E-commerce Email Strategist Job Description [Updated for 2025]

In the era of online business, the demand for E-commerce Email Strategists is at an all-time high.

As E-commerce continues to evolve, the need for savvy professionals who can craft, optimize, and manage digital email strategies grows stronger.

But what does an E-commerce Email Strategist really do?

Whether you are:

• A job seeker trying to grasp the core responsibilities of this role,
• A hiring manager seeking the perfect fit,
• Or simply curious about the intricacies of e-commerce email strategy,

You’ve come to the right place.

Today, we offer a customizable E-commerce Email Strategist job description template, designed for effortless posting on job boards or career sites.

Let’s dive into it.

E-commerce Email Strategist Duties and Responsibilities

E-commerce Email Strategists are responsible for creating and implementing email marketing strategies for e-commerce businesses.

They use their expert knowledge of consumer behaviors, marketing trends, and email software to create campaigns that enhance customer engagement and drive sales.

The duties and responsibilities of an E-commerce Email Strategist include:

• Developing and implementing comprehensive email marketing strategies for e-commerce businesses
• Understanding customer behavior and preferences to create personalized email campaigns
• Designing and implementing A/B testing processes to optimize email campaigns and increase conversion rates
• Working closely with content writers and designers to create attractive and engaging emails
• Using analytics tools to monitor, analyze, and report on the performance of email marketing campaigns
• Maintaining an up-to-date knowledge of industry trends and changes in email marketing regulations
• Creating and managing email databases for lead generation
• Ensuring all email campaigns are compliant with privacy and spam regulations
• Coordinating with other marketing team members to integrate email campaigns with other marketing initiatives
• Developing strategies to minimize unsubscribes while increasing the open and click-through rates

 

E-commerce Email Strategist Job Description Template

Job Brief

We are looking for a talented E-commerce Email Strategist to develop and execute our email marketing campaigns.

The responsibilities of this role include creating email marketing strategies, tracking email campaign performance, and managing our email database.

The ideal candidate has a strong understanding of customer engagement and how to optimize email campaigns to increase our company’s profitability.

They should be able to analyze data and identify trends to create effective email marketing strategies.

 

Responsibilities

• Create and implement email marketing campaigns that align with business goals
• Track and analyze campaign results and adjust strategies as needed
• Ensure emails follow industry policies and best practices
• Segment lists based on behaviors like past email engagement and website interactions
• Develop a personalization strategy for our email campaigns
• Identify target audience and grow our email list
• Work with design and copywriting teams to create engaging email content
• Monitor and minimize unsubscribe rates
• Ensure emails are mobile-friendly
• Test emails before dispatch

 

Qualifications

• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Strong analytical skills and data-driven thinking
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Email Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the E-commerce Manager or Digital Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Email Strategist Do?

An E-commerce Email Strategist primarily works with companies that operate online, overseeing their email marketing strategies to drive customer engagement and sales.

They are responsible for creating, managing, and refining the company’s email marketing campaigns.

This includes designing compelling email content, segmenting email lists, and scheduling regular email dispatches.

The E-commerce Email Strategist often works closely with other marketing and sales teams to align email strategies with other marketing initiatives.

They may also collaborate with graphic designers and copywriters to create visually appealing and persuasive email content.

Using analytics, E-commerce Email Strategists track and analyze the performance of email campaigns, making necessary adjustments to improve open rates, click-through rates, conversions, and overall ROI.

They may also conduct A/B testing to determine the most effective email designs and content, and implement automation tools to optimize efficiency.

In addition, they ensure that all email marketing practices adhere to legal regulations and company policies.

They also manage spam reports and bounce rates, taking corrective measures when necessary.

 

E-commerce Email Strategist Qualifications and Skills

An e-commerce Email Strategist is required to have a mix of technical, creative, and interpersonal skills to manage and optimize email campaigns, including:

• Strong knowledge of e-commerce and digital marketing principles to strategize and implement effective email marketing campaigns.
• Proficiency in email marketing platforms (like Mailchimp, Klaviyo etc.) and CRM software to create, send, and evaluate email campaigns.
• Excellent copywriting and editing skills to craft compelling emails that attract and engage customers.
• Ability to analyze data and use metrics to measure the success of campaigns, understand customer behavior, and make necessary adjustments.
• Proficient in HTML/CSS for email design. Understanding of email coding and ability to troubleshoot coding problems.
• Strong project management and organizational skills to manage multiple campaigns at once, often with tight deadlines.
• Good understanding of email regulations like CAN-SPAM, CASL, and GDPR, to ensure all campaigns comply with these laws.
• Detail-oriented and creative thinker to develop innovative solutions and out-of-the-box strategies to increase open and click-through rates.
• Interpersonal and communication skills to collaborate with cross-functional teams and communicate campaign plans and results to stakeholders.

 

E-commerce Email Strategist Experience Requirements

For entry-level E-commerce Email Strategist positions, companies typically require 1 to 2 years of experience in an email marketing or digital marketing role.

Internships or part-time roles in marketing can provide this experience.

Candidates can also gain relevant experience through roles such as Content Writer, Social Media Coordinator, or Digital Marketing Assistant.

This experience should ideally involve developing and executing email campaigns, analyzing their effectiveness, and refining strategy based on these analyses.

E-commerce Email Strategists with more than 3 years of experience often possess advanced skills in using email marketing platforms, database segmentation, and A/B testing.

They also have a strong understanding of user behavior, customer segmentation, and email marketing trends.

These professionals have likely held roles such as Email Marketing Specialist or Digital Marketing Strategist.

Those with more than 5 years of experience in the field are often ready for higher-level roles.

They may have leadership experience and a proven track record of developing successful email marketing strategies.

They are typically ready for roles that involve team management, strategic planning, and decision-making, such as Senior Email Strategist or Email Marketing Manager.

 

E-commerce Email Strategist Education and Training Requirements

E-commerce Email Strategists typically require a bachelor’s degree in marketing, business, information technology, or a related field.

They must have a solid understanding of email marketing strategies and be experienced in marketing automation technology and specific email marketing tools.

In-depth knowledge of SEO/SEM, Google Analytics and CRM software is typically required.

Proficiency in HTML and CSS may also be necessary.

Some positions may favor those with a master’s degree in digital marketing or a related discipline.

A certification in digital marketing, such as the Certified Digital Marketing Professional (CDMP) designation, can be beneficial.

Other relevant certifications include Google Analytics IQ, HubSpot Content Marketing Certification, and MailChimp’s Email Marketing Certification.

Continuous professional development is key in this role, with regular updates needed on the latest trends and practices in email marketing and e-commerce.

 

E-commerce Email Strategist Salary Expectations

An E-commerce Email Strategist can expect to earn an average salary of $56,000 (USD) per year.

However, this can vary depending on experience, the complexity of the role, geographical location, and the company they work for.

 

E-commerce Email Strategist Job Description FAQs

What skills does an E-commerce Email Strategist need?

An E-commerce Email Strategist should have exceptional analytical skills to evaluate and measure the success of email marketing campaigns.

They should also have a good understanding of email marketing platforms and tools, database management, and segmentation.

Creativity and strong written communication skills are also critical for creating engaging email content.

 

Do E-commerce Email Strategists need a degree?

While it’s not always required, most E-commerce Email Strategists typically have a bachelor’s degree in marketing, communications, or a related field.

However, relevant work experience and a proven track record in email marketing may be accepted in lieu of a degree.

Certifications in digital marketing or email marketing could also be beneficial.

 

What should you look for in an E-commerce Email Strategist resume?

Look for a resume that showcases experience with email marketing platforms, marketing automation tools, and CRM systems.

In addition, it would be advantageous if the candidate has a strong understanding of key email marketing metrics and analytics.

The resume should also provide evidence of successful email marketing campaigns that led to improved customer engagement or sales.

 

What qualities make a good E-commerce Email Strategist?

A good E-commerce Email Strategist is innovative and creative, able to devise captivating email marketing campaigns that capture the attention of customers.

They should be data-driven, relying on metrics and analytics to inform their strategies.

They also need to have excellent communication skills to effectively collaborate with various teams and stakeholders.

Patience and persistence are also valuable as it often takes time to see the results of email marketing efforts.

 

Is it difficult to hire E-commerce Email Strategists?

Hiring an E-commerce Email Strategist can be challenging due to the specialized nature of the role.

It requires a unique blend of creativity, analytical thinking, and technical skills.

Therefore, it’s important to have a thorough hiring process that assesses these competencies and identifies candidates with the potential to drive your email marketing success.

 

Conclusion

So there you have it.

Today, we’ve revealed the intricate details behind being an E-commerce Email Strategist.

Guess what?

It’s not just about sending emails.

It’s about orchestrating the digital marketplace, one targeted email at a time.

With our quintessential E-commerce Email Strategist job description template and real-life examples, you’re prepared to step up.

But why stop there?

Immerse yourself deeper with our job description generator. It’s your next stepping stone towards precision-crafted job listings or fine-tuning your resume to stand out.

Remember:

Every crafted email is a part of the bigger digital ecosystem.

Let’s navigate the e-commerce realm. Together.

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