E-commerce Social Media Manager Job Description [Updated for 2025]

In the digital era, the role of an E-commerce Social Media Manager has become crucial.

As E-commerce and social media platforms evolve, the demand for skilled professionals who can optimize, expand, and secure our online presence continues to grow.

But let’s delve deeper: What is truly expected from an E-commerce Social Media Manager?

Whether you are:

• A job seeker trying to grasp the core of this role,
• A hiring manager drafting the perfect job description,
• Or simply curious about what goes into managing E-commerce social media,

You’ve come to the right place.

Today, we present a customizable E-commerce Social Media Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

E-commerce Social Media Manager Duties and Responsibilities

E-commerce Social Media Managers use creative tactics, strategic planning, and knowledge of social media platforms to promote e-commerce products or services, interact with customers, and build brand visibility online.

Their main responsibilities are designed to foster growth and sales through online social platforms:

• Develop and implement social media marketing plans and strategies
• Create engaging and creative content for various social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Monitor, track, and analyze the performance and engagement of social media campaigns
• Interact with followers and potential customers by communicating and answering questions
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
• Utilize social media for the promotion and selling of products, including the creation and management of product ads
• Stay up-to-date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns

 

E-commerce Social Media Manager Job Description Template

Job Brief

We are seeking a creative and strategic E-commerce Social Media Manager to join our team.

In this role, you will be responsible for planning, implementing, and monitoring our social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.

You will coordinate with the marketing and sales team to ensure our brand message is consistent, timely, and relevant.

Your goal will be to attract, engage, and interact with our target audience to increase customer satisfaction and overall business growth.

 

Responsibilities

• Develop, implement and manage our social media strategy
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up-to-date with latest social media best practices and technologies
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback to the team

 

Qualifications

• Proven work experience as a Social Media Manager or similar role
• Experience in e-commerce, SEO, PPC, Email marketing, and social media
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Great interpersonal, presentation and communication skills
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Social Media Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Social Media Manager Do?

An E-commerce Social Media Manager primarily works in the online retail industry, where they are tasked with managing and enhancing the brand’s presence on various social media platforms.

Their work involves developing, implementing, and managing social media strategies to increase brand awareness, improve marketing efforts, and increase sales.

They are often required to create compelling content that resonates with their target audience and promotes their products or services.

E-commerce Social Media Managers use social media analytics tools to monitor the success of campaigns and strategies, providing insights into customer behavior and preferences.

These insights help them understand what works and what doesn’t in their marketing efforts.

Another significant part of their job is to monitor and respond to customer comments, questions, and reviews on social media platforms.

They are often the first point of contact between the brand and the customer, so it’s essential that they provide excellent customer service.

They also closely work with other departments such as sales, customer service, and product development to ensure that all social media content aligns with the brand’s overall marketing strategy.

They can also collaborate with influencers or other external parties for promotional campaigns.

In addition, E-commerce Social Media Managers need to stay updated with the latest social media trends and industry changes to maintain competitiveness and relevancy in the market.

 

E-commerce Social Media Manager Qualifications and Skills

An E-commerce Social Media Manager should have the skills and qualifications that align with the responsibilities of managing social media platforms to boost online sales, such as:

• Digital marketing expertise to create and implement social media strategies that are targeted to increase e-commerce sales and brand awareness.
• Strong communication skills to articulate and disseminate the brand’s message across different social media platforms.
• Knowledge of SEO, keyword research and Google Analytics to optimize posts and monitor traffic trends and page views.
• Experience with graphic design tools and visual storytelling to create engaging content that stands out and attracts potential customers.
• Understanding of social media metrics to track the effectiveness of social media campaigns and make data-driven decisions.
• Customer service skills to effectively engage with an online community and respond to comments and customer queries in a timely manner.
• Ability to manage multiple projects at the same time while working under tight deadlines.
• Knowledge of e-commerce platforms and tools to integrate social media and e-commerce strategies effectively.
• Organizational skills to manage the content calendar, schedule posts and coordinate with other departments for product launches or promotional campaigns.

 

E-commerce Social Media Manager Experience Requirements

Entry-level candidates for an E-commerce Social Media Manager role typically have 1 to 2 years of experience, often gained through internships or part-time roles in social media marketing, digital marketing, or content creation.

They may also have experience with e-commerce platforms and customer service.

Candidates with more than 2 years of experience often have a more in-depth knowledge of social media strategies, digital marketing trends, and e-commerce platform management.

They may have been responsible for managing business accounts on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, and may have used social media management tools like Hootsuite or Buffer.

Those with more than 5 years of experience usually have a proven track record of driving online sales through social media campaigns, possess strong skills in data analysis and SEO, and have a clear understanding of online customer behaviour.

Such candidates may also have experience leading a team and managing large marketing budgets, making them suitable for senior roles within the organization.

In addition, a successful E-commerce Social Media Manager is expected to have relevant academic or professional qualifications in marketing, business, or a related field, with a strong preference for those who have completed advanced courses or certifications in digital marketing or social media management.

 

E-commerce Social Media Manager Education and Training Requirements

An E-commerce Social Media Manager typically requires a bachelor’s degree in marketing, communications, advertising, or a related field.

Practical knowledge and understanding of social media platforms, their peculiarities, and how to leverage them for the benefit of an e-commerce business are crucial.

This includes platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.

Having a strong background in SEO and content creation is beneficial.

This includes understanding how to use keywords, create engaging content, and analyze performance metrics.

Some roles may require a master’s degree in digital marketing or a related field, particularly for higher-level or strategic roles.

Moreover, certifications in social media marketing, Google Analytics, or other related areas can significantly improve job prospects and demonstrate a commitment to continual learning.

Besides formal education, this role requires excellent creativity, communication, and copywriting skills, along with an ability to understand and interpret online consumer behavior.

Experience with digital marketing tools such as Hootsuite, Buffer, Canva, Google Adwords, and others can also be advantageous.

Furthermore, having a solid understanding of e-commerce operations and customer service is beneficial.

This knowledge can be obtained through hands-on experience or specialized training courses.

The digital landscape is ever-changing, hence, an E-commerce Social Media Manager should be open to ongoing learning and adapting to new strategies and tools.

 

E-commerce Social Media Manager Salary Expectations

The average salary for an E-commerce Social Media Manager is $62,355 (USD) per year.

This can vary greatly depending on the individual’s level of experience, the size of the company, and its geographical location.

 

E-commerce Social Media Manager Job Description FAQs

What skills does an E-commerce Social Media Manager need?

An E-commerce Social Media Manager should have strong communication and copywriting skills to craft engaging and relatable content.

They also need analytical skills to understand and interpret social media metrics, SEO, and e-commerce analytics.

In addition, creativity and a deep understanding of social media trends are essential to keep the brand relevant and engaging.

 

What qualifications does an E-commerce Social Media Manager require?

While a degree in Marketing, Business, or Communications is preferred, practical experience managing social media accounts for brands, especially in e-commerce, is often more important.

Certifications in digital marketing, social media management, or SEO could also be beneficial.

 

What should you look for in an E-commerce Social Media Manager resume?

Look for experience managing social media accounts, including creating content and responding to customers.

Experience in e-commerce is a huge plus.

Other useful experiences include running social media campaigns, using social media management tools, and analyzing social media metrics to drive sales.

 

What qualities make a good E-commerce Social Media Manager?

A good E-commerce Social Media Manager is highly creative, always aware of the latest social media trends, and knows how to leverage them to boost engagement and sales.

They should be excellent communicators, able to craft engaging messages and interact with customers effectively.

Analytical thinking is also important to make data-driven decisions.

 

What is the role of an E-commerce Social Media Manager in boosting sales?

An E-commerce Social Media Manager plays a critical role in boosting sales by increasing brand visibility, improving customer engagement, and driving traffic to the e-commerce website.

They do this by creating and posting engaging content, responding to customer comments and messages promptly, running social media ad campaigns, and analyzing the performance of their strategies to continually optimize for better results.

 

Conclusion

And there you have it.

Today, we’ve given you a unique peek into the dynamic world of an E-commerce Social Media Manager.

Guess what?

It’s not just about posting on social platforms.

It’s about building an engaging digital community, one post at a time.

Armed with our definitive e-commerce social media manager job description template and insightful examples, you’re ready to start searching.

But don’t stop there.

Immerse yourself further with our job description generator. It’s your go-to tool for creating laser-focused job listings or polishing your resume to perfection.

Remember:

Every post, every like, every comment is a part of the larger digital community.

Let’s build that community. Together.

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