Event Marketing Coordinator Job Description [Updated for 2025]

In the fast-paced world of events, the spotlight on Event Marketing Coordinators has never been brighter.

As the demand for unforgettable experiences grows, so does the need for talented professionals who can plan, promote, and execute events that captivate audiences.

But what does it really take to be an Event Marketing Coordinator?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager defining the perfect candidate,
• Or simply fascinated by the dynamics of event marketing,

You’re in the right place.

Today, we present a customizable Event Marketing Coordinator job description template, designed for effortless posting on job boards or career websites.

Let’s dive right in.

Event Marketing Coordinator Duties and Responsibilities

Event Marketing Coordinators are responsible for planning, organizing, and executing promotional events to create brand awareness and generate sales.

This role requires a strong understanding of marketing strategies, attention to detail, and excellent communication skills.

The duties and responsibilities of an Event Marketing Coordinator include:

• Developing and executing marketing strategies for events
• Collaborating with various departments to align company messages, promotions, and goals
• Coordinating and managing all event details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc
• Conducting market research and analyzing event performance and outcome
• Building relationships with vendors, venues, and other industry professionals
• Ensuring all event activities comply with legal, health, and safety regulations
• Monitoring event budgets and ensuring all costs stay within budget
• Creating and distributing event listings and promotional materials
• Tracking event key performance areas and identifying items to work on for future events

 

Event Marketing Coordinator Job Description Template

Job Brief

We are seeking a creative and organized Event Marketing Coordinator to manage and execute our marketing events.

The Event Marketing Coordinator responsibilities include planning event details, coordinating event logistics, promoting the event, and managing all event operations.

Our ideal candidate is someone with experience in event planning and management, with outstanding project management and organizational abilities.

 

Responsibilities

• Plan, design and produce events while managing all project delivery elements within time limits
• Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order
• Manage all event operations (preparation of venue, invitations etc.)
• Do final checks at the day of the event to ensure everything meets standards
• Oversee event happenings and act quickly to resolve problems
• Evaluate event’s success and submit reports
• Conduct market research and identify target audience, launch and track event marketing campaigns
• Measure event performance and provide analysis to management

 

Qualifications

• Proven experience as an event coordinator
• A proven track record of organizing successful events
• Proficient in MS Office and event management software
• Excellent vendor management skills
• Knowledge of basic recruitment practices
• Outstanding communication and negotiation ability
• A team player with leadership skills
• BSc/BA in PR, marketing, hospitality management or related field is preferred

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Event Marketing Coordinator
• Work Environment: Office setting with frequent on-site event duties. Travel may be required.
• Reporting Structure: Reports to the Event Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $46,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Event Marketing Coordinator Do?

An Event Marketing Coordinator is a professional who plays a crucial role in the planning, development, and implementation of marketing strategies for various events.

They generally work for event management companies, corporate entities, non-profit organizations, or they may be self-employed.

Their primary job is to create and manage promotional activities for events.

This can include developing marketing campaigns, coordinating with various departments and vendors, managing budgets, and analyzing the effectiveness of each event.

Event Marketing Coordinators work closely with other team members and stakeholders to ensure that all marketing objectives align with the event’s overall goals.

They are responsible for creating engaging content for social media, websites, and other promotional materials, aiming to generate interest and increase event attendance.

They are also in charge of maintaining relationships with sponsors and media partners, negotiating agreements, and managing all aspects of event registration.

Furthermore, they are responsible for conducting post-event evaluations to determine the overall success of the event and the marketing strategies used, providing insights for future planning.

 

Event Marketing Coordinator Qualifications and Skills

An accomplished Event Marketing Coordinator should have the skills and qualifications that align with your job description, such as:

• Exceptional organizational skills to plan and execute multiple events simultaneously, keeping track of all the details and ensuring smooth operations
• Strong communication and interpersonal skills to work closely with different teams and vendors, effectively convey the vision for the event, and maintain positive relationships
• Proficient in various marketing techniques and platforms to promote the event to the target audience
• Experience with event management software and tools for tasks such as registration, ticketing, and scheduling
• Problem-solving skills to quickly and effectively address any issues that arise during the planning and execution of the event
• Analytical skills to evaluate event success through metrics and KPIs, and utilize the insights for future event strategies
• Creativity and innovation to design unique and engaging events that stand out and attract the desired audience
• Ability to work under pressure and meet tight deadlines, managing time and resources effectively

 

Event Marketing Coordinator Experience Requirements

Entry-level candidates for the position of Event Marketing Coordinator may have at least 1 to 2 years of experience, typically gained through internships or part-time roles in marketing, event planning, or a related field.

These professionals may also gain relevant on-the-job experience in roles such as Marketing Assistant, Event Planner, or Public Relations Assistant.

Candidates with more than 3 years of experience often have honed their skills in planning, marketing, and executing events in previous Event Marketing Coordinator roles, or equivalent positions.

They have likely developed proficiency in utilizing marketing software and tools, have a good understanding of social media platforms, and are adept in data analysis.

Those with more than 5 years of experience in event marketing coordination usually possess strong leadership experience.

They might have overseen teams in the planning and execution of marketing events and campaigns, and are well-versed in strategic planning and project management.

Their strong track record in successfully coordinating and marketing events may make them suitable for managerial or team-lead roles.

 

Event Marketing Coordinator Education and Training Requirements

To become an Event Marketing Coordinator, individuals typically need a bachelor’s degree in marketing, communications, public relations, or a related field.

They should have a strong understanding of marketing principles and strategies, as well as skills in event planning and coordination.

Event Marketing Coordinators often need to be well versed in traditional and digital marketing channels, including social media, email marketing, SEO, and content marketing.

In addition to a degree, relevant work experience in marketing, event planning or a related field is often preferred by employers.

This experience can be gained through internships, part-time jobs, or even volunteer work.

Some Event Marketing Coordinators may also choose to pursue a certification in event planning or digital marketing to enhance their skills and improve their job prospects.

Strong interpersonal skills, attention to detail, creativity and ability to work under pressure are also important qualities for an Event Marketing Coordinator.

While not always required, a master’s degree in marketing or related field can be beneficial for those seeking leadership roles in the industry.

Continuing education is also vital in this role as marketing strategies and technologies constantly evolve.

Therefore, commitment to ongoing learning is an asset in this profession.

 

Event Marketing Coordinator Salary Expectations

An Event Marketing Coordinator earns an average salary of $48,000 (USD) per year.

This figure can fluctuate depending on the individual’s level of experience, the scale of the events managed, the size of the employing company, and the geographical location where the job is based.

 

Event Marketing Coordinator Job Description FAQs

What skills does an Event Marketing Coordinator need?

An Event Marketing Coordinator should have strong organizational and planning skills to manage various events simultaneously.

They should also have excellent communication and interpersonal skills to interact with clients, vendors, and team members.

Knowledge of marketing strategies and tools, data analysis, and budget management are also essential.

Creativity and an eye for detail can also be beneficial for this role.

 

Do Event Marketing Coordinators need a degree?

While a degree is not always necessary, many employers prefer candidates with a bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience in event planning or marketing can also be beneficial.

Some Event Marketing Coordinators may have a Certified Meeting Professional (CMP) or Certified Trade Show Marketer (CTSM) certification.

 

What should you look for in an Event Marketing Coordinator resume?

Look for a background in marketing or event planning, with experience in coordinating and promoting events.

Knowledge of marketing tools and strategies, as well as familiarity with event logistics, budgeting, and vendor relations, are important.

Also, check for skills like project management, communication, and creativity.

Evidence of successful event campaigns that increased brand awareness or sales can be a plus.

 

What qualities make a good Event Marketing Coordinator?

A good Event Marketing Coordinator is a detail-oriented multi-tasker, able to manage multiple events and tasks simultaneously without losing track.

They are creative problem solvers, finding innovative ways to promote events and overcome challenges.

They have excellent interpersonal skills, allowing them to build strong relationships with clients, vendors, and team members.

They are also driven and results-oriented, continually seeking to improve event outcomes and marketing ROI.

 

What are the daily duties of an Event Marketing Coordinator?

On a typical day, an Event Marketing Coordinator might meet with team members to discuss upcoming events, review budgets, and assign tasks.

They might also liaise with vendors, negotiate contracts, and check on event logistics.

They may spend time developing marketing materials for events, analyzing event data, and reporting on event outcomes.

The role could also involve attending networking events or industry conferences to build relationships and stay abreast of the latest trends.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of an Event Marketing Coordinator.

Surprise, surprise!

It’s not just about planning parties.

It’s about creating meaningful experiences that shape brands, one event at a time.

With our indispensable Event Marketing Coordinator job description template and practical examples, you’re primed to make your mark.

But why limit yourself?

Go further with our job description generator. It’s your ultimate tool for meticulously crafted listings or perfecting your resume to a tee.

Keep in mind:

Each event is a piece of a larger brand narrative.

Let’s create that narrative. Together.

How to Become an Event Marketing Coordinator (Complete Guide)

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