Education Marketing Manager Job Description [Updated for 2025]

In the era of information, the focus on Education Marketing Managers has never been more critical.

As the field of education evolves, the demand for visionary individuals who can strategize, optimize, and elevate our educational marketing efforts grows louder.

But let’s deconstruct the role: What’s truly expected from an Education Marketing Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply fascinated by the nuances of education marketing management,

You’ve come to the right place.

Today, we present a customizable Education Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s delve right into it.

Education Marketing Manager Duties and Responsibilities

Education Marketing Managers are responsible for creating, managing, and executing marketing strategies to promote educational products, services, or institutions.

They use a variety of marketing tools and techniques to reach their target audience and meet the institution’s goals.

Their duties and responsibilities include:

• Developing and implementing effective marketing strategies to promote educational products, services, or institutions
• Conducting market research to understand the education market trends and competitors’ strategies
• Creating marketing materials, such as brochures, flyers, and digital content, to promote the educational institution or its services
• Collaborating with the sales team to develop strategies for lead generation and customer retention
• Managing social media accounts and website content to increase online presence and engagement
• Organizing and attending educational events, fairs, or conferences to promote the institution and its services
• Tracking and analyzing the performance of marketing campaigns and making necessary adjustments
• Developing relationships with educational partners and stakeholders to expand reach and opportunities
• Ensuring compliance with all relevant regulatory standards and guidelines in marketing activities
• Managing the marketing budget effectively to maximize return on investment

 

Education Marketing Manager Job Description Template

Job Brief

We are seeking an experienced Education Marketing Manager to spearhead our marketing efforts within the education sector.

This role includes developing and executing strategic marketing plans to promote and enhance the visibility of our educational products and services.

The Education Marketing Manager is expected to conduct market research, develop marketing strategies, coordinate marketing campaigns, and track and analyze performance metrics.

Our ideal candidate has a deep understanding of the education sector, strong leadership skills, and a proven track record in marketing.

 

Responsibilities

• Develop and implement marketing strategies to increase product visibility and market share in the education sector
• Conduct market research and competitor analysis
• Coordinate marketing campaigns with sales activities
• Manage and optimize marketing budget
• Create and deliver engaging content for various platforms
• Track and analyze performance metrics and ROI
• Ensure brand consistency across all marketing efforts
• Network and build relationships with key stakeholders in the education sector
• Stay abreast of industry trends and developments
• Lead and manage a team of marketing professionals

 

Qualifications

• Proven work experience as an Education Marketing Manager or similar role
• Experience in marketing within the education sector
• Familiarity with various marketing platforms and best practices
• Strong analytical skills with a goal-oriented attitude
• Exceptional communication and leadership skills
• BSc degree in Marketing, Business or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Education Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for industry events or meetings with partners.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Education Marketing Manager Do?

An Education Marketing Manager is a specialized professional in the education industry who works to develop, implement, and manage marketing strategies to promote educational institutions, programs, and services.

They typically collaborate with other marketing professionals, educators, and administrators to understand the unique characteristics and benefits of their organization’s offerings, and then translate these into compelling marketing materials.

Their day-to-day tasks may include conducting market research to understand trends in education and identify potential target audiences, creating and managing marketing campaigns across various channels such as email, social media, and traditional advertising, and overseeing the production of marketing materials like brochures, flyers, and digital content.

Education Marketing Managers also track and analyze the performance of their campaigns, using this data to refine their strategies and improve future efforts.

They often work closely with sales or admissions teams to align marketing efforts with enrollment goals.

Additionally, they may be responsible for managing the organization’s brand identity within the education sector, ensuring a consistent and positive image is presented to the public.

They may also engage in public relations activities, such as organizing events, forming partnerships with other organizations, and liaising with the media.

 

Education Marketing Manager Qualifications and Skills

An Education Marketing Manager should possess a range of both technical and interpersonal skills in order to effectively promote the educational institution, such as:

• Strong understanding of the education sector to create marketing strategies that align with the institution’s vision and objectives.
• Excellent communication skills to effectively convey the institution’s value proposition to prospective students, parents and stakeholders, and to coordinate with internal teams.
• Experience in digital marketing, including SEO, SEM, email marketing and social media campaigns to boost the institution’s online presence and reach.
• Ability to analyze market trends, competitor strategies, and consumer behavior using data analysis tools to make informed marketing decisions.
• Strong project management skills to oversee various marketing campaigns simultaneously, ensuring they are completed within budget and on time.
• Creativity to conceptualize innovative marketing ideas and campaigns that can attract and retain students.
• Excellent interpersonal skills to build relationships with various stakeholders including staff, students, parents, alumni, and the media.
• Problem-solving skills to address potential issues or setbacks in marketing plans and adjust strategies as required.

 

Education Marketing Manager Experience Requirements

Education Marketing Managers typically begin their careers with a bachelor’s degree in marketing, business, or education.

An understanding of education systems and markets is highly beneficial for this role, which can be gained through relevant coursework or internships during their studies.

For entry-level positions, typically 1-2 years of experience in marketing, advertising, public relations, or a related field is required.

This experience can be obtained through internships, part-time roles, or full-time roles in marketing or education sector companies.

Candidates with more than 3 years of experience often have developed their marketing and strategic planning skills and may have experience in various aspects of education marketing such as student recruitment, alumni engagement, and brand management in an educational context.

Education Marketing Managers with more than 5 years of experience often have a proven track record of successful marketing campaigns, team leadership, and strategic decision making.

They may have experience in managing budgets, overseeing marketing teams, and working with senior leadership in a school or university setting.

Additionally, an Education Marketing Manager with advanced experience may possess a Master’s degree in Marketing or a related field, or an MBA, which offers additional training and skills that are valuable in this role.

 

Education Marketing Manager Education and Training Requirements

Education Marketing Managers typically hold a bachelor’s degree in marketing, business administration, or a related field.

They need a strong background in marketing principles and practices, as well as an understanding of the education sector and its unique challenges and opportunities.

In-depth knowledge of market research, data analysis, and consumer behavior is also crucial.

Familiarity with digital marketing tools and techniques, such as SEO and social media marketing, is highly desirable.

Some positions may require Education Marketing Managers to have a master’s degree in marketing, business administration, or a related field.

This advanced degree can provide more specialized knowledge and training for managerial roles.

Many professionals in this role also pursue certifications in various areas of marketing, such as digital marketing, content marketing, or marketing analytics.

These certifications can enhance an Education Marketing Manager’s skills and demonstrate their commitment to continual professional development.

Work experience in marketing or in the education sector can also be beneficial.

This experience can provide practical understanding of the industry and its dynamics, which is valuable for strategic decision-making in a marketing manager role.

 

Education Marketing Manager Salary Expectations

An Education Marketing Manager can expect to earn an average salary of $70,000 (USD) per year.

However, this amount can vary significantly based on factors such as the individual’s level of experience in the field, the size and location of the educational institution or company, and the specific responsibilities of the job role.

 

Education Marketing Manager Job Description FAQs

What qualifications does an Education Marketing Manager need?

An Education Marketing Manager typically requires a bachelor’s degree in Marketing, Business Administration, or a related field.

They should also have extensive experience in marketing, preferably in the education sector.

Knowledge of current education trends, digital marketing tools, and strategy development is also beneficial.

Some employers may prefer candidates with a master’s degree in a relevant field.

 

What are the daily duties of an Education Marketing Manager?

On a typical day, an Education Marketing Manager may be involved in strategizing and implementing marketing plans, coordinating with various departments to ensure consistency in the institution’s message, and monitoring the effectiveness of marketing campaigns.

They may also liaise with external agencies for promotional materials, conduct market research, and keep up-to-date with the latest trends in education to align their strategies accordingly.

 

What skills are important for an Education Marketing Manager?

An Education Marketing Manager should have excellent communication skills to interact with different stakeholders and to present marketing plans effectively.

They should possess strong leadership skills to manage their team and coordinate with other departments.

Analytical skills are crucial for assessing the success of marketing campaigns and making data-driven decisions.

Creativity is also important for developing innovative marketing strategies.

 

What qualities make a good Education Marketing Manager?

A good Education Marketing Manager is strategic, innovative, and results-driven.

They should be able to adapt to changes in the education sector and align their strategies accordingly.

They should be passionate about education and understand the unique needs and preferences of students and parents.

Good Education Marketing Managers are also detail-oriented, ensuring every aspect of the marketing strategy is executed accurately.

 

Is it challenging to hire an Education Marketing Manager?

Hiring an Education Marketing Manager can be challenging due to the specific skill set and experience required for the role.

It requires a candidate who not only understands marketing strategies and tools but also has a deep understanding of the education sector.

The right candidate should be able to navigate the complexities of the education market and adapt strategies to meet the institution’s goals.

 

Conclusion

And there you have it.

We’ve just given you an insider’s look at what it truly means to be an Education Marketing Manager.

Here’s a surprise:

It’s not just about crafting marketing strategies.

It’s about shaping the future of education, one targeted campaign at a time.

Armed with our comprehensive Education Marketing Manager job description template and practical examples, you’re ready to take the leap.

But why limit yourself?

Explore further with our job description generator. It’s your ultimate tool for creating precision-crafted job listings or honing your resume to perfection.

Remember:

Every campaign is a piece of the larger educational landscape.

Let’s shape that future. Together.

How to Become an Education Marketing Manager (Complete Guide)

Status and Success: The Most Prestigious Jobs to Pursue

Career Cheers: The Most Satisfying Jobs to Celebrate

The Ultimate Challenge: Surviving the Most Stressful Jobs!

The Paycheck Powerhouses: Where Big Earnings Are Made in 2025!