Email Developer Job Description [Updated for 2025]
In the era of digital communication, the role of email developers has become increasingly crucial.
As technology propels us forward, there is a growing demand for skilled individuals who can design, build and maintain our email communications infrastructure.
But what does an email developer really do?
Whether you are:
- A job seeker trying to understand the core responsibilities of this role,
- A hiring manager crafting the perfect job description,
- Or simply curious about the world of email development,
You’ve come to the right place.
Today, we present a customizable email developer job description template, designed for effortless use on job boards or career sites.
Let’s dive in.
Email Developer Duties and Responsibilities
Email Developers are responsible for designing, coding, and implementing email campaigns to align with business strategies and goals.
They work closely with marketing and design teams to develop emails that are attractive and effective in driving engagement and conversions.
Their duties and responsibilities include:
- Developing and coding email templates for use in customer communications
- Maintaining strict compliance with company guidelines, and staying updated with new email marketing strategies
- Creating high-quality mockups and wireframes for email templates
- Testing email templates in multiple email clients and browsers
- Optimizing email campaigns and templates for mobile devices
- Working closely with designers, marketers and project managers to fulfill business objectives
- Tracking and analyzing campaign performance and making recommendations for improvements
- Ensuring all emails follow industry policies and best practices
- Fixing any bugs or issues with email templates
Email Developer Job Description Template
Job Brief
We are searching for a talented and tech-savvy Email Developer who has a deep understanding of all aspects of email development.
As an Email Developer, you will be responsible for designing and implementing dynamic and interactive email marketing campaigns.
Your role is to ensure that our email marketing messages are designed and coded in a way that they’re optimized for deliverability and mobile viewing, while also ensuring they adhere to our brand guidelines.
Responsibilities
- Create HTML emails, templates, dynamic content, and other email elements.
- Code email campaigns that are both dynamic and responsive.
- Ensure all email campaigns are free from spelling errors, grammatical mistakes, and broken links.
- Test and troubleshoot email campaigns across multiple platforms, browsers and email clients.
- Ensure emails adhere to industry policies and best practices.
- Work closely with designers and marketers to translate visual designs into functional emails.
- Regularly monitor and report on email campaign performance.
- Stay current with best practices, strategies, and industry standards related to email.
Qualifications
- Proven experience as an Email Developer or similar role.
- Proficiency in HTML/CSS and experience with JavaScript.
- Familiarity with responsive design techniques for email.
- Understanding of email design and copywriting.
- Experience with email automation tools.
- Understanding of spam filters and how to avoid them.
- Good understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
- BSc degree in Computer Science, Marketing, or relevant field.
Benefits
- 401(k) plan
- Health, dental, and vision insurance
- Retirement plan
- Paid time off
- Professional development assistance
Additional Information
- Job Title: Email Developer
- Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
- Reporting Structure: Reports to the Lead Marketing Manager or Digital Marketing Manager.
- Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
- Pay Range: $80,000 minimum to $110,000 maximum
- Location: [City, State] (specify the location or indicate if remote)
- Employment Type: Full-time
- Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].
What Does an Email Developer Do?
An Email Developer is a specialist within the digital marketing field who designs and codes emails that are sent to customers or potential customers.
They usually work within a marketing team in a company or digital agency.
They work closely with other marketing professionals, copywriters, and designers to create engaging and effective email campaigns.
They develop the layout, visual appearance, and usability of the email, ensuring it is appealing and can be easily read on a variety of devices and email clients.
Email Developers are also responsible for testing and troubleshooting email campaigns to ensure they work across all platforms and devices.
They use coding languages such as HTML and CSS to structure and style the emails.
They may also be required to segment mailing lists, personalize emails, and track and analyze email campaign performance.
Their role also involves ensuring all email campaigns comply with current email best practices, company branding, and relevant laws and regulations.
Email Developers play a critical role in a company’s customer engagement strategy, helping to maintain and strengthen relationships with customers through effective communication.
Email Developer Qualifications and Skills
An Email Developer is an essential part of the marketing team, utilizing both technical and soft skills to create effective email marketing campaigns.
Key skills and qualifications for an Email Developer include:
- Technical knowledge of HTML and CSS for building responsive email templates.
- Experience with email marketing platforms such as MailChimp, Constant Contact or SendGrid for managing and sending email campaigns.
- Strong understanding of email deliverability and compliance regulations to ensure emails are successfully delivered to recipients’ inboxes.
- Proficiency in using design software like Adobe Creative Suite to create visually appealing emails.
- Problem-solving skills to troubleshoot any issues in the email production process.
- Analytical skills to track email campaign performance and make data-driven decisions for future campaigns.
- Excellent communication skills to work effectively with team members, including Designers, Copywriters, and Marketing Strategists.
- Attention to detail for ensuring that all links, images, and texts function properly, as well as for proofreading content.
- Knowledge of accessibility standards to make emails accessible to all users, including those with disabilities.
Email Developer Experience Requirements
Email Developers typically have a background in computer science or a related field, with a significant amount of experience in front-end development.
They usually have a strong understanding of HTML, CSS, and JavaScript, and are familiar with email marketing software.
Entry-level Email Developers may have 1 to 2 years of experience, often gained through internships or part-time roles in web or email development.
They typically have experience with building, testing, and troubleshooting HTML emails, as well as utilizing CSS for layout and design.
Candidates with 3 to 4 years of experience often have more advanced skills in responsive email design, and may also have experience with email service providers and email marketing platforms.
They may also be proficient in using graphic design software like Adobe Photoshop or Illustrator.
Those with more than 5 years of experience typically have a deep understanding of email best practices, deliverability, and CAN-SPAM laws.
They may have leadership experience and are likely qualified for senior or managerial roles in email development.
Many companies look for Email Developers who have a strong portfolio of successful email campaigns, demonstrating their ability to create visually appealing and effective emails.
It’s also beneficial if they have experience with A/B testing and data analysis, as this can help improve the effectiveness of email campaigns.
Email Developer Education and Training Requirements
Email Developers typically have a bachelor’s degree in computer science, information technology, or a related field.
They need to be proficient in HTML and CSS, and experience with JavaScript can be beneficial.
Familiarity with graphic design software like Adobe Photoshop is also often required, as well as an understanding of email marketing platforms like MailChimp or Campaign Monitor.
Many Email Developers also need to understand best practices for email design and coding to ensure emails display correctly across various devices and email clients.
Understanding of email deliverability and spam filters is also beneficial.
Some positions might require a master’s degree in a specific IT discipline or significant work experience in the field.
While not always necessary, certification in areas such as email marketing or specific coding languages can be an asset.
These certifications demonstrate a dedication to continuous learning and expertise in the field.
Experience with A/B testing, analytics, and data-driven decision making can also be beneficial for Email Developers.
This allows them to optimize email campaigns for the best possible performance.
Those with an understanding of privacy laws and regulations regarding email marketing, such as the CAN-SPAM Act, will also have an advantage.
Email Developer Salary Expectations
An Email Developer can expect an average salary of $69,560 (USD) per year.
The actual salary can vary based on factors such as experience, expertise in various email marketing platforms, location, and the company for which they work.
Email Developer Job Description FAQs
What skills does an Email Developer need?
An Email Developer needs to have a strong understanding of HTML and CSS.
They should be familiar with email design best practices, including responsive design and cross-platform compatibility.
Strong problem-solving skills are a must as Email Developers may need to troubleshoot and fix issues that arise during development or deployment.
In addition to technical skills, an Email Developer should also have good communication skills to effectively collaborate with others and understand project requirements.
Do Email Developers need a degree?
While a degree in computer science or a related field can be beneficial, it is not always required for an Email Developer position.
Many employers prioritize practical experience and demonstrated skills over formal education.
However, having a degree may provide a broader understanding of the field and potentially open up more advanced career opportunities.
What should you look for in an Email Developer resume?
An Email Developer resume should highlight their expertise in HTML and CSS, along with any experience with email marketing platforms like MailChimp or Constant Contact.
Look for experience in designing and coding responsive emails, troubleshooting email issues, and optimizing emails for deliverability and performance.
Familiarity with design software, such as Adobe Photoshop or Illustrator, can also be a plus.
What qualities make a good Email Developer?
A good Email Developer is detail-oriented and has a keen eye for design to create visually appealing and functional emails.
They should be able to work independently, manage multiple projects simultaneously, and meet tight deadlines.
An understanding of user experience principles and a commitment to maintaining up-to-date knowledge of email marketing trends can also set an Email Developer apart.
What are the daily duties of an Email Developer?
On a daily basis, an Email Developer might work on creating and coding new email templates, updating existing emails, testing emails on various devices and email clients, and troubleshooting any issues that arise.
They may also collaborate with other teams, such as marketing and design, to ensure that emails align with broader company strategies and goals.
Conclusion
And there you have it.
Today, we’ve revealed the intricate and essential role of an email developer.
But guess what?
It’s not just about designing and coding emails.
It’s about creating engaging, dynamic and responsive email experiences for users, one email at a time.
With our comprehensive email developer job description template and real-world examples, you’re all ready to take that next step.
But why limit yourself?
Expand your horizons with our job description generator. It’s your tool for crafting meticulous job listings or finessing your resume to absolute perfection.
Remember:
Every email you develop contributes to the larger customer journey.
Let’s create that journey. Together.
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