Events and Sponsorship Manager Job Description [Updated for 2025]

In the dynamic world of event management, the role of Events and Sponsorship Managers is becoming increasingly crucial.

As the industry continues to evolve, the demand for skilled professionals who can plan, manage and secure sponsorship for events is on the rise.

But what exactly does an Events and Sponsorship Manager do?

Whether you are:

• A job seeker looking to understand the intricacies of this role,
• A hiring manager aiming to attract the perfect candidate,
• Or simply curious about the world of event planning and sponsorship,

You’ve come to the right place.

Today, we present to you a fully customizable Events and Sponsorship Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Events and Sponsorship Manager Duties and Responsibilities

Events and Sponsorship Managers oversee all aspects of event planning, from idea conception to execution.

They also manage relationships with sponsors to secure funding and other resources for events.

They need to ensure that events are successful and cost-effective, paying attention to budget and time constraints.

An Events and Sponsorship Manager’s duties and responsibilities include:

• Planning and managing all event details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc.
• Doing market research to identify event opportunities and the latest trends.
• Developing and implementing strategies to secure sponsors and establish partnerships.
• Negotiating sponsorship deals.
• Creating and managing event budgets, ensuring that all financial obligations are met.
• Working closely with marketing and PR team to promote and publicize event.
• Coordinating with vendors, exhibitors, and stakeholders during the event planning process to ensure everything runs smoothly.
• Managing event set-up, tear down, and follow-ups.
• Establishing standardized event procedures and train staff into properly executing them.
• Tracking event key performance areas and identify items to work on for future events.

 

Events and Sponsorship Manager Job Description Template

Job Brief

We are seeking an experienced and dedicated Events and Sponsorship Manager to join our team.

Your role will involve planning and executing events, liaising with sponsors, and ensuring the success of each event.

The ideal candidate will have a background in event planning with a keen eye for detail.

They should have excellent negotiation skills, ability to build relationships with sponsors and a proven track record of managing successful events.

 

Responsibilities

• Planning, organizing, and executing events of various sizes and scales
• Engaging and negotiating with potential sponsors
• Managing relationships with sponsors before, during, and after events
• Working with internal and external teams to ensure the success of each event
• Developing event budgets and monitoring event expenses
• Ensuring compliance with insurance, legal, health and safety obligations
• Coordinating with marketing and PR teams to promote events and partnerships
• Post-event reporting and analysis

 

Qualifications

• Proven experience as an event planner or organizer
• Excellent vendor management skills
• Strong negotiation and communication skills
• Ability to manage multiple projects independently
• MS Office proficiency
• Project management qualification is a plus
• A team player with leadership skills
• Bachelor’s degree in Hospitality Management, Public Relations or relevant field is preferred

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Events and Sponsorship Manager
• Work Environment: Office setting with frequent travel for event organization. Some remote work may be required.
• Reporting Structure: Reports to the Director of Marketing or other senior management.
• Salary: Salary is commensurate with experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Events and Sponsorship Manager Do?

Events and Sponsorship Managers are responsible for the planning and execution of events and the securing and management of sponsorships that align with the objectives of their organization.

They work closely with various teams within their organization, such as marketing, public relations, and sales to strategize and implement events that effectively represent the brand or cause.

Their job involves meeting and negotiating with potential sponsors, preparing and presenting sponsorship proposals, and managing relationships with sponsors before, during, and after events.

In the planning stage of events, they coordinate all logistics including venue selection, budgeting, vendor management, and event promotion.

During the event, they oversee the smooth running of all event operations including registration, set-up, and tear-down.

In terms of sponsorships, they identify potential sponsors, negotiate agreements, manage the delivery of contractual obligations, and ensure sponsor satisfaction.

Post-event, they are responsible for evaluating the success of events and sponsorships through analysis and reporting.

They may also be involved in public relations tasks such as responding to media inquiries and managing press releases related to the event or sponsorship.

Overall, an Events and Sponsorship Manager plays a crucial role in enhancing brand visibility, fostering relationships with stakeholders, and ultimately contributing to the organization’s goals.

 

Events and Sponsorship Manager Qualifications and Skills

An events and sponsorship manager should have a unique blend of skills and qualifications to execute successful events and attract valuable sponsorships, including:

• Strong organization and planning skills to coordinate various aspects of an event, from location to transportation to guest speakers.
• Exceptional communication and negotiation skills to effectively interact with vendors, sponsors, and key stakeholders, and to secure favorable terms in sponsorship agreements.
• Demonstrable ability to manage budgets, with an understanding of the financial aspects of event planning and sponsorship acquisition.
• Excellent networking abilities to establish and maintain relationships with potential and current sponsors, vendors, and other industry professionals.
• Creativity and innovation in designing unique and engaging events that will attract sponsors and attendees.
• Experience using event management software and tools for event registration, ticketing, and other event-related tasks.
• Problem-solving skills to address the inevitable challenges and obstacles that arise during event planning and execution.
• Flexibility to adapt to changing circumstances, from last-minute changes in venue to shifts in sponsorship agreements.
• Ability to lead and manage a team, providing clear instructions and feedback, and fostering a positive and productive work environment.

 

Events and Sponsorship Manager Experience Requirements

Candidates for the role of Events and Sponsorship Manager usually require at least 3 to 5 years of experience in the event management industry, often gained through roles such as Event Coordinator or Sponsorship Coordinator.

Experience with large-scale events, sponsorships, and partnerships is highly desirable, as is a proven track record of successfully managing and delivering multiple projects at once.

Candidates with more than 5 years of experience often have a wealth of industry contacts and strong negotiation skills, gained from sourcing sponsors, securing venues and liaising with suppliers.

Those with more than 7 years of experience may have held leadership roles in events or sponsorship management, demonstrating their ability to oversee a team and manage relationships with high-profile clients and stakeholders.

Additional experience with budget management, marketing strategies, and project management tools are also beneficial for this role.

 

Events and Sponsorship Manager Education and Training Requirements

Events and Sponsorship Managers often have a bachelor’s degree in marketing, communications, business management or another related field.

They need a strong background in event planning, marketing strategies and partnership development, and they should be comfortable with managing budgets and contracts.

Some positions may require Events and Sponsorship Managers to have a master’s degree in business administration, marketing, or event management.

Depending on the industry, they might also need specialized training or certification in areas such as hospitality, tourism, or event safety.

It can be beneficial for candidates to have experience with certain software tools like event management software and CRM systems, and a solid understanding of social media and other digital marketing tools.

Being a Certified Meeting Professional (CMP), a Certified Exhibition Manager (CEM) or possessing other industry-recognized certifications can enhance a candidate’s competitiveness.

This position often requires several years of relevant work experience, and aspiring Events and Sponsorship Managers should look for opportunities to gain practical experience in event planning or marketing roles.

Continuing education and staying current with industry trends is important in this role, as it requires constant innovation and adaptability.

 

Events and Sponsorship Manager Salary Expectations

The average salary for an Events and Sponsorship Manager is $65,874 (USD) per year.

However, the actual salary can differ based on factors such as the individual’s level of experience, education, geographical location, and the size and type of the employing organization.

 

Events and Sponsorship Manager Job Description FAQs

What skills does an Events and Sponsorship Manager need?

Events and Sponsorship Managers should possess excellent organization skills to handle multiple projects simultaneously.

They must have strong communication and interpersonal skills to liaise effectively with clients, sponsors, vendors, and other stakeholders.

Their roles require negotiation skills to secure the best deals with sponsors and vendors.

They should also have strong budgeting skills and creativity to plan and execute impactful events within budget constraints.

 

Do Events and Sponsorship Managers need a degree?

While some employers might not require a degree, most often, Events and Sponsorship Managers have a bachelor’s degree in marketing, business administration, hospitality management, or a related field.

However, relevant experience in managing events, securing sponsorships, or working in public relations is also highly valuable.

 

What should you look for in an Events and Sponsorship Manager resume?

Look for a combination of relevant academic qualifications and practical experience.

A good Events and Sponsorship Manager resume should show experience in planning and executing events, negotiating sponsorships, managing budgets, and building relationships with vendors and sponsors.

Also, look for any certification in event management, which can be an added advantage.

 

What qualities make a good Events and Sponsorship Manager?

A good Events and Sponsorship Manager is creative, detail-oriented, and has a flair for problem-solving.

They should be able to think on their feet to handle any issues that may arise during an event.

They also need to have good networking skills to build and maintain relationships with sponsors and vendors.

Finally, a good Events and Sponsorship Manager should be passionate about creating memorable experiences through events.

 

Is it challenging to hire an Events and Sponsorship Manager?

The hiring process for an Events and Sponsorship Manager can be somewhat challenging due to the specific skill set required for the role.

It’s important to find a candidate who can handle the pressure of managing events, has excellent negotiation skills for securing sponsorships, and possesses a deep understanding of marketing strategies to promote events effectively.

Therefore, it may take some time to find a candidate who has all these qualifications.

 

Conclusion

And there you have it.

Today, we’ve given you a sneak peek into the thrilling world of an events and sponsorship manager.

Surprise, surprise!

It’s not just about planning events.

It’s about orchestrating unforgettable experiences, one event at a time.

With our comprehensive events and sponsorship manager job description template and real-world examples, you’re all set to make an impact.

But why stop there?

Delve deeper with our job description generator. It’s your next step to creating detailed job listings or enhancing your resume to absolute perfection.

Remember:

Every event is a chapter in a brand’s narrative.

Let’s write that story. Together.

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