Email Campaign Manager Job Description [Updated for 2025]

In the era of digital marketing, the role of Email Campaign Managers has never been more crucial.

As digital communication continues to evolve, the demand for skilled professionals who can create, manage, and optimize our email campaigns grows exponentially.

But let’s delve deeper: What’s truly expected from an Email Campaign Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager crafting the perfect job description,
• Or simply curious about the intricacies of email campaign management,

You’re in the right place.

Today, we present a customizable Email Campaign Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Email Campaign Manager Duties and Responsibilities

Email Campaign Managers are responsible for creating and implementing email marketing strategies to promote products, services, or events.

They work closely with other departments, such as the creative, sales, and product teams, to ensure that email campaigns align with brand messaging and target the right audience.

Email Campaign Managers have the following duties and responsibilities:

• Designing and implementing direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices
• Test different variations of emails (A/B testing) to optimize campaign effectiveness
• Maintain a current understanding of email marketing best practices and apply them to the execution of email campaigns

 

Email Campaign Manager Job Description Template

Job Brief

We are seeking a talented and creative Email Campaign Manager to oversee our email marketing strategies.

The Email Campaign Manager’s responsibilities include managing the creation and execution of email marketing campaigns, segmenting target audiences, analyzing campaign performance, and providing suggestions for improvement.

Our ideal candidate is someone who is proficient in email marketing automation platforms, has excellent project management skills, and has a proven track record of creating successful email marketing campaigns.

Ultimately, the role of the Email Campaign Manager is to build high-quality, targeted email campaigns that align with our brand and drive customer engagement and conversion.

 

Responsibilities

• Manage the creation, planning, and execution of email marketing campaigns.
• Segment lists based on behaviors like past email engagement and website interactions.
• Measure and analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.
• Design and implement direct email marketing campaigns.
• Proofread emails for clarity, grammar, and spelling.
• Identify target audience and grow our email list.
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.
• Coordinate with the design team to illustrate articles.

 

Qualifications

• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Email Campaign Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $110,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Email Campaign Manager Do?

An Email Campaign Manager typically works in the marketing department of an organization across various industries or as part of a digital marketing agency.

They can also work as independent consultants or freelancers.

Their primary role involves planning, developing, implementing, and maintaining the organization’s email marketing campaigns to meet the marketing goals and objectives.

They work closely with content writers, graphic designers, and other marketing professionals to create engaging email content.

They are responsible for segmenting the subscriber list, personalizing email communication, and ensuring the content is optimized for mobile viewing.

Email Campaign Managers are also in charge of testing different email formats, analyzing the performance of each campaign, and making necessary adjustments to maximize effectiveness.

They use a variety of analytic tools to monitor open rates, click-through rates, and overall engagement to measure the success of each campaign.

Additionally, they oversee the maintenance of the email database, ensuring the information is up to date, and managing subscriber preferences.

They also ensure that all email campaigns comply with current email and anti-spam laws.

 

Email Campaign Manager Qualifications and Skills

An Email Campaign Manager should have the skills and qualifications that align with your job description, such as:

• Excellent writing and editing skills for creating engaging and effective email content.
• Strong understanding of marketing strategies and how to use email campaigns to boost brand awareness and sales.
• Experience with email marketing platforms, such as Mailchimp or Constant Contact, for designing and sending out email campaigns.
• Data analysis skills to monitor and evaluate the effectiveness of email campaigns, including open rates, click-through rates, and conversion rates.
• Knowledge of HTML and CSS for creating visually appealing and professional emails.
• Project management skills to coordinate various email campaigns simultaneously, ensuring each one is sent on time and achieves its objectives.
• Understanding of spam regulations and data privacy laws to ensure all email campaigns are compliant.
• Interpersonal and communication skills to work effectively with other team members, stakeholders, and clients.
• Customer service skills for addressing any queries or issues related to the email campaigns.

 

Email Campaign Manager Experience Requirements

An Email Campaign Manager generally has 2-3 years of experience in digital marketing or a related field.

They typically gain this experience through internships, part-time roles, or full-time positions in marketing, communications, or public relations.

They often have experience in creating and implementing email marketing strategies and are proficient in marketing automation technology.

Moreover, they should have a strong understanding of marketing concepts like customer segmentation, engagement, and conversion.

Candidates with more than 3 years of experience often have a deeper understanding of analyzing key email metrics, A/B testing, and using data to improve campaign effectiveness.

They may also have experience in managing a team of marketing professionals.

Those with more than 5 years of experience usually have a track record of successful email campaigns and have often led cross-functional teams.

At this level, they may have developed strategic planning skills, budget management experience, and may be ready for a senior or leadership role.

 

Email Campaign Manager Education and Training Requirements

An Email Campaign Manager typically requires a bachelor’s degree in marketing, communications, business or a related field.

A strong understanding of digital marketing and e-commerce strategies, including SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is essential.

Understanding of email marketing platforms such as MailChimp, Constant Contact, or other similar platforms is often expected.

Knowledge in CRM (Customer Relationship Management) software, graphic design skills, and HTML (HyperText Markup Language) proficiency can give candidates an edge.

Additional certifications in digital marketing, content marketing, or Google Analytics may also be beneficial.

Some organizations may prefer candidates with a master’s degree in Marketing or Business Administration, particularly if the role involves strategic planning or leadership responsibilities.

Keeping abreast of the latest industry trends and updates through continuous learning and professional development is highly encouraged.

 

Email Campaign Manager Salary Expectations

An Email Campaign Manager earns an average salary of $65,834 (USD) per year.

The actual earnings can fluctuate based on factors like level of experience, industry, region, and the size and type of the employing company.

 

Email Campaign Manager Job Description FAQs

What skills does an Email Campaign Manager need?

An Email Campaign Manager should have strong communication and writing skills to create engaging email content.

They should have a good understanding of marketing and data analysis to optimize email campaigns based on audience behavior.

They should also have technical skills to work with email marketing software and basic HTML knowledge for email formatting.

 

Do Email Campaign Managers need a degree?

While a specific degree isn’t mandatory, an Email Campaign Manager typically has a Bachelor’s degree in Marketing, Business, or a related field.

They should also have experience with email marketing platforms, customer relationship management (CRM) software, and data analysis tools.

Certifications in digital marketing or related fields could be beneficial.

 

What should you look for in an Email Campaign Manager resume?

Experience with email marketing is essential, so look for candidates who have managed successful email campaigns in the past.

Familiarity with email marketing platforms, such as MailChimp or SendinBlue, and CRM software is also important.

Analytical skills, evident through experience with data analysis tools and A/B testing, are another key aspect to look for.

Also, check for good writing skills and a creative mindset.

 

What qualities make a good Email Campaign Manager?

A good Email Campaign Manager is detail-oriented, ensuring all emails follow the company’s brand guidelines and are free of errors.

They are analytical, using data to make informed decisions to improve campaign performance.

Creativity is also important to create engaging content that stands out in the audience’s inbox.

They should also be proactive and adaptable, ready to update strategies based on changing trends or audience behavior.

 

What is the difference between an Email Campaign Manager and a Social Media Manager?

While both roles focus on digital marketing, an Email Campaign Manager primarily focuses on using email as a marketing channel.

They plan, execute, and analyze email campaigns to engage with the target audience and achieve marketing goals.

On the other hand, a Social Media Manager concentrates on utilizing social media platforms to increase brand awareness, improve marketing efforts, and increase sales.

They develop and execute social media strategies, manage social media content, and analyze the performance of social media campaigns.

 

Conclusion

There you have it.

Today, we’ve given you an insider’s perspective on what being an Email Campaign Manager truly entails.

And guess what?

It’s not just about sending emails.

It’s about crafting compelling narratives, one email campaign at a time.

With our handy Email Campaign Manager job description template and real-world examples, you’re well-equipped to make your next move.

But why settle there?

Delve further with our job description generator. It’s your key to meticulously crafted job listings or perfecting your resume like a pro.

Remember:

Every email is part of a larger, engaging story.

Let’s craft those narratives. Together.

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