E-commerce SEO Specialist Job Description [Updated for 2025]

In this era of digital commerce, the role of an E-commerce SEO Specialist is more crucial than ever.

As online business proliferates, the demand for skilled professionals who can optimize, broaden, and protect our e-commerce presence grows exponentially.

So, what exactly is expected from an E-commerce SEO Specialist?

Whether you are:

• An aspirant trying to understand the core responsibilities of this role,
• A recruiter seeking to outline the perfect candidate,
• Or just curious about the intricacies of e-commerce SEO,

You’ve landed on the right page.

Today, we are presenting a tailor-made E-commerce SEO Specialist job description template, crafted for effortless posting on job boards or career sites.

Let’s dive straight into it.

E-commerce SEO Specialist Duties and Responsibilities

E-commerce SEO Specialists are responsible for optimizing websites to increase visibility and rankings on search engines, driving more potential customers to e-commerce sites.

They utilize a mixture of technical knowledge and creative skills to improve the organic rankings of a website.

The following are the duties and responsibilities of an E-commerce SEO Specialist:

• Analyze website data and user engagement metrics to improve SEO strategies
• Perform keyword research to identify high-volume and low-competition keywords
• Create and optimize website content for keywords and SEO
• Improve website’s rankings on search engine results pages (SERPs) by implementing best SEO practices
• Perform technical SEO audits to identify areas of improvement
• Work with web developers and marketing teams to properly implement SEO best practices
• Monitor and evaluate search results and search performance across major search channels to improve rankings
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Keep up-to-date with the latest trends and changes in SEO and major search engine algorithms

 

E-commerce SEO Specialist Job Description Template

Job Brief

We are seeking a skilled E-commerce SEO Specialist to enhance our online presence and increase organic search rankings.

This role includes implementing on-page and off-page SEO strategies, conducting keyword research, and optimizing our online content to improve our e-commerce platform’s visibility on search engine result pages.

Our ideal candidate is knowledgeable about the latest SEO techniques and digital marketing trends, has a strong technical background, and experience with e-commerce platforms.

Ultimately, the E-commerce SEO Specialist’s role is to ensure our e-commerce site is easily discoverable by potential customers, leading to increased traffic, engagement, and conversions.

 

Responsibilities

• Perform ongoing keyword discovery, expansion and optimization
• Develop and implement successful SEO strategies
• Conduct competitive analysis to identify gaps and opportunities
• Optimize website content, landing pages and product descriptions
• Review technical SEO issues and recommend fixes
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends

 

Qualifications

• Proven experience as an SEO specialist or similar role
• Knowledge of standard and current SEO practices
• Experience with SEO reporting and SEO analytics tools
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends)
• Experience with e-commerce platforms
• Understanding of HTML/CSS
• Strong analytical skills
• BSc/BA in Marketing, Business, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce SEO Specialist
• Work Environment: This is a remote position, with occasional meetings at our headquarters.
• Reporting Structure: Reports to the E-commerce Manager.
• Salary: Salary is dependent on experience and qualifications, as well as market and business factors.
• Pay Range: $65,000 to $80,000
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
• Application Instructions: Please submit your resume and a cover letter that highlights your SEO and e-commerce experience to [email address or application portal].

 

What Does an E-commerce SEO Specialist Do?

An E-commerce SEO Specialist plays a critical role in online businesses.

They work to improve the visibility of an e-commerce website on search engine results pages, with the goal of increasing traffic and potential sales.

Their job involves conducting thorough keyword research to understand what shoppers are searching for, and then optimizing website content to match these search queries.

This can involve editing product descriptions, blog posts, meta descriptions, and other site content to incorporate targeted keywords.

They are also responsible for site audits to identify areas that can be optimized for search engines, and for creating and implementing link building strategies.

Additionally, E-commerce SEO Specialists often work closely with other team members, including content writers and web developers, to ensure that all elements of the site are optimized for SEO.

They may also be involved in tracking and analyzing website analytics to understand the effectiveness of SEO strategies and make data-driven decisions.

In order to stay competitive, E-commerce SEO Specialists must keep up-to-date with the latest SEO trends and changes in search engine algorithms.

They may also need to carry out competitor analysis to identify new opportunities and strategies.

 

E-commerce SEO Specialist Qualifications and Skills

An E-commerce SEO Specialist must possess a blend of technical knowledge, analytical abilities, and marketing acumen to optimize a website’s search engine ranking.

These skills and qualifications include:

• Extensive understanding of SEO strategies and techniques to improve a website’s visibility and ranking in search engine results.
• Proficiency in using SEO tools and software, such as Google Analytics, SEMrush, or Moz, to track and analyze website performance and develop SEO strategies.
• Knowledge of keyword research and utilization to optimize website content and improve its reach to the target audience.
• Strong analytical skills to interpret complex data and metrics and make data-driven decisions to improve SEO performance.
• Excellent written and verbal communication skills to effectively convey SEO strategies to team members and stakeholders, and to create engaging, SEO-friendly content.
• Experience in link building and understanding of its impact on SEO.
• Knowledge of E-commerce platforms like Shopify, Magento, or WooCommerce, and the ability to implement effective SEO strategies for these platforms.
• Understanding of web design and development concepts which may impact SEO, including HTML, CSS, and JavaScript.
• Problem-solving skills to identify and correct SEO-related issues such as broken links, slow page loading times, or Google penalties.
• Stay up-to-date with the latest SEO trends, changes in search engine algorithms, and digital marketing techniques.

 

E-commerce SEO Specialist Experience Requirements

For an entry-level E-commerce SEO Specialist, around 1-2 years of experience is generally required.

This experience can be gained through internships, part-time roles, or even freelance work in areas like content creation, digital marketing, or SEO.

Familiarity with various SEO tools, keyword research, link building, and Google Analytics is a must.

Candidates with 3 to 5 years of experience have usually held roles such as SEO Executive or SEO Analyst.

They should have in-depth knowledge of SEO strategies and techniques, and experience with website analysis using a variety of analytics tools.

Skills in HTML/CSS, WordPress, and other CMS platforms are also expected.

For those with more than 5 years of experience, they may have held senior roles such as SEO Manager or Digital Marketing Manager, where they oversaw SEO teams and developed comprehensive SEO strategies.

They should possess excellent analytical skills, technical skills, and a deep understanding of SEO best practices and Google algorithms.

This level of experience may qualify them for a leadership or managerial role in the SEO department of an E-commerce company.

 

E-commerce SEO Specialist Education and Training Requirements

An E-commerce SEO Specialist typically holds a bachelor’s degree in Marketing, Business, Information Technology, or related fields.

They should have a strong understanding of search engine algorithms, keyword research, and how to optimize content for search engines.

Familiarity with SEO tools like Google Analytics, Google Search Console, and SEMrush is usually required.

Advanced expertise in website development and coding languages such as HTML, CSS, and JavaScript can also be beneficial in this role.

While not always required, a master’s degree in Business Administration, Marketing, or a related field can be beneficial, especially for those looking to take on leadership roles.

E-commerce SEO specialists can also opt for professional certifications offered by Google, like Google Analytics Individual Qualification (GAIQ) and Google Ads certification, or by other reputable institutions in the field of SEO and digital marketing.

Continuous learning and staying updated with the latest SEO trends and Google algorithm updates is a must for E-commerce SEO Specialists.

Hands-on experience in e-commerce platforms, such as Shopify, Magento, or WooCommerce, is also often a key requirement.

 

E-commerce SEO Specialist Salary Expectations

An E-commerce SEO Specialist can expect to earn an average salary of $60,215 (USD) per year.

However, this salary can vary based on factors such as experience, the complexity of the project, the geographical location, and the company’s size.

Some well-experienced specialists with a strong track record may earn significantly more.

 

E-commerce SEO Specialist Job Description FAQs

What skills does an E-commerce SEO Specialist need?

An E-commerce SEO Specialist should have strong analytical skills to understand complex website algorithms and consumer behaviors.

They should also possess technical skills such as understanding HTML, CSS, and CMS platforms like Magento or Shopify.

Good writing skills are also essential for creating engaging and SEO-friendly content.

Familiarity with SEO tools like Google Analytics, SEMrush, or Moz is also crucial.

 

Do E-commerce SEO Specialists need a degree?

While not always required, many E-commerce SEO Specialists have degrees in Marketing, Business, IT, or related fields.

However, practical experience, proven results, and knowledge of SEO best practices are more critical than formal education in this role.

 

What should you look for in an E-commerce SEO Specialist’s resume?

Look for experience in improving online visibility and customer engagement for e-commerce websites.

Familiarity with keyword research, on-page optimization, link building, and website audits is a must.

Certifications from recognized SEO bodies or platforms like Google Analytics or AdWords can be an added advantage.

Also, consider their ability to use SEO tools and perform competitor analysis.

 

What qualities make a good E-commerce SEO Specialist?

A good E-commerce SEO Specialist is detail-oriented and analytical, able to interpret complex data and transform it into actionable strategies.

They should be adaptable and able to stay updated with the dynamic nature of SEO trends.

Excellent communication skills are also important as they need to work with different teams and explain technical concepts in simple terms.

 

Is it difficult to hire an E-commerce SEO Specialist?

Like any specialized role, finding the right E-commerce SEO Specialist can be challenging.

The role requires a unique combination of technical, marketing, and analytical skills.

Additionally, due to the ever-evolving nature of SEO, the ideal candidate should be someone who stays up-to-date with the latest trends and changes in search engine algorithms.

 

Conclusion

And that’s a wrap!

Today, we’ve demystified the intricate world of an e-commerce SEO specialist.

Guess what?

It’s not just about optimizing websites.

It’s about shaping the digital marketplace, one SEO strategy at a time.

Armed with our go-to e-commerce SEO specialist job description template and real-life examples, you’re ready to leap forward.

But don’t halt your progress now!

Delve further with our job description generator. This is your next move for creating precision-based job listings or for polishing your resume to absolute perfection.

Remember this:

Every SEO strategy contributes to the broader digital landscape.

Let’s shape that landscape. Together.

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