Email Marketing Coordinator Job Description [Updated for 2025]

In the era of digital communication, the role of Email Marketing Coordinators is taking center stage.

As digital marketing continues to evolve, the demand for skilled individuals who can craft, execute, and optimize email marketing campaigns becomes increasingly crucial.

But let’s delve deeper: What is truly expected from an Email Marketing Coordinator?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of email marketing,

You’ve come to the right place.

Today, we introduce a customizable Email Marketing Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive in.

Email Marketing Coordinator Duties and Responsibilities

Email Marketing Coordinators are responsible for managing and executing the organization’s email marketing campaigns.

They use a combination of creativity, analytical thinking, and knowledge of marketing strategies to grow the company’s client base and increase brand awareness.

Their duties and responsibilities include:

• Developing and executing email marketing campaigns that align with company objectives
• Designing email layouts, writing effective copy and ensuring messages are sent in proper form and template
• Building and maintaining a segmented email list, ensuring it’s clean, up-to-date and compliant with privacy laws
• Tracking and analyzing campaign results, adjusting strategies as needed to improve performance
• Testing emails for clarity, grammar, and spelling, ensuring that each email is optimized for deliverability and mobile viewing
• Working closely with other departments to ensure the email marketing campaign aligns with their goals and keeps the brand voice consistent
• Creating and implementing lead generation programs to increase the company’s subscriber base
• Staying updated with the latest trends and best practices in email marketing to optimize campaign effectiveness
• Assessing metrics and campaign performance, generating reports for management review
• Scheduling and managing the email calendar to ensure timely delivery

 

Email Marketing Coordinator Job Description Template

Job Brief

We are looking for an experienced and creative Email Marketing Coordinator to join our team.

As an Email Marketing Coordinator, you will be responsible for creating and implementing email marketing campaigns, tracking and analyzing results, and continuously improving our strategies to increase engagement and conversions.

 

Responsibilities

• Develop and execute email marketing campaigns
• Create and maintain customer lists and segments
• Analyze campaign performance and suggest improvements
• Ensure emails follow industry policies and best practices
• Ensure brand consistency across all email campaigns
• Create email databases for lead generation
• Monitor and report on email marketing performance metrics
• Collaborate with the design and content teams to create compelling email campaigns
• Identify new email marketing strategies and test their effectiveness
• Keep up-to-date with email marketing best practices and strategies

 

Qualifications

• Proven work experience as an Email Marketing Coordinator or similar role
• Solid knowledge of HTML and content management systems
• Proficiency in email marketing software
• Familiarity with analytical tools (e.g., Google Analytics, Tableau)
• Excellent written communication and copywriting skills
• Strong attention to detail
• Ability to work under strict deadlines
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Email Marketing Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Email Marketing Coordinator Do?

An Email Marketing Coordinator is a digital marketing professional responsible for managing an organization’s email marketing campaigns and maximizing revenue opportunities from the company’s customer database.

They work as part of the marketing team to plan, develop, and execute direct email marketing strategies.

This may include designing and writing promotional emails, newsletters, or press releases targeted at specific consumer groups.

They create and maintain email databases for lead generation, analyze campaign performance and suggest improvements, and ensure emails follow industry policies and best practices.

They conduct A/B testing to determine the effectiveness of different strategies, and they analyze data to get insights into consumer behavior and preferences.

In addition, Email Marketing Coordinators ensure that email messages are properly formatted and are free of errors before sending, and they schedule emails for delivery at optimal times.

They work closely with other teams, such as content, design, and sales, to ensure the company’s email marketing campaigns align with and support broader marketing objectives and sales targets.

 

Email Marketing Coordinator Qualifications and Skills

An Email Marketing Coordinator should possess a blend of creative, analytical, and technical skills, along with knowledge about marketing and customer behavior.

This includes:

• Proficiency in email marketing software and marketing automation tools to design, send, and optimize email marketing campaigns.
• Strong understanding of email marketing concepts and metrics, including segmentation, A/B testing, and analytics.
• Excellent written communication skills to craft engaging and effective email copy that resonates with the target audience.
• Attention to detail to ensure emails are free of errors and are consistent with brand guidelines and voice.
• Experience with HTML and CSS for email, enabling them to create visually appealing and functional email designs.
• Data analysis skills to interpret campaign performance data, draw insights, and make data-driven decisions to improve future campaigns.
• Knowledge of email and data protection regulations, such as GDPR, to ensure all campaigns comply with legal standards.
• Interpersonal skills to collaborate with other teams, including content, design, and sales, to coordinate and align on campaign strategies.
• Project management skills to manage multiple campaigns simultaneously, meeting deadlines and objectives.

 

Email Marketing Coordinator Experience Requirements

Entry-level candidates for the Email Marketing Coordinator position may come with 1 to 2 years of experience in marketing, communications, or a related field.

This experience may be obtained through internships, part-time roles, or even academic projects.

These professionals can also gain valuable experience in roles such as Social Media Coordinator, Content Creator, or other marketing-related roles.

Candidates with more than 2 years of experience are often familiar with various email marketing platforms, have demonstrated their ability to develop and execute email marketing campaigns, and have a basic understanding of email marketing analytics.

Those with over 5 years of experience in the field of email marketing coordination often have a deep understanding of consumer behavior, possess advanced skills in creating and optimizing targeted campaigns, and are experienced in working with cross-functional teams.

They might have also taken on leadership roles, overseeing junior staff or coordinating larger marketing projects.

Moreover, the most experienced Email Marketing Coordinators will have a proven record of success in managing large-scale email campaigns, a strong understanding of data analysis and the ability to convert complex marketing analytics into actionable marketing strategies.

They may be ready for a managerial or team-lead position within the marketing department.

 

Email Marketing Coordinator Education and Training Requirements

An Email Marketing Coordinator typically holds a bachelor’s degree in marketing, business, or a related field.

They should have a solid understanding of digital marketing, with a focus on email marketing strategies and technologies.

This includes familiarity with email marketing software such as MailChimp, Campaign Monitor or Constant Contact.

Knowledge of HTML and CSS for email design is usually needed, as well as a basic understanding of data analytics for tracking email campaign success.

For higher-level or specialized roles, a master’s degree in digital marketing or a related field may be beneficial.

Some Email Marketing Coordinators may also pursue specific certifications related to email marketing, such as Certified Email Marketing Professional (CEMP) or similar, to enhance their skills and credibility.

Continued learning and staying updated with the latest trends and technologies in email marketing is critical for success in this role.

 

Email Marketing Coordinator Salary Expectations

An Email Marketing Coordinator earns an average salary of $50,000 (USD) per year.

This remuneration can fluctuate based on experience, the size and type of the organization, and the city in which the individual works.

This role also often includes additional benefits like performance bonuses and health insurance.

 

Email Marketing Coordinator Job Description FAQs

What skills does an Email Marketing Coordinator need?

An Email Marketing Coordinator should have a strong understanding of marketing principles and digital communication strategies.

This includes the ability to create compelling content, work with design tools for creating email aesthetics, and use email marketing software.

Analytical skills are also important for interpreting campaign performance data.

A strong grasp of SEO principles and familiarity with HTML can also be beneficial.

 

Do Email Marketing Coordinators need a degree?

While some Email Marketing Coordinators may come from a self-taught background, most employers prefer candidates with a degree in Marketing, Communications, Business, or a related field.

However, the emphasis is often more on the skills, experience, and proven track record in effective email marketing campaigns.

 

What should you look for in an Email Marketing Coordinator resume?

A strong Email Marketing Coordinator resume should show experience in managing and implementing email marketing campaigns.

It should display a record of improving email deliverability, open rates, click-through rates, or conversion rates.

Skills such as copywriting, data analysis, proficiency in email marketing software, and a basic understanding of HTML are also advantageous.

 

What qualities make a good Email Marketing Coordinator?

A good Email Marketing Coordinator is creative, strategic, and analytical.

They need to be able to create engaging content, design effective email layouts, and analyze the results to continually improve future campaigns.

They should have excellent written communication skills, be detail-oriented, and have a keen understanding of consumer behavior.

Being able to work within a team and meet strict deadlines is also essential.

 

How important is an Email Marketing Coordinator to a business?

An Email Marketing Coordinator plays a crucial role in a business by driving engagement, nurturing leads, and contributing to sales through well-executed email campaigns.

They help to maintain and deepen relationships with existing customers, attract new ones, and support overall marketing objectives.

Their strategies often lead to improved customer retention and increased revenue, making them a vital component of a successful marketing team.

 

Conclusion

And there you have it.

Today, we’ve given you an inside look at the ins and outs of being an email marketing coordinator.

Surprising, isn’t it?

It’s not just about sending out emails.

It’s about building powerful digital relationships, one compelling email at a time.

With our comprehensive email marketing coordinator job description template and real-world examples, you’re prepared to take your next step.

But why stop there?

Uncover more with our job description generator. It’s your secret weapon for creating precision-crafted job listings or fine-tuning your resume to perfection.

Remember:

Every email you send contributes to a larger digital strategy.

Let’s build that future. Together.

How to Become an Email Marketing Coordinator (Complete Guide)

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