E-Commerce Business Analyst Job Description [Updated for 2025]

In the fast-paced world of online retail, the demand for E-Commerce Business Analysts has never been greater.

As the digital marketplace continues to grow and evolve, the need for skilled individuals who can analyze, strategize, and streamline e-commerce operations becomes more crucial.

But what does an E-Commerce Business Analyst truly do?

Whether you are:

• A job seeker looking to understand the nature of this role,
• A hiring manager seeking to define the perfect candidate,
• Or simply curious about the behind-the-scenes of e-commerce analysis,

You’ve come to the right place.

Today, we present a fully customizable E-Commerce Business Analyst job description template, designed for straightforward posting on job boards or career sites.

Let’s dive in.

E-Commerce Business Analyst Duties and Responsibilities

E-Commerce Business Analysts use their knowledge of business, retail and technology to help companies optimize their online presence and operations.

They analyze business needs and consumer behavior to create effective e-commerce strategies and platforms.

An E-Commerce Business Analyst often has the following duties and responsibilities:

• Analyze and understand the business’s needs and goals in relation to its online presence and functionality
• Develop and implement strategies to improve the performance of e-commerce platforms
• Work with cross-functional teams to ensure e-commerce strategies align with overall business objectives
• Conduct research on consumer behavior and market trends to inform e-commerce strategies
• Recommend technology solutions to improve online customer experiences and business operations
• Perform regular testing and analysis of the e-commerce site to identify areas for improvement
• Monitor and evaluate the effectiveness of e-commerce strategies and make necessary adjustments
• Create detailed reports and presentations on e-commerce performance for business stakeholders
• Work closely with IT and marketing teams to ensure seamless integration of e-commerce platforms and strategies
• Ensure compliance with laws and regulations pertaining to e-commerce operations

 

E-Commerce Business Analyst Job Description Template

Job Brief

We are searching for a skilled E-Commerce Business Analyst to join our team.

The E-Commerce Business Analyst responsibilities include monitoring our online sales strategy, conducting market research, analyzing consumer trends, and improving our e-commerce platform.

Our ideal candidate is detail-oriented, analytical, and has a deep understanding of customer behavior and marketing strategies.

The goal is to improve the online shopping experience of our customers and boost sales performance.

 

Responsibilities

• Analyze customer behavior to influence changes in our e-commerce strategies
• Perform competitive analysis and identify market trends
• Improve usability, design, content, and conversion rates of the e-commerce platform
• Identify opportunities to improve efficiency and spending
• Create and maintain online product catalogs
• Collaborate with the web development team to implement e-commerce strategies
• Coordinate with the marketing team to understand SEO objectives and develop strategies to meet them
• Produce and present detailed reports and performance metrics

 

Qualifications

• Proven experience as an E-Commerce Business Analyst or similar role
• Solid knowledge of online marketing strategies and marketing channels
• Understanding of web design and development concepts
• Proficient in MS Office and business software (e.g. CRM)
• Familiarity with online analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication and presentation skills
• Strong analytical and critical thinking skills
• BSc/BA in Business, Marketing, IT or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-Commerce Business Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for market research or meetings.
• Reporting Structure: Reports to the E-Commerce Manager or Director of E-Commerce.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What does an E-Commerce Business Analyst do?

E-Commerce Business Analysts are professionals who specialize in studying, analyzing, and reporting on all aspects of an e-commerce business.

They work in close collaboration with e-commerce managers and teams to understand business objectives and identify potential improvements.

This includes analyzing website traffic, customer feedback, conversion rates, and other key e-commerce metrics.

Their main task is to interpret data and translate it into actionable insights that can improve the e-commerce platform’s performance, increase sales, and enhance customer experience.

They are also responsible for conducting market research, identifying trends, studying competition, and monitoring changes in the e-commerce industry.

E-Commerce Business Analysts may also assist in developing and implementing e-commerce strategies and projects, ensuring they are in line with the company’s business goals and objectives.

Additionally, they often work with IT teams to design and optimize the e-commerce platform’s functionality, including site navigation, content development, checkout funnel, and promotional campaigns.

 

E-Commerce Business Analyst Qualifications and Skills

An accomplished E-Commerce Business Analyst should possess the following qualifications and skills:

• Strong knowledge and understanding of e-commerce practices, trends, and standards.
• Proficiency in using data analysis tools and software to evaluate and interpret complex data.
• Excellent problem-solving skills to identify business needs and develop effective strategies to increase online sales.
• Ability to conduct effective market research to understand customer behavior and preferences.
• Exceptional communication and interpersonal skills to effectively convey insights to the e-commerce team and stakeholders.
• Experience in project management, able to coordinate with cross-functional teams to implement e-commerce strategies and improve online customer experience.
• Strong understanding of online marketing strategies and SEO principles to improve visibility and reach of the e-commerce platform.
• Ability to create and review performance reports to track the success of e-commerce activities and make necessary adjustments.
• Good knowledge of user experience (UX) best practices to provide suggestions for website improvements.
• Strong analytical skills with a goal-oriented approach to drive revenue growth and increase profitability.

 

E-Commerce Business Analyst Experience Requirements

E-Commerce Business Analysts typically start their careers with a Bachelor’s degree in Business, Information Systems, or a related field.

Entry-level candidates may have 1 to 2 years of experience, often through internships, part-time roles, or full-time roles in a business analyst or e-commerce related position.

Candidates with about 3 to 5 years of experience often deepen their understanding of e-commerce platforms, data analysis, and project management.

They may have worked in roles such as E-commerce Specialist, E-commerce Project Coordinator, or Data Analyst.

Those with more than 5 years of experience are typically proficient in various e-commerce platforms, have a solid understanding of business analysis methodologies, and have experience with project management tools.

They may have some leadership experience and are often prepared for a senior or managerial role in the e-commerce business analysis field.

Additional certifications such as Certified Business Analysis Professional (CBAP) or Certification of Competency in Business Analysis (CCBA) can also demonstrate advanced competency in the field and could be a requirement for more senior roles.

 

E-Commerce Business Analyst Education and Training Requirements

An E-Commerce Business Analyst typically requires a bachelor’s degree in business administration, economics, information systems, or a related field.

They need to have an understanding of e-commerce platforms and business strategies, alongside a strong background in data analysis.

Familiarity with SQL, Excel, and other data visualization tools would be beneficial.

Many roles may require a master’s degree in business administration or a related field, specifically ones that involve strategic planning and decision making.

Candidates may also pursue relevant certifications such as Certified E-Commerce Consultant (CEC) or Certified Business Analysis Professional (CBAP) that can enhance their professional credibility.

Moreover, having knowledge of Search Engine Optimization (SEO), web analytics, and online marketing can give candidates an added advantage.

Further, a master’s degree or professional certification can also demonstrate a candidate’s commitment to continuous learning and leadership potential.

 

E-Commerce Business Analyst Salary Expectations

An E-Commerce Business Analyst makes an average of $76,339 (USD) per year.

The salary range may differ depending on factors such as experience, skills, location, and the organization they work for.

 

E-Commerce Business Analyst Job Description FAQs

What skills does an E-Commerce Business Analyst need?

An E-Commerce Business Analyst should have a strong understanding of business strategies, excellent analytical skills, and a good knowledge of e-commerce technologies.

They should be proficient in data analysis and be able to interpret and use data to drive decision making.

Good communication and presentation skills are also key, as they will need to liaise with various departments and stakeholders to gather requirements and present findings.

 

Do E-Commerce Business Analysts need a degree?

While not always required, most E-Commerce Business Analysts have a degree in business, finance, computer science, or a related field.

Additional qualifications such as an MBA or certifications in business analysis or e-commerce technologies can also be beneficial.

Relevant work experience is also crucial in this role.

 

What should you look for in an E-Commerce Business Analyst resume?

When reviewing an E-Commerce Business Analyst resume, look for a solid background in business analysis, particularly in an e-commerce environment.

This includes experience in data analysis, project management, and problem-solving.

Proficiency in relevant software such as SQL, Excel, and e-commerce platforms like Shopify or Magento is also a big plus.

 

What qualities make a good E-Commerce Business Analyst?

A good E-Commerce Business Analyst is a critical thinker who can analyze data and use it to make strategic business decisions.

They are problem solvers with excellent attention to detail.

They also have strong communication skills, enabling them to effectively gather requirements and explain complex information to non-technical stakeholders.

They are also adaptable and able to keep up with the fast-paced and ever-changing world of e-commerce.

 

Is it challenging to hire E-Commerce Business Analysts?

Finding the right E-Commerce Business Analyst can be a challenge due to the specialized skills required for the role.

Companies should be prepared to offer competitive salaries and benefits to attract qualified candidates.

It can also help to highlight opportunities for career development and the chance to work on exciting e-commerce projects.

 

Conclusion

And there you have it.

Today, we’ve delved into the intricacies of what being an E-Commerce Business Analyst truly entails.

Guess what?

It’s not just about crunching numbers.

It’s about shaping the virtual marketplace, one data-driven strategy at a time.

Armed with our comprehensive E-Commerce Business Analyst job description template and real-world examples, you’re ready to make your next career move.

But why stop there?

Dive deeper with our job description generator. It’s your key to creating precise job listings or perfecting your resume to stand out in the crowd.

Remember:

Every data point is a piece of the larger e-commerce puzzle.

Let’s shape that future. Together.

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