Digital PR Manager Job Description [Updated for 2025]

In the era of digital transformation, the need for Digital PR Managers is becoming increasingly crucial.

As communication technologies evolve, so does the demand for creative minds who can enhance, manage, and protect our digital reputation.

But let’s delve deeper: What’s really expected from a Digital PR Manager?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager looking to define the perfect candidate,
• Or simply curious about the dynamics of digital PR management,

You’ve come to the right place.

Today, we are introducing a customizable Digital PR Manager job description template, developed for effortless posting on job boards or career sites.

Let’s dive right in.

Digital PR Manager Duties and Responsibilities

Digital PR Managers use their expertise in public relations, social media, and digital marketing to enhance a company’s online presence and improve its brand identity.

They are primarily responsible for developing and implementing digital PR strategies, as well as managing the company’s online reputation.

The duties and responsibilities of a Digital PR Manager include:

• Developing and executing digital PR strategies to increase brand awareness and improve online reputation
• Managing and improving online content, including website and social media platforms
• Building relationships with online influencers and bloggers to boost brand visibility
• Developing engaging content for digital platforms such as blogs, websites, and social media
• Monitoring and analyzing online media coverage
• Coordinating with various teams, including marketing, SEO, and content development, to implement digital PR strategies
• Handling and resolving any negative reviews or crises that could damage the company’s reputation
• Conducting competitor analysis to stay ahead of industry trends and standards
• Organizing and promoting events to boost company’s brand image
• Reporting on the effectiveness of digital PR campaigns to senior management

 

Digital PR Manager Job Description Template

Job Brief

We are seeking a talented and experienced Digital PR Manager to oversee our company’s digital public relations strategy.

The ideal candidate will have extensive knowledge of various digital platforms, and understand how to create, distribute, and manage compelling content that enhances our brand image and visibility.

The Digital PR Manager will be responsible for managing our online presence, developing and executing digital PR campaigns, and cultivating strong relationships with online influencers and media outlets.

 

Responsibilities

• Develop and implement digital PR strategies to enhance brand awareness and reputation.
• Manage company’s online presence and improve its visibility on various digital platforms.
• Create and distribute engaging content across various digital platforms.
• Build and maintain strong relationships with influencers, bloggers, and online media outlets.
• Monitor and analyze the effectiveness of PR campaigns and adjust strategies as needed.
• Coordinate with the marketing team to align PR strategies with marketing initiatives.
• Handle crisis management and mitigate any potential negative publicity.
• Stay updated with industry trends and implement new PR tactics.

 

Qualifications

• Proven experience as a Digital PR Manager or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with social media, influencers, bloggers, and SEO/SEM.
• Strong network of contacts in digital media.
• Excellent communication, presentation, and leadership skills.
• Ability to analyze data and provide evidence-based recommendations.
• Degree in Marketing, Public Relations, or related field.

 

Benefits

• Competitive salary package
• Health, dental and vision insurance
• Retirement plan
• Flexible working hours
• Professional development opportunities

 

Additional Information

• Job Title: Digital PR Manager
• Work Environment: Office-based with the possibility of remote work. Occasional travel may be required for networking events or industry conferences.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Competitive and commensurate with experience.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Interested candidates should submit their resume and a cover letter outlining their qualifications and experience to [email address or application portal].

 

What Does a Digital PR Manager Do?

A Digital PR Manager is a communications professional responsible for enhancing and maintaining the online reputation of a company or brand.

They develop, implement, and manage digital public relations strategies and campaigns to increase brand awareness and improve the organization’s online presence.

This includes leveraging digital platforms such as social media, blogs, websites, and online publications.

They work closely with influencers, bloggers, and journalists, building relationships and creating opportunities for exposure.

This can involve writing press releases, organizing online events or collaborations, and responding to any negative press in a timely and professional manner.

Digital PR Managers also monitor and analyze the success of their campaigns, using tools and analytics to measure the impact and reach of their efforts.

They use this data to further refine and improve their strategies.

They often collaborate with other departments, such as marketing and sales, to align the digital PR strategy with the overall business objectives.

They may also provide advice and guidance on crisis management, playing a key role in protecting and enhancing the company’s image in the digital sphere.

 

Digital PR Manager Qualifications and Skills

A proficient Digital PR Manager should possess a combination of skills and qualifications that align with the job description, including:

• Excellent communication skills to articulate company messages clearly and adapt content to suit different platforms and audiences.
• Strong relationship management skills to build and maintain relationships with influencers, journalists, and other stakeholders.
• Experience in content creation and curation for different media platforms including blogs, social media posts, press releases, and articles.
• Proficiency in using various digital tools and software for content management, social media management, SEO, and web analytics.
• Strategic thinking and planning abilities to develop and implement effective digital PR strategies that align with the company’s goals and objectives.
• Analytical skills to interpret digital data, identify trends and measure the effectiveness of PR campaigns.
• Strong leadership and teamwork skills to manage a digital PR team and work effectively with other departments.
• Knowledge of current digital trends, technologies, and PR best practices.

 

Digital PR Manager Experience Requirements

Digital PR Managers often require a minimum of 3 to 5 years of experience in a relevant field, such as Public Relations, Marketing or Communications.

This experience can be gained through full-time roles, internships or even relevant freelance work.

Professionals in this role typically have experience in crafting and implementing digital PR strategies, pitching to digital outlets, and managing relationships with online influencers.

Some may have background in SEO (Search Engine Optimization) or content marketing.

In addition, Digital PR Managers often have experience with the various tools and platforms used in the digital PR industry, such as social media platforms, Google Analytics, email marketing software, and PR database platforms.

Those with more than 5 to 7 years of experience may have proven track record in leading successful digital PR campaigns and managing a team of PR professionals.

These experienced individuals may also have crisis management experience and have a deep understanding of the digital media landscape.

Candidates for a Digital PR Manager role with experience in a specific industry, such as fashion, technology, or healthcare, can be highly sought after, as this specialist knowledge can add significant value to the PR strategies for businesses in these sectors.

 

Digital PR Manager Education and Training Requirements

A Digital PR Manager typically holds a bachelor’s degree in Public Relations, Marketing, Communications, Journalism, or a related field.

They should have a strong background in public relations, digital marketing, and social media management.

Knowledge of SEO, Google Analytics, and other digital tracking tools are also essential.

Many positions may require experience with content creation, blogging, vlogging, and using digital media software.

Familiarity with web design and basic HTML could be beneficial.

A Master’s degree in Public Relations, Marketing, or Business could be advantageous for higher-level or more strategic roles.

Certifications in digital marketing, social media management, Google Analytics, or other related areas can also be beneficial and showcase a candidate’s commitment to ongoing learning and staying up-to-date with the latest digital trends and strategies.

Finally, solid experience in managing public relations and digital campaigns is often a requirement, with many employers looking for a proven track record of successful projects and campaigns.

 

Digital PR Manager Salary Expectations

The average salary for a Digital PR Manager is $64,108 (USD) per year.

However, the actual earnings can greatly vary depending on factors such as industry, years of experience, location, and the size and type of the employing organization.

 

Digital PR Manager Job Description FAQs

What skills does a Digital PR Manager need?

A Digital PR Manager should have strong communication and writing skills to create compelling press releases, pitches, and promotional material.

They must be proficient in digital marketing techniques, SEO, and social media management.

Analytical skills are also crucial to measure the effectiveness of PR campaigns.

Moreover, relationship management is vital for building and maintaining connections with media outlets, influencers, and the online community.

 

Do Digital PR Managers need a degree?

Most Digital PR Managers hold a degree in Public Relations, Marketing, Communications, Journalism, or a related field.

While it’s not an absolute requirement, it is highly preferred by most employers.

Additionally, experience in digital marketing or public relations can be beneficial.

 

What should you look for in a Digital PR Manager resume?

A Digital PR Manager’s resume should showcase their experience in planning and executing successful PR campaigns, especially in the digital space.

Look for their understanding and usage of digital marketing techniques, SEO, content creation, and social media management.

Also, check for their ability to network with media outlets and influencers.

An understanding of your industry can be a significant advantage, so look for relevant experience.

 

What qualities make a good Digital PR Manager?

A good Digital PR Manager is creative, able to conceive and execute innovative PR strategies to boost the company’s online presence.

They are relationship-oriented, capable of building and maintaining connections with key industry influencers and media outlets.

They should be analytical, able to interpret campaign performance data to optimize strategies.

Excellent communication skills are a must as they will need to communicate effectively with both internal teams and external stakeholders.

 

Is it challenging to hire a Digital PR Manager?

Hiring a Digital PR Manager can be challenging due to the diverse set of skills required for the role.

It’s essential to find a candidate who is not only experienced in public relations but also has a solid understanding of digital marketing.

As the role is highly strategic and involves managing key relationships, finding someone with the right balance of creativity, strategic thinking, and interpersonal skills can be a challenge.

 

Conclusion

And there you have it.

Today, we’ve delved into the fascinating world of a Digital PR Manager.

Surprised?

It’s not just about managing press releases.

It’s about shaping the online narrative, one digital campaign at a time.

Armed with our comprehensive Digital PR Manager job description template and real-world examples, you’re ready to take the leap.

But why stop there?

Immerse yourself further with our job description generator. It’s your ultimate tool for creating meticulous listings or refining your resume to absolute perfection.

Remember:

Every digital campaign is a piece of the grand narrative.

Let’s create that story. Together.

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