E-commerce Social Media Assistant Job Description [Updated for 2025]

In the era of online shopping, the role of E-commerce Social Media Assistants is more crucial than ever.

E-commerce is evolving, and with each development, the demand for skilled individuals who can manage, boost, and protect our online retail presence grows stronger.

Let’s delve deeper: What’s really expected from an E-commerce Social Media Assistant?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the dynamics of e-commerce and social media management,

You’ve come to the right place.

Today, we present a customizable E-commerce Social Media Assistant job description template, designed for easy posting on job boards or career sites.

Let’s dive in.

E-commerce Social Media Assistant Duties and Responsibilities

E-commerce Social Media Assistants support the marketing team of an e-commerce business by managing and growing its online presence on various social media platforms.

They have a dual role of promoting the company’s products or services and providing customer service.

Their duties and responsibilities include:

• Creating and scheduling social media posts on platforms such as Instagram, Facebook, Twitter, and Pinterest
• Engaging with customers and the online community, answering queries, and addressing complaints
• Monitoring social media trends and suggesting new ways to boost brand visibility
• Assisting in the creation of promotional campaigns and advertisements for social media
• Working with the marketing team to develop a social media calendar
• Tracking and reporting on social media performance and engagement metrics
• Conducting market research to identify new marketing opportunities
• Assisting in the management of the company’s online reputation
• Collaborating with influencers for product promotion
• Helping to increase website traffic through social media channels

 

E-commerce Social Media Assistant Job Description Template

Job Brief

We are looking for a creative and detail-oriented E-commerce Social Media Assistant to join our marketing team.

The candidate will assist with the management of our online presence on various social media platforms to increase our company’s brand awareness and improve our marketing efforts.

Responsibilities include curating engaging content, scheduling posts, monitoring customer reviews, responding to customer inquiries, and analyzing traffic and engagement data.

Our ideal candidate has a passion for social media and is familiar with the latest trends and technologies in digital marketing.

 

Responsibilities

• Create engaging and relevant content for various social media platforms
• Monitor, track and analyze performance on social media platforms
• Respond to comments and customer queries in a timely manner
• Identify trends and insights in order to achieve maximum ROI
• Coordinate with marketing, design and content teams to ensure brand consistency
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Monitor SEO and web traffic metrics
• Conduct social media audits to ensure best practices are being used
• Maintain a cohesive strategy across all platforms to increase our brand awareness

 

Qualifications

• Proven work experience as a Social media assistant or similar role
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Multitasking and analytical skills
• BS degree in Marketing, New media or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Social Media Assistant
• Work Environment: Office setting with the possibility of remote work. Occasional travel may be required for team meetings or conferences.
• Reporting Structure: Reports to the Social Media Manager or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $40,000 minimum to $55,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Social Media Assistant Do?

An E-commerce Social Media Assistant works primarily in the digital marketing department of an e-commerce business or digital marketing agency.

They collaborate with the marketing team to plan and implement social media marketing strategies that drive engagement, increase brand awareness, and boost sales on the e-commerce platform.

Their responsibilities involve creating and scheduling social media posts across platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.

They also monitor these platforms to respond to customer comments, inquiries, and complaints in a timely manner.

They analyze social media metrics to measure the success of each campaign and use this data to optimize future social media strategies.

E-commerce Social Media Assistants may also collaborate with influencers and bloggers to promote products, organize giveaways, and run promotional campaigns.

Their job is to maintain the brand’s online reputation, encourage customer loyalty, and increase the e-commerce platform’s visibility and reach in the digital space.

They may also be responsible for researching and keeping up with the latest social media trends, tools, platforms, and best practices to ensure that their strategies are current and effective.

 

E-commerce Social Media Assistant Qualifications and Skills

An E-commerce Social Media Assistant should possess a unique blend of creative, technical, and communication skills to support online sales and marketing efforts.

Key qualifications and skills include:

• Experience in handling social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, knowing each platform’s best practices and trends.
• Excellent communication and writing skills to create engaging content and interact with customers in a friendly and professional manner.
• Understanding of e-commerce and digital marketing concepts, such as SEO, SEM, and email marketing, to drive traffic and conversions.
• Basic knowledge of graphic design and video editing tools to create visually appealing social media posts and ads.
• Strong organizational and multitasking skills to manage multiple social media accounts and campaigns simultaneously.
• Ability to analyze social media metrics and use data to inform strategy and improve performance.
• Customer service skills to resolve consumer complaints or concerns shared on social media channels, enhancing the brand’s online reputation.
• Ability to collaborate with other team members, including graphic designers, copywriters, and marketing managers, to create cohesive and effective campaigns.
• Creativity and an eye for detail to maintain a consistent, engaging brand voice and aesthetic across all social media platforms.

 

E-commerce Social Media Assistant Experience Requirements

E-commerce Social Media Assistants are typically expected to have at least 1 to 2 years of experience in a relevant field, such as digital marketing, communications, or public relations.

This experience can be gained through internships, part-time roles, or even relevant coursework.

Candidates may also gain experience through managing social media platforms for small businesses or non-profit organizations.

This involves creating engaging content, monitoring social media activity, responding to customer inquiries, and analyzing performance metrics.

Those with 2 to 3 years of experience usually have had the opportunity to develop their skills in social media strategy, content creation, and data analytics.

They may have also gained experience in using e-commerce platforms and understanding the customer purchase journey.

Candidates with over 3 years of experience may have had the responsibility of managing a team or leading a social media campaign, and are often considered for senior or supervisory roles within the company.

Additional valuable experience includes familiarity with SEO, email marketing, and digital advertising, as these skills are complementary to the role of an E-commerce Social Media Assistant.

 

E-commerce Social Media Assistant Education and Training Requirements

E-commerce Social Media Assistants typically have a bachelor’s degree in marketing, communications, or a related field.

Their studies often include coursework in social media strategies, digital marketing, and online content creation.

Knowledge of various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, as well as familiarity with SEO and SEM practices, are essential for this role.

Some positions may require a postgraduate degree in digital marketing or a related field, especially for roles that involve strategic planning or data analysis.

E-commerce Social Media Assistants may also benefit from obtaining certifications in Google Ads, Facebook Blueprint, or other social media marketing courses.

These certifications demonstrate a commitment to learning and staying updated with the evolving digital marketing landscape.

Experience with e-commerce platforms like Shopify, Magento or WooCommerce, as well as tools for social media management and analytics such as Hootsuite, Sprout Social or Google Analytics, can also be beneficial.

Overall, continuous training and learning are a must in this fast-paced digital industry.

 

E-commerce Social Media Assistant Salary Expectations

An E-commerce Social Media Assistant can expect to earn an average salary of $36,000 (USD) per year.

The actual compensation may vary depending on factors such as experience, level of expertise in social media platforms, location, and the size of the employing company.

 

E-commerce Social Media Assistant Job Description FAQs

What skills does an E-commerce Social Media Assistant need?

An E-commerce Social Media Assistant needs a solid understanding of how each social media channel works and how to optimize content within these platforms.

They should have excellent communication skills, both verbal and written, to engage with the online audience effectively.

It’s also essential for them to have good organizational and multitasking skills, creativity, and a keen eye for detail.

 

Do E-commerce Social Media Assistants need a degree?

Although not always required, it’s beneficial for E-commerce Social Media Assistants to have a degree in Communications, Marketing, Business, New Media, or Public Relations.

However, employers often value experience and a demonstrable understanding of social media platforms, trends, and tools more.

 

What should you look for in an E-commerce Social Media Assistant resume?

Look for experience managing and growing social media accounts, especially in an e-commerce environment.

This can include creating social media strategies, content creation, and analytics.

Proficiency in social media management tools, SEO, and graphic design tools is a plus.

Also, look for evidence of strong communication skills, creativity, and a proactive approach to work.

 

What qualities make a good E-commerce Social Media Assistant?

A good E-commerce Social Media Assistant is creative and innovative, constantly finding new ways to engage with the audience.

They must be adaptable, keeping up with the ever-changing world of social media.

They should also have strong analytical skills to understand and interpret social media metrics and adapt strategies accordingly.

Excellent time management skills are also essential as they often have to work on multiple platforms and campaigns at once.

 

What are the daily duties of an E-commerce Social Media Assistant?

Daily duties may include creating and scheduling posts, monitoring and responding to comments and messages, analyzing metrics to gauge the success of campaigns, researching latest trends, and coordinating with marketing and design teams to create cohesive branding.

They may also assist in developing social media strategies to increase engagement and followers, and ultimately drive sales.

 

Conclusion

There you have it.

Today, we’ve unveiled the intricacies of being an e-commerce social media assistant.

Surprised?

It’s not just about posting on social media.

It’s about shaping the online commercial landscape, one post at a time.

With our ready-made e-commerce social media assistant job description template and real-world examples, you’re equipped to make your move.

But why settle for just that?

Dig deeper with our job description generator. It’s your next step to precision-crafted listings or refining your resume to perfection.

Remember:

Every post is a part of the larger e-commerce narrative.

Let’s shape that future. Together.

How to Become an E-commerce Social Media Assistant (Complete Guide)

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