Digital Media Analyst Job Description [Updated for 2025]

In the digital era, the role of Digital Media Analysts is increasingly important.

As the digital landscape evolves, the demand for skilled professionals who can interpret, optimize, and protect our digital media strategies grows stronger.

So, what exactly does a Digital Media Analyst do?

Whether you are:

A job aspirant seeking to understand the complexities of this role,
A recruiter looking to define the perfect candidate,
Or simply curious about the nuts and bolts of digital media analysis,

You’ve come to the right place.

Today, we present a customizable Digital Media Analyst job description template, ready for straightforward posting on job boards or career sites.

Let’s dive into it.

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Digital Media Analyst Duties and Responsibilities

Digital Media Analysts interpret and analyze digital data to help companies maximize their online marketing efforts.

They are responsible for monitoring and tracking online advertising trends and strategies, developing optimization strategies, and preparing reports to communicate these findings to the rest of the team.

Their duties and responsibilities include:

Analyzing digital media data to draw key recommendations around website optimization
Conducting keyword research and web statistics reporting
Contributing to social media engagement and brand awareness campaigns
Using web analytics and business intelligence tools such as Google Analytics to better understand site traffic patterns and user behavior
Interpreting the results of advertising campaigns and formulating plans for future campaigns based on these results
Monitoring competitor activity and brainstorming potential improvements or changes in marketing strategy, products, or services
Implementing tracking on various online platforms and reporting on the results
Conducting market research and identifying trends in the digital marketing industry

Digital Media Analyst Job Description Template

Job Brief

We are seeking a skilled Digital Media Analyst to help us measure and improve our digital marketing strategies.

In this role, you will be responsible for collecting and analyzing digital data across various platforms, such as websites, social media, and email campaigns.

You will be expected to use analytic tools to extract data, generate reports, and provide actionable insights that guide our digital marketing efforts.

Our ideal candidate has a keen eye for detail, exceptional analytical skills, and a passion for digital technologies.

Responsibilities

Collecting and analyzing digital data from various platforms
Creating and presenting detailed reports on digital marketing performance
Using Google Analytics, and other tools, to extract data and draw insights
Working closely with the marketing team to achieve campaign goals
Identifying trends and insights to optimize digital marketing performance
Monitoring competitor activity and providing relevant reports
Recommending changes to website architecture, content, and other factors to improve SEO positions for target keywords
Developing, implementing, and managing tracking solutions for web analytics

Qualifications

Proven experience as a Digital Media Analyst or similar role
Experience with digital analytics tools (e.g. Google Analytics, Adobe Analytics)
Strong analytical skills and data-driven thinking
Knowledge of digital marketing channels such as PPC, SEO, Social Media Display, and affiliate marketing channels
Knowledge of scripting languages (e.g., JavaScript) is a plus
BSc degree in Marketing, Business, or relevant field

Benefits

401(k)
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Digital Media Analyst
Work Environment: Office setting with flexibility for remote work. Occasional travel may be required for industry events or meetings.
Reporting Structure: Reports to the Digital Marketing Manager.
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $55,000 minimum to $85,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Digital Media Analyst Do?

Digital Media Analysts work in various industries where they utilize their skills to understand and interpret digital data.

They are often employed by corporations, advertising agencies, marketing firms, or they might work as freelance consultants.

Their primary role involves gathering and interpreting data from various digital channels such as websites, social media, mobile applications, and online campaigns.

They use this data to create reports which detail user engagement, campaign performance, and customer behavior.

These analysts use their insights to help formulate marketing strategies, develop target audiences, and optimize digital content.

They also play a crucial role in decision-making processes by providing detailed analysis of trends and patterns observed in the data.

Digital Media Analysts are also responsible for setting up and managing digital tracking tools, conducting A/B testing, and implementing improvements to enhance the user experience.

In addition, they regularly communicate with clients, stakeholders, and team members, presenting their findings in a clear and concise manner and making data-driven recommendations to improve overall digital performance.

As part of their role, they stay updated on the latest digital trends and technologies, ensuring they can provide relevant and up-to-date advice and insights.

Digital Media Analyst Qualifications and Skills

A proficient Digital Media Analyst should possess skills and qualifications that align with the responsibilities of the role.

These include:

Strong analytical skills and data-driven thinking to interpret and forecast digital marketing trends and strategies.
Excellent understanding of digital marketing concepts, including SEO, SEM, and social media marketing.
Technical skills to use various data analytics tools and software to collect and process digital media data.
Attention to detail and accuracy in interpreting and presenting data, preparing reports and making data-driven recommendations.
Excellent interpersonal and communication skills to work with different teams, explain complex data, and present findings and recommendations.
Problem-solving abilities to identify and address issues in digital media strategies based on data analysis.
A degree in Marketing, Business, Statistics, or a related field, and experience with Google Analytics, AdWords, social media analytics, and other relevant digital analytics tools.
Understanding of HTML, CSS, and JavaScript is often preferred.

Digital Media Analyst Experience Requirements

Entry-level Digital Media Analysts often have 1 to 2 years of experience, usually gained through internships or part-time roles in a related field, such as social media management, content creation, or digital marketing.

These professionals can also gain practical experience through roles such as Digital Marketing Specialist, SEO Specialist, or Content Analyst.

Candidates with 3 to 5 years of experience typically have honed their skills in data analysis, social media strategies, and online advertising.

They would have gained these experiences in roles such as Digital Marketing Analyst, SEO Analyst, or Social Media Strategist.

For those with more than 5 years of experience, they may have developed advanced skills in digital strategy, data-driven decision-making, and leadership.

They might be ready for more senior-level positions such as Digital Media Manager or Digital Strategy Director.

Such roles would require them to leverage their experience in leading teams, managing multiple digital channels, and driving online engagement.

Regardless of the level, a good Digital Media Analyst should also have experience with various digital analytics tools like Google Analytics, Facebook Insights, or other similar platforms.

Furthermore, they should have hands-on experience in managing SEO/SEM, marketing database, and email, social media, and/or display advertising campaigns.

Digital Media Analyst Education and Training Requirements

A Digital Media Analyst typically requires a bachelor’s degree in marketing, business, computer science, or a related field.

They should have a strong understanding of digital marketing principles, social media platforms, and the latest trends in online advertising.

Knowledge in areas like SEO, SEM, and Google Analytics is crucial, and the ability to work with data visualization tools such as Tableau is also beneficial.

Some positions may require a Digital Media Analyst to have a master’s degree in marketing, business analytics, or a similar discipline, especially for roles involving strategic planning and decision-making.

Certification in Google Analytics, Adobe Analytics, or other relevant digital marketing tools can provide an edge in the job market.

Experience in data analysis and reporting, and proficiency in spreadsheet and database software are usually expected.

Continuing education is important for staying current with the latest digital marketing tools and strategies.

Many Digital Media Analysts choose to pursue further training or certification in specific areas of digital marketing or data analytics.

A potential candidate’s commitment to ongoing learning and adaptability to new technologies can be seen as a strong indicator of their ability to thrive in a constantly evolving field.

Digital Media Analyst Salary Expectations

A Digital Media Analyst can expect to earn an average salary of $60,000 (USD) per year.

However, the actual compensation may vary based on factors such as experience, specific skills, location, and the size and type of the employer.

Digital Media Analyst Job Description FAQs

What is the difference between a Digital Media Analyst and a Social Media Manager?

While both roles operate in the digital space, their responsibilities are quite different.

A Digital Media Analyst focuses on analyzing and interpreting data from various digital channels, including social media, to understand performance, trends, and opportunities for improvement.

On the other hand, a Social Media Manager is responsible for creating and managing content for social media platforms, engaging with audiences, and executing social media strategies.

What skills does a Digital Media Analyst need?

A Digital Media Analyst should possess strong analytical and critical thinking skills, as they are required to analyze large amounts of data and extract meaningful insights.

They should be proficient in using various analytics tools and platforms, and have a good understanding of digital marketing concepts.

Communication skills are also crucial as they need to present their findings in a clear and understandable manner to non-technical stakeholders.

What are the daily duties of a Digital Media Analyst?

A Digital Media Analyst typically starts their day by checking on the performance of various digital channels.

They collect and analyze data, looking for trends or anomalies that could indicate a need for strategy adjustment.

They might spend a portion of their day generating reports and visualizations to illustrate their findings, or working with other marketing team members to optimize campaigns.

They could also be involved in A/B testing, forecasting, or budget allocation.

What qualifications does a Digital Media Analyst need?

A degree in Marketing, Business, Mathematics, Statistics or a related field is often required for a Digital Media Analyst role.

Experience with digital analytics tools such as Google Analytics, Adobe Analytics, or social media analytics is also essential.

Some roles may require specific certifications such as Google Analytics or Google Ads certification.

What qualities make a good Digital Media Analyst?

A good Digital Media Analyst is detail-oriented, has a strong aptitude for numbers and patterns, and possesses excellent problem-solving skills.

They should also be curious and proactive, constantly seeking ways to improve campaign performance and overall digital strategy.

Good communication skills are essential as they need to effectively present their findings and recommendations to the team and management.

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of being a digital media analyst.

Surprised?

It’s not just about analyzing data.

It’s about sculpting the digital landscape, one data point at a time.

Armed with our preferred digital media analyst job description template and real-world examples, you’re ready to make your mark.

But why limit yourself?

Delve further with our job description generator. It’s your stepping stone to meticulously-curated job listings or refining your resume to absolute perfection.

Remember:

Every piece of data contributes to the broader narrative.

Let’s shape that digital future. Together.

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Digital Media Analyst Job Description [Updated for 2025]

Digital Media Analyst Duties and Responsibilities