E-commerce Advertising Manager Job Description [Updated for 2025]

In the digital marketplace, the role of an E-commerce Advertising Manager has never been more crucial.

As online commerce advances, the demand for skilled professionals who can strategize, execute, and optimize our digital advertising efforts increases.

But let’s delve deeper: What’s truly expected from an E-commerce Advertising Manager?

Whether you are:

• A job seeker trying to grasp the scope of this role,
• A hiring manager designing the profile of the ideal candidate,
• Or simply captivated by the intricacies of E-commerce advertising management,

You’ve come to the right place.

Today, we present a customizable E-commerce Advertising Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

E-commerce Advertising Manager Duties and Responsibilities

E-commerce Advertising Managers oversee all aspects of a company’s online marketing strategy for their e-commerce platforms.

They use their knowledge of marketing, SEO, and consumer behavior to drive traffic and sales to their online stores.

Their duties and responsibilities include:

• Develop and implement effective online marketing strategies for e-commerce platforms
• Monitor and analyze the performance of e-commerce campaigns and adjust strategies as necessary
• Use SEO strategies to increase website visibility and traffic
• Collaborate with the sales and marketing team to develop sales targets and strategies
• Manage the company’s online advertising budget
• Create and manage paid search campaigns, including PPC, PPI, and affiliate marketing
• Conduct market research to identify new opportunities and stay current with industry trends
• Coordinate with graphic designers and web developers to create engaging and effective advertisements
• Track the effectiveness of online advertisements and campaigns using analytics tools
• Communicate with vendors and third-party advertising platforms to negotiate deals and partnerships
• Oversee customer service and resolve any issues related to online advertising

 

E-commerce Advertising Manager Job Description Template

Job Brief

We are searching for a dynamic E-commerce Advertising Manager to drive our online sales.

The E-commerce Advertising Manager will be responsible for developing and implementing online marketing strategies, tracking online sales, conducting customer surveys and studying buying trends to increase our online sales.

Our ideal candidate has a solid understanding of online advertising tools and social media platforms, outstanding analytical skills, and is experienced in sales forecasting.

Ultimately, the role of the E-commerce Advertising Manager is to promote our products effectively, attract customers, and generate revenue for the business.

 

Responsibilities

• Develop and implement effective online advertising strategies
• Manage ad budgets and track return-on-investment (ROI)
• Analyze web traffic metrics and suggest solutions to boost web presence
• Collaborate with the design team to create engaging and effective ads
• Monitor competition and provide suggestions for improvement
• Conduct customer surveys to identify buying trends and preferences
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Evaluate important metrics that affect website traffic, service quotas, and target audience
• Prepare accurate reports on marketing campaign’s overall performance

 

Qualifications

• Proven work experience as an E-commerce Advertising Manager or similar role in digital marketing
• Experience in data analysis and reporting
• Understanding of SEO/SEM and Google Analytics
• Knowledge of digital marketing tools and techniques
• Excellent communication and decision-making skills
• Ability to multitask and work under tight deadlines
• BSc degree in Marketing, Advertising, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Advertising Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of E-commerce.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Advertising Manager Do?

E-commerce Advertising Managers are responsible for the planning, execution, and management of all online advertising campaigns for an e-commerce business.

They work in close coordination with the marketing and sales teams to increase brand awareness and drive revenue growth.

They are responsible for creating and managing advertising campaigns on various digital platforms, including Google Adwords, Bing, Facebook, and Instagram.

They also optimize these campaigns to reach the desired target audience and achieve the best possible return on advertising spend (ROAS).

E-commerce Advertising Managers are also involved in analyzing campaign performance data, tracking conversions, and assessing against the company’s goals.

They use this data to make data-driven decisions to maximize the effectiveness of the campaigns.

They work closely with content teams to ensure that ad creatives, such as images, videos, and text, align with the brand’s voice and resonate with the target audience.

In addition to this, E-commerce Advertising Managers are responsible for staying up-to-date with the latest industry trends and changes in online advertising platforms to develop strategies that keep the business competitive.

They also work with budgeting teams to ensure that all campaigns stay within the allocated budget.

Overall, an E-commerce Advertising Manager plays a crucial role in driving online sales and growth for a business.

 

E-commerce Advertising Manager Qualifications and Skills

An E-commerce Advertising Manager should possess a blend of strategic, creative, and analytical skills to drive online sales and increase brand awareness, including:

• Analytical skills to interpret sales data and marketing analytics and to use those insights to improve campaign effectiveness and value to the customer.
• Proven experience with digital marketing tools and platforms, such as Google Ads, Facebook Ads, and SEO tools, to drive traffic and conversion on e-commerce platforms.
• Excellent communication skills to effectively coordinate with internal teams and external partners, clearly convey strategies, and report on campaign results.
• Strategic thinking and planning abilities to develop and implement effective e-commerce advertising strategies that align with business goals.
• Understanding of e-commerce trends and the ability to leverage this knowledge to influence advertising strategies.
• Strong project management skills to manage multiple campaigns simultaneously, ensuring they are completed within budget and on schedule.
• Knowledge of content management systems, and graphic design software, to create engaging visual content for advertising campaigns.
• Customer-focused mindset to ensure campaigns align with consumer preferences and behaviours, enhancing user experience and driving sales.

 

E-commerce Advertising Manager Experience Requirements

Candidates for the role of E-commerce Advertising Manager usually possess a Bachelor’s degree in Marketing, Business, or a related field, with a minimum of 3-5 years of experience in digital marketing, particularly in e-commerce.

Entry-level candidates may have less than 3 years of experience, often acquired through internships or part-time roles in digital marketing, e-commerce, or advertising.

They may have assisted in managing online marketing campaigns, analyzing their effectiveness, and optimizing ads to increase conversions and revenue.

Mid-level candidates typically have between 3 to 5 years of experience.

They’ve often worked in roles such as E-commerce Specialist, Digital Marketing Specialist or Social Media Strategist.

These professionals are expected to have gained comprehensive experience in planning, executing, and measuring digital marketing campaigns across various online platforms.

Senior-level candidates, with over 5 years of experience, should have demonstrated their abilities in managing online advertising campaigns from end to end, including budgeting, tracking, and reporting.

They are expected to have leadership experience in managing a team of digital marketers or e-commerce specialists, and have the ability to coordinate with other departments to ensure the success of e-commerce advertising strategies.

Additional experience with SEO, SEM, PPC, Google AdWords, and Facebook Ads Manager, as well as experience with e-commerce platforms such as Amazon, eBay, and Shopify, are highly valued.

Industry certifications like Google Ads Certification, Facebook BluePrint Certification, or a similar qualification in digital advertising can significantly boost a candidate’s profile.

 

E-commerce Advertising Manager Education and Training Requirements

E-commerce Advertising Managers typically hold a bachelor’s degree in marketing, business, or a related field.

They need a broad understanding of online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing.

Experience with digital marketing tools like Google Ads, Google Analytics, Facebook Ads Manager, and e-commerce platforms such as Shopify, Magento, or WooCommerce is also crucial.

Familiarity with graphic design tools and principles can be beneficial as this role often involves creating visually compelling advertisements.

Some positions may require E-commerce Advertising Managers with a master’s degree in marketing, business administration, or a related discipline, especially for roles within large corporations or for those with strategic responsibilities.

Certifications in digital marketing, such as Google Ads Certification, Facebook Blueprint Certification, or HubSpot Inbound Marketing Certification, are highly desirable and can enhance a candidate’s profile.

Moreover, continuous professional development is crucial due to the rapidly evolving nature of online advertising and e-commerce technologies.

Therefore, an E-commerce Advertising Manager should be committed to staying updated with the latest industry trends and emerging tools.

 

E-commerce Advertising Manager Salary Expectations

An E-commerce Advertising Manager can expect to earn an average salary of $77,413 (USD) per year.

However, this wage may fluctuate depending on the individual’s level of expertise, the size and market reach of the company, and the geographical location of the job.

 

E-commerce Advertising Manager Job Description FAQs

What skills does an E-commerce Advertising Manager need?

E-commerce Advertising Managers should have strong analytical and decision-making skills to effectively monitor and interpret market trends and customer behavior.

They also need to have a deep understanding of SEO, PPC and social media advertising.

Proficiency in advertising software and platforms, as well as excellent project management and communication skills, are essential.

 

Do E-commerce Advertising Managers need a degree?

A degree in marketing, business, or a related field is typically preferred for an E-commerce Advertising Manager.

However, substantial experience and a proven track record in E-commerce advertising and digital marketing may also be considered.

 

What should you look for in an E-commerce Advertising Manager resume?

Look for experience in managing and executing e-commerce advertising campaigns, knowledge of SEO and PPC, and proficiency in various digital marketing tools.

Project management experience is also valuable.

Certifications related to digital marketing, such as Google AdWords or Facebook Blueprint, are beneficial.

 

What qualities make a good E-commerce Advertising Manager?

A good E-commerce Advertising Manager is proactive, analytical, and customer-oriented.

They should be able to identify and capitalize on market trends, devise effective advertising strategies, and measure the results accurately.

Excellent communication skills are necessary to collaborate effectively with the team and present strategies to stakeholders.

 

How challenging is it to hire an E-commerce Advertising Manager?

Hiring an E-commerce Advertising Manager can be challenging due to the high demand for experienced professionals in this field.

Companies often look for candidates who have a blend of technical, creative and analytical skills, as well as substantial experience in e-commerce advertising.

Therefore, a competitive compensation package and appealing work environment may be needed to attract suitable candidates.

 

Conclusion

And there you have it.

Today, we’ve shed some light on the true essence of being an e-commerce advertising manager.

Surprised?

It’s not just about pushing ads.

It’s about shaping the online marketplace, one impactful ad at a time.

With our comprehensive e-commerce advertising manager job description template and real-world examples, you’re ready to take the next step.

But why limit yourself?

Explore further with our job description generator. It’s your ideal tool for creating precise job listings or refining your resume to absolute perfection.

Remember:

Every ad campaign is a piece of the larger e-commerce landscape.

Let’s shape that landscape. Together.

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