Horticultural Sales Representative Job Description [Updated for 2025]

In the green age, the focus on horticultural sales representatives is ever-increasing.

As the world leans more towards sustainability and organic growth, the demand for proficient individuals who can sell, promote, and understand our botanical world grows steadily.

But let’s dig deeper: What’s truly expected from a horticultural sales representative?

Whether you are:

• A job seeker trying to understand the essence of this role,
• A hiring manager creating a profile for the perfect candidate,
• Or simply curious about the intricacies of horticultural sales,

You’re in the right place.

Today, we introduce a customizable horticultural sales representative job description template, designed for easy posting on job boards or career sites.

Let’s delve right into it.

Horticultural Sales Representative Duties and Responsibilities

Horticultural Sales Representatives serve as the key point of contact between the company and clients, selling seeds, plants, bulbs, and other horticulture-related products.

They also provide advice and information about their products to buyers.

Their main duties and responsibilities include:

• Acquiring in-depth knowledge of horticultural products, including plants, seeds, and gardening equipment
• Developing and maintaining relationships with new and existing clients
• Promoting and selling horticultural products to garden centers, nurseries, landscapers, and other related businesses
• Providing expert advice and recommendations to clients about plants, gardening equipment, and horticultural techniques
• Presenting, promoting, and selling products using solid arguments to existing and prospective customers
• Managing orders and arranging deliveries to clients
• Handling customer inquiries and complaints, and resolving them in a timely and efficient manner
• Keeping track of sales, revenues, invoices, and other business transactions
• Keeping up-to-date with latest horticultural developments and trends to ensure products meet client needs
• Attending trade shows, exhibitions, and horticultural events to network and promote the company’s products

 

Horticultural Sales Representative Job Description Template

Job Brief

We are seeking a knowledgeable and persuasive Horticultural Sales Representative to promote and sell our range of horticultural products.

This role involves understanding client needs, advising them on the most suitable products, and keeping abreast of the latest trends in horticulture.

The ideal candidate will have a background in horticulture or botany and a proven track record in sales.

They should be able to build and maintain relationships with clients and meet sales targets.

 

Responsibilities

• Identify potential clients and generate sales leads
• Present and sell company horticultural products to new and existing customers
• Provide knowledgeable answers to questions about product, pricing, and availability
• Work with clients to understand their needs and advise them on the most suitable products
• Keep abreast of market trends and new horticultural products
• Prepare and submit sales contracts and orders
• Resolve customer complaints regarding sales and service
• Monitor market conditions, product innovations, and competitors’ products, prices, and sales
• Participate in events such as seminars, trade shows, and telemarketing events
• Follow up on sales leads and referrals

 

Qualifications

• Proven experience as a sales representative in horticulture or a related field
• Knowledge of horticultural products and an ability to advise customers on their use
• Excellent communication, negotiation, and customer service skills
• Ability to build and maintain professional relationships with customers
• Strong organizational and time-management skills
• Ability to work independently and as part of a team
• Bachelor’s degree in horticulture, botany, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Paid time off
• Company car and phone
• Professional development opportunities

 

Additional Information

• Job Title: Horticultural Sales Representative
• Work Environment: This position requires both office work and travel to meet with clients and attend events.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Horticultural Sales Representative Do?

Horticultural Sales Representatives typically work for companies that manufacture or distribute horticultural products such as seeds, fertilizers, and gardening equipment.

They may also work for nurseries, garden centers, or landscaping firms.

Their main role involves selling these products to retail businesses, wholesale businesses, landscape contractors, and other relevant clients.

They are responsible for understanding the specifications, features, and benefits of the products they sell to effectively market them to potential buyers.

Horticultural Sales Representatives often conduct product presentations and demonstrations to showcase the effectiveness and value of their products.

They may also provide advice on the best products for specific gardening or landscaping needs.

Furthermore, they are responsible for maintaining relationships with existing customers and developing relationships with potential customers.

They often work closely with other professionals in the field such as horticulturists, gardeners, and landscapers to understand their needs and preferences.

In addition to sales tasks, Horticultural Sales Representatives may provide after-sales support, handle inquiries and complaints, and gather customer feedback.

They are expected to stay updated on the latest trends in horticulture and be knowledgeable about new and existing products in the market.

 

Horticultural Sales Representative Qualifications and Skills

Horticultural Sales Representatives should possess a mix of industry knowledge, sales skills, and interpersonal abilities, including:

• Knowledge of horticulture, botany, or related field to understand and effectively sell products or services to customers.
• Strong sales skills to close deals, negotiate contracts, and generate leads.
• Interpersonal skills to build and maintain positive relationships with clients, customers, and colleagues.
• Communication skills to effectively explain the benefits and features of the products or services being sold.
• Customer service skills to address customer concerns, respond to inquiries, and provide after-sales support.
• Problem-solving abilities to overcome sales obstacles and provide solutions to customer issues.
• Organizational skills to effectively manage customer accounts, track sales, and maintain accurate records.
• Physical fitness as the role may require travel, long periods of standing, and manual labor like moving or displaying products.

 

Horticultural Sales Representative Experience Requirements

Entry-level Horticultural Sales Representatives often have a minimum of 1 to 2 years of experience, which can be gained through internships or part-time roles in plant nurseries, gardening centers, or landscaping companies.

They generally have a basic understanding of plant biology and are familiar with different types of plants, flowers, and seeds.

Candidates with more than 3 years of experience have usually worked full-time in the horticulture industry and have gained significant product knowledge and sales expertise.

They are expected to have advanced skills in identifying plant species, understanding the needs of different plants, and recommending suitable horticultural products to customers.

Those with more than 5 years of experience are usually skilled at forming strategic partnerships with clients, anticipating market trends, and driving sales growth.

At this level, they are likely to have developed strong customer service and negotiation skills, and may have managerial experience leading a team of junior sales representatives.

They may also have a formal education in horticulture or a related field.

Furthermore, all Horticultural Sales Representatives should have a passion for plants, a willingness to continue learning about new products and trends in the industry, and the ability to communicate effectively with a wide range of customers.

 

Horticultural Sales Representative Education and Training Requirements

A Horticultural Sales Representative typically requires a bachelor’s degree in horticulture, botany, plant science, or a related field.

In-depth knowledge of plant biology, soil science, and pest management is crucial for this role.

Additionally, understanding the sales process, customer service and negotiation skills are essential.

Some roles may require previous experience in a sales or customer service position.

Familiarity with horticultural products and trends is also beneficial.

Depending on the specific nature of the role, a Horticultural Sales Representative may require a pesticide applicator’s license or a similar certification.

While not always required, advanced degrees such as a master’s in horticulture or a related field, or professional certifications like Certified Professional Horticulturist (CPH) or Certified Nursery Professional (CNP), can be beneficial.

These indicate a candidate’s in-depth knowledge, dedication to the industry, and potential for leadership roles.

Continuing education and staying updated with the latest trends and developments in the horticulture industry are also important for career growth in this role.

 

Horticultural Sales Representative Salary Expectations

A Horticultural Sales Representative earns an average salary of $61,000 (USD) per year.

The actual income may vary based on years of experience in the field, the size and type of the employing company, and the geographical location.

 

Horticultural Sales Representative Job Description FAQs

What skills does a Horticultural Sales Representative need?

A Horticultural Sales Representative should have a deep knowledge of horticulture and the types of products they’re selling.

They must have strong sales and negotiation abilities, excellent communication and interpersonal skills to build relationships with clients.

Time management, ability to meet sales goals, and proficiency with sales and customer relationship management software are also crucial.

 

Do Horticultural Sales Representatives need a degree?

While not always required, a degree in horticulture, botany, or a related field can be beneficial for a Horticultural Sales Representative.

This provides a strong foundation of knowledge about plants and their care.

However, practical experience in horticulture and a proven track record in sales can also suffice for many employers.

 

What should you look for in a Horticultural Sales Representative resume?

In a Horticultural Sales Representative resume, look for a combination of horticulture and sales experience.

Formal education in horticulture or a related field can be a plus.

Check for a history of meeting or exceeding sales quotas and building strong client relationships.

Knowledge of specific plants, gardening practices, or horticultural products can also be a significant advantage.

 

What qualities make a good Horticultural Sales Representative?

A good Horticultural Sales Representative is passionate about plants and gardening and is able to communicate this passion to customers.

They must be self-motivated, driven to meet sales targets and capable of building long-term relationships with clients.

Strong product knowledge, excellent communication, and persuasive sales skills are also key qualities.

 

Is it difficult to hire Horticultural Sales Representatives?

Hiring a Horticultural Sales Representative can be challenging due to the combination of skills needed.

The ideal candidate must have both a solid understanding of horticulture and strong sales skills.

However, with a well-structured recruitment process, it is possible to find candidates who can effectively fulfill this role.

Offering competitive salaries and opportunities for continuous learning can also attract potential candidates.

 

Conclusion

And there we have it.

Today, we’ve dug into the nitty-gritty of what it truly means to be a Horticultural Sales Representative.

Surprised?

It’s not just about selling plants.

It’s about cultivating the future of horticulture, one plant at a time.

Armed with our go-to horticultural sales representative job description template and real-life examples, you’re ready to flourish in your career.

But why stop at the surface?

Dig deeper with our job description generator. It’s your essential tool for perfecting job listings or grooming your resume to perfection.

Remember:

Each plant sold is a part of a greener and more sustainable world.

Let’s cultivate that future. Together.

How to Become a Horticultural Sales Representative (Complete Guide)

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