Flower Wholesaler Job Description [Updated for 2025]

In the vibrant world of floristry, the role of flower wholesalers has never been more pivotal.

As the global floral industry continues to bloom, there is an increasing demand for skilled individuals who can source, supply, and ensure the quality of our beautiful floral creations.

But let’s delve deeper: What’s truly expected from a flower wholesaler?

Whether you are:

• A job seeker wanting to understand the nuances of this position,
• A hiring manager in search of the perfect candidate,
• Or simply fascinated by the floral industry and its key players,

You’re in the right place.

Today, we present a customizable flower wholesaler job description template, created for convenient posting on job boards or career sites.

Let’s dive right in.

Flower Wholesaler Duties and Responsibilities

Flower Wholesalers perform a range of tasks related to buying, storing, and selling flowers to various retailers, florists, and event planners.

They ensure the freshness and quality of the flowers and are responsible for the supply chain management in the flower industry.

Flower Wholesalers have the following duties and responsibilities:

• Source and purchase a variety of high-quality flowers from growers and flower auctions
• Maintain inventory, including managing the storage and care of flowers to ensure freshness
• Set competitive pricing and manage the financial aspects of the business, including negotiating purchase prices and setting selling prices
• Build relationships with retailers and florists to understand their needs and supply them with the appropriate flowers
• Advise customers on the choice of flowers, taking into account factors such as seasonality, occasion, and budget
• Monitor market trends to anticipate popular flower choices and ensure availability
• Arrange delivery of flowers to customers, ensuring safe and timely delivery
• Manage and resolve any customer queries or complaints about product quality or delivery
• Coordinate with transport and logistics companies for efficient and cost-effective transportation
• Ensure compliance with health and safety regulations in the storage and handling of flowers

 

Flower Wholesaler Job Description Template

Job Brief

We are seeking a knowledgeable and hardworking Flower Wholesaler to join our team.

The Flower Wholesaler’s responsibilities include sourcing high-quality flowers, building relationships with growers and customers, managing inventory, and setting competitive prices.

The ideal candidate has a keen eye for detail, a deep understanding of different flower varieties, and is familiar with market trends.

Ultimately, the Flower Wholesaler’s role is to ensure the regular supply of fresh, beautiful, and diverse flowers to our clients while maintaining profitability.

 

Responsibilities

• Source and purchase a diverse range of high-quality flowers.
• Develop and maintain strong relationships with growers and customers.
• Manage inventory to ensure optimal levels are maintained.
• Set competitive prices, balancing profitability with customer satisfaction.
• Monitor market trends and competitor activity.
• Coordinate flower delivery schedules to ensure freshness and timely arrival.
• Implement quality control measures and address customer complaints promptly.
• Participate in trade shows and industry events to keep abreast of the latest trends and establish network connections.
• Ensure compliance with relevant health and safety regulations.

 

Qualifications

• Proven work experience as a Flower Wholesaler or similar role in the floral industry.
• Knowledge of different flower varieties, their care, and seasonality.
• Strong negotiation and relationship management skills.
• Good understanding of supply chain processes and inventory management.
• Ability to monitor market trends and adjust strategies accordingly.
• Excellent communication and interpersonal skills.
• High school diploma or equivalent. A degree in horticulture, business or related field would be a plus.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Flower Wholesaler
• Work Environment: Warehouse setting. Some travel may be required for meeting with growers and attending industry events.
• Reporting Structure: Reports to the Purchasing Manager or Business Owner.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $40,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Flower Wholesaler Do?

A Flower Wholesaler typically deals with large quantities of flowers and plants.

They usually work directly with growers and farms, both locally and internationally, to source a variety of fresh flowers.

Their key role is to buy flowers in bulk from growers and sell them to florists, event planners, supermarkets, and other businesses in need of large quantities of flowers.

They need to ensure the flowers are fresh and in excellent condition, as the quality of the flowers directly impacts their clients’ satisfaction.

Flower Wholesalers also manage the logistics of storing and transporting the flowers properly to maintain their freshness.

This often involves controlling the temperature and humidity in their storage facilities and vehicles.

They need to stay updated about market trends and seasonal availability to provide the most relevant and cost-effective solutions to their clients.

Furthermore, they may provide consultation services to their clients, advising them about the types of flowers that would best suit their needs based on the occasion, setting, and budget.

Additionally, they handle customer service tasks, including handling inquiries, processing orders, arranging deliveries, and resolving any issues or complaints.

They may also be responsible for maintaining their inventory, managing their finances, and marketing their products.

To thrive in this role, they need to have a deep understanding of various types of flowers, their care requirements, and their suitability for different purposes.

They should also have strong negotiation and relationship-building skills to maintain good relationships with their suppliers and clients.

 

Flower Wholesaler Qualifications and Skills

A proficient flower wholesaler should possess certain skills and qualifications, including:

• Knowledge of different varieties of flowers, their care requirements, and seasons.
• Strong business skills to negotiate with growers and customers, manage inventory, and ensure profitability of the business.
• Excellent organizational skills to manage orders, deliveries, and logistics in a timely and efficient manner.
• Communication skills to interact with clients, understand their requirements, and provide suitable suggestions.
• Customer service skills to build lasting relationships with clients, handle complaints or issues, and ensure customer satisfaction.
• Ability to forecast trends in the flower market, and adapt business strategies accordingly.
• Analytical skills to assess the quality of flowers, and make informed purchasing decisions.
• Physical stamina to handle long hours of work, which may involve standing, lifting, and moving heavy flower shipments.

 

Flower Wholesaler Experience Requirements

Flower wholesalers typically start out with an interest in horticulture and gain practical experience by working in a nursery, gardening center, or flower shop.

This initial experience may include understanding different flower species, their growth patterns, their care and maintenance requirements, as well as learning about flower handling and arranging techniques.

Generally, an entry-level position in such settings can offer a good foundation of knowledge and experience.

For advanced roles in flower wholesaling, usually requiring 2 to 3 years of experience, the candidate should have a good understanding of the flower market, pricing strategies, and negotiation skills.

This experience might be gained in a sales or procurement role within a horticulture or flower-related business.

At this level, a flower wholesaler should also be well-versed in flower quality assessment, storage conditions, and transportation needs.

Candidates with more than 5 years of experience might be expected to possess managerial experience, including managing a team, overseeing operations, and developing strategies for business growth.

This could position them for a leadership role within the flower wholesale business.

Additionally, all flower wholesalers should have the ability to build and maintain relationships with flower growers and buyers, and possess a strong knowledge of seasonality and market trends.

 

Flower Wholesaler Education and Training Requirements

For individuals interested in becoming a flower wholesaler, a high school diploma or equivalent education is usually required.

While not always required, having a degree in horticulture, botany, or a related field can provide useful knowledge about different types of flowers, their care requirements, and their growth patterns.

Experience in the floral industry, such as working in a flower shop or nursery, can be beneficial.

This hands-on experience can provide valuable insights into the care, handling, and selling of flowers.

A deep understanding and knowledge of flowers, plants, and floral design are essential for success in this role.

This can be achieved through both formal education and hands-on experience.

Flower wholesalers also need to have strong customer service and negotiation skills, as they often deal directly with retail buyers and must be able to build and maintain professional relationships.

In addition, business acumen is essential, as flower wholesalers need to understand the market, manage inventory, and make strategic decisions to ensure profitability.

While not required, certifications from floral associations or horticultural societies can enhance a wholesaler’s credibility and demonstrate their commitment to the profession.

These certifications often require a combination of education, experience, and passing an exam.

Finally, flower wholesalers must be aware of and comply with any relevant regulations or licensing requirements in their specific location.

 

Flower Wholesaler Salary Expectations

A Flower Wholesaler can expect to earn an average salary of $43,000 (USD) per year.

The actual income may vary based on factors such as experience, the volume of sales, location, and the specific company they work for.

 

Flower Wholesaler Job Description FAQs

What skills does a flower wholesaler need?

A flower wholesaler should have excellent knowledge about different types of flowers, their care, and storage requirements.

They should have strong negotiation and communication skills to strike deals with suppliers and clients.

Organizational skills are also important as they need to maintain an inventory of the flowers and deliver them in a timely manner.

Basic accounting and computer skills are also needed for maintaining records and invoices.

 

Do flower wholesalers need a degree?

While no specific degree is required to become a flower wholesaler, some may have degrees in horticulture, business, or related fields.

Experience in the floral industry, retail, or sales can also be beneficial.

Additionally, a good understanding of the local and global flower market is crucial for success in this role.

 

What should you look for in a flower wholesaler resume?

A flower wholesaler’s resume should show experience in the floral or wholesale industry.

Look for skills such as inventory management, customer service, and negotiation.

Additionally, knowledge about different flower types, their storage, and care requirements is a plus.

If they have experience working with florists or event planners, it could be advantageous as it indicates they understand the customer’s needs.

 

What qualities make a good flower wholesaler?

A good flower wholesaler is passionate about flowers and is knowledgeable about different species and their care requirements.

They have excellent customer service skills, and are able to build and maintain relationships with suppliers and clients.

Good wholesalers are also organized, able to manage inventory effectively, and ensure timely delivery of orders.

 

Is it difficult to hire flower wholesalers?

Hiring a flower wholesaler can be challenging as it requires a unique combination of skills including knowledge about flowers, customer service, and business skills.

It’s important to consider not only the candidate’s experience and skills but also their passion for the industry and ability to maintain relationships with suppliers and clients.

 

Conclusion

And there you have it.

Today, we’ve explored the vibrant world of being a flower wholesaler.

But guess what?

It’s not just about selling bouquets.

It’s about providing the bedrock for floral beauty, one blossom at a time.

With our trusted flower wholesaler job description template and real-life examples, you’re ready to branch out.

But why stop there?

Dig deeper with our job description generator. It’s your natural next step to create perfectly designed listings or polish your resume to perfection.

Remember:

Every flower is a vital piece of the floral arrangement.

Let’s cultivate that beauty. Together.

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