ready to take the leap.

But why stop there?

Go further with our job description generator. It’s your one-stop-shop for creating detailed job listings or fine-tuning your resume to stand out from the crowd.

Remember:

Every digital marketing strategy is a part of the bigger brand story.

Let’s shape that story. Together.

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