Event Sponsorship Coordinator Job Description [Updated for 2025]

In the dynamic world of event management, the emphasis on Event Sponsorship Coordinators has never been greater.

As events evolve, the demand for skilled professionals who can attract, manage, and deliver value to sponsors escalates.

But let’s delve deeper: What’s truly expected from an Event Sponsorship Coordinator?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply intrigued by the inner workings of event sponsorship coordination,

You’re in the right place.

Today, we present a customizable Event Sponsorship Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Event Sponsorship Coordinator Duties and Responsibilities

Event Sponsorship Coordinators are responsible for identifying, securing, and managing sponsorships for various events.

They work closely with event organizers, potential sponsors, and other stakeholders to ensure sponsorships align with the event’s objectives and contribute to its success.

Their duties and responsibilities include:

• Researching and identifying potential sponsors for events
• Developing and presenting sponsorship proposals to potential sponsors
• Negotiating sponsorship agreements and ensuring all parties fulfill their obligations
• Managing all communication and interaction with sponsors before, during, and after events
• Overseeing the execution of sponsorship activities during events, such as sponsor recognition, signage, booths, and other promotional activities
• Managing sponsorships budget and ensuring all sponsorship revenue and expenses are properly recorded and tracked
• Maintaining relationships with sponsors and exploring opportunities for ongoing partnerships
• Evaluating the effectiveness of sponsorships and making recommendations for improvements

 

Event Sponsorship Coordinator Job Description Template

Job Brief

We are seeking a dynamic Event Sponsorship Coordinator to secure sponsorship and support for our events and initiatives.

This role involves identifying potential sponsors, creating sponsorship proposals, and building strong relationships with corporate partners.

Our ideal candidate is a persuasive communicator with a knack for fostering positive relationships.

They will have experience in sales or fundraising, and a track record of meeting and exceeding financial goals.

Ultimately, the Event Sponsorship Coordinator plays a crucial role in securing the financial and in-kind support that makes our events possible.

 

Responsibilities

• Identify and research potential sponsors
• Develop customized sponsorship proposals that meet the unique needs of each sponsor
• Build and maintain relationships with corporate partners
• Coordinate with event and marketing teams to ensure sponsor benefits are delivered
• Track and report on sponsorship sales and fulfillment
• Manage sponsor communications and recognition before, during, and after events
• Provide input on event design and execution to ensure sponsor visibility
• Plan and coordinate sponsor events, as needed
• Maintain a comprehensive database of current and prospective sponsors

 

Qualifications

• Proven experience in a sponsorship, fundraising or sales role
• Experience developing customized sponsorship proposals
• Strong relationship-building and communication skills
• Ability to meet and exceed financial targets
• Proficiency with CRM software and other database systems
• Knowledge of event planning and execution
• Excellent organizational skills and attention to detail
• Bachelor’s degree in Marketing, Communications, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Paid time off
• Opportunities for professional development
• Occasional travel to exciting events

 

Additional Information

• Job Title: Event Sponsorship Coordinator
• Work Environment: Office setting with occasional travel to events. Some remote work may be possible.
• Reporting Structure: Reports to the Director of Events or the Director of Sponsorship.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Event Sponsorship Coordinator Do?

An Event Sponsorship Coordinator typically works for event management companies, corporations, nonprofit organizations or any entity that holds events on a regular basis.

Their primary role is to manage and coordinate sponsorships for the events.

They are responsible for identifying potential sponsors, presenting sponsorship proposals, and negotiating terms and conditions.

They often have to maintain relationships with both existing sponsors and potential sponsors.

The Event Sponsorship Coordinator works closely with the event management team to understand the nature of the event, its target audience, and its objectives.

This knowledge helps them to identify potential sponsors who might be interested in associating with the event.

They also collaborate with the marketing and public relations teams to ensure that sponsors get the promised visibility and recognition in promotional materials and during the event.

Their job is to ensure that all sponsorship agreements are executed properly and on time.

They are also responsible for managing any issues or conflicts that may arise with sponsors before, during, or after the event.

An Event Sponsorship Coordinator may also be required to organize and manage events specifically for sponsors, such as networking events or appreciation dinners.

They are expected to handle all aspects of these events, from planning and budgeting to execution.

 

Event Sponsorship Coordinator Qualifications and Skills

An effective Event Sponsorship Coordinator should possess a blend of skills and qualifications to execute their duties successfully, such as:

• Exceptional interpersonal skills to build and maintain relationships with potential and current sponsors, as well as interact with other event stakeholders.
• Strong negotiation and persuasion skills to secure beneficial sponsorship deals.
• Excellent communication skills to clearly convey sponsorship opportunities and proposals to potential sponsors, and to discuss event details and requirements.
• Strategic planning and organization skills to coordinate sponsorship programs that align with the event’s objectives and meet the sponsors’ expectations.
• Financial acumen to budget, manage and allocate sponsorship funds effectively and transparently.
• Research and analytical skills to identify potential sponsors, evaluate sponsorship proposals, and assess the impact and success of sponsorship programs.
• Knowledge of marketing and promotion strategies to ensure that sponsors receive the promised exposure and benefits.
• Proficiency in using event management software and customer relationship management (CRM) systems to manage sponsor information and event details.

 

Event Sponsorship Coordinator Experience Requirements

For the role of an Event Sponsorship Coordinator, entry-level candidates may have 1 to 2 years of experience, often gained through internships or part-time roles in event planning, marketing, or a related field.

They may have experience in coordinating smaller events or working as part of a team on larger events, and should be comfortable with tasks such as reaching out to potential sponsors, negotiating sponsorship deals, and providing logistical support to sponsors.

Candidates with more than 3 years of experience likely have a proven track record in securing event sponsorships, and may have managed sponsor relations for larger or high-profile events.

At this level, candidates are expected to have a strong network of potential sponsors, and the ability to negotiate complex sponsorship deals.

Those with more than 5 years of experience will likely have a deep understanding of event planning and sponsorship coordination, and may have managed large-scale or high-profile events with a large number of sponsors.

They may have led teams of event coordinators, and will have proven skills in areas such as budgeting, marketing, and project management.

At this level, candidates may also have experience working with international sponsors and coordinating events on a global scale.

 

Event Sponsorship Coordinator Education and Training Requirements

Event Sponsorship Coordinators generally have a bachelor’s degree in business, marketing, communications, or a related field.

Their education should equip them with strong communication and negotiation skills, as well as a solid understanding of marketing principles.

Experience or education in event management can also be highly beneficial for this role.

This can be acquired through internships, work placements or specialized event management courses.

Knowledge of the specific industry that the events are focused on is typically a strong advantage.

This could be sports, arts, music, charity, or any other sector where events are commonly held.

Some positions may prefer candidates with a master’s degree in business administration or marketing, as this higher level education can provide more advanced knowledge and skills.

In addition to formal education, Event Sponsorship Coordinators can benefit from obtaining professional certifications.

For example, the Certified Meeting Professional (CMP) and the Certified Sponsorship Professional (CSP) designations are recognized globally and demonstrate a commitment to professional standards and continuous learning in the field.

Also, proficiency in software tools used for event planning, contact management, and presentation (like MS Office suite, event management software, CRM software) is often required.

Continued education through workshops, seminars and training courses is also important, as it keeps the Coordinator up-to-date with industry trends and best practices.

 

Event Sponsorship Coordinator Salary Expectations

An Event Sponsorship Coordinator can expect to earn an average salary of $50,489 (USD) per year.

The actual earnings can differ based on factors such as experience, specific skills, location, and the size and sector of the employing company.

 

Event Sponsorship Coordinator Job Description FAQs

What skills does an Event Sponsorship Coordinator need?

An Event Sponsorship Coordinator should have exceptional communication and negotiation skills to liaise with potential sponsors and partners.

They should have strong organizational skills to manage multiple sponsor relationships and event schedules simultaneously.

Also, they should have a creative mindset to develop unique sponsorship packages that appeal to different companies.

 

Do Event Sponsorship Coordinators need a degree?

While not always required, a bachelor’s degree in Marketing, Business, or a related field is often beneficial for an Event Sponsorship Coordinator.

However, relevant work experience in event management, sales, or marketing can often be equally valuable.

 

What should you look for in an Event Sponsorship Coordinator resume?

Firstly, check if the candidate has experience in managing sponsor relationships, preferably in a similar industry or event type.

Look for evidence of successful negotiation and partnership building.

Knowledge of marketing strategies and sponsorship package development is also beneficial.

Any certifications in event management or marketing can also be an added advantage.

 

What qualities make a good Event Sponsorship Coordinator?

A good Event Sponsorship Coordinator is proactive and resourceful, capable of identifying potential sponsorship opportunities and acting upon them.

They possess excellent interpersonal skills to build and maintain positive relationships with sponsors.

They are detail-oriented and organized to manage multiple tasks and deadlines effectively.

Lastly, they are creative, able to develop appealing sponsorship packages that meet the unique needs of each sponsor.

 

What are the daily duties of an Event Sponsorship Coordinator?

On a typical day, an Event Sponsorship Coordinator may start by responding to emails and phone calls from current and potential sponsors.

They may spend a significant part of their day researching and identifying new sponsorship opportunities.

They may also prepare sponsorship proposals, negotiate terms with sponsors, or arrange meetings to discuss sponsorships.

Additionally, they may work with other event staff to integrate sponsorships into the event’s overall planning and execution.

 

Conclusion

And there you have it.

Today, we’ve delved into the dynamic world of event sponsorship coordination.

Surprise, surprise!

It’s not just about networking.

It’s about orchestrating memorable experiences, one event at a time.

With our comprehensive event sponsorship coordinator job description template and real-world examples, you’re ready to make your mark.

But why stop there?

Immerse yourself further with our job description generator. It’s your ultimate tool for creating detailed job descriptions or perfecting your resume to a tee.

Remember:

Every event is a piece of the larger puzzle.

Let’s create unforgettable experiences. Together.

How to Become an Event Sponsorship Coordinator (Complete Guide)

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