Email Marketing Manager Job Description [Updated for 2025]

In the realm of digital communication, the role of Email Marketing Managers has become crucial.

As technology evolves, the demand for skilled professionals who can craft, enhance, and protect our digital communication strategy grows stronger.

But let’s delve deeper: What’s really expected from an Email Marketing Manager?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager detailing the perfect candidate,
• Or simply fascinated by the intricacies of email marketing,

You’ve arrived at the right destination.

Today, we present a customizable Email Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

Email Marketing Manager Duties and Responsibilities

Email Marketing Managers oversee and direct an organization’s email marketing campaigns and strategies.

They are responsible for organizing and managing large amounts of complex information to ensure the success of their campaigns.

Their main duties and responsibilities include:

• Developing and implementing email marketing strategies to promote products or services
• Creating email marketing campaigns to promote products or services
• Ensuring marketing message is conveyed clearly and delivered properly to prospects
• Ensuring emails are sent in proper form and template
• Proofreading emails for clarity, grammar, and spelling
• Developing a personalization strategy
• Using statistical analysis and reports to create campaigns
• Coordinating and monitoring the maintenance, integrity, and security of several databases
• Segmenting mailing lists for targeted marketing
• Tracking and analyzing direct and interactive marketing campaigns
• Using metrics, like open rates and click-through rates, to adjust strategies
• Reviewing new technologies and keep the company at the forefront of developments in digital marketing

 

Email Marketing Manager Job Description Template

Job Brief

We are seeking a skilled and innovative Email Marketing Manager to help us build a top-notch email marketing campaign.

Your central goal will be to develop and implement email campaigns to inform our clientele and promote our products/services.

Ideal candidates should be proficient in marketing automation technology and have a strong desire to create engaging and relevant content that speaks to our target audience.

Ultimately, your role will be pivotal in meeting our customer acquisition and revenue growth objectives.

 

Responsibilities

• Manage and build overall email marketing strategy
• Create various email lists and campaigns
• Test and analyze data to get insights and adjust strategy as needed
• Ensure all emails follow industry policies and best practices
• Identify target audience and grow our email list
• Analyze campaign performance and suggest improvements
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Upgrade email templates using graphics, personalization, and advanced features

 

Qualifications

• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Email Marketing Manager
• Work Environment: Office setting with options for remote work. Minimal travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Email Marketing Manager Do?

An Email Marketing Manager works within the marketing department of a company and is responsible for overseeing all aspects of email marketing campaigns, including planning, development, and execution.

Their main task is to develop and implement strategies to increase customer engagement and loyalty, as well as to attract new customers through targeted email communications.

This involves creating compelling email content and designs, segmenting the audience to ensure personalized communication, and testing various strategies to optimize performance.

They work closely with other marketing team members, sales teams, and sometimes customer service representatives to gather information about customer behavior and preferences.

They then use this data to create targeted email strategies to drive business growth and increase brand awareness.

Additionally, the Email Marketing Manager is responsible for maintaining the email marketing calendar, tracking and analyzing campaign results, managing email databases for lead generation, and ensuring that all email campaigns comply with current email best practice guidelines and regulations.

They are also tasked with monitoring and minimizing unsubscription rates while increasing the open and click-through rates of their email campaigns.

On a regular basis, they evaluate and report on the effectiveness of the email marketing efforts, providing recommendations for improvement when necessary.

 

Email Marketing Manager Qualifications and Skills

An effective Email Marketing Manager will have the skills and qualifications that align with your company’s needs, such as:

• Experience in creating, executing and optimizing email marketing campaigns to align with the company’s objectives and target audience
• Strong knowledge of email marketing tools and platforms to build effective campaigns
• Exceptional written communication skills to craft compelling marketing messages that resonate with audiences and drive engagement
• Analytical skills to track email campaign metrics, interpret data, and make data-driven decisions
• Understanding of email marketing regulations such as GDPR and CAN-SPAM to ensure compliance in all campaigns
• Organizational skills to manage multiple campaigns at once, ensuring that each is launched on time and meets quality standards
• Experience with HTML and content management systems to create visually appealing emails that are also functional
• Interpersonal skills to work with cross-functional teams and coordinate with various departments in the organization
• Attention to detail to ensure every aspect of an email campaign, from design to delivery, meets company standards and expectations

 

Email Marketing Manager Experience Requirements

An Email Marketing Manager typically requires a minimum of 2 to 3 years of experience in email marketing or a related field.

This experience can be gained through roles such as Email Marketing Associate, Digital Marketing Specialist, or Content Strategist.

Entry-level candidates may have been involved in developing email marketing campaigns, designing newsletters, or managing subscriber lists.

They would be proficient in using email marketing software and have a solid understanding of SEO and content optimization.

Candidates with more than 3 years of experience will have a strong track record of creating and implementing successful email marketing strategies.

They will have a deep understanding of customer segmentation, A/B testing, and analyzing campaign performance to optimize results.

Those with over 5 years of experience might have held senior or supervisory roles, managing a team of marketers and coordinating multiple email marketing campaigns.

They would have a comprehensive understanding of customer journey mapping, advanced analytics, and CRM systems.

In addition to their professional experience, these individuals typically hold a bachelor’s degree in Marketing, Communications, or a related field.

Additional certifications in digital marketing, such as Google Analytics or HubSpot Email Marketing Certification, may also be beneficial.

 

Email Marketing Manager Education and Training Requirements

Email Marketing Managers generally hold a bachelor’s degree in marketing, communications, business, or a related field.

They require an in-depth understanding of email marketing tools and platforms, as well as a strong foundation in marketing principles.

Knowledge of customer relationship management (CRM) software, graphic design, HTML and CSS are also valuable for this role.

The role often requires expertise in data analysis and understanding of key metrics to evaluate the success of email marketing campaigns.

Therefore, coursework or experience in statistics, analytics, or data interpretation can be beneficial.

Many Email Marketing Managers also hold professional certifications that validate their skills in specific areas of digital marketing.

Examples include the Certified Digital Marketing Professional (CDMP) and the Email Marketing Specialist Certification.

Some senior or specialized roles may require a master’s degree in marketing or a related field.

A master’s degree may also indicate a candidate’s leadership potential and commitment to continuous learning.

In addition to formal education and certification, successful Email Marketing Managers often have a strong creative mindset, excellent communication skills, and the ability to understand consumer behavior and trends.

 

Email Marketing Manager Salary Expectations

An Email Marketing Manager earns an average salary of $63,500 (USD) per year.

This wage can vary depending on experience, geographical location, the size of the company and the industry in which they operate.

This role also often includes potential for bonuses and profit sharing based on performance.

 

Email Marketing Manager Job Description FAQs

What skills does an Email Marketing Manager need?

An Email Marketing Manager must have excellent written communication skills to create effective email content.

They should be skilled in marketing automation technology and familiar with HTML and content management systems.

Data analysis skills are also vital to understand email campaign metrics and optimize strategies.

They should also have a creative mindset to develop innovative email campaigns that engage customers and increase conversion rates.

 

Do Email Marketing Managers need a degree?

Most Email Marketing Managers have a bachelor’s degree in Marketing, Business, or a related field.

However, the most critical factor is having a strong understanding of email marketing principles and techniques, which can also be acquired through professional experience and certifications.

 

What should you look for in an Email Marketing Manager resume?

Look for candidates with a background in marketing and a proven track record of managing successful email campaigns.

Familiarity with email marketing software and customer relationship management (CRM) tools is a must.

Additionally, experience in data analysis, SEO, and A/B testing can be beneficial.

 

What qualities make a good Email Marketing Manager?

A good Email Marketing Manager is creative, analytical, and detail-oriented.

They must be able to strategize, implement, and monitor email campaigns effectively and efficiently.

Good managers in this role are also capable of understanding the target audience’s interests and needs, creating content that resonates with them, and ultimately drives customer engagement and conversions.

 

How important is an Email Marketing Manager for a business?

An Email Marketing Manager plays a crucial role in a business by developing and executing email marketing campaigns that promote a company’s products and services, build brand awareness, and drive customer engagement.

They provide valuable insights from analyzing campaign results, which can help shape future marketing strategies.

Their work directly contributes to a business’s revenue growth, making them an integral part of the marketing team.

 

Conclusion

And there you have it.

Today, we’ve unveiled the true essence of being an Email Marketing Manager.

Surprised?

It’s not just about sending emails.

It’s about weaving compelling narratives, one email campaign at a time.

With our comprehensive Email Marketing Manager job description template and real-world examples, you’re primed to step into the field.

But why limit yourself?

Delve deeper with our job description generator. It’s your next step to meticulously crafted job postings or polishing your resume to perfection.

Remember:

Every email is a crucial part of a larger marketing strategy.

Let’s shape the future of digital communication. Together.

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