E-commerce Website Manager Job Description [Updated for 2025]

In the era of online shopping, the role of an E-commerce Website Manager is more critical than ever.

As the digital marketplace expands and evolves, the demand for skilled professionals who can manage, optimize, and secure our online shopping platforms grows stronger.

But let’s delve deeper: What are the real responsibilities of an E-commerce Website Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager aiming to define the perfect candidate,
• Or simply curious about the intricacies of managing an e-commerce website,

You’ve come to the right place.

Today, we’re presenting a customizable E-commerce Website Manager job description template, crafted for easy posting on job boards or career sites.

Let’s dive straight in.

E-commerce Website Manager Duties and Responsibilities

E-commerce Website Managers oversee the functions and operations of online sales platforms.

They ensure the website’s visual appeal, functionality and ease of use for customers.

The duties and responsibilities of an E-commerce Website Manager include:

• Managing and maintaining the e-commerce website and its features
• Implementing strategies to enhance user experience
• Monitoring the performance of the e-commerce platform and making necessary improvements
• Managing product listings, descriptions, images and prices
• Working closely with the marketing team to create and implement online promotions and sales
• Ensuring the website is user-friendly and easy to navigate
• Coordinating with the IT team for any technical issues or updates
• Monitoring and reporting on the website’s analytics, like traffic, conversion rates and sales
• Optimizing the website for search engines to increase visibility
• Ensuring all transactions are secure and in compliance with legal regulations
• Responding to customer feedback and implementing changes as necessary
• Keeping updated with the latest e-commerce trends and technologies

 

E-commerce Website Manager Job Description Template

Job Brief

We are seeking a dedicated E-commerce Website Manager to oversee the functionality, optimization, and overall customer experience of our online store.

This role includes responsibilities such as improving usability, design, and content of our website.

The E-commerce Website Manager should understand the customer journey and work towards enhancing the online shopping experience.

The ideal candidate will have a strong background in web management and e-commerce platforms, with a focus on boosting sales and increasing customer engagement.

 

Responsibilities

• Manage and maintain the organization’s e-commerce activities
• Oversee e-commerce platform, site functionality, and all related services
• Monitor web analytics and internal data sources
• Design and implement strategies to drive online traffic to the company website
• Optimize website content for search engines and increase SEO ranking
• Collaborate with cross-functional teams to enhance website presentation and usability
• Develop and implement e-commerce business plans to achieve sales targets
• Track and analyze website traffic flow and provide regular reports
• Implement necessary changes and enhancements based on the evolving needs of the business

 

Qualifications

• Proven work experience as an E-commerce manager or similar role
• Experience in project management and user experience (UX) design
• Understanding of all e-commerce marketing elements including SEM, SEO, PPC, Email marketing, and social media
• Familiarity with web design and publishing
• Knowledge of e-commerce data analysis and reporting
• Excellent communication and team management skills
• BSc degree in Marketing, Business, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Website Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of E-commerce.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $67,000 minimum to $115,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Website Manager Do?

An E-commerce Website Manager oversees and coordinates the daily operations of an online retail website.

They can be found working in a variety of industries, from fashion and beauty to electronics and home goods.

Their primary responsibilities include maintaining the website’s product inventory and ensuring all the products are listed with accurate descriptions and images.

They are also tasked with optimizing the website for search engines to increase visibility, working closely with marketing teams to implement promotional campaigns and sales.

E-commerce Website Managers analyze website performance statistics and use this data to make informed decisions about content, site layout, and strategies to increase traffic and sales.

They are also in charge of managing customer service issues related to the website, such as addressing complaints about the online shopping experience or resolving technical issues.

Additionally, they ensure the website is user-friendly, navigable, and aesthetically pleasing.

They may work with web developers and designers to achieve this.

E-commerce Website Managers are also responsible for ensuring the website is secure and that customer data is protected.

They are often involved in implementing digital payment options and ensuring transactions are processed correctly.

 

E-commerce Website Manager Qualifications and Skills

An e-commerce website manager should possess skills and qualifications that align with the demands of the job, such as:

• Strong understanding of e-commerce platforms and content management systems to efficiently manage and maintain the website.
• Excellent digital marketing skills to promote the website, increase traffic and optimize for search engines.
• Proficiency in web analytics tools and performance metrics to analyze and improve the effectiveness of the website.
• Understanding of User Experience (UX) and User Interface (UI) principles to ensure a seamless and engaging user experience on the website.
• Technical skills, including HTML, CSS, JavaScript, and other relevant web design coding languages to handle any website issues or enhancements.
• Exceptional problem-solving skills to quickly identify and rectify any website issues or errors that may impact the user experience or sales.
• Strong project management and organization skills to coordinate with different teams, manage multiple tasks, and meet deadlines.
• Excellent communication skills to effectively work with team members, stakeholders, and customers.
• Customer service skills to understand and cater to the needs and complaints of the customers effectively.

 

E-commerce Website Manager Experience Requirements

E-commerce Website Managers generally need a minimum of 2-3 years of experience managing online platforms or working in a relevant digital marketing role.

This experience often includes managing product listings, optimizing SEO, and improving customer experience on an e-commerce platform.

Prior experience with website analytics tools, such as Google Analytics, can be beneficial as these professionals are often required to monitor, analyze, and report on website performance.

Understanding of Content Management Systems (CMS) like WordPress or Joomla is also desirable.

Candidates with 3-5 years of experience may have had exposure to broader areas of digital marketing, such as email marketing, social media management, or paid advertising.

This can be beneficial for effectively promoting the e-commerce site and its products.

Candidates with more than 5 years of experience usually have a deeper understanding of the e-commerce ecosystem.

They have often developed strategic skills and may have led projects or teams in the past.

This level of experience can prepare them for more senior or strategic roles within the company.

Training or experience in project management is also highly beneficial, as E-commerce Website Managers often oversee various projects, such as website redesign or new feature implementation.

 

E-commerce Website Manager Education and Training Requirements

E-commerce Website Managers generally hold a bachelor’s degree in marketing, business, computer science or another related field.

The role demands a solid understanding of e-commerce principles, which can be obtained through coursework or hands-on experience.

Some colleges and universities offer e-commerce specializations in their business programs.

They are also expected to have a strong understanding of website design, content management systems, and an in-depth knowledge of SEO/SEM strategies.

Familiarity with HTML, CSS, JavaScript, and other web development languages is often required.

Experience with e-commerce platforms such as Shopify, WooCommerce, or Magento is highly valuable.

For those seeking senior roles, a master’s degree in digital marketing, e-commerce, or business administration can be beneficial.

While not always a requirement, certifications in Google Analytics, AdWords, SEO, or other digital marketing areas are highly regarded and can increase job prospects and potential for advancement.

Continued education is key in this role due to the ever-evolving nature of e-commerce and online marketing strategies.

E-commerce Website Managers are expected to keep up with industry trends and technological advancements to keep their businesses competitive.

 

E-commerce Website Manager Salary Expectations

An E-commerce Website Manager can expect to earn an average salary of $71,892 (USD) per year.

The actual compensation may fluctuate based on factors such as experience, qualifications, the size and revenue of the e-commerce business, and the geographical location.

 

E-commerce Website Manager Job Description FAQs

What skills does an E-commerce Website Manager need?

An E-commerce Website Manager should have a strong understanding of web design and web analytics.

They should have experience with e-commerce platforms such as Shopify or WooCommerce and be proficient in managing online marketing and SEO efforts.

In addition, they should have excellent project management skills and the ability to manage multiple tasks simultaneously.

 

Do E-commerce Website Managers need a degree?

While many E-commerce Website Managers hold a degree in Business, Marketing, or a related field, it is not always required.

Essential is their understanding and experience with e-commerce platforms, digital marketing, and SEO.

However, having a degree can be beneficial, especially if it’s in a field related to e-commerce, web development, or digital marketing.

 

What should you look for in an E-commerce Website Manager resume?

Look for experience in managing and optimizing e-commerce websites.

This includes experience with SEO, online marketing strategies, and e-commerce platforms.

Also, consider their knowledge of web design principles and user experience (UX) best practices.

Lastly, check for their ability to analyze website performance metrics and make data-driven decisions to improve the e-commerce platform.

 

What qualities make a good E-commerce Website Manager?

A good E-commerce Website Manager should be analytical and detail-oriented, with a strong understanding of consumer behavior and market trends.

They should be creative problem solvers, capable of finding innovative solutions to improve website performance and sales.

They also need to have excellent communication skills to collaborate with different teams and explain complex concepts to non-technical team members.

 

Is it difficult to hire an E-commerce Website Manager?

Hiring an E-commerce Website Manager can be challenging due to the mix of technical and business skills required for the role.

It can also be hard to find individuals with extensive experience in managing e-commerce platforms.

Offering competitive salaries, opportunities for professional development, and an exciting work environment can help attract top candidates.

 

Conclusion

And there we have it.

We’ve just demystified the role of an e-commerce website manager.

Surprise, surprise!

It’s not just about maintaining an online storefront.

It’s about shaping the digital marketplace, one product listing at a time.

With our comprehensive e-commerce website manager job description template and real-life instances, you’re ready to step up.

But why halt here?

Explore further with our job description generator. It’s your ultimate companion for crafting precise job listings or refining your resume to perfection.

Take note:

Every product listing is a piece of the larger e-commerce puzzle.

Let’s shape that digital marketplace. Together.

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