Floral Supply Wholesaler Job Description [Updated for 2025]

In the blossoming world of floral design, the demand for wholesale floral suppliers has never been more vibrant.

As creativity blooms, and the industry blossoms, the call for skilled professionals who can source, curate, and distribute our floral essentials grows louder.

But let’s dig into the roots: What’s truly expected from a floral supply wholesaler?

Whether you are:

• A job seeker attempting to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the dynamics of the floral supply industry,

You’re in the right place.

Today, we present a customizable floral supply wholesaler job description template, tailored for easy posting on job boards or career sites.

Let’s dive right into it.

Floral Supply Wholesaler Duties and Responsibilities

Floral Supply Wholesalers are crucial in the flower industry.

They source, purchase, and distribute a wide array of floral supplies to various clients such as florists, event planners, and supermarkets.

Their primary duties and responsibilities include:

• Source and purchase a broad assortment of floral supplies from growers and manufacturers
• Establish and maintain relationships with suppliers and clients
• Negotiate pricing, terms, and conditions with suppliers
• Ensure quality control by inspecting and approving floral supplies
• Coordinate and oversee the logistics of supply delivery
• Understand the market trends and preferences to effectively select products
• Manage inventory and warehouse storage of floral supplies
• Handle and resolve any customer complaints or issues with floral supplies
• Develop and implement strategies to boost sales and client base
• Coordinate with accounting to process payments and invoices
• Attend trade shows and industry events to stay up-to-date with the latest trends and products

 

Floral Supply Wholesaler Job Description Template

Job Brief

We are seeking an experienced and dedicated Floral Supply Wholesaler to join our team.

This role involves sourcing, purchasing, and supplying a wide variety of high-quality floral products to florists and other businesses.

The ideal candidate has a keen eye for quality, extensive knowledge of flowers and plants, and strong negotiation skills.

Ultimately, the Floral Supply Wholesaler will be responsible for maintaining relationships with vendors, managing inventory, and ensuring customer satisfaction.

 

Responsibilities

• Source and purchase a variety of high-quality floral products from various suppliers
• Manage relationships with vendors and negotiate prices
• Ensure product quality and freshness
• Maintain accurate inventory records
• Prepare and distribute product catalogs
• Provide excellent customer service to businesses and florists
• Keep up-to-date with floral industry trends and market demands
• Coordinate with logistics to ensure timely delivery
• Handle any issues or complaints from clients

 

Qualifications

• Proven experience as a Floral Supply Wholesaler or similar role
• Extensive knowledge of different types of flowers and plants
• Excellent negotiation and relationship management skills
• Strong organizational and multitasking abilities
• Good communication and customer service skills
• Ability to handle physical work, including lifting heavy items
• High school diploma; degree in business or related field is a plus

 

Benefits

• Health insurance
• Dental insurance
• Retirement plan
• Paid time off

 

Additional Information

• Job Title: Floral Supply Wholesaler
• Work Environment: This role involves both office work and physical labor in a warehouse. Some travel may be required to visit suppliers.
• Reporting Structure: Reports to the Purchasing Manager or General Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Location: [City, State] (specify the location)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Floral Supply Wholesaler Do?

Floral Supply Wholesalers play an essential role in the floral industry as they serve as the bridge between flower growers and retailers.

Their primary responsibility is to buy a wide variety of flowers, plants, and floral supplies in bulk directly from growers and manufacturers.

They stock and maintain a large inventory of fresh and exotic flowers, different types of plants, vases, ribbons, baskets, and other floral design elements.

They sell these products in bulk to retail florists, supermarkets, event planners, and other businesses that sell flowers and floral arrangements to the public.

Floral Supply Wholesalers are responsible for ensuring the quality of their products, maintaining the freshness of the flowers, and ensuring timely delivery to their clients.

Often, they also offer advice and guidance to their customers on the selection of flowers based on the season, demand, and emerging trends in the floral industry.

In addition, they negotiate contracts, manage relationships with growers and clients, handle logistics, and supervise the safe storage and transportation of their floral inventory.

 

Floral Supply Wholesaler Qualifications and Skills

A Floral Supply Wholesaler should possess a unique blend of aesthetic appreciation, business acumen, and people skills.

The essential qualifications and skills include:

• Knowledge of various types of flowers, plants, and floral supplies to cater to a diverse range of customer needs.
• Strong negotiation and communication skills to deal with growers and suppliers, ensuring the best quality at the most competitive prices.
• Excellent customer service and relationship-building skills to retain existing clients and attract new ones.
• Inventory management skills to ensure optimal stock levels and minimize waste due to spoilage.
• Business acumen to identify market trends, anticipate customer needs, and adjust procurement strategies accordingly.
• Physical stamina to handle bulky or heavy floral supplies and arrangements.
• Basic accounting and bookkeeping skills to manage invoices, payments, and financial records.
• Attention to detail and organizational skills to keep track of diverse range of products and orders.

 

Floral Supply Wholesaler Experience Requirements

Floral Supply Wholesalers typically begin their career journey with a basic understanding of horticulture, usually through a vocational course or a degree in horticulture, floristry, or a related field.

Entry-level candidates might have 1 to 2 years of experience in the floral industry, often through roles in local nurseries, garden centers, or florist shops.

This practical experience is crucial for understanding the different types of flowers, their care requirements, and the seasonality of different varieties.

Candidates with 3 to 5 years of experience are likely to have developed a deeper understanding of the supply chain, including sourcing, transportation, and storage of floral supplies.

They may have spent time in roles such as Floral Designer, Nursery Supervisor, or Horticultural Specialist, honing their knowledge of different floral species, and developing relationships with growers and suppliers.

Those with more than 5 years of experience in the floral industry are often ready to move into a wholesaler role, armed with a network of suppliers, a deep understanding of market trends, and knowledge about the business aspects of the industry.

They may have had experience in managerial roles, where they had opportunities to negotiate with suppliers, manage inventory, and lead teams.

Such candidates are well-positioned to take on the challenges of the Floral Supply Wholesaler role.

 

Floral Supply Wholesaler Education and Training Requirements

Floral Supply Wholesalers generally have a high school diploma or equivalent education.

Some may hold an associate or bachelor’s degree in horticulture, floriculture, or a related field, but this is not a mandatory requirement.

Many learn the business through on-the-job training, where they gain practical knowledge about different types of flowers, plants, and horticultural products.

Knowledge about flower species, their care, and their proper storage is critical in this role.

A background in business or sales can be beneficial, as this role requires managing relationships with suppliers and customers, negotiating contracts, and understanding market trends.

Additionally, Floral Supply Wholesalers need to be well-versed with inventory management systems and should possess strong logistical skills, given the perishable nature of the products they handle.

While not required, there are certification programs available from industry associations like the American Institute of Floral Designers or the Society of American Florists.

These certifications can help individuals stand out in the field, showcasing their expertise and commitment to the profession.

Continued education is also important in this role, as wholesalers need to stay up-to-date on new species, cultivation techniques, and trends in floral design.

 

Floral Supply Wholesaler Salary Expectations

A Floral Supply Wholesaler can expect to earn an average salary of $56,330 (USD) per year.

This salary can vary based on factors such as years of experience in the industry, the scale of operations, and the geographical location of the business.

 

Floral Supply Wholesaler Job Description FAQs

What skills does a Floral Supply Wholesaler need?

Floral Supply Wholesalers need strong organizational skills to efficiently manage inventory, sales, and customer service.

They should have excellent knowledge of various flower types and floral products to assist customers in making informed purchases.

Strong negotiation and communication skills are also essential for dealing with suppliers and clients.

 

Do Floral Supply Wholesalers need a degree?

While a degree is not strictly necessary, a background in business, retail, or horticulture can be beneficial.

Most importantly, Floral Supply Wholesalers should have a solid understanding of the floral industry, including trends, product knowledge, and supply chain management.

On-the-job training and experience are often considered more valuable.

 

What should you look for in a Floral Supply Wholesaler resume?

Key things to look for in a Floral Supply Wholesaler’s resume include experience in the floral or wholesale industry, knowledge of various floral products, and strong customer service skills.

Any experience in negotiating deals with suppliers, inventory management, and understanding market trends should also be highlighted.

 

What qualities make a good Floral Supply Wholesaler?

A good Floral Supply Wholesaler should have a passion for flowers and an understanding of their clients’ needs.

They should have strong networking skills to establish and maintain relationships with suppliers and buyers.

Attention to detail, good judgment, and problem-solving abilities are also crucial as they often have to deal with supply chain issues and market fluctuations.

 

Is it difficult to hire Floral Supply Wholesalers?

Hiring Floral Supply Wholesalers can be challenging, as it requires finding candidates with a unique blend of business acumen, floral industry knowledge, and customer service skills.

However, with a well-defined job description and a thorough hiring process, it’s possible to find qualified individuals.

Consider candidates with retail, wholesale, or horticulture experience, even if they don’t have a direct background in floral wholesaling.

 

Conclusion

There you have it.

We’ve dug deep into the roots of what it means to be a Floral Supply Wholesaler.

And guess what?

It’s not just about selling flowers.

It’s about cultivating beauty, one bouquet at a time.

With our handy Floral Supply Wholesaler job description template and real-world examples, you’re ready to blossom in your career.

But why limit your growth?

Reach new heights with our job description generator. It’s your go-to tool for creating precise job listings or fine-tuning your resume to perfection.

Remember:

Every floral arrangement is a part of a larger garden.

Let’s cultivate that beauty. Together.

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