Email Deliverability Specialist Job Description [Updated for 2025]

In the realm of digital communication, the role of an Email Deliverability Specialist has never been more critical.

As electronic communication evolves, the demand for proficient individuals who can navigate, enhance, and safeguard our email deliverability systems heightens.

But let’s delve deeper: What’s truly expected from an Email Deliverability Specialist?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or just curious about the nuts and bolts of email deliverability,

You’ve arrived at the right destination.

Today, we present a tailor-made Email Deliverability Specialist job description template, designed for effortless posting on job boards or career sites.

Let’s dive in.

Email Deliverability Specialist Duties and Responsibilities

Email Deliverability Specialists are responsible for ensuring the successful delivery of emails to the intended recipients.

They use a combination of technical knowledge and understanding of email regulations to monitor, analyze, and improve email delivery rates.

Their primary duties and responsibilities include:

• Monitoring and analyzing email deliverability rates
• Identifying and troubleshooting issues impacting email delivery
• Working closely with email marketing teams to optimize email campaigns
• Understanding and implementing best practices for email delivery
• Advising on list management, segmentation, email frequency, and content strategy to improve deliverability
• Staying up-to-date with industry standards and regulations related to email deliverability
• Working with Internet Service Providers (ISPs) and Email Service Providers (ESPs) to resolve deliverability issues
• Conducting regular audits of email campaigns to ensure compliance with email and anti-spam regulations
• Providing regular reports and updates on email deliverability performance
• Testing and implementing strategies to improve email open and click rates

 

Email Deliverability Specialist Job Description Template

Job Brief

We are seeking a detail-oriented Email Deliverability Specialist to manage and enhance the performance of our email marketing campaigns.

Your responsibilities will include monitoring email deliverability, analyzing campaign performance, and improving email reputation scores.

Our ideal candidate has a deep understanding of email marketing strategies and is well-versed in ISP rules, spam filters, and CAN-SPAM laws.

Your goal will be to ensure our emails reach their intended recipients and create impactful interactions.

 

Responsibilities

• Monitor and analyze email delivery metrics and performance
• Implement strategies to improve email deliverability and sender reputation
• Work closely with the marketing team to optimize email campaigns
• Identify and resolve deliverability issues promptly
• Stay updated with ISP rules, anti-spam laws, and industry standards
• Test and tweak email campaigns to improve open and click-through rates
• Ensure compliance with CAN-SPAM, GDPR, and other relevant laws
• Coordinate with email service providers and ISPs to resolve delivery issues
• Provide regular reports and suggestions for improvements

 

Qualifications

• Proven experience as an Email Deliverability Specialist or similar role
• Understanding of email marketing strategies and best practices
• Familiarity with ESPs, ISPs, and anti-spam laws
• Experience with email delivery monitoring tools
• Strong analytical skills and data-driven thinking
• Excellent troubleshooting and problem-solving abilities
• Proficiency in MS Office and database software
• BSc degree in Marketing, IT, or a relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Email Deliverability Specialist
• Work Environment: Office setting with options for remote work. Minimal travel may be required for industry events or training.
• Reporting Structure: Reports to the Email Marketing Manager or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $62,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Email Deliverability Specialist Do?

An Email Deliverability Specialist typically works within the marketing department of a company or for a digital marketing agency.

They can also operate as independent consultants.

The primary responsibility of an Email Deliverability Specialist is to ensure that a company’s marketing and transactional emails reach the intended recipient’s inbox, avoiding spam filters and other obstacles.

Their job involves monitoring and analyzing email campaigns, understanding and interpreting email metrics, and implementing best practices to improve email deliverability.

This involves a thorough understanding of email authentication protocols, ISP procedures, spam laws and best practices for email content and design.

They work closely with the email marketing team to create strategies and plans for improving email deliverability.

They are also responsible for troubleshooting email delivery issues and working with Internet Service Providers (ISPs) and Email Service Providers (ESPs) to resolve these issues.

In addition, an Email Deliverability Specialist stays updated on the latest industry trends, technologies, and regulations related to email marketing and deliverability, and advises the marketing team on these updates to keep the company’s email practices aligned with industry standards.

Their work is critical to the success of a company’s email marketing efforts, as high email deliverability rates ensure that the company’s messages reach their intended audience, leading to higher engagement and conversion rates.

 

Email Deliverability Specialist Qualifications and Skills

An Email Deliverability Specialist needs to possess a range of technical, analytical, and interpersonal skills to ensure that emails reach their intended recipients effectively.

These include:

• Proficiency in email authentication methodologies such as DKIM, SPF, and DMARC.
• Strong understanding of ISP procedures, spam filters, and sender reputation.
• Experience with email service providers, MTAs and SMTP relay services.
• Excellent data analysis skills to interpret email metrics and derive actionable insights.
• Ability to troubleshoot delivery issues, identify root causes, and implement corrective actions.
• Knowledge of email marketing best practices, anti-spam regulations, and laws related to email communication such as CAN-SPAM, GDPR, etc.
• Strong communication skills to effectively interact with clients, team members, and ISPs.
• Problem-solving abilities to address deliverability issues and devise solutions that optimize email delivery rates.
• Attention to detail and organizational skills for managing multiple projects and clients simultaneously.

 

Email Deliverability Specialist Experience Requirements

An entry-level Email Deliverability Specialist may have 1 to 2 years of experience, often gained through an internship or part-time role in email marketing or IT support.

They can also gain practical experience in roles such as Email Marketer, IT Support Specialist, or Network Administrator, where they learn about email systems, spam filters, and compliance regulations.

Candidates with 3 to 5 years of experience usually have a deeper understanding of email infrastructure and have honed their skills in identifying and mitigating email delivery issues.

They often acquire these skills in roles like Email Marketing Manager or IT Specialist, and are expected to have a good grasp of ESPs (Email Service Providers), SMTP (Simple Mail Transfer Protocol), and DNS (Domain Name System).

Those with more than 5 years of experience are considered highly experienced and are often well-versed in managing and improving email deliverability rates.

They may have leadership experience and are typically ready for a managerial or team-lead position.

They would have also developed strong relationships with ESPs and ISPs (Internet Service Providers), and are expected to be proficient in setting up, monitoring, and adjusting email infrastructure to optimize email delivery.

 

Email Deliverability Specialist Education and Training Requirements

Email Deliverability Specialists typically have a bachelor’s degree in marketing, computer science, information systems or a related field.

They must have a thorough understanding of email marketing strategies, spam filters, and SMTP protocols.

They also need to be familiar with email service providers, IP reputation, email authentication (DKIM, SPF, DMARC) and laws regarding email marketing such as the CAN-SPAM Act.

Some positions might require Email Deliverability Specialists to have a certification in marketing or digital communications.

Certifications such as Certified Email Marketing Professional (CEMP) or Certified Marketing Automation Expert can be beneficial.

Additionally, they should have strong problem-solving skills and be proficient in data analysis to monitor email delivery rates and resolve issues that may arise.

Having a master’s degree in a related field or certification can indicate a candidate’s commitment to the role and their ongoing dedication to learning within the industry.

It’s also beneficial for the candidate to have a firm grasp of HTML and CSS coding, as well as experience with SQL and database management.

 

Email Deliverability Specialist Salary Expectations

An Email Deliverability Specialist earns an average salary of $63,000 (USD) per year.

However, this salary can fluctuate based on factors such as the specialist’s experience in the field, their educational background, the specific company they work for, and the cost of living in their location.

 

Email Deliverability Specialist Job Description FAQs

What skills does an Email Deliverability Specialist need?

An Email Deliverability Specialist should have a good understanding of email technologies like SMTP, SPF, DKIM, and DMARC.

They should also have knowledge of Internet Service Provider (ISP) rules and regulations, anti-spam laws, and email best practices.

Analytical abilities, problem-solving skills, and attention to detail are crucial.

Additionally, they should have good communication skills to articulate issues and solutions clearly.

 

Do Email Deliverability Specialists need a degree?

An Email Deliverability Specialist doesn’t necessarily need a specific degree, but a background in IT, computer science, or marketing can be beneficial.

However, experience in email marketing, particularly in managing and improving email deliverability, is often more important than formal education in this role.

 

What should you look for in an Email Deliverability Specialist resume?

When reviewing a resume for this role, look for experience with email service providers (ESPs), managing email campaigns, and troubleshooting email delivery issues.

Knowledge of anti-spam laws and ISP rules and regulations is crucial.

Certifications related to email marketing or deliverability can also be a plus.

 

What qualities make a good Email Deliverability Specialist?

A good Email Deliverability Specialist is analytical and detail-oriented, as they need to monitor email performance data and identify issues affecting deliverability.

They should be proactive problem solvers, able to identify and address potential delivery issues before they impact campaigns.

Good communication skills are essential for this role, as the specialist will need to liaise with internal teams and external partners.

 

Is it difficult to hire an Email Deliverability Specialist?

Finding a qualified Email Deliverability Specialist can be challenging as it’s a specialized role that requires a unique set of skills.

You might need to offer competitive compensation and benefits to attract the right candidate.

It could also be beneficial to work with a recruitment agency that specializes in digital marketing roles.

 

Conclusion

And that’s the scoop.

Today, we’ve illuminated the intricacies of being an email deliverability specialist.

Surprised?

It’s not just about sending emails.

It’s about ensuring every email finds its way to the right inbox, one successful delivery at a time.

Armed with our comprehensive email deliverability specialist job description template and real-world examples, you’re more than ready to step up.

But why not go further?

Dig deeper with our job description generator. It’s your ultimate tool for crafting spot-on job listings or fine-tuning your resume to precision.

Just remember:

Every successful email delivery is a part of the larger communication ecosystem.

Let’s shape the future of flawless communication. Together.

How to Become an Email Deliverability Specialist (Complete Guide)

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