E-commerce Store Manager Job Description [Updated for 2025]

In the era of online retail, the role of an e-commerce store manager has become increasingly significant.

As e-commerce continues to grow, so does the demand for proficient individuals who can successfully manage, develop, and maintain our virtual storefronts.

But what exactly does an e-commerce store manager do?

Whether you are:

• A job seeker looking to understand the core of this role,
• A hiring manager defining the perfect candidate,
• Or just fascinated by the operations of e-commerce management,

You’ve come to the right place.

Today, we present a customizable e-commerce store manager job description template, designed for straightforward posting on job boards or career sites.

Let’s delve right into it.

E-commerce Store Manager Duties and Responsibilities

E-commerce Store Managers oversee the day-to-day operations of an online store, handle customer inquiries, and manage marketing and sales strategies.

They also analyze sales data to maximize profits and attract more customers.

Their duties and responsibilities include:

• Managing and overseeing the daily operations of the e-commerce store
• Developing and implementing marketing strategies to attract more customers
• Analyzing sales data to understand customer behavior and trends
• Ensuring high-quality customer service by addressing customer inquiries and resolving complaints
• Managing inventory, ensuring stock levels are maintained and updated accurately
• Coordinating with suppliers and vendors for product listings and order fulfillment
• Overseeing the design and presentation of the online store, including product images and descriptions
• Implementing SEO strategies to improve the store’s visibility on search engines
• Keeping up-to-date with developments in e-commerce technology and trends
• Ensuring the security of online transactions and customer data
• Reviewing website performance and optimizing for better user experience

 

E-commerce Store Manager Job Description Template

Job Brief

We are in search of a results-oriented E-commerce Store Manager to oversee our online sales operations.

The responsibilities of the E-commerce Store Manager include creating and managing product listings, implementing marketing strategies, and analyzing sales data.

The ideal candidate should be able to navigate the dynamic digital sales landscape, stay up-to-date with industry developments and generate innovative ideas to increase sales.

The role of the E-commerce Store Manager is to ensure smooth operations of our online store that align with business goals and market trends.

 

Responsibilities

• Develop and implement e-commerce strategy in order to improve website performance
• Create and manage product listings with accurate descriptions and appealing images
• Implement marketing strategies to boost brand awareness and increase sales
• Analyze sales data and user feedback to make informed decisions
• Coordinate with web developers and designers to optimize website functionality and aesthetics
• Monitor online customer feedback and respond to queries promptly
• Manage inventory and ensure stock levels are maintained
• Conduct competitor analysis to identify trends and business opportunities
• Generate monthly sales reports and provide recommendations for improvement

 

Qualifications

• Proven experience as an E-commerce Manager or similar role
• Strong knowledge of web analytics and e-commerce marketing
• Proficiency in major e-commerce platforms (e.g., Shopify, Magento, WooCommerce)
• Excellent understanding of digital marketing concepts
• Familiarity with SEO/SEM and Google Analytics
• Experience in data analysis and reporting
• Outstanding organizational and multitasking skills
• Good communication and team management skills
• BSc degree in Marketing, Business, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Store Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or industry events.
• Reporting Structure: Reports to the Director of E-commerce or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $110,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Store Manager Do?

An E-commerce Store Manager is responsible for overseeing and managing the day-to-day operations of an online store.

They are typically employed by businesses across a wide range of industries that sell their products or services online.

They work closely with different teams including marketing, customer service, and inventory management to ensure the smooth operation of the online store.

They often handle tasks such as adding new products, updating product descriptions and images, and managing product categorization to ensure optimal product discovery for customers.

E-commerce Store Managers also monitor website analytics to understand customer behavior, track site visits, conversion rates, bounce rates, and other important metrics.

This data is then used to make strategic decisions about merchandising, marketing, and customer engagement.

They are responsible for managing promotions, sales, and discounts, coordinating with the marketing team to ensure these are effectively marketed to customers.

E-commerce Store Managers often handle customer complaints, liaising with the customer service team to ensure customer satisfaction and maintain the reputation of the store.

They also ensure the e-commerce platform is always up-to-date with the latest software and security updates, working closely with IT teams to resolve any technical issues that may arise.

Their goal is to increase sales and customer satisfaction by ensuring a seamless shopping experience.

They are always looking for new ways to improve the online store and stay competitive in the rapidly evolving e-commerce landscape.

 

E-commerce Store Manager Qualifications and Skills

An E-commerce Store Manager should have the skills and qualifications that align with your job description, including:

• Technical proficiency in managing online platforms and understanding of e-commerce trends to optimize the online store performance.
• Strong analytical skills to interpret e-commerce data and customer behavior to make data-driven decisions for store improvements.
• Excellent communication skills to coordinate with vendors, marketers, and customer service team to ensure smooth operations.
• Customer service orientation to manage customer inquiries and complaints, and to ensure high customer satisfaction levels.
• Marketing knowledge to create effective online marketing strategies and promotions to increase store traffic and sales.
• Inventory management skills to ensure the availability of products and timely fulfillment of orders.
• Proficient in using e-commerce platforms, CRM software, and data analysis tools.
• Leadership and team management skills to manage a team, provide direction and boost team morale.

 

E-commerce Store Manager Experience Requirements

E-commerce Store Managers should ideally have several years of experience in an e-commerce or retail sales environment.

A minimum of 3 to 5 years of work experience is often a requirement.

Entry-level candidates may start their journey in the e-commerce industry as a sales associate, product listing specialist or customer service representative.

This helps them understand the basics of online sales, customer service, and product management.

Candidates with 1 to 2 years of experience may have held roles such as E-commerce Specialist or Online Sales Coordinator.

They should have a solid understanding of e-commerce platforms, online marketing, and data analysis.

Those with 3 to 5 years of experience may have worked as E-commerce Analysts or E-commerce Coordinators.

They should have experience in overseeing online marketing initiatives, managing budgets, and tracking and improving online sales.

Experienced E-commerce Store Managers with more than 5 years in the field should be well-versed in strategic planning, team leadership, and advanced data analysis.

They may also have experience managing large online product catalogs and negotiating with vendors.

In addition to these experiences, a successful E-commerce Store Manager should have a strong understanding of search engine optimization, social media marketing, web analytics tools, and digital marketing trends.

These can often be gained through additional education, certifications, or on-the-job experience.

 

E-commerce Store Manager Education and Training Requirements

E-commerce Store Managers typically possess a bachelor’s degree in business, marketing, communications, or a related field.

A thorough understanding of e-commerce principles, SEO, digital marketing, and customer service are vital for this role.

Familiarity with e-commerce platforms such as Shopify, Magento, or WooCommerce is highly beneficial.

While not always required, a master’s degree in business administration or digital marketing could be advantageous, especially for those aspiring to take on leadership roles or manage large-scale e-commerce operations.

In addition to formal education, practical experience in e-commerce, sales, or marketing is often required.

This can include understanding inventory management, pricing strategies, product listing, and customer service.

E-commerce Store Managers may also choose to pursue certifications in digital marketing, e-commerce, or SEO to improve their skills and stay updated with the latest trends in the field.

These certifications often highlight a candidate’s dedication to continuous learning and staying ahead in the fast-paced world of e-commerce.

 

E-commerce Store Manager Salary Expectations

An E-commerce Store Manager typically earns an average salary of $71,706 (USD) per year.

However, the total income can vary greatly depending on factors such as industry experience, the size and success of the online store, and the geographical location of the business.

 

E-commerce Store Manager Job Description FAQs

What skills does an E-commerce Store Manager need?

E-commerce Store Managers should have strong organizational skills to manage inventory and oversee the day-to-day operations of the store.

They must have a good understanding of customer service practices, sales, and marketing strategies.

Technical skills for managing an online store such as understanding SEO, handling website analytics, and social media marketing are also important.

Additionally, they should possess excellent communication skills to interact with customers, staff, and suppliers.

 

Do E-commerce Store Managers need a degree?

While not always required, a degree in business administration, marketing, or a related field can be beneficial for an E-commerce Store Manager.

However, practical experience in managing an online store, understanding of e-commerce platforms, and knowledge of digital marketing can often suffice.

 

What should you look for in an E-commerce Store Manager resume?

An ideal E-commerce Store Manager resume should indicate a strong understanding of e-commerce platforms like Shopify, Magento, or WooCommerce.

Look for experience in managing online stores, coordinating with suppliers, and overseeing inventory.

Proficiency in digital marketing, SEO, and social media management is also beneficial.

Skills such as team management, customer service, and sales forecasting should also be present.

 

What qualities make a good E-commerce Store Manager?

A good E-commerce Store Manager is proactive, detail-oriented, and has a customer-focused mindset.

They should be able to multitask and make quick decisions.

They should also have a good understanding of the latest online shopping trends and be able to leverage these insights to increase sales.

Good problem-solving skills and the ability to analyze and interpret sales data are also important qualities.

 

What are the daily duties of an E-commerce Store Manager?

Daily duties of an E-commerce Store Manager include overseeing and organizing the online store’s inventory, planning promotional sales campaigns, coordinating with suppliers, and managing customer service inquiries.

They also monitor website traffic and user engagement, optimize website content for search engines, and analyze sales data to identify opportunities for improvement.

They may also collaborate with marketing teams to develop strategies to drive traffic to the online store.

 

Conclusion

And there you have it.

Today, we’ve uncovered the real essence of an e-commerce store manager.

Surprised?

It’s not just about managing products online.

It’s about shaping the digital marketplace, one product listing at a time.

With our detailed e-commerce store manager job description template and industry-specific examples, you’re ready to take the leap.

But why draw the line there?

Explore further with our job description generator. It’s your ultimate tool for producing precision-crafted listings or refining your resume to stand out.

Keep this in mind:

Every product listing is a piece of the bigger e-commerce puzzle.

Let’s shape that future. Together.

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