E-Commerce Analyst Job Description [Updated for 2025]

In the era of online shopping and digital transactions, the demand for E-Commerce Analysts is at an all-time high.

The world of e-commerce is evolving rapidly, and with each innovation, the need for professionals who can analyze, optimize and secure our online business operations becomes more pressing.

But let’s delve deeper: What’s truly expected from an E-Commerce Analyst?

Whether you are:

• A job seeker aiming to understand the heart of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the intricate details of e-commerce analysis,

You’ve landed in the right place.

Today, we are presenting a customizable E-Commerce Analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

E-Commerce Analyst Duties and Responsibilities

E-Commerce Analysts utilize their skills in data analysis and market research to drive the business strategies and decisions of their company’s online retail operations.

Their primary responsibilities and duties include:

• Analyzing and interpreting e-commerce data to understand the business trends and customer behavior
• Monitoring and reporting on the performance of e-commerce marketing campaigns and promotions
• Developing and implementing strategies to improve the online customer experience
• Performing competitive analysis and market research to identify opportunities and threats
• Assisting in the development of e-commerce business plans and budgets
• Working with various teams to implement and optimize e-commerce platforms and systems
• Identifying opportunities to improve website functionality, site performance, and user engagement
• Making recommendations to enhance the company’s e-commerce presence and revenue generation
• Creating and presenting regular performance reports to company stakeholders
• Keeping up-to-date with e-commerce trends and technologies

 

E-Commerce Analyst Job Description Template

Job Brief

We are looking for a detail-oriented E-Commerce Analyst to contribute to the profitability of our e-commerce business units by analyzing and identifying trends in our sales data.

Responsibilities include collecting and analyzing data, developing sales strategies based on data analysis, and working with cross-functional teams to increase sales and profitability.

The ideal candidate should be highly analytical, have a knack for understanding market trends, and have experience with SEO and SEM.

Ultimately, the role of the E-Commerce Analyst is to use quantitative and qualitative data to understand our customers’ behavior, derive actionable insights, and contribute to the growth of our online business.

 

Responsibilities

• Collect and analyze data from online sales and customer behavior
• Identify trends and generate insights to increase conversions and product performance
• Optimize website content and product positioning based on data analysis
• Work with marketing teams to optimize SEO and SEM strategies
• Monitor and analyze competitive activity, customer, and market trends
• Develop and present reports on findings and insights to senior management
• Assist in managing website content, merchandising, and promotional strategy
• Test and assess website and campaign performance

 

Qualifications

• Proven experience as an E-Commerce Analyst or similar role
• Strong analytical and forecasting skills
• Experience with Google Analytics, SEO, SEM, and other online marketing tools
• Excellent understanding of e-commerce marketing strategies
• Strong proficiency in MS Excel, SQL, and/or other data analysis tools
• Ability to interpret and present large amounts of data
• Excellent written and verbal communication skills
• BSc degree in Marketing, Business, Statistics, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-Commerce Analyst
• Work Environment: Office setting with options for remote work. Occasional travel may be required for team meetings or industry conferences.
• Reporting Structure: Reports to the E-Commerce Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-Commerce Analyst Do?

E-Commerce Analysts typically work for businesses that have an online presence or operate digital platforms, across a variety of industries.

They can work as part of an in-house e-commerce team or for a digital marketing agency.

The primary responsibility of an E-Commerce Analyst is to analyze a company’s online sales strategies and determine their effectiveness.

They use a range of analytical tools to track online traffic, analyze visitor data and identify patterns and trends in sales data.

Their job is to identify and understand the needs of the company’s online customers and suggest strategies to increase web traffic and sales.

This can include optimizing product descriptions for search engines, improving website navigation, and developing targeted marketing campaigns.

E-Commerce Analysts also collaborate with other teams within the organization, such as marketing and sales, to develop and implement e-commerce strategies.

They present their findings to senior management, suggesting improvements and changes to enhance online sales and customer satisfaction.

Another aspect of their role is to monitor competitor activity and market trends, to stay ahead of the digital commerce curve.

They may also conduct A/B testing to understand user behavior and preferences, ultimately driving the company’s online growth.

 

E-Commerce Analyst Qualifications and Skills

An E-Commerce Analyst should have a robust set of skills and qualifications that align with the role’s needs and requirements, such as:

• Strong analytical skills to interpret and predict e-commerce trends, patterns, and behaviors.
• Technical skills to work with various data analytics and business intelligence tools like Google Analytics, SQL, and Excel.
• Understanding of e-commerce platforms, technology, and strategies to optimize online sales and customer experience.
• Excellent problem-solving skills to address challenges and obstacles in e-commerce operations.
• Detail-oriented approach to accurately track, record and report data and metrics.
• Effective communication skills to present complex data and analytical findings in an understandable manner to stakeholders and team members.
• Ability to work in a team-oriented environment and collaborate with different departments to implement e-commerce initiatives and strategies.
• Good understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media strategies for e-commerce.
• Customer service skills to understand and cater to the needs of the online customer base.

 

E-Commerce Analyst Experience Requirements

To start off as an E-Commerce Analyst, candidates typically need at least 1-2 years of experience in a related field such as Business Intelligence, Data Analytics, Digital Marketing, or a similar role.

This experience can often be obtained through internships or part-time roles.

Proficiency in using data analysis tools, e-commerce platforms, and understanding online customer behavior can be a key advantage for those aiming to become E-Commerce Analysts.

Candidates with 3-5 years of experience usually have a broader perspective of e-commerce business operations and have often gained advanced skills in data analytics, SEO/SEM campaigns, and web analytics tools.

These professionals are likely to have developed their abilities in forecasting trends, managing projects, and strategic planning.

Those with over 5 years of experience in e-commerce analysis are usually considered for senior roles.

They often have comprehensive knowledge about market research, competitive analysis, and customer journey mapping.

This level of experience may also include leadership responsibilities or managing a team of analysts.

Moreover, continuous learning is crucial in this dynamic field.

Hence, apart from practical experience, staying updated with the latest industry trends and technological advancements is essential.

 

E-Commerce Analyst Education and Training Requirements

E-Commerce Analysts typically hold a bachelor’s degree in business, marketing, economics, statistics, or a related field.

Fundamental knowledge in e-commerce, digital marketing, and online sales is crucial for this role.

They should also have strong analytical skills, being adept at interpreting and using data to drive business decisions.

Many positions also require proficiency in using analytical software and tools such as Google Analytics, Adobe Analytics, SQL and Excel.

Familiarity with SEO, SEM, and digital advertising platforms is also beneficial.

Some roles may necessitate a master’s degree in business analytics, digital marketing, or a related field, especially if they involve complex data analysis or strategic planning.

While not always required, relevant certifications from Google, Adobe, or other recognized industry platforms can enhance an E-commerce Analyst’s credentials.

These certifications demonstrate a candidate’s proficiency with certain tools and their commitment to staying abreast of the latest e-commerce trends and techniques.

Experience in e-commerce, digital marketing, or a related field can also be a significant advantage, as this role often requires practical understanding of online customer behaviors and market trends.

 

E-Commerce Analyst Salary Expectations

An E-Commerce Analyst earns an average salary of $59,345 (USD) per year.

The actual earnings can differ based on factors such as experience, qualifications, location, and the size of the employing company.

 

E-Commerce Analyst Job Description FAQs

What skills does an E-Commerce Analyst need?

An E-Commerce Analyst should have strong analytical skills to understand and interpret sales data.

They should be proficient in using data analysis tools and software.

They also need to have good communication skills to present findings and make recommendations to management.

Knowledge of e-commerce strategies and digital marketing techniques is also crucial for this role.

 

Do E-Commerce Analysts need a degree?

Yes, most E-Commerce Analysts possess a bachelor’s degree in Business, Marketing, Statistics, or related fields.

Some positions may require a master’s degree or significant work experience in e-commerce, data analysis, or digital marketing.

 

What should you look for in an E-Commerce Analyst resume?

An E-Commerce Analyst’s resume should showcase a strong background in data analysis and familiarity with e-commerce platforms and digital marketing strategies.

Look for experience with SEO, PPC, email marketing, and social media platforms.

Proficiency in data analytics tools and software, such as Excel or Google Analytics, is also important.

Certifications related to data analysis or digital marketing can be a plus.

 

What qualities make a good E-Commerce Analyst?

A good E-Commerce Analyst should be detail-oriented and have a keen eye for spotting trends and patterns in data.

They should be able to work independently and take initiative in identifying opportunities for improving e-commerce performance.

Excellent problem-solving skills, creativity, and the ability to handle multiple projects at once are also desirable traits.

 

Is it difficult to hire an E-Commerce Analyst?

Finding a well-qualified E-Commerce Analyst can be challenging due to the increasing importance of e-commerce and data analysis in the business world.

It may require offering competitive salaries, opportunities for professional growth, and an engaging work environment to attract top talent.

 

Conclusion

So, there you have it.

Today, we’ve delved into the complex world of an E-commerce Analyst.

Surprise, surprise?

It’s not just about crunching numbers.

It’s about shaping the digital marketplace, one data point at a time.

Armed with our comprehensive E-commerce Analyst job description template and real-world examples, you’re ready to make an impact.

But why stop there?

Dig deeper with our job description generator. It’s your key to creating detailed, precise job listings or refining your resume to perfection.

Bear in mind:

Every piece of data paints a part of the larger picture.

Let’s shape the e-commerce landscape. Together.

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