E-Commerce Sales Manager Job Description [Updated for 2025]

In the age of online shopping, the demand for E-Commerce Sales Managers is at its peak.

As the digital marketplace continues to evolve, the need for skilled professionals who can drive online sales, strategize and manage e-commerce operations is on the rise.

But let’s delve deeper: What’s truly expected from an E-Commerce Sales Manager?

Whether you are:

• A job seeker looking to understand the core responsibilities of this role,
• A hiring manager creating a profile for your ideal candidate,
• Or simply fascinated by the mechanics of e-commerce sales management,

You’ve come to the right place.

Today, we present a customizable E-Commerce Sales Manager job description template, created for easy posting on job boards or career sites.

Let’s dive right in.

E-Commerce Sales Manager Duties and Responsibilities

E-Commerce Sales Managers oversee the online sales strategies for products and services of a business.

They plan and execute e-commerce marketing strategies and manage their team to drive web-traffic to their site.

Their main duties and responsibilities include:

• Develop and implement e-commerce sales strategies to meet sales goals
• Oversee the look and feel of the company website
• Analyze traffic to inform website maintenance and the effectiveness of marketing strategies
• Examine sales-related metrics and forecast future sales
• Coordinate with the IT department to optimize the website and troubleshoot issues
• Monitor competition and stay updated on the latest industry trends
• Manage budget and sales forecast
• Ensure that the website aligns with brand strategy and meets the organization’s standards
• Collaborate with vendors and third-party providers
• Manage and coordinate with marketing and creative teams
• Ensure seamless order processing, fulfillment, and shipping processes
• Drive customer satisfaction by improving customer experience and swift resolution of complaints and issues

 

E-Commerce Sales Manager Job Description Template

Job Brief

We are looking for an experienced and result-driven E-Commerce Sales Manager to join our team.

As an E-Commerce Sales Manager, your main responsibility will be to manage and oversee the practical aspects of our e-commerce sales strategy, including the development and implementation of marketing strategies to drive online sales.

Our ideal candidate is highly skilled in understanding e-commerce trends, driving customer preference and creating online marketing strategies that increase sales.

Ultimately, the role of the E-Commerce Sales Manager is to effectively lead our online sales strategies in order to maximize profitability and brand consistency.

 

Responsibilities

• Develop and implement e-commerce sales strategies to meet revenue and growth targets.
• Implement and utilize analytics to track sales trends and identify opportunities for growth.
• Conceptualize digital marketing initiatives, analyze data and measure results.
• Plan and monitor Amazon, eBay, and any other online marketplaces.
• Stay updated with the latest trends and advancements in e-commerce technology and the online shopping experience.
• Collaborate with cross-functional teams to manage all aspects of the e-commerce business including, business planning, content strategy, and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.
• Manage relationships with external vendors.

 

Qualifications

• Proven work experience as an E-Commerce Manager or similar role.
• Experience in project management and customer service.
• Strong knowledge of e-commerce technology and sophisticated analytics.
• Understanding of website design, search engine optimization, and the e-commerce user experience.
• Experience with e-commerce platforms like Amazon and eBay.
• Outstanding analytical and reporting skills.
• Strong decision-making and problem-solving skills.
• BSc degree in Marketing, Business or related field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-Commerce Sales Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Sales and Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $155,000 maximum.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-Commerce Sales Manager Do?

An E-Commerce Sales Manager typically works for retail businesses that sell their products or services online.

They could also work independently for a variety of different businesses as a consultant.

They are primarily responsible for implementing and managing the online sales strategies of a company.

This involves developing pricing policies, identifying new opportunities for sales, and generating sales leads to meet and exceed sales goals.

E-Commerce Sales Managers work closely with marketing teams to develop and implement online marketing strategies, which include social media campaigns, email marketing, and SEO (Search Engine Optimization) strategies to drive more traffic to the company’s online store.

They are often responsible for maintaining the online store’s interface and ensuring it is user-friendly, attractive, and up-to-date.

This could involve coordinating with web developers and designers to optimize the site’s appearance and functionality.

Additionally, an E-Commerce Sales Manager monitors and analyzes sales data to understand customer behavior and preferences, identify best-selling products, and predict future sales trends.

This data is then used to make informed decisions about product stock, marketing strategies, and pricing adjustments.

They also interact with customers by responding to their inquiries and complaints, and ensuring that the company provides excellent customer service to maintain customer loyalty and satisfaction.

Moreover, E-Commerce Sales Managers often coordinate with the shipping and logistics department to ensure that products are delivered on time and that the company’s return and refund policies are properly implemented.

 

E-Commerce Sales Manager Qualifications and Skills

An E-Commerce Sales Manager must possess a blend of technical know-how, business acumen, and people skills, including:

• Strong knowledge of e-commerce technology and sophisticated analytics tools to monitor and analyze sales performance.
• Proficiency in implementing online marketing strategies, including SEO, PPC, email marketing, and social media marketing.
• Excellent leadership skills to manage a team of sales and marketing professionals, fostering a collaborative and results-driven environment.
• Exceptional communication skills to liaise with internal teams, stakeholders, and customers, as well as to present sales reports and marketing plans.
• Ability to forecast sales trends, plan accordingly, and meet or exceed sales quotas.
• Understanding of customer relationship management (CRM) systems and their role in managing customer interactions and improving business relationships.
• Critical thinking and problem-solving skills to address issues that affect online sales.
• Understanding of digital consumer behavior, market dynamics, and the latest e-commerce trends.
• Strong project management skills, including planning, organization, and the ability to balance multiple priorities simultaneously.

 

E-Commerce Sales Manager Experience Requirements

The E-Commerce Sales Manager role typically requires a significant amount of experience in e-commerce, sales, and marketing.

Entry-level candidates usually have 2 to 3 years of experience, often through internships or part-time roles in e-commerce or sales departments.

These professionals can also gain on-the-job experience in roles such as E-Commerce Coordinator, Sales Representative, Digital Marketing Specialist, or other related roles.

Candidates with more than 3 to 5 years of experience often develop their technical and strategic skills in e-commerce, as well as their ability to manage sales strategies and teams.

They would have gained this experience in roles such as E-Commerce Specialist, Sales Manager, or Digital Marketing Manager.

Those with more than 5 years of experience are often ready to take on leadership roles in e-commerce.

They may have some leadership experience in their background and are prepared to take on the challenges that come with managing an online sales department, including team management, strategic planning, and complex problem-solving.

Moreover, these experienced candidates are expected to have a proven track record of achieving sales targets, excellent communication skills, and a deep understanding of online marketing strategies and e-commerce platforms.

They also need to keep updated with the latest e-commerce trends and consumer behaviors to stay competitive in the dynamic online market.

 

E-Commerce Sales Manager Education and Training Requirements

An E-Commerce Sales Manager typically holds a bachelor’s degree in Business, Marketing, or a related field.

In-depth knowledge in sales, marketing, and business is essential, and courses specializing in e-commerce or digital marketing are highly beneficial.

Practical knowledge in using e-commerce platforms, customer relationship management (CRM) tools, and analytics tools is highly recommended.

Familiarity with search engine optimization (SEO), pay-per-click (PPC) marketing, and social media marketing is also beneficial.

Some roles may require candidates to have a master’s degree in Business Administration or a related field with a focus on e-commerce.

Industry-specific certifications in digital marketing, Google Analytics, AdWords, or SEO can increase job prospects and credibility.

Experience in sales, especially in an e-commerce environment, is often required, with many employers preferring candidates with leadership or managerial experience.

Continued learning and staying updated with the latest e-commerce trends, tools, and platforms are crucial in this rapidly evolving field.

 

E-Commerce Sales Manager Salary Expectations

An E-Commerce Sales Manager can expect to earn an average salary of $89,892 (USD) per year.

This amount can fluctuate depending on factors such as the individual’s level of experience, the size and success of the online business, and the region in which the company operates.

 

E-Commerce Sales Manager Job Description FAQs

What skills does an E-Commerce Sales Manager need?

E-Commerce Sales Managers should have excellent digital marketing skills, including SEO, SEM, and social media marketing.

They should also be proficient in using analytics tools to track online sales trends and customer behavior.

Strong leadership and communication skills are also necessary for managing and coordinating with the sales team.

 

Do E-Commerce Sales Managers need a degree?

While not always required, a degree in business administration, marketing, or a related field is typically preferred for an E-Commerce Sales Manager position.

Additionally, having certifications or courses in digital marketing, e-commerce, or sales can provide an edge.

 

What should you look for in an E-Commerce Sales Manager resume?

The resume of an E-Commerce Sales Manager should demonstrate a strong background in digital sales and marketing.

Look for experience with online sales platforms, digital marketing campaigns, and data analytics.

Proven success in meeting sales targets, managing teams, and developing sales strategies should also be highlighted.

 

What qualities make a good E-Commerce Sales Manager?

A successful E-Commerce Sales Manager is adaptable and able to keep pace with the ever-changing world of online sales.

They should be innovative, constantly seeking new strategies to drive sales and improve customer experience.

Excellent interpersonal skills are important for coordinating with team members and addressing customer concerns.

Furthermore, they should be results-driven and focused on achieving sales goals.

 

Is it difficult to hire an E-Commerce Sales Manager?

The demand for experienced E-Commerce Sales Managers has grown with the rise of online shopping.

Therefore, finding the right candidate can be challenging.

Offering competitive salaries, opportunities for growth, and a dynamic work environment can attract top talent.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of an E-commerce Sales Manager role.

And guess what?

It’s not just about selling products online.

It’s about shaping the future of retail, one transaction at a time.

With our comprehensive E-commerce Sales Manager job description template and real-world examples, you’re all prepared to take the plunge.

But why stop there?

Dive deeper with our job description generator. It’s your indispensable tool for crafting precision-targeted job listings or refining your resume to absolute perfection.

Remember:

Every transaction you make is a part of a grander vision.

Let’s shape the future of E-commerce. Together.

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