Google Ads Product Expert Job Description [Updated for 2025]

ByInterview Guy Editorial Team
google ads product expert job description

In today’s digital era, the demand for Google Ads Product Experts is growing at a rapid pace.

As the world of online advertising evolves, there is a pressing need for those who can master, enhance, and secure our digital advertising infrastructure.

But let’s delve deeper: What exactly does a Google Ads Product Expert do?

Whether you are:

  • A job applicant looking to understand the essence of this role,
  • A recruiter seeking to outline the ideal candidate,
  • Or simply curious about the intricacies of Google Ads Product Expert,

You’ve come to the right place.

Today, we present a customizable Google Ads Product Expert job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Contents show

Google Ads Product Experts use their extensive knowledge of Google’s advertising platform to assist businesses in effectively utilizing Google Ads to increase their visibility and meet their marketing goals.

Their main duties and responsibilities include:

  • Understanding client business objectives and designing Google Ads strategies to achieve them
  • Setting up and optimizing Google Ads campaigns according to specifications
  • Conducting keyword research and selection for pay-per-click campaigns
  • Monitoring and analyzing account performance to ensure that campaigns are on track to meet client objectives
  • Creating detailed reports on the performance of campaigns and providing recommendations for improvement
  • Keeping up-to-date with the latest Google Ads features and updates to ensure campaigns are optimized to take advantage of new opportunities
  • Assisting in the development of display ad creative and copy, in line with brand guidelines
  • Collaborating with other marketing team members to align Google Ads campaigns with broader marketing strategies
  • Providing ongoing consulting and guidance to clients on best practices for using Google Ads

 

Job Brief

We are seeking a dedicated Google Ads Product Expert to manage, optimize, and create compelling online advertising campaigns.

The Google Ads Product Expert’s responsibilities include analyzing performance data, conducting keyword research, identifying trends, and making data-driven decisions.

You will also be expected to develop and implement effective search engine optimization (SEO) strategies to enhance the visibility of our website in search engine results.

Our ideal candidate is someone who is detail-oriented, has a deep understanding of Google Ads’ functionality, and is always up to date with the latest industry trends and best practices.

 

Responsibilities

  • Manage, review, and perform daily account responsibilities associated with Google Ads.
  • Optimize Google Ads campaigns for maximum ROI, including ad copy, keywords, and extensions.
  • Analyze performance data and provide intelligent insights, trends, and actionable recommendations.
  • Conduct thorough keyword research and optimize bidding strategies.
  • Create and implement effective SEO strategies.
  • Develop comprehensive reports on account performance and deliver them to stakeholders.
  • Stay current with Google Ads updates, new technologies, and practices.
  • Cooperate with team members to meet client goals.

 

Qualifications

  • Proven experience as a Google Ads Product Expert or similar role.
  • Excellent knowledge of Google Ads and SEO.
  • Experience in data analysis and reporting.
  • Knowledge of SEM practices and techniques.
  • Proficient in relevant tools (e.g., Conductor, Screaming Frog, MOZ).
  • Excellent communication skills.
  • Analytical mindset with numerical aptitude.
  • BSc/BA degree in Marketing, Digital Media, or a related field; AdWords certification is a plus.

 

Benefits

  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities

 

Additional Information

  • Job Title: Google Ads Product Expert
  • Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
  • Reporting Structure: Reports to the Digital Marketing Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $75,000 minimum to $125,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Google Ads Product Expert Do?

Google Ads Product Experts are professionals who specialize in the use and optimization of Google’s advertising platform, Google Ads.

Their primary responsibility is to help businesses and marketers create, manage, and optimize their Google Ad campaigns to achieve their advertising goals.

This may involve researching and selecting effective keywords, setting budget and bid strategies, writing compelling ad copy, and monitoring the performance of the campaigns.

They also analyze campaign metrics such as click-through rates, conversion rates, and return on ad spend to identify opportunities for improvement.

They then use these insights to make data-driven decisions and adjustments to the campaigns.

Google Ads Product Experts often provide recommendations and strategies to businesses on how to increase their online visibility and reach their target audience more effectively using Google Ads.

This may include advising on the type of ad formats to use, suggesting improvements to landing pages, and providing insights into audience behavior.

In addition, they stay up-to-date with the latest Google Ads features and updates and share this knowledge with businesses to help them leverage these features effectively in their advertising strategy.

Furthermore, they often liaise with Google’s support team to resolve any technical issues or queries related to Google Ads, ensuring a smooth and successful advertising experience for businesses.

 

A Google Ads Product Expert should possess a combination of technical expertise, advertising knowledge and strategic thinking, including:

  • In-depth understanding of the Google Ads platform to create and optimize advertising campaigns based on clients’ goals.
  • Analytical skills to examine ad performance data, draw insights and make data-driven decisions for campaign optimization.
  • Strategic thinking and planning abilities to develop effective advertising strategies that align with clients’ marketing objectives.
  • Excellent communication skills to present campaign strategies, reports, and insights to clients and stakeholders, and to collaborate effectively with team members.
  • Strong problem-solving skills to identify and resolve issues related to campaign performance or the Google Ads platform.
  • Proficient in using Google Analytics to track, analyze and report on campaign performance.
  • Knowledge of SEO and SEM principles to enhance ad visibility and improve overall campaign performance.
  • Customer service skills to understand client needs and provide solutions, building long term relationships and client loyalty.
  • Continuous learning and adaptability to stay updated with the latest Google Ads features, industry trends and best practices.

 

Google Ads Product Experts are expected to have hands-on experience managing, optimizing and creating Google Ad campaigns.

Entry-level candidates may have 1 to 2 years of experience managing online advertising campaigns, ideally with direct experience in Google Ads.

This experience could be gained through an internship, part-time role, or even freelance work.

Candidates with 2 to 3 years of experience should have a solid understanding of digital advertising strategies, particularly in the realm of Pay-Per-Click (PPC) advertising.

These professionals often build their technical skills in roles such as Digital Marketing Specialist, PPC Specialist, or Online Advertising Consultant.

Those with more than 3 years of experience should have developed their strategic and analytical skills, enabling them to create, optimize and scale successful Google Ad campaigns.

They may also have experience training other team members on Google Ads best practices.

Candidates with more than 5 years of experience may have held leadership roles in digital advertising or marketing, managing a team of digital marketing professionals or overseeing multiple advertising campaigns.

They should be skilled in interpreting and analyzing marketing data, and making strategic decisions based on this data.

In addition to these experience requirements, a Google Ads Product Expert should ideally be Google Ads certified, demonstrating a clear understanding and proficiency in Google’s online advertising platform.

 

Google Ads Product Experts typically have a bachelor’s degree in marketing, business, computer science, or a related field.

They need to have a strong background in digital marketing and must be familiar with online advertising platforms, especially Google Ads.

Being proficient in Google Analytics, Google Tag Manager and other related platforms is also beneficial.

A deep understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies is also necessary.

While not always required, some positions may prefer candidates who have a master’s degree in marketing or digital advertising.

There is a Google Ads certification available that is highly recommended for all Google Ads Product Experts.

This certification shows that Google recognizes the individual as an expert in online advertising.

Continuing education is a must in this role due to the rapidly changing nature of digital marketing and advertising.

This can be done through various online courses, seminars, or workshops on the latest trends and updates in the field.

Experience in handling and managing advertising campaigns using Google Ads, as well as the ability to analyze and interpret advertising data, are also essential for this role.

Possessing these qualifications can show a candidate’s dedication to ongoing learning, demonstrate their expertise, and their ability to deliver results in a digital advertising environment.

 

A Google Ads Product Expert can expect to earn an average salary of $73,600 (USD) per year.

This can vary depending on factors such as experience, certifications, and the location in which they are based.

Additionally, being employed directly by Google or another major tech company could potentially lead to a higher salary.

 

What skills does a Google Ads Product Expert need?

A Google Ads Product Expert needs to have a deep understanding of Google Ads and the associated products.

This includes, but is not limited to, search advertising, display advertising, mobile advertising, video advertising, and shopping advertising.

They also need to have excellent analytical skills, and be able to interpret data to make informed decisions.

Communication skills are also key, as they will need to liaise with clients and other members of their team.

 

Do Google Ads Product Experts need a degree?

While a degree is not strictly necessary, most Google Ads Product Experts will have a bachelor’s degree in a related field such as Marketing, Business, or Computer Science.

They will also likely have Google Ads certifications, which are offered by Google to demonstrate proficiency in using their advertising products.

 

What should you look for in a Google Ads Product Expert’s resume?

A Google Ads Product Expert’s resume should demonstrate a strong understanding of Google Ads and its associated products.

Look for evidence of previous work in a similar role, as well as any relevant certifications.

Strong analytical skills are a must, so look for experience in data analysis.

Communication skills are also important, so consider any roles which required liaising with clients or team members.

 

What qualities make a good Google Ads Product Expert?

A good Google Ads Product Expert is always up-to-date with the latest trends and changes in Google’s advertising products.

They are analytical and data-driven, able to make informed decisions based on the data available to them.

They are also excellent communicators, able to liaise effectively with clients and team members.

A passion for digital marketing is also a key quality, as it will drive them to continually improve their skills and knowledge.

 

Is it difficult to hire a Google Ads Product Expert?

Hiring a Google Ads Product Expert can be challenging due to the specific skill set required.

The demand for these experts is high, and the pool of qualified candidates is relatively small.

To attract the best candidates, it’s important to offer competitive salaries, opportunities for professional development, and a positive working environment.

 

Conclusion

So there you have it.

Today, we’ve given you an insider’s look into what it truly means to be a Google Ads Product Expert.

And guess what?

It’s not just about managing ad campaigns.

It’s about shaping the future of digital advertising, one targeted ad at a time.

With our comprehensive Google Ads Product Expert job description template and real-world examples, you’re ready to take the next step.

But why stop there?

Immerse yourself further with our job description generator. It’s your next move towards creating laser-focused job listings or honing your resume to absolute precision.

Remember:

Every targeted ad is a piece of the larger digital landscape.

Let’s shape that future. Together.

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The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

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